Publicity, Websites and You

Publicity & Your Rotary ClubGetting recognition foryour clubs efforts

Presented by Michael Boyer

AgendaPublicity and WhyA Club Publicity StrategyA plan to make any club successful!GetRotary.orgWebsite: Weekly Events, Article SubmissionFacebook: Daily Events, Comments and NewsEmail: Newsletters, Club AccomplishmentsRadio: 1400 Radio Spots in Nov-Dec

In our town, many people dont understand what Rotary is all aboutWhat the heckIs Rotary?

You may have the same problem

When someone hears Rotary they think. You are the guys that collect glasses, no thats the Lions, oh, you are the ones that do the pancake breakfast, no that the Kiwanis, and it goes on from there. Who do we have to blame that they dont know who what Rotary is all about?

3An educated community helps youEasier FundraisingStrategic PartnershipsMore Potential MembersHigher Quality Members

4Create a small committeeFocus on the results of your clubs effortsCommunicate with public & mediaBuild relationships with local mediaFollow up, Follow up, Follow up A Club Publicity StrategyCreate a Small CommitteePublicity Chair (Press Releases)Website/Bulletin EditorSocial Media Editor (In Meeting)Social Media Editor (Programs)Social Media Editor (Special Events)Photographer (Sergeant-at-Arms)Designer (Member or Vendor)Focus on ResultsNew Generations: Scholarships, RYLA, InteractVocational Service: Business/Employee of the YearClub Service: Rotarian of the YearInternational Service: Building Bathrooms in a South African schoolCommunity Service: New drinking fountain at a park

Communicate with Public & MediaPublic (Facebook & Twitter)Weekly: Programs, Club newsletter, Meeting highlightsMonthly: Special events, Scholarships, Special Speakers/Programs, Gifts

Media (Phone, Email, Facebook & Twitter)Monthly: Scholarships, Special Speakers/Programs, All Gifts with PhotosQuarterly: Large gifts, Community & International Projects

Build Relationships w/ Local MediaAsk your membership who can introduce you to news directors THEN call them and take them to lunchProvide Press Releases via email & twitterComment and converse with local news media on facebook and twitterHave members who have strong relationship with media submit your news releasesFollow up, Follow up, Follow upSend your release to news mediaCall the person to make sure they received itAsk them if they can run your story/releaseFollow up with a thank you for running

The squeaky wheel gets the grease!

Get RotaryWebsite: Weekly Events, Article SubmissionFacebook: Daily Events, Comments and NewsEmail: Newsletters, Club AccomplishmentsRadio: 1400 Radio Spots in Nov-Dec

Radio Spots: Nov-DecRotary30511.25