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Publishing Technology 101 A Journal Publishing Primer
Mike Hepp Director, Technology Strategy Dartmouth Journal Services [email protected]
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Publishing Technology 101
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AGENDA
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1 2 3
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EVOLUTION OF PUBLISHING TECHNOLOGY
Print Journal
Peer Review
Online Journal (PDFs)
SGML
Issue Based
Workflow
HTML
XML
PAP
Full Text
Online
Article Based
Workflow
Wiki
Blogs
RSS Podcasts
Online Ads
RGB Image
Workflow
Peer Review System
Production Tracking System
Mobile Optimized
Website
Mobile App
HTML5
CMS
Web Portal
Semantic Technologies
Web App
Online Only
Web 1.0 “Static Web”
Web 3.0 “Semantic Web”
Web 2.0 “Social Web”
Continuous Publishing
Supplemental Data
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EVOLUTION OF PUBLISHING TECHNOLOGY
Early Structured Content Early Search and Document Management
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EVOLUTION OF PUBLISHING TECHNOLOGY
Todays Structured Content
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EVOLUTION OF PUBLISHING TECHNOLOGY
Todays Search and Document Management
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EVOLUTION OF PUBLISHING TECHNOLOGY
http://www.youtube.com/watch?v=NLlGopyXT_g
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SGML
SGML Short for Standard Generalized Markup Language, a system for organizing and tagging elements of a document. SGML was developed and standardized by the International Organization for Standards (ISO) in 1986. SGML itself does not specify any particular formatting; rather, it specifies the rules for tagging elements. These tags can then be interpreted to format elements in different ways.
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XML
XML Short for Extensible Markup Language, a specification developed by the W3C. XML is a pared-down version of SGML. It allows designers to create their own customized tags, enabling the definition, transmission, validation, and interpretation of data between applications and between organizations. XML Metadata and XML content are commonly referred to in publishing.
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Validation Technologies
DTD Short for Document Type Definition. A DTD states what tags and attributes are used to describe content in an SGML, XML or HTML document, where each tag is allowed, and which tags can appear within other tags. XSD Short for XML Schema Definition, a way to describe and validate data in an XML environment. A schema is a model for describing the structure of information.
Well-Formed XML = syntactically correct <element>data</element> Valid XML = conforms to a DTD or XSD
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Validation Technologies
Schematron is a rule-based validation language for making assertions about the presence or absence of patterns in XML trees. It is capable of expressing constraints in ways that other XML schema languages like XSD and DTD cannot.
XSD
DTD
Schematron
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Validation Technologies
DTD – defines the elements and attributes allowed.
<pubdate> <day>20</day> <month>May</month> <year>2012</year>
</pubdate> XSD – allows greater definition, such as data types (e.g, date = mm dd, yyyy)
<pubdate>May 20, 2012</pubdate> Schematron – allows deeper level of rules-based validation on the structure and the content within the structure.
If <volume> = 32 and <issue> = 1 then <pubdate> = May 20, 2012
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XSLT
XSLT Short for Extensible Style Language Transformation, the language used in XSL style sheets to transform XML documents into other documents. An XSL processor reads the XML document and follows the instructions in the XSL style sheet, then it outputs a new document or format.
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HTML
HTML Short for HyperText Markup Language, the authoring language used to create documents on the web. HTML defines the structure and layout of a Web document by using a variety of tags and attributes. The correct structure for an HTML document starts with <HTML><HEAD>(enter here what document is about)<BODY> and ends with </BODY></HTML>. All the information you'd like to include in your Web page fits in between the <BODY> and </BODY> tags.
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CSS
CSS Short for Cascading Style Sheets, a technology that gives developers more control over how content is displayed. With CSS, designers and developers can create style sheets that define how different elements, such as headers and links, appear. The term cascading derives from the fact that multiple style sheets can be applied to the same Web page, groups of web pages, or even piece of text within a web page.
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JavaScript
JavaScript A scripting language developed by Netscape to enable Web authors to design interactive sites. Although it shares many of the features and structures of the full Java language, it was developed independently. Javascript can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content. JavaScript is endorsed by a number of software companies and is an open language that anyone can use without purchasing a license.
Demo
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CSS
Process Flow
XML XSLT
HTML
Validation Technology
Structured Content Transform
Display Language
JavaScript
CSS CSS
Functionality
Enhanced Style
DTD/XSD
Web
Mobile Web
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HTML5
HTML5 is a W3C specification that defines the fifth major revision of the Hypertext Markup Language. One of the major changes in HTML5 is in respect to how HTML addresses Web applications. Other new features in HTML5 include specific functions for embedding graphics, audio, video, and interactive documents.
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HTML5
Some of the Benefits of HTML5: • Native support for SVG (Scalable Vector Graphics) • Native support for MathML rendering • Native support for multimedia files – no 3rd party plug-ins required • Allows greater layout control of content in the browser • Ability to cache content offline
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HTML5
http://html5test.com/index.html
Firefox 12 Safari 6.0.2 Chrome 25
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HTML5
http://beta.theexpressiveweb.com
http://beta.theexpressiveweb.com
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RSS/ATOM Feeds
RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. They include full or summarized text, plus metadata such as publishing dates and authorship. ATOM The Atom Syndication Format is an XML language used for web feeds. The Atom format was developed as an alternative to RSS.
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RSS/ATOM Feeds
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RSS/ATOM Feeds
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RSS/ATOM Feeds
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ePub
EPUB short for electronic publication, is a free and open e-book standard by the International Digital Publishing Forum (IDPF). Files have the extension .epub and the file format is a container for the XHTML and other supporting files that comprise the ePub.
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Mobile Technologies
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MOBILE OPTIMIZED WEBSITES
Journal Site jcb.rupress.org
Mobile Journal m.jcb.rupress.org
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MOBILE OPTIMIZED WEBSITES
Mobile Website m.jcb.rupress.org
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Native Apps
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Native STM Apps
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Tablet Optimized
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Native App Conclusions
§ Benefits: • Feature rich, including caching offline. • High performance – faster to access and display content. • Clear and simple purchase and installation channels. Appstores. • Customization capabilities. • “Walled Garden” – generally a controlled environment.
§ Cons: • Platform dependent; requires multiple builds. • Fragmented Android market – multiple manufacturers and
multiple app stores. • Release management overhead due to the approval process. • Cost can grow as desire for customization grows, with little
opportunity to monetize. Apple and Google’s 30% cut.
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Web Apps
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Web Apps
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Web App Conclusions
§ Benefits: • Platform independent. • Easier release management. • No 30% cut of revenue. • Promise of HTML5 advanced features.
§ Cons: • Limited features compared to native apps. • Performance issues with constant connectivity. • No easy and simple distribution and ecommerce model.
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Responsive Web Design
http://blog.teamtreehouse.com/beginners-guide-to-responsive-web-design
http://www.smashingmagazine.com
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QR Codes
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QR Codes turn print into an engaging interac-ve mul-media experience via the mobile phone and makes print more relevant to digital consumers.
QR Codes – How they Work
Image from interlinkONE
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Cell Press QR Code Issue
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Cell Press QR Issue
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Augmented Reality
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Augmented Reality is the inser-on of a virtual layer if imagery/informa-on superimposed between the real-‐world and the viewer.
Augmented Reality – What is it?
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Enriched Publica9on § Printed in August 2010, German magazine Sueddeutsche Zeitung`s supplement with a run of 550,000.
§ Partnered with Metaio’s junaio browser (available for free on Android and iPhone) to reveal special content.
§ What makes this project unique is that the en-re magazine has been devoted to augmented reality.
Augmented Reality – SZ Magazine Case Study
QUESTIONS? THANK YOU
Mike Hepp Director, Technology Strategy Dartmouth Journal Services [email protected]
