Puerto de la Cruz Xperience (EN)

Turismo de TenerifeAvda. La Constitución, 1238005, Santa Cruz de TenerifeCanary Islands, SpainTel.: 0034 902 321 331Fax: 0034 922 237 [email protected]

Design and layoutAs Publicidad

PhotographyAlfonso Bravo Image library Turismo de Tenerife

PrintingAdvantia Comunicacion Gráfica, S.A.

Legal Deposit NumberTF362-2013

Funded byMinistry of Industry, Energy and Tourism. Turespaña.Canary Islands Government.Tenerife Island Council.Puerto de la Cruz City Council.

Urban Planning Consortium for the Restoration of Puerto de la Cruz.Parque Taoro, Nº 22.38400, Puerto de la Cruz, Tenerife.Canary Islands, Spain.Tel.: +34 922 372 998administracion@consorciopuertodelacruz.comwww.consorciopuertodelacruz.com

Playa Jardín

A new approach

The Modernisation Plan

Puerto de la Cruz Xperience

A quick look

An enchanting city

Outstanding nature

Get active outdoors

Ocean activities

Culture, traditions and festivals

Fresh and international cuisine

Successful meetings guaranteed

Relax and enjoy

Close to everything

4

6

8

10

12

14

16

20

22

24

26

28

30

TopThe Oriental Spa Garden

CentreChurch of Nuestra Señora de la Peña de Francia

BottomStargazing

4 Puerto de la Cruz Xperience

a destination that reinvents itself

Puerto de la Cruz is a destination that reinvents itself to offer visitors a different and original experience when they come on holiday.

The port has had a busy commercial past, with sugar and wine from the island being exported to a flourishing Europe. Scientists and botanists from the continent were captivated by its spectacular landscape, its climate and its extraordinary sky, and it became a special place for health trips. Thanks to its friendly and cosmopolitan residents, it became a city at the forefront of culture on the island.

Puerto de la Cruz grew and was able to transform into a major European tourist destination. It is an enchanting city where visitors can enjoy the many experiences that nature on a volcanic island always has to offer.

What tourists want has changed radically and now they value authenticity and culture: traditional, natural and contemporary culture. They know how to design their own personalised, different and action-packed trips. Puerto de la Cruz is reinventing itself and has been able to become a benchmark for 21st century tourism.

A NewApproach

THE NEW APPROACH TO PUERTO DE LA CRUZ AND ITS POSITIONING

Mt. Teide

Santa Cruz de Tenerife

Puerto de la Cruz

BottomLago Martiánez leisure park

Casa de la Aduana

5Puerto de la Cruz Xperience

Playa Jardín


THE MODERNISATION PLAN

Lago Martiánez leisure park


the new marina and maritime park will boost the town's future

The Urban Planning Consortium for the Restoration of Puerto de la Cruz, established in 2010, was set up by the Spanish government's Ministry of Industry, Tourism and Commerce through the Spanish Tourism Institute, the Canary Islands Autonomous Region, the Tenerife Island Council and the Puerto de la Cruz City Council with the aim of carrying out a series of actions for the restoration, modernisation and reinvigoration of tourism in Puerto de la Cruz.

It is the first of this kind in the Canary Islands, and integrates in one single plan the physical renovation of the destination, promotion and management as strategic cores, to become an operational way of actively renovating the destination.

The construction of the town's main project – the marina and the promenade – has been put out to tender in 2013. It will include a shopping area, sailing school, diving school, open-air auditorium, a thalassotherapy centre and car parks. This will undoubtedly boost the future of the city. This project will be added to the recently completed visitor centre at the Botanical Garden and the future extension of Loro Parque.

Since this process started, renovation and improvement works in public spaces have taken place. When the plan is finished there will be a total of 34 streets and 15 squares. The works are being carried out gradually in order not to disrupt people's everyday lives. In 2013 the works on the new bus station will start, as well as the renovation and construction of two of the eight cultural spaces that are included in the plan.

Hotels are also getting actively involved: 30 are being fully refurbished and 2 new hotels will be built in connection with the recovery of the Property of Cultural Interest, one of them 5*.

This ambitious plan stresses environmental quality, both natural and urban (improvement of public areas, the architectural and cultural heritage, pedestrianisation of the town centre and renovation of the historic quarter), and the quality of the services at the destination (with a quality programme that includes 15 sectors, with 150 member companies).

Top rightLoro Parque

Top leftThe Oriental Spa Garden

PLAN FOR THE MODERNISATION, IMPROVEMENT AND INCREASED COMPETITIVENESS OF PUERTO DE LA CRUZ


PUERTO DE LA CRUZXPERIENCE

Puerto de la Cruz's culture is bound to the island's volcanic history. It is a destination with an identity of its own in Europe, with a way of life that respects the area and its environment. Its aim is to attract active holidaymakers who are motivated by enjoyment of nature both on the sea and in the mountains, and to provide a wide-ranging offer of leisure options in the city, in an atmosphere that is ideal for anyone in search of a calm and peaceful place where they can stroll through its streets, go shopping and relax 365 days a year.What really makes Puerto de la Cruz

special is the leisure options and experiences it has to offer in incredibly beautiful surroundings, as well as its strategic location in the centre of the north coast of Tenerife, providing the perfect starting point for many trips.

In order to develop this specialised tourist destination, the Puerto de la Cruz Urban Planning Consortium, through Turismo de Tenerife, has created “Puerto de la Cruz Xperience”, a new promotional brand. A product club has been started up under this brand, including more than 90 high

quality tourist activity and accommodation companies. It is clearly geared towards urban tourism, active tourism holidays and small and medium-sized business tourism.

A TRADEMARK FOR THE MAIN URBAN MULTI-EXPERIENCE TOURIST DESTINATION IN THE CANARY ISLANDS

9

Top rightSurfing in Martiánez

Bottom rightPlaza del Charco

Puerto de la Cruz Town quay

Leisure and experiences in an incredibly beautifulenvironment

Hotel Botánico 5* GLC/ Richard Yeoward, 1. 38400 Puerto de la CruzTel.: 0034 922 381 400www.hotelbotanico.com

Hotel Tigaiga 4*Parque Taoro, 28 38400 Puerto de la CruzTel.: 0034 922 383 500www.tigaiga.com

Hotel Beatriz Atlantis & Spa 4*Avda. Venezuela, 15 38400 Puerto de la CruzTel.: 0034 922 374 545 www.beatrizhoteles.com

Hotel Las Águilas 4*C/ Doctor Barajas, 19 38400 Puerto de la CruzTel.: 0034 922 372 806 www.hotellasaguilas.com

Hotel Puerto de la Cruz 4*Avda. Marqués Villanueva del Prado, s/n38400 Puerto de la CruzTel.: 0034 922 384 011 www.hotelpuertodelacruz.es

Hotel Vallemar 4*Avda. de Colón, 438400 Puerto de la CruzTel.: 0034 922 38 48 00www.hotelvallemar.com

Hotel El Tope 4*C/ Calzada de Martiánez, 238400 Puerto de la CruzTel.: 0034 922 38 50 52www.eltope.es

Hotel Bahía Príncipe San Felipe 4*Avda. de Colón, 22 38400 Puerto de la CruzTel.: 0034 922 383 311 www.bahia-principe.com

Hotel Puerto Palace 4*C/ Doctor Celestino Cobiella Zaera, 238400 Puerto de la CruzTel.: 0034 922 372 460 www.puertopalace.com

Hotel H10 Tenerife Playa 4*Avda. Colón, 12 38400 Puerto de la CruzTel.: 0034 922 383 211 www.h10.es

Hotel Riu Garoe 4*C/ Dr. Celestino González Padrón, 338400 Puerto de la CruzTel.: 0034 922 382 988www.riu.com

Hotel San Borondón 3*C/ Agustín Espinosa, 238400 Puerto de la CruzTel.: 0034 922 381 518www.hotelsanborondon.com

Apartamentos Casablanca 3*Calzada Martiánez, 4. Urb. El Tope38400 Puerto de la CruzTel.: 0034 922 371 814www.apartamentoscasablanca.com

RECOMMEN

DED ACCO

MMODATIO

N


A QUICKLOOK

Puerto de la Cruz Town quay


TopLoro Parque

BottomPueblo Chico

Loro Parque Avda. Loro Parque s/n. 38400 Puerto de la Cruz Tel.: 0034 922 373 841www.loroparque.com

Pueblo Chico Autopista del Norte mo-torway. Exit 35. Camino Cruz de los Martillos, 62 38300 La Orotava Tel.: 0034 922 334 060www.pueblochico.comMunicipal Tourist Complex Costa MartiánezAvda. de Colón, s/n38400 Puerto de la Cruz Tel.: 0034 922 385 955 [email protected]

leisure pa

rksa u

nique lak

e

The city is situated in La Orotava Valley, which was formed by a volcanic landslide that took place millions of years ago. It is covered with vineyards, vegetable gardens and banana plantations.

• Although it is the smallest municipality in Tenerife – 8.7 square km –, it holds many attractions such as its protected historic quarter, and a large seafront, perfect for taking long and peaceful walks.

• It is situated in a strategic place in the north of Tenerife, surrounded by the sea and exuberant nature. It is the ideal starting point for many trips and activities on the island.

• There are two beaches in Puerto de la Cruz: Playa Martiánez and Playa Jardín (designed by César Manrique). Both have black sand, which proves their volcanic origin.

• It possesses the highest density of restaurants and shops on the island, offering endless possibilities for food and shopping.

• It has a stable climate: Average annual temperature of 20ºC.

• One of its trademarks is Loro Parque, the best and highest quality zoo in Spain, and a world benchmark.

• Lago Martiánez, also designed by the Canary Island artist César Manrique, is an outstanding area in Puerto de la Cruz, and has become an emblem of the city.

• With its multi coloured skies and the strong scent of the ocean, there are hidden spots bursting with luxuriant vegetation.

• It is close to Tenerife's main tourist attractions, two of which are World Heritage sites: the Teide National Park and the city of La Laguna.

ESSENTIALS

Buildings

to visit Casa Ábaco Museum

C/ Casa Grande, s/n.(Urb. El Durazno)38400 Puerto de la CruzTel.: 0034 922 370 1070034 922 374 811Fax: 0034 922 370 630www.abacotenerife.com

Museum of Latin American Arts and Crafts in Tenerife (MAIT)C/ Tomás Zerolo, 34Tel.: 0034 922 323 376

Pinolere Ethnographic MuseumC/ Germinal, s/n. Pinolere38300 La OrotavaTel.: 0034 922 336 733Fax: 0034 922 322 678

Casa de los BalconesC/ San Francisco, 3 - 4 38300 La OrotavaTel.: 0034 922 330 629Fax: 0034 922 331 839www.casa-balcones.com

Casa de Torrehermosa, ArtenerifeC/ Tomás Zerolo, 2738300 La OrotavaTel.: 0034 922 322 285www.artenerife.com

Rug MuseumC/ San Francisco, 538300 La OrotavaTel.: 0034 922 33 63 [email protected]


AN ENCHANTING CITY A special tourist

destination thanks to the city's landscape and climate

The history of this city is connected to the history of travelling, experience and tourism. The value of the charming corners of Puerto de la Cruz increases when we appreciate what many illustrious travellers experienced when they came here.

Historical and renowned figures have set foot in Puerto de la Cruz: Alexander Von Humboldt, who discovered a vast expanse of vegetation with Mt. Teide in the centre. Or Agatha Christie, who stayed at the Hotel Taoro, attracted by the British glamour of the city, and other writers such as William Wilde and Sir Richard Burton. André Breton was brought by the contemporary art curator Eduardo Westerdahl. The latter donated his collection to the museum named after him, for the first international Surrealism exhibition. Or the Beatles, who took a walk along Playa Martiánez beach and El Lido.

It is a special place to be thanks to the vegetation, landscape and climate. To enjoy a cup of coffee in the Risco Bello or the water lily garden; Sitio Litre, where even today you can have a cup of English tea in a 19th century orchid garden, or the Taoro park, where you can watch the spectacular sunset over the city.

But there is one place that is truly representative of Puerto de la Cruz: Punta del Viento, the top of the Paseo de San Telmo, "Where the wind turns". "A combination of wind and salty air, typical of the open sea, which in an instant becomes water, swell, completely pure waves: the scent of the sea".

The historic quarter of Puerto de la Cruz, which is pedestrianised, includes over 140 protected buildings and large houses. It is all mixed with the hotel architecture of the 1960s. An open shopping area next to the sea, gardens bursting with exuberant subtropical vegetation, and a volcanic seafront that fills the air of the city with a scent of salt and the sound of the fierce Atlantic Ocean, from Martiánez to Punta Brava. A botanical garden. A swimming pool complex – Lago Martiánez – and a beach – Playa Jardín – designed by the brilliant artist César Manrique. And Playa de Martiánez, perfect for surfing and landing of paragliders.

All these assets make for personalised holidays, with multiple combinations, offering travellers a different stay.

guided ro

utes ArquirutasContemporary Architecture RoutesC/ Briffard, 59 - Urbis Los Roques - María Jiménez 38180 Santa Cruz de TenerifeTel.: 0034 922 282 188www.arquirutas.com

Discovering CanariasC/ Valois, 20 - Oficina Interior Xibana Park38400 Puerto de la CruzTel.: 0034 922 388 [email protected]

Jaster & Luis CreacionesDramatised routes Camino Real, 84. 38414 Los RealejosTel.: 0034 922 35 93 93http://about.me/jasterluis [email protected]


Botanical GardenC/ Retama, 2 38400 Puerto de La CruzTel.: 0034 922 389 464 Tel.: 0034 922 383 572Fax: 0034 922 371 596www.icia.es

Sitio Litre Garden Camino Sitio Litre s/n 38400 Puerto de la CruzTel.: 0034 922 382 417Fax: 0034 922 384 051www.jardindeorquideas.com

unique ga

rdensCafé

s with

character

Tourist g

uides

Restaurante TinguaroHotel Tigaiga. Parque TaoroTel.: 0034 922 383 500www.tigaiga.com Tinguaro

Sitio Litre Garden Camino Sitio Litre s/n 38400 Puerto de la CruzTel.: 0034 922 382 417Fax: 0034 922 384 051www.jardindeorquideas.com

Dayli Tours Rolf L. FuchsC/ Grande, 1238670 AdejeTel.: 0034 639 651 910Fax: 0034 922 780 879 [email protected]

Blanco Bar RestaurantC/ Suiza, 5 - Parque Taoro38400 Puerto de la CruzTel.: 0034 922 380 698www.blancobarestaurant.com

Casa ÁbacoC/ Casa Grande, Urbanización el Durazno38400 Puerto de la CruzTel.: 0034 922 370 107www.abacotenerife.com

Centro de Formación SothisEdif. Tagor Botánico, Local 29Avda. Villa Nueva del Prado s/n, Urb. La Paz. 38400 Puerto de la CruzTel.: 0034 922 386 726Fax: 0034 922 383 213www.sothis.es

School of Spanish as a Foreign LanguageDon QuijoteAvda. Colón, 14. Edificio Bélgica 38400 Puerto de la CruzTel.: 0034 923 277 200www.donquijote.org/spanish/tenerife.asp

Fu International AcademyFu International AcademyC.C. La Cúpula, Local n° 69. 38400 Puerto de la Cruz Tel.: 0034 922 389 303Fax 0034 922 389 457www.fu-tenerife.es

language

schools

Botanical Garden


Anaga Rural Park

over 800 endemic animal and plant species

EXCEPTIONAL NATURE


TeideNational Park Photo 3

place on the island

Nature on the island is spectacular and it can be enjoyed from Puerto de la Cruz. 48% of Tenerife is protected land and it is an oasis of life that provides a home to more than 800 endemic animal and plant species. In fact, the Anaga massif has the largest biodiversity in Europe. And the island is the only place where you can watch wild cetaceans all year round, three miles off the coast.

Tenerife and its natural landscape are also privileged for many other reasons. Mt. Teide is the highest peak in Spain and the Earth's third loftiest volcano. The island is a unique place to observe all the vulcanological processes that take place on Earth. One of them is El Viento Cave, running for 18 kilometres – the longest lava tube in Europe.

Over 1,000 km of trails (some certified and some in the process of being certified), one of the clearest skies on the planet which is perfect for stargazing, and a mild and stable climate all year round, with 3,000 hours of sunlight a year, complete the offer

that make Tenerife and Puerto de la Cruz an all-round holiday destination.

Loro Parque is part of Puerto de la Cruz. It is a zoo and a tropical botanical garden at the same time, and “Orca Ocean” is one of its main shows. It possesses the largest collection of parrots in the world, with 300 species. Loro Parque develops conservation and breeding programmes for species in danger of extinction, and it also houses the largest penguin park in the world, the largest dolphinarium in Europe, a sea lion show and an aquarium with a 20-metre underwater tunnel.

The Botanical Garden, created in 1788, has important collections of tropical and subtropical plants, especially the following varieties: palm trees, Bromeliaceae, Araceae and Moraceae. Its new visitor centre will be opening soon.

Discovering CanariasC/ Valois, 20 - Oficina Interior Xibana Park38400 Puerto de la CruzTel.: 0034 922 38 86 [email protected]

Canarias.comUrbanización Playa JardínHotel Turquesa, Local 238400 Puerto de la CruzTel.: 0034 922 388 456

Hotel Beatriz Atlantis & SpaAvda. Venezuela, 1538400 Puerto de la CruzTel.: 0034 922 374 545

www.canarias.com

tourism

intermedia

ries

AN OASIS OF LIFE

Loro ParqueEl Viento Cave


ACTIVE TOURISM The options for carrying out activities

and sports outdoors in Puerto de la Cruz and the surrounding area are endless. What's more, Puerto de la Cruz is the ideal place to practice and discover sports safely for the first time. These are the main options:

ParaglidingParagliding will show you the city from the sky. You can take off on a two-seater paraglider from the top of the nearby Los Realejos to enjoy the pine-covered mountains that roll down from the Teide towards La Orotava Valley, and land in Plaza de Martiánez beach. Or you can go down from Teide National Park to Puerto de La Cruz in 30 minutes. It is the only paragliding trip in Europe that goes from 2,100 metres to sea level in just 13 km.

HikingThere are many trails but from the city centre there are two that go towards La Orotava coast to the east and to Los Realejos to the west. The trails in this area take you through a wide variety of settings, climates, atmospheres and difficulty levels.

BikingBoth the tracks in Corona Forestal and in La Esperanza hill offer different difficulty levels, and the most demanding tracks are on the different routes in the north. Another great experience for adventurers is to ride all around the Teide National Park (cycling inside it is not permitted, though).

Routes to learn about volcanoesThey take place in the Teide National Park and aim to explain about the volcanic activity and the most important geological formations. They combine scientific and adventure tourism aspects.

StargazingIt is an increasingly popular activity with visitors which can be practised in the Teide National Park, with specialised guides and star charts. CavingEl Viento Cave (Icod de los Vinos) is the longest labyrinthine lava tube in the world (18 km) and enables visitors to understand the role of lava flows in volcanoes. It has three levels of passageways and beautiful geomorphological phenomena.

ClimbingThere are more than 900climbing routes, and different styles are possible: classic and sport climbing, clean climbing and artificial climbing walls. The large areas are well equipped, and this activity continues to grow in small sectors that are gradually being equipped until getting the most out of the rock and the level.

Sports tourismPuerto de la Cruz is also the perfect place to begin or to improve your golfing technique at a Pitch & Putt in the city and on two nearby courses, one designed by designed by Ballesteros. And you can practice tennis and paddle tennis, with programmes that are tailored to your holidays.

GET ACTIVE OUTDOORS


HikingMountain bikingClimbingParaglidingCanyoningCavingBird watchingStargazingRoutes amongst volcanoes

connect with the network of trails on the island

Anaga Rural Park


Hiking | TrekkingGaiatours C/San Agustín, 48. 38410Los Realejos Tel.: 0034 922 355 272 www.gaiatours.es

Senderos GregorioC/ Toscas de Magnolia 32Apdo. 61. 38300 La Orotava Tel.: 0034 639 332 761www.gregorio-teneriffa.de

El Cardón Naturexperience C/ La Finca s/n, Hotel Vincci Selección Buenavista 38480 Buenavista del NorteTel.: 0034 922 127 938 www.elcardon.com

Anaga Atrapiés El Batán, 3438294 La Laguna Tel.: 0034 676 526 605 www.anagaatrapies.com

Teno ActivoC/ La Alhóndiga, 4538480 Buenavista del NorteTel.: 0034 922 12 80 600034 618 00 09 [email protected]

Isla Activa Sports & Nature C/ Pelinor, 2 - 2º38400 Puerto de la CruzTel.: 0034 922 37 52 800034 653 52 53 99www.isla-activa.com [email protected]

ClimbingOcho escalada C/Elías Serra Rafols, 41 1º-Apto. 108-Edif. Cristian 338204 La Laguna Tel.: 0034 669 525 713www.ocho-escalada.com

BikingMountainbike ActiveC/ Puerto Viejo,44 Edf. Don Juan 38400 Puerto de la Cruz Tel.: 0034 922 376 081www.mtb-active.com

Pro BikeHireC/Dehesa Alta, 73 38300 La Orotava Tel.: 0034 605 562 020 www.tenerife-training.net

Canarias Cycling C/ San Francisco, 35 - 2ª planta 38002, Santa Cruz de TenerifeTel.: 0034 922 01 02 030034 600 100 100www.canariascycling.com

StargazingTeide Astro Volcanes y EstrellasC/ La Asomada,1 Viv. 2 (La Casa Verde) 38400 Puerto de la Cruz Tel.: 0034 922 373 773www.teideastro.com

active a

nd sport

s tourism

compan

ies


Observación de las estrellas (Stargazing)Avda. Buenos Aires,98 2ºD 38005 Santa Cruz de Tenerife Tel.: 0034 922 236 299www.astroamigos.com

Discover ExperienceC/ San Agustín, 2338410 Los RealejosTel.: 0034 922 34 30 38www.discoverexperience.com

ParaglidingEl CardumenAvda. Melchor Luz Edf. Principado Loc.62-63 38400 Puerto de la CruzTel.: 0034 922 368 468

IbraflyC/ San Vicente, 3538400 Puerto de la Cruz Tel.: 0034 609 546 192www.ibrafly.net

GolfGolf La RosaledaCamino Carrasco, 1138400 Puerto de la CruzTel.: 0034 922 37 30 00www.golflarosaleda.es

Buenavista GolfBuenavista del norte, s/n 38480Tel.: 0034 922 129 034www.buenavistagolf.es

Real Club de Golf de TenerifeC/ Campo de golf,1 El Peñón38350 TacoronteTel.: 0034 922 636 607www.rcgt.es

Tennis and Paddle Tennis CDO Club de Tenis Puerto de la CruzC/ Hibiscos, 438400 Puerto de la CruzTel.:0034 922 383 784 www.cdopuertodelacruz.com

To reach the top of Mt. TeideMt. Teide cable carCtra. Orotava Granadilla s/n38300 Santa Cruz de TenerifeTel.: 0034 922 010 445www.telefericoteide.com

4x4 trips Jeep Safari TamaránC/ Aceviños, 12. L-3138400 Puerto de la CruzTel.: 0034 902 15 18 [email protected]


Puerto de la Cruz also offers many options to stay active in the water:

Surfing and paddle boardingPlaya de Martiánez, thanks to its layout and medium swell, is an ideal beach for practising surfing and paddle boarding. This beach is perfect for learning and it has sports schools. Playa del Socorro is a excellent beach for more experienced surfers. Punta Brava sees waves of up to ten metres high on a few days each year.

Natural poolsThe shallows of San Telmo are natural pools that the locals have traditionally used to go bathing (although it is not possible when the tide is high).

Volcanic beachesPlaya Jardín and Playa de Martiánez are beaches with character because of the black sand. Playa Jardín and San Telmo also boast the blue flag that the European Foundation for Environmental Education awards for quality.

Underwater divingBoats set off daily from the quay with divers and it is a preferred spot for introductory courses. One of the most spectacular locations in the area is La Rapadura, an underwater lava tube that is only suitable for experienced divers.

KayakingIt is another active tourism option in Puerto de la Cruz, especially at night, when people can enjoy the silhouette of the city from the sea, La Orotava Valley and the shape of Mt. Teide in the background.

OCEAN ACTIVITIES

Playa del Socorro


Puerto de la Cruz, the mirror of the AtlanticOcean

OCEAN ACTIVITIES

El Cardumen Diving CentreAvda. Melchor Luz Edf. Principado Loc.62-63 38400 Puerto de la CruzTel.: 0034 922 368 468 www.elcardumen.com

Atlantik Diving CentreCamino El Burgado, 1 Hotel Maritim38410 Los RealejosTel.: 0034 922 362 801 www.tenerife-buceo.com

Atlantik SurfC/ San Luis, 2138410 Los Realejos Tel.: 0034 617 646 387 www.atlantiksurf.com

La Marea Surf SchoolTrasera Avda. Colón Playa Martiánez, local 338400 Puerto de la CruzTel.: 0034 922 105 534www.lamareasurfschool.com

AR2 Surf ProjectPlaya de El Socorro, s/n38410 Los RealejosTel.: 0034 646 112 055www.ar2surfproject.com

Teno ActivoC/ La Alhóndiga, 4538480 Buenavista del NorteTel.: 0034 922 12 80 600034 618 00 09 [email protected]

Diving

surf iring,

kayaking

and padd

le board

ing

Top leftKayaking in Martiánez

Top rightVolcanic seabed

RightSurfing

LeftSea turtle


CULTURE, TRADITIONS AND FESTIVALS

Blanco BarC/ Blanco, 12 38400 Puerto de la Cruz Tel.: 620 955 197www.blancobar.com

Casino Puerto de la CruzAvenida de Colón, s/n Complejo Costa Martiánez 38400 Puerto de la CruzTel.: 0034 922 368 843www.casinostenerife.com

Casa ÁbacoC/ Casa Grande, Urbanización el Durazno38400 Puerto de la CruzTel.: 0034 922 370 107www.abacotenerife.com

Timanfaya TheatreC/ Las Damas, 138400 Puerto de la CruzTel.: 0034 922 376 106www.salatimanfaya.com

Dinámico Restaurante, Café & MúsicaPlaza del Charco38400 Puerto de la CruzTel.: 0034 922 38 46 53www.dinamicopuertodelacruz.com

Terraza Isla del LagoAvda. de Colón s/nComplejo Lago Martiánez38400 Puerto de la CruzTel.: 0034 638 169 032

Nightlife

TopEl Carmen Festival

Top rightStreet Art Festival, Mueca

RightStreet Art Festival, Mueca

BottomReligious Festival


CULTURE, TRADITIONS AND FESTIVALS

Puerto de la Cruz is a dynamic city with many cultural events on the calendar.

The International Street Art Festival (MUE-CA) takes place over a long weekend in May. The street becomes a stage, and thea-tre, music, dance, film and other plastic arts fill the city.

The Bavarian Week takes place at the end of August and beginning of September, with German gastronomy, beer and music as the main protagonists. It is a fun and recreational time when tourists and locals get together.

The Agatha Christie Festival is held in Nov-ember and brings together film and litera-ture, making Puerto de la Cruz the setting for the best crime and mystery novels. It recalls the periods that the author spent in this corner of Tenerife.The historic San Felipe Castle, the Institute of Hispanic Studies and other venues hold periodical cultural events. Visitors can also enjoy regular musical events in hotels, such as Buena Música in the Astoria-Bambi

(from October to March-April), concerts in unique settings (Casa Ábaco Museum) and spectacular musicals in Isla del Lago.

The Festival Jazz & Más Heineken is highly recommended. It is one of the most presti-gious cultural events in the Canary Islands.

Popular festivals are celebrated all year round. February is the month of the carni-val. It is very interesting and international, with the entertaining male high heels ma-rathon "Mascarita ponte tacón".

The Exaltación de la Cruz festival takes pla-ce on 3 May. To celebrate the foundation of the city, around 200 crosses in chapels or attached to buildings are adorned with flowers, and people can go and see them round the city.

On the eve of 24 June, the festival of San Juan, bonfires are lit on the beach, public fountains are decorated with plants and fruit, and herds of goats are bathed in the fishing quay, to remember ancient aborigi-nal customs.

On 16 July, the patron saint's day of Virgen del Carmen and Gran Poder de Dios is ce-lebrated. It is the city's main festivity. The programme of traditional events includes the Embarkation of the Virgin at the old quay, and people come from all over the island to see it.

On 29 November, Los Cacharros Festival, the most interesting and unique festivity in honour of San Andrés, commemorates the old celebration of opening the wineries and tasting the new wine for the first time, to the clatter of all kinds of tin cans and pots down the street.

January• The Three Wise Men procession

February• Carnival• Matar la Culebra festival• Sacred Music Concerts

(Church of la Peña de Francia)

March• International Bridge Festival

April • Ancient and Baroque Music Festival• Puerto de la Cruz en Flor festival

(biennial. Next in 2014)• Martiánez Trail• Superbike Marathon

Tenerife-Loro Parque

May• Mayo Canario and Volcanic Tapa Route• La Cruz Festivities (Founding Festivities)• MUECA Street Art Festival

June• San Juan Festival• San Telmo Festival

July• El Carmen Festival• Canary Islands Infinityxtreme Race• Festival Canarias Jazz Mas Heineken

August• Bavarian Week

September• Celebration of World Tourism Day• Periplo, International Travel and

Adventure Literature Festival• Night of the Volcanoes, celebration

of European Researchers' Night.

October• Gastronomic fair – fish and bananas

(1-25 October) and Romería del Rosario religious festival

November• San Andrés Festival• Chestnut Fair• Tapa Route• Agatha Christie Festival (biennial)

December• Nativity Scene Exhibition• Day of Finland• New Year's Eve

EVENTS CALENDAR

ENJOY CULTURE THAT IS ALIVE

There are many restaurants scattered all over the city: small, varied, where you can feel at home. Enchanting corners and balconies overlooking the sea, offering fresh fish with potatoes and Canary Island "mojo" sauce, and the traditional desserts that islanders love. But there are also restaurants where visitors can taste signature cuisine and discover the island's best wines. This wide range of quality

products and different types of cuisine is typical of Puerto de la Cruz. It is hard to find other places that offer this variety in such a convenient space. This combination enables visitors to rediscover the strong relationship of this city with millions of travellers who have set foot here since it was established as a commercial port.

Seductive colours, enticing flavours

FRESH AND INTERNATIONAL CUISINESAMPLE THE BEST OF THE ISLAND

La CofradíaC/ Las Lonjas, 538400 Puerto de la CruzTel.: 0034 922 383 409

Casa RéguloC/ Pérez Zamora, 1638400 Puerto de la CruzTel.: 0034 922 384 506

Casa LalaCamino El Durazno38400 Puerto de la CruzTel.: 0034 922 381 794

Blanco Bar RestaurantC/ Suiza, 5 - Parque Taoro38400 Puerto de la CruzTel.: 0034 922 380 698www.blancobarestaurant.com

Isla del LagoAvda. de Colón s/n Complejo Lago Martiánez38400 Puerto de la CruzTel.: 0034 638 169 032

Terraza del MarAvda. Francisco Alfonso Carrillo38400 Puerto de la CruzTel.: 0034 922 37 15 18

Dinámico Restauran-te, Café & MúsicaPlaza del Charco38400 Puerto de la CruzTel.: 0034 922 38 46 53www.dinamicopuertodelacruz.com

TinguaroHotel Tigaiga. Parque TaoroTel.: 0034 922 383 500www.tigaiga.com

La FincaHotel ValleMarAvenida de Colón, 438400 Puerto de la CruzTel.: 0034 922 38 48 00www.hotelvallemar.com

MagnoliaAvda. Marqués de Villa-nueva del Prado s/n38400 Puerto de la Cruz TenerifeTel.: 0034 922 385 614 Fax: 0034 922 380 127

The OrientalHotel BotánicoAvda. Richard J. Yeoward, 1 38400 Puerto de la CruzTel.: 0034 922 381 400 www.hotelbotanico.com

La ParrillaHotel Botánico Avda. Richard J. Yeoward, 1 38400 Puerto de la CruzTel.: 0034 922 381 400 www.hotelbotanico.com

Il PappagalloHotel Botánico Avda. Richard J. Yeoward, 1 38400 Puerto de la CruzTel.: 0034 922 381 400 www.hotelbotanico.com

Restaura

nts


FRESH AND INTERNATIONAL CUISINE

Cofradía de pescadores


Puerto de la Cruz is the perfect place for conferences, conventions and incentive trips. All kinds of events can be organised here, but especially those involving science – vulcanology, psychology, botany and tourism. Thanks to its climate, varied landscape, easy access to a wide range of natural resources and different types of active tourism companies, it is an excellent place to complement work sessions with many activities in nature.

The city's conference centre, with capacity for up to 1,000 people, is situated in Taoro Park. It is surrounded by vegetation, where

the peace and quiet is only interrupted by peacocks who roam freely in the grounds. Business meetings in Puerto de la Cruz are the real thing: small groups staying in hotels in the city centre, attending meetings in large historic houses with character, and exploring all the city and the island have to offer in their free time.

As well as the conference centre, there are ten specialised hotels, and different emblematic venues for meetings: Lago Martiánez; the Botanical Garden, where many original events have taken place surrounded by unique plant species; San

Felipe Castle, an old fortress turned into a multifunctional venue; and Sitio Litre, a 19th century English garden which used to welcome British travellers and artists.

Also available are large ancient houses such as Ábaco or La Gañanía, which are perfect for business meetings in a setting steeped in history and with the exuberant vegetation of La Orotava Valley overlooking the sea.

A DESTINATION FOR CONFERENCES AND EVENTS

SUCCESSFUL MEETINGS GUARANTEED

Puerto de la Cruz Conference Centre Parque Taoro, 22. 38400 Puerto de la Cruz Tel.: 0034 922 238 400/452www.congresostenerife.com

Isla del LagoComplejo Lago Martiánez38400 Puerto de la CruzTel.: 0034 638 169 [email protected]

Casa ÁbacoC/ Casa Grande, Urbanización el Durazno38400 Puerto de la CruzTel.: 0034 922 37 01 07www.abacotenerife.com

La GañaníaCamino del Durazno, 7138400 Puerto de la CruzTel.: 0034 922 376 204Fax: 0034 922 368 421www.laganania.com

Loro ParqueAvda. Loro Parque s/n. 38400 Puerto de la CruzTel.: 0034 922 373 841www.loroparque.com

Botanical GardenC/ Retama, 238400 Puerto de la CruzTel.: 0034 922 389 464www.icia.es

Sitio Litre GardenC/ Sitio Litre, s/n38400 Puerto de la CruzTel.: 0034 922 382 417www.jardindeorquideas.com

Sala TimanfayaC/ Las Damas, 138400 Puerto de la CruzTel.: 0034 922 376 106www.salatimanfaya.com

Conference

venues


Puerto de la Cruz Conference Centre

emblematic conference venues

Top leftLa Gañanía

Ábaco

Conference

organise

rs

Gastro-t

heatre

transport

catering

Capital Incentive DMCC/ Santo Domingo, 7 38400 Puerto de la CruzTel.: 0034 922 37 23 48Fax: 0034 922 38 08 42www.capital-incentive.com

Turisbeds (Viajes Insular)Avda. Familia Betancourt y Molina, 20. 38400 Puerto de la CruzTel.: 0034 922 380 366Fax: 0034 922 388 405www.turisbeds.com

Ultramar EventsC.C. La Cupula. Avda. Marqués Villanueva del Prado, s/n.38400 Puerto de la CruzTel.: 0034 922 38 17 50www.ultramarevents.com

Viajes MeridianoC/ La Hoya, 41 - 2º 38400 Puerto de la CruzTel.: 0034 922 382 308/16Fax: 0034 922 371 956

Maxchoice IslandsC/ Camelia s/n. CC La Cúpula. Local 10438400 Puerto de la CruzTel.: 0034 922 37 24 64www.maxchoice-islands.de

Jaster & Luis CreacionesCamino Real, 84. 38414 Los RealejosTel.: 0034 922 35 93 93http://about.me/jasterluis

La GañaníaCamino del Durazno, 7138400 Puerto de la CruzTel.: 0034 922 376 204Fax: 0034 922 368 421www.laganania.com

Canarias.com(Minibuses and limousines)Urbanización Playa JardínHotel Turquesa, Local 238400 Puerto de la CruzTel.: 0034 922 388 456www.canarias.com


RELAX AND ENJOY

The favourite place for Europeans looking to improve their health


Thanks to the average annual temperature in Puerto de la Cruz and the mild weather in winter and summer, the city became the favourite place for Europeans looking to improve their health.

The main building which is specifically dedicated to this purpose is The Oriental Spa Garden, situated in Hotel Botánico 5*GL. Considered to be one of the best in Europe, it is an excellent option. Another interesting spa is Spa & Wellness Centre, situated on the 14th floor of Hotel Beatriz Atlantis & Spa 4*, under a beautiful transparent dome.

But for many decades, tourists have been enjoying a wide range of places outdoors which enable them to get the most out of this wonderful climate. After the Spanish tourists, the Germans are the main tourists in Puerto de la Cruz, and 78% of them like to go hiking. Thanks to the special climate in Puerto de la Cruz, where the sun is often diffused by clouds, tourists can sunbathe on the beach and next to the swimming pool, and walk for long hours down the country paths without being in great danger of getting sunstroke.

Taoro Park is the small but important sports centre in the city, where children and adults alike come to run and practice sports.

Playa Jardín beach is a place where you can sunbathe, but also practice team sports at sunrise, and at sunset it becomes a bustling city hub. The seafront, from Avenida de Colón to Plaza del Charco, through Paseo de San Telmo, is also perfect for a relaxing daily walk.

The Oriental Spa Garden Hotel Botánico C/ Richard Yeoward, 1. 38400 Puerto de la CruzTel.: 0034 922 381 400Fax. 0034 922 381 504www.hotelbotanico.com

Hotel Beatriz Atlantis & SpaAvenida Venezuela, 15 38400 Puerto de la CruzTel.: 0034 922 374 545Fax: 0034 922 382 153www.beatrizhoteles.com

ARTENERIFEEmpresa Insular de ArtesaníaCasa de la AduanaCalle de Las Lonjas38400 Puerto de la CruzTel.: 0034 922 378 103

Kiosko Puerto de la CruzQuay esplanade, the back on Calle Esquina Mequinez.38400 Puerto de la CruzTel.: 0034 922 388 202www.artenerife.com

La Casa de los Balcones C/ San Francisco, 3 - 4.38300 La OrotavaTel. :0034 922 330 629Fax: 0034 922 331 839www.casa-balcones.com

Health a

nd wel

l-being shopping

THE HEALTH CORNER


Teide National Park

come back every year to relive incredible experiences


CLOSE TO EVERYTHING

Autos 3000Hotel LuabayC/ Blas Pérez González, 1138400 Puerto de la CruzTel.: 0034 922 387 1600034 922 385 515Fax: 0034 922 373 507www.autos3000sl.com Branch: C/ Aceviño, Local 9 (opposite Hotel Masaru) Urb. La PazTel.: 0034 922 381 299

Autos PlazaBranchesAvda. Venezuela, 238400 Puerto de la CruzTel.: 0034 922 383 433Plaza del Charco, 138400 Puerto de la CruzTel.: 0034 922 385 827Avda. Familia Betancourt y Molina, 31 38400 Puerto de la CruzTel.: 0034 922 373 714 FREE garage and parkingC/ Mequinez, 6338400 Puerto de la CruzTel.: 0034 922 383 240www.teneriferentacar.com

Autos RamPlaza de la Constitución, 3 38400 Puerto de la CruzTel.: 0034 653971200www.autosram.com

EurodoblonAvda. Familia Betancourt y Molina 8 Edificio Lavaggi38400 Puerto de la CruzTel.: 0034 922 375 091www.eurodoblon.com

Autos MertensC/ Richard Yeoward, 938400 Puerto de la CruzTel.: 0034 696 10 10 62www.autosmertens.com

Canarias.comUrbanización Playa JardínHotel Turquesa, Local 238400 Puerto de la CruzTel.: 0034 922 388 456www.canarias.com

Avis CanariasAvda. Venezuela, s/n38400 Puerto de la CruzTel.: 0034 922 384 552www.aviscanarias.es

Viajes DivertourC/ Zamora, 13 38400 Puerto de la CruzTel.: 0034 922 386 960 0034 606 424 687Fax: 0034 922 385 624www.viajesdivertour.com

Viajes Canarias EuropaCalzada Martianez, 17-2ª - Esq. Camino Cabras 38400 Puerto de la CruzTel.: 0034 922 389 862 [email protected]

Viajes Canarias Class ToursC/ Benjamin J. Miranda , 11 38400 Puerto De La Cruz Tel.: 0034 922 368 278www.canariasclasstours.comcar

hire

travel a

gencies

THE ISLAND OF DESIRE LESS THAN 30 MINUTES AWAY

Puerto de la Cruz is situated in the centre of the north coast of Tenerife. Thanks to its excellent location, visitors can enjoy a wide variety of places to go on tours and excursions.

A day trip from Puerto de la Cruz becomes a chance to rediscover the island, since all the most attractive places are just a stone's throw away.

In less than 30 minutes, visitors can travel to the Ancient Dragon Tree of Icod, El Viento Cave, the town of Garachico or the Isla Baja golf course.

It also takes half an hour to get to the Teide National Park, cross La Orotava Valley and paraglide from the top. Or visit La Laguna, Anaga or the TEA contemporary art museum (Tenerife Espacio de las Artes) in Santa Cruz de Tenerife.

The Puerto de la Cruz experience means rediscovering the luxury of setting your own pace.

TopBuenavista Golf

CentreTeide National Park

BottomLa Laguna Historic Quarter

Documents

Puerto de la Cruz Xperience (EN)