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In-person services & events Open Mic Social Media Cover Wraps Banner Ads Group Subscriptions Videos/Agri-Pulse TV Future Ag Leaders Content Licensing Events -Ag & Food Policy Summit -Ag Outlook Forum 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food policy news, analysis and insights.” Agri-Pulse Weekly Newsletter Agri-Pulse West Agri-Pulse Daily Harvest Agri-Pulse.com Agri-Pulse Daybreak Energy-Pulse Daily DriveTime Rates & Specifications 4 6 7 8 9 10 11 5 Contact Us 13

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Page 1: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

▪ In-person services & events

▪ Open Mic

▪ Social Media

▪ Cover Wraps

▪ Banner Ads

▪ Group Subscriptions

▪ Videos/Agri-Pulse TV

▪ Future Ag Leaders

▪ Content Licensing

▪ Events

-Ag & Food Policy Summit

-Ag Outlook Forum

2019 MEDIA KIT

1

“Agri-Pulse’s family of information services is

the leading source of exclusively ag and food

policy news, analysis and insights.”

Agri-Pulse Weekly Newsletter

Agri-Pulse West

Agri-Pulse Daily Harvest

Agri-Pulse.com

Agri-Pulse Daybreak

Energy-Pulse Daily

DriveTime

Rates & Specifications

4

6

7

8

9

10

11

5

Contact Us 13

Page 2: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

...for your interest in Agri-Pulse Communications, Inc., the most trusted and

leading source for agriculture and rural policy news and analysis.

I’ve had a keen interest in agricultural policy going back to my days

growing up on the farm in Iowa and my dad would invite our congressman

over for dinner and dialogue. I continued to be engaged in covering farm

policy issues throughout my career as a journalist.

Launched in 2004, today “Agri-Pulse is the largest, most

experienced Ag news bureau in Washington, D.C.” We

reach the ag policy opinion leaders, key influencers and marketing

executives in Washington, D.C., across the U.S., and around the world.

We hope you will also become a fan of our coverage and

choose to use one of our products to help your organization

communicate with Capitol Hill, government agencies,

agribusiness executives, financial institutions, or the

leadership of the top farm and commodity organizations.

Please feel free to contact me or any of our staff members.

Sincerely,

Sara Wyant

President

630-247-7142

[email protected]

2

Thank You...

Click video below to learn more about Agri-Pulse.

Page 3: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

77%of Agri-Pulse circulation

is outside the D.C. beltway. 23%

in the Beltway

Subscriber Profile

FARMER LEADERS

GOVERNMENT – FEDERAL

FARM ORGANIZATIONS

AGRI-BUSINESS

CONSULTANTS/LOBBYIST

AGRI-FOOD

GOVERNMENT – STATE

ACADEMICS

MEDIA

LAWYERS

EMBASSIES

YOUTH

ENVIRONMENTAL ORGANIZATIONS

3

Page 4: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

1

5

10

15

20

25

35

$697

$2,057

$3,717

$5,437

$6,907

$8,227

$10,957

$411.40

$371.70

$362.47

$345.35

$329.08

$313.06

$286.14

$239.97

$191.15

50

100

250

250+

$14,307

$23,997

$47,787

Quote Available

The most trusted & reliable source

for in-depth ag & food policy news

& analysis

Distributed each week coast to coast to 7,700+ key influencers:

– Federal & State ag legislators

– Agri-business

– Food industry

– Farm organizations

& commodity

leaders

– Farm retail & co-

op managers

Subscription includes:

– Weekly newsletter

– Daily Harvest

– Instant Updates

– Daybreak

– DriveTime

– Full website access

$697.00/Year

48 Issues

Subscriptions Price Price/Sub

Group Subscription Pricing atSubstantial Discounts

Cover Wraps

A group of fifty or more

subscriptions qualifies for

a cover wrap promotional

page, delivered each week

at the top of the Agri-

Pulse e-newsletter to that

organization’s sponsored

subscribers.

Greetings,

As we reported earlier this morning in

reform and you can count on us to

embargo on the outline they’ve provided

Read F

Updating base could help farm

As lawmakers prepare to write the next

cover a long list of demands.

Syngenta settles corn growers' l

As many as 350,000 corn growers settlement

of lawsuits alleging Syngenta’s

engineered trait caused China to reject U.S.

Cover crops gain momentum, b

Farmers from Maryland to Illinois are t the

benefits: Planting cover crops such as

season can simultaneously enhance the soil

September 27, 2017

Agri-Pulse Daybreak, today’s big focus is on tax

provide more details as soon as the White House lifts the thus

far. Look for President Trump to mention

usinessmen during his speech today in Indianapolis.

| Volume 13, Number 37

ull Edition

bill funding, but at political cost

farm bill, they’re strapped for the cash they need to

awsuits

nationwide are likely to get a payment as the result of a

premature commercialization of a genetically

corn imports in 2013.

ut fall below targets

urning their soil into a kind of sponge and absorbing

cereal rye and varieties of radish during harvest

and increase yield.

Indiana farmer Kip Tom and other b

Sara Wyant

Editor/Publisher

Agri-Pulse Communications, Inc.

Nearly 30% of the pork produced in America is exported,

supporting 147,000 U.S. jobs, because of free trade agreements.

Free trade doesn’t happen without

Trade Promotion Authority (TPA).

It’s time for Congress to put petty politics aside and renew

TPA. It’s an economic issue, not a partisan one.

For more information, go to:

www.nppc.org/issues/international-trade

Paid for by the National Pork Producers Council.

TPA =

obs

Bacon +

U.S.

J

4

Greetings,

As we reported earlier this morning in Agri-Pulse Daybreak, today’s big focus is on tax reform and

you can count on us to provide more details as soon as the White House lifts the embargo on the

outline they’ve provided thus far. Look for President Trump to mention Indiana farmer Kip Tom and

other businessmen during his speech today in Indianapolis.

Sara Wyant

Editor/Publisher

Agri-Pulse Communications, Inc.

September 27, 2017 | Volume 13, Number 37

Read Full Edition

Updating base could help farm bill funding, but at political cost

As lawmakers prepare to write the next farm bill, they’re strapped for the cash they need to cover a

long list of demands.

Syngenta settles corn growers' lawsuits

As many as 350,000 corn growers nationwide are likely to get a payment as the result of a

settlement of lawsuits alleging Syngenta’s premature commercialization of a genetically

engineered trait caused China to reject U.S. corn imports in 2013.

Cover crops gain momentum, but fall below targets

Farmers from Maryland to Illinois are turning their soil into a kind of sponge and absorbing the

benefits: Planting cover crops such as cereal rye and varieties of radish during harvest season can

simultaneously enhance the soil and increase yield.

Page 5: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

Brand New in 2019!

Introducing…Agri-Pulse West

– The weekly Newsletter, Daybreak

and Daily Harvest will focus onWestern ag & food policy issues

– A special “West” tab will be includedon www.Agri-Pulse.com

– Initial launch will include 2,500additional subscribers

– Group & Individual subscriptionsavailable

– Editorial office based in Sacramento

5

Page 6: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

Daily email

blast of

breaking news

aggregated

from Agri-Pulse

& other leading

sources

– Distributed by 6:00 a.m.

(Eastern Time) Monday –

Friday to all subscribers,

more than 7,700

– Top news regarding farm &

rural policy; energy; food

& nutrition; trade &

international;

conservation, environment

& wildlife; farm labor &

immigration and more.

– Averaging 40-50% open

rates

A must-read resource for anyone

needing to stay current on the

latest ag & food policy issues

Position Monthly Price

Top Leaderboard $5,173

Center Leaderboard (Multiple Slots)

$4,677

Lower Leaderboard $5,173

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Ad Specifications

Initial

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Leaderboard 728 x 90

* Top and Lower Leaderboards rotate.

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Page 7: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

Agri-Pulse.comMultiple

sponsorship

opportunities to

reach this

important audience

Click here to listen.Click here to listen.

DRIVETIME

Click here to view.

TV

7

*Data from Google Analytics 1/1/2018-12/31/2018

TOP LEADERBOARD

AGRI-PULSE

OPEN MIC

SPONSOR

BIG BOX

OPINION

SPONSOR

BIG BOX

AGRI-PULSE

TV

SPONSOR

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LOWER

HALF

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Page 8: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

– Daily podcast (with transcript provided) with five to seven minutes of current events in ag & food policy

-Emailed to the full Agri-Pulse subscriber base by 4:00 a.m. Eastern Time Monday-Friday

-Daybreak-only subscriptions available

US, China entrench further in trade war

The U.S. and China are both claiming that

the trade war is hurting the other side

more as tariffs continue to escalate. New

rounds of tariffs thrown by both sides –

200 billion by the U.S. and $60 billion by

the Chinese – go into effect today and

President Donald Trump has already

promised to hit the Chinese with more.

If Trump follows through with the

promised $256 billion worth of tariffs, the..

8

Click Here To Listen

A highly popular early-

morning podcast about the

politics, policies & people

involved in food & agriculture

# Subscriptions Price per sub Total cost

1 $350 $350

5 $215 $1,085

50 $145 $7,154

100 $120 $11,988

150 $115 $17,120

200 $110 $21,850

300 $95 $28,200

400 $85 $32,973

500 $75 $37,043

1,000 $55 $54,578

Page 9: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

Biofuels

Agri-Pulse: White House, EPA pledging RFS commitment

Link - (Audio) The Trump Administration is pledging its support for the Renewable Fuel Standard as the comment period for a controversial proposal under the plan

comes to a close.

Agri-Pulse: Trump, Pruitt doing RFS outreach to Iowa officialsLink - (Subscriber only) By the end of the week, one would expect EPA Administrator Scott Pruitt to be fluent in pro-RFS Iowa vernacular.

The Des Moines Register: Gov. Reynolds: Conversation with Trump on RFS was 'constructive'Link - Iowa Gov. Kim Reynolds said Wednesday she had a "very constructive" phone call with President Donald Trump about preserving a federal mandate that

requires ethanol and biodiesel to be blended into the nation’s fuel supply.

Wind

Engadget: World’s first floating wind farm powers up in ScotlandLink - The blades of five huge turbines have begun spinning on the world's first floating offshore wind farm, located over 15 miles off the coast of Peterhead,

Aberdeenshire in Scotland.

CNBC: Amazon's Jeff Bezos just opened a massive wind farm in Texas

Link - Amazon’s biggest wind farm to date is operational and will add over 1 million megawatt hours (MWh) of clean energy to the grid annually.

Grid

Agri-Pulse: DOE considers controversial power project opposed by lawmakersLink - Energy Secretary Rick Perry is weighing a request to end DOE's participation in a multibillion project that would carry 4,000 megawatts of electricity – enough to

power more than 1.5 million homes – across multiple states.

Agri-Pulse: Perry urges FERC to make grid resiliency a priorityLink - (Subscriber only) The Energy Department's directive to FERC to issue a rule that helps accurately price electricity generation was intended to spark a

conversation on the resiliency and reliability of the country's electric grid.

People

The EPA could soon have more of its top leadership in place. The Senate Environment and Public Works Committee was to vote today on nominees for four assistant

administrator positions: Michael Dourson, Chemical Safety and Pollution Prevention; William Wehrum, Air and Radiation; Matthew Leopold, General Counsel; and David

Ross, Water. If approved, the nominees will still need confirmation by the full Senate.

Jim Gulliford is returning to the EPA as administrator for the agency’s Region 7, which covers Iowa, Kansas, Missouri and Nebraska. Most recently, Gulliford served as

executive director of the Soil and Water Conservation Society, leading the organization from 2009-2016. Before that, Gulliford spent nearly a decade at EPA, rising

to the position of assistant administrator for the Office of Prevention, Pesticides, and Toxic Substances.

President Trump has picked AccuWeather CEO Barry Myers to lead the National Oceanic and Atmospheric Administration. An attorney, Myers has headed up the weather-

forecasting firm since 2007. Trump had earlier filled two deputy posts at NOAA: former Navy oceanographer Rear Adm. Timothy Gallaudet and Neil Jacobs, chief

atmospheric scientist at Panasonic Avionics Corporation

9

PositionMonthly

Price

Top Leaderboard

Center Leaderboard

Lower Leaderboard

$1,100

$1,100

$1,100

Initial

Dimensions File Types

Ad Unit (w x h in px) Allowed

Leaderboard 728 x 90 JPG, static GIF, PNG

Ad Specifications

A morning digest of all things energy

Banner Ad Pricing

– Aggregated headlines on energy issues from Agri-Pulse and other leading sources

-Emailed early morning daily, Monday – Friday

-Published 48 weeks per year

-Delivered to 600+ energy legislators on the Hill, & key influencers

-Each sponsor can add up to 100 names to receive Energy-Pulse Daily

Page 10: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

DriveTime– Includes an opening billboard and 30-second commercial

-Outstanding reader/listener acceptance with over 20% open rate and 50k web impressions in first few weeks

-Produced 48 weeks per year

A daily podcast with a roundup

the day’s top headlines,

delivered Monday–Friday at 5

p.m. Eastern Time, just in time

for afternoon commutes

An exclusive commercial partnership!

10

Weekly: $2,500

Monthly: $7,500

Plus: A 120x90 adon Agri-Pulse.com homepage

Click here to listen

Page 11: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

HOME PAGE Size Price Per Month

Top Leaderboard

Open Mic

Opinion Sponsor

Agri-Pulse TV Banner

Lower Half Page

Meet the Lawmaker Banner

Lower Leaderboard

728 x 90

300 x 250

300 x 250

300 x 250

600 x 300

300 x 250

728 x 90

$6,317

$9,027

$5,727

$5,727

$5,627

$4,117

$4,677

SECTION PAGES Size Price

Top Leaderboard

Lower Half Page

Lower Leaderboard

728 x 90

600 x 300

728 x 90

Included with Home Page

Included with Home Page

Included with Home Page

ARTICLE/NEWS PAGES Size Price Per Month

Top Leaderboard

Big Box/Medium Rectangle

Lower Half Page

Lower Leaderboard

728 x 90

300 x 250

600 x 300

728 x 90

$5,747

$5,207

$3,257

$3,257

OPINIONS PAGE Size Price

Top Leaderboard 728 x 90

Big Box/Medium Rectangle 300 x 250

Lower Half Page 600 x 300

Lower Leaderboard 728 x 90

Included with Home Page

Included with Home Page

Included with Home Page

Included with Home Page

OPEN MIC Size Price

Top Leaderboard 728 x 90

Lower Half Page 600 x 250

Lower Leaderboard 728 x 90

Included with Home Page

Included with Home Page

Included with Home Page

Website/Newsletter Advertising

Specifications and RatesDRIVETIME Size Price Per Month

DriveTime Sponsor

Top Leaderboard

Lower Leaderboard

120 x 90

728 x 90728 x 90

$7,500

Included with homepageIncluded with homepage

Digital Ad Materials Specifications

Initial

Dimensions

Ad Unit (w x h in px)

File Types

Allowed

Maximum

Initial File

Load Size

Maximum

Animation

Length

Big Box/ 300 x 250 GIF, JPG, PNG, HTML5 40K 15 sec,

Medium Rectangle 3rd party 3x loops

(Desktop, Tablet) tags/tracking maximum

Leaderboard 728 x 90 GIF, JPG, PNG, HTML5 40K 15 sec,

(Desktop) 3rd party 3x loops

tags/tracking maximum

Leaderboard 468 x 60 GIF, JPG, PNG, HTML5 40K 15 sec,

(Tablet) 3rd party 3x loops

tags/tracking maximum

Half Page 300 x 600 GIF, JPG, PNG, HTML5 60K 15 sec,

(Desktop) 3rd party 3x loops

tags/tracking maximum

Button 120 x 90 GIF, JPG, PNG 10K Static

(Logo)

Mobile 320 x 50 GIF, JPG, PNG, HTML5 30K

(Desktop) 3rd party

tags/tracking

Newsletters 728 x 90, 300 x 250 JPG, static GIF, PNG

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Price Per Week

$2,250

AGRI-PULSE TVLength Price Per Month Price Per Week

MEET THE LAWMAKER Length Price (2 weeks)

Agri-Pulse TV 30-second pre-roll $4,800 $1,500

5-minute feature $6,400 $2,000

30-second pre-roll $2,000

MEET THE FARMHAND Length Price (2 weeks)

30-second pre-roll $2,000

Agri-Pulse TV

Meet the Lawmaker

Meet the Farmhand

Page 12: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

▪ Launched in 2004▪ Agri-Pulse family of products reaching 10,000+

influencers, including:-Federal and state government staff involved in agriculture, food & energy-C-Suite agribusiness executives-Farmer leaders and staff serving farm commodity, promotion, trade and marketing associations-Farm retail and co-op managers-Plus 2,500 newly added western circulation

▪ 77% of circulation outside of the Washington, D.C. beltway

▪ Currently more than 25,000 followers on Twitter and 5,600+ Facebook likes

▪ Offices in Washington, D.C., Camdenton, MO, Sacramento, CA and Des Moines, IA

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Page 13: Pulse’s family of information services is 2019 MEDIA KIT ... · 2019 MEDIA KIT 1 “Agri-Pulse’s family of information services is the leading source of exclusively ag and food

For marketing solutions, ideas and pricing, contact:

Allan Johnson – [email protected]

Jason Lutz – [email protected]

Tom Davis – [email protected]

For subscription questions, contact:

Paige Dye – [email protected]

Sandi Schmitt – [email protected]

573-873-0800 | www.agri-pulse.com

13

To reach ag’s premier policy makers and business leaders, put the Agri-Pulse family of information services to work for you.