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Presentation with the Pure Insight network in May 2009. Covers areas to search for innovation with examples from Ordnance Survey and others.
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What I’ll cover
Ordnance Survey’s ChallengesCreating ProcessesGaining ResourceCreating an EnvironmentBuilding OpportunitiesConclusion
What is Location Information worth?
>13%GDP depends on it1.2M conveyances200bn properties flood risk80% business = location
Ordnance Survey Turnover ~£116MGovernment Trading Fund
Our Geographic Innovations over the years
First digital mapping
First national geospatial database
Worlds largest geospatial database
First adoption open language
…we haven’t survived 200 years by increment alone…
Why explore outside the box?
A few dilemmas◦We publish…
but what is happening to music publishers?◦We have a government remit…
but operate commercially.◦We’re experts in our field…
but now our field has entered the mainstream.◦We’re the best, undoubtedly …
but others can now do what we do.
The Hill to Climb
Culture and Climate
Cause Consequence
Historic Context Only incremental improvements
20th Century Publishing Paradigm
Slow/complex engagement
Legal Status Over-reliance upon governance
Dominant position Complacency & Low tolerance to risk
Getting more radical innovations accepted
Process Resource
Opportunity
Environment
Search – Process 1
Look internally – The Dragons Den
BDIT
CTO
Dragons Den
Idea
£
Resource
Existing Processes
Ideas to opportunities at Ordnance Survey
Knowledge management
(+ mgmtof Trash)
Checklist
• Who?• What?• How?• Why?
The Market
Opportunity
Business Opportunity
How do we know what ideas to develop?
Necessity is the mother of invention…Informal Network
“First Tuesdays” The burning platforms Shape agenda of next First Tuesday
Enabling new servicesSlid
e 10
Search – Process 2Source: H.Chesborough (2003) MIT Sloan Management Review
Research Development
Ordnance Survey Product
Boundary of the firm
Partner Product
Organisational Boundary
Ideas
It’s out there! Use Collaborations Use Networks Use Professionals
Resource for Search 1 - Collaboration
Incr
emen
tal
inno
vatio
n
Beyond current…Current expertise
Rad
ical
Just do it!
Create a platform
Co-create
domain
Emergent : Incumbent
Collaborative programmeUses Electronic horizonAutomotive, infrastructure, mapping and
telecoms partners
Impact?◦5 - 24% saving ◦14% reduced typical use◦Uses existing infrastructure
www.ideasintransit.org
Emergent businesses optimise transport system
Emergent businesses substitute transport
Emergent business encourage non-ownership
Emergent businesses exploit convergence
LGG5300
HMC60524 x 4 x .9 mm
Resource for search 2 – networks beyond the cottage industry
Network To find...
H-I Incumbent
DILabs, Innovation Leadership Forum
Inspirations, advice, ideas
South East Media Network
Parallels
Technology Strategy Board
Meeting points, Money, incumbent and emergent
Resource for search 3- Deal with design expertise
Design expertise◦Ideo◦Live|Work◦SEREN
Foresight Insight Prototype with customer Deliver iterations
Create an environment 1: to understand
Create and Environment 2: to disseminate internally
Create an environment 3: to build opportunities
Conclusions
Search must be variedThreats are opportunitiesCreate an environment that
◦Unlocks resource and supports your process Propagates Trust Changes perceptions Feels Fun Looks Compelling Blossoms with opportunity