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PURE LEAF TEAS Everyone has a thing they are passionate about. At Pure Leaf, our thing is tea. Our bottled iced and home brewed teas are crafted by passionate Tea Masters who fine tune the blend for a delicious, smooth tea experience. All Pure Leaf products use tea leaves from Rainforest Alliance Certified™ tea estates. PURE LEAF TEA HOUSE COLLECTION FACTS: Pure Leaf Tea House Collection is a premium, organic iced tea brewed from organic tea leaves with fruits and herbs, bringing you a tea house experience anytime, anywhere. Available in four unexpected flavor pairings: Pure Leaf Tea House Collection Organic Black Tea Sicilian Lemon & Honeysuckle Flavor, Pure Leaf Tea House Collection Organic Black Tea Wild Blackberry & Sage Flavor, Pure Leaf Tea House Collection Organic Green Tea Fuji Apple & Ginger Flavor and NEW Pure Leaf Tea House Collection Organic Black Tea Valencia Orange Peel Flavor. Sold in a 14 oz. glass bottle for a SRP of $2.29 in grocery, convenience, mass market retailers and select club stores nationwide or online via retailers at PureLeaf.com. TEA HOUSE COLLECTION EXPERTLY CRAFTED ORGANIC TEA PURE LEAF ICED TEA FACTS: Pure Leaf Iced Tea starts with freshly-picked tea leaves, expertly blended by the Pure Leaf team of Tea Masters, and is steeped and brewed for an authentic taste that can only come from Pure Leaf. Available in 15 leaf-brewed flavors: Unsweetened Black Tea, Unsweetened Green Tea, Unsweetened Black Tea with Lemon Flavor, Sweet Tea, Extra Sweet Tea, Lemon Flavor, Raspberry Flavor, Peach Flavor, NEW Pomegranate Flavor, NEW Mint Flavor, Tea & Lemonade, Not Too Sweet Honey Flavor Green Tea, Not Too Sweet Peach Flavor, Diet Lemon Flavor, and Diet Peach Flavor. Sold in an 18.5 oz. bottle for a SRP of $1.49 in grocery, convenience, mass market retailers and quick-service restaurants nationwide or online via retailers at PureLeaf.com. LEAF-BREWED ICED TEA PURE LEAF HOME BREWED TEA FACTS: Pure Leaf Home Brewed Teas are made with delicate tea leaves that are kept long, then simply picked, rolled and expertly crafted for an exceptional taste experience. Pure Leaf Home Brewed Iced Teas are expertly crafted for iced tea using an invigorating blend of long leaf teas, chosen for their ability to create an elevated iced tea experience. Available in 10 new bagged and loose teas: Black Tea with Vanilla, Green Tea with Mint, Gunpowder Green Tea, Chai Tea, English Breakfast Black Tea, Iced Green Tea with Citrus, Iced Black Tea with Peach, Iced Classic Black Tea (bagged and loose), and Iced Black Tea with Raspberry. Sold in a 16 ct. jar (bagged) for a SRP of $4.99 and 4.7 oz. and 5.8 oz. jars (loose) for a SRP of $6.99 in grocery, mass market retailers and select club stores nationwide or online via retailers at PureLeaf.com. HOME BREWED TEAS MEDIA CONTACT: Nicolin Collingridge, Olson Engage for Pure Leaf, [email protected]

PURE LEAF TEAS - Food & Wine€¦ · Pure Leaf offers a variety of teas including real-leaf-brewed bottled iced teas, the premium organic Pure Leaf Tea House Collection, and its recently

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Page 1: PURE LEAF TEAS - Food & Wine€¦ · Pure Leaf offers a variety of teas including real-leaf-brewed bottled iced teas, the premium organic Pure Leaf Tea House Collection, and its recently

PURE LEAF TEASEveryone has a thing they are passionate about. At Pure Leaf, our thing is tea. Our bottled iced and home brewed teas

are crafted by passionate Tea Masters who fine tune the blend for a delicious, smooth tea experience. All Pure Leaf products use tea leaves from Rainforest Alliance Certified™ tea estates.

PURE LEAF TEA HOUSE COLLECTION FACTS: • Pure Leaf Tea House Collection is a premium, organic iced tea brewed from

organic tea leaves with fruits and herbs, bringing you a tea house experience anytime, anywhere.

• Available in four unexpected flavor pairings: Pure Leaf Tea House Collection Organic Black Tea Sicilian Lemon & Honeysuckle Flavor, Pure Leaf Tea House Collection Organic Black Tea Wild Blackberry & Sage Flavor, Pure Leaf Tea House Collection Organic Green Tea Fuji Apple & Ginger Flavor and NEW Pure Leaf Tea House Collection Organic Black Tea Valencia Orange Peel Flavor.

• Sold in a 14 oz. glass bottle for a SRP of $2.29 in grocery, convenience, mass market retailers and select club stores nationwide or online via retailers at PureLeaf.com.

T E A HOUSECOL L E C T ION

EXPERTLY CRAFTED ORGANIC TEA

PURE LEAF ICED TEA FACTS: • Pure Leaf Iced Tea starts with freshly-picked tea leaves, expertly blended by the

Pure Leaf team of Tea Masters, and is steeped and brewed for an authentic taste that can only come from Pure Leaf.

• Available in 15 leaf-brewed flavors: Unsweetened Black Tea, Unsweetened Green Tea, Unsweetened Black Tea with Lemon Flavor, Sweet Tea, Extra Sweet Tea, Lemon Flavor, Raspberry Flavor, Peach Flavor, NEW Pomegranate Flavor, NEW Mint Flavor, Tea & Lemonade, Not Too Sweet Honey Flavor Green Tea, Not Too Sweet Peach Flavor, Diet Lemon Flavor, and Diet Peach Flavor.

• Sold in an 18.5 oz. bottle for a SRP of $1.49 in grocery, convenience, mass market retailers and quick-service restaurants nationwide or online via retailers at PureLeaf.com.

L E A F-BRE W E DIC E D T E A

PURE LEAF HOME BREWED TEA FACTS: • Pure Leaf Home Brewed Teas are made with delicate tea leaves that are kept long,

then simply picked, rolled and expertly crafted for an exceptional taste experience.• Pure Leaf Home Brewed Iced Teas are expertly crafted for iced tea using an

invigorating blend of long leaf teas, chosen for their ability to create an elevated iced tea experience.

• Available in 10 new bagged and loose teas: Black Tea with Vanilla, Green Tea with Mint, Gunpowder Green Tea, Chai Tea, English Breakfast Black Tea, Iced Green Tea with Citrus, Iced Black Tea with Peach, Iced Classic Black Tea (bagged and loose), and Iced Black Tea with Raspberry.

• Sold in a 16 ct. jar (bagged) for a SRP of $4.99 and 4.7 oz. and 5.8 oz. jars (loose) for a SRP of $6.99 in grocery, mass market retailers and select club stores nationwide or online via retailers at PureLeaf.com.

HOM E BRE W E DT E A S

MEDIA CONTACT: Nicolin Collingridge, Olson Engage for Pure Leaf, [email protected]

Page 2: PURE LEAF TEAS - Food & Wine€¦ · Pure Leaf offers a variety of teas including real-leaf-brewed bottled iced teas, the premium organic Pure Leaf Tea House Collection, and its recently

ACTRESS DARBY STANCHFIELD EXPLORES HER PASSION FOR TEA IN NEW PURE LEAF DOCUMENTARY:

‘JOURNEY WITH A TEA MASTER’

© 2017 PURE LEAF is a registered trademark of the Unilever Group of Companies used under license.

Stanchfield visits an Indonesian tea estate in a short film that debuts May 9 on PureLeaf.com

Purchase, N.Y., May 9, 2017—Actress Darby Stanchfield has partnered with Pure Leaf tea to star in a short documentary highlighting the brand’s simple and authentic process behind its line of ready-to-drink and home-brewed teas. The documentary launches today and can be viewed on PureLeaf.com.

Unlike many other tea brands, Pure Leaf is made using real tea leaves, not powders or concentrates. In this documentary, Stanchfield along with Pure Leaf Tea Master Alex White journey to Dewata, an Indonesian tea estate, where they experience firsthand the passion and level of expertise behind every Pure Leaf product.

Stanchfield is excited to invite her fans along on her journey as she immerses herself in the Pure Leaf process by working in the field to learn how to freshly pick tea leaves. Her ‘Journey with a Tea Master’ continues as White demonstrates how those very same leaves are rolled, dried and blended. Stanchfield was amazed by the expertise and passion White lends to the process to ensure no corners are cut to deliver a unique, real-brewed taste.

“As someone who grows my own ingredients in my home garden, I appreciate the hard work and care that goes into the process of making something you love,” said Stanchfield. “It was fascinating to see the level of detail and care that goes into crafting Pure Leaf teas. This documentary gives viewers a unique opportunity to learn the art of making tea and why Pure Leaf chooses to source its leaves from estates like Dewata. I hope viewers enjoy this experience just as much as I did.”

Pure Leaf uses quality tea leaves that have been sourced from various tea estates around the world, including the Dewata Tea Estate. The Dewata Tea Estate is a self-sustained village that is home to over 2,400 people and is located in the breathtaking, remote hills of West Java, Indonesia. It was one of the first tea estates to have been awarded a certificate from the Rainforest Alliance, which shows its continued commitment to sustainable efforts that benefit farm communities, wildlife and the environment. All Pure Leaf products use tea leaves from Rainforest Alliance Certified™ tea estates.

“From sourcing our leaves from some of the best tea estates around the world to having a Tea Master like Alex White on the team, Pure Leaf is truly dedicated to bringing out the real essence of tea without overcomplicating the process,” said Jayanthi Raja-Segaran, Director of Marketing for Pure Leaf at PepsiCo. “There is no better way to highlight Pure Leaf’s tea-harvesting process than by going straight to the source. Aside from bringing viewers to this lush rolling tea estate, it was important for us to bring to life how the Dewata Tea Estate has maintained the simplicity in harvesting tea throughout generations.”

Pure Leaf offers a variety of teas including real-leaf-brewed bottled iced teas, the premium organic Pure Leaf Tea House Collection, and its recently expanded line of bagged and loose teas.

To watch the full documentary, learn more about the trip, and get Darby’s delicious Indonesian-inspired recipes, visit PureLeaf.com.