Pureprofile Aug 2011 Global Panelbook

Building an asset out of your profile

pureprofile Global Panelbook45 Countries | 30 Local Currencies | 21 Languages


PUREPROFILE NOW HAS A NEW, BALANCED

US PANEL

We're registering thousands of new US Account Holders each month.

Using the latest National Census as a guide, pureprofile now can deliver projects in all national divisions, age and gender segments.

Because we create detailed profiles of our members, we can link the newest and highest quality respondents to your projects right away.

The pureprofile Companypureprofile is the world’s leading panel provision and customer database management company for the Market Research Industry, providing access to hard-to-reach consumer and B2B groups around the world.

Our capabilities include panel provision, data analysis, survey scripting and hosting, syndicated panel development, custom and syndicated insight dashboard production.

Our reach extends to customers in more than 40 countries around the world. With headquarters in Australia, pureprofile employs over 75 people in Sydney, Mumbai, New York, San Francisco and London. Our business also leverages the talents of hundreds of thousands of Account Holders who participate in the pureprofile Service.


Simply speaking, there are a number of key things that pureprofile does that makes us different from the rest of the industry:

We work in pairs

Every client at pureprofile is partnered with a delivery team of at least two employees from the beginning of the project. This means that your project is covered and everyday there will be someone available to action your requests who knows what’s going on.

We cover your project 24/7 (really!)

We’ve all got iPhones and laptops and don’t knock off at 5pm on a Friday. We’re a growing business - and we continue to grow because we know you have clients too.

We have highly advanced filters on panel participation

Survey junkies exist and clients want particular activity criteria applied to their sample. When we built our technology we kept this in mind and can quickly apply your custom filters as well as having key filters on every day.

We have a delivery system that’s not built using excel

We like excel, but don’t think one should be using it for building panels or response groups for projects. We have 10 years of technology experience and have put this towards building the most efficient delivery system in the world.

We pay respondents the highest rewards globally

pureprofile Account Holders are rewarded at least twice as much for participating than our competitors. We recognize that its the respondents that make online research possible and we reward them fairly for their time.

Why we’re different


Global panels

Available CountriesAvailable Countries pureprofile purepanels Reach Total Reach

Argentina 3,976 10,000 13,976Australia 358,982 0 358,982Austria 43 10,000 10,043Belgium 296 25,000 25,296Brazil 13,912 75,000 88,912Canada 12,284 120,000 132,284Chile 77 10,000 10,077China 294 300,000 300,294Czech Republic 3,745 25,000 28,745Denmark 306 20,000 20,306Finland 345 20,000 20,345France 31,485 80,000 111,485Germany 7,072 85,000 92,072Greece 247 20,000 20,247Hong Kong 81 90,000 90,081India 81,340 200,000 281,340Indonesia 784 30,000 30,784Ireland 306 30,000 30,306Italy 9,830 75,000 84,830Japan 476 250,000 250,476Malaysia 999 70,000 70,999Mexico 321 50,000 50,321New Zealand 5,462 0 5,462Norway 147 0 147Philippines 1,225 100,000 101,225Poland 12,909 30,000 42,909Portugal 89 35,000 35,089Russia 1,012 220,000 221,012Singapore 415 150,000 150,415South Africa 3,072 100,000 103,072South Korea 116 80,000 80,116Spain 6,987 90,000 96,987Sweden 1,347 20,000 21,347Switzerland 34 10,000 10,034Taiwan 118 65,000 65,118The Netherlands 111 10,000 10,111United Arab Emirates 190 80,000 80,190United Kingdom 254,503 0 254,503United States 55,374 80,000 135,374

TotalTotal 870,312 2,665,000 3,535,312

purepanels

We’re growing fast

With rewards that are 2-10x higher and an emphasis on clear site design, we’re getting more new pureprofile Account Holders than ever before.

That’s why we’ve included our new international panels based on 6 months of new acquisition data. We’re also investing in growing all panels through referrals, online and offline advertising.

Founded in 2010, purepanels is an innovative division of pureprofile leading the way in Account Holder acquisition and retention for the Market Research Industry.

Through purepanels advanced recruiting methodology and partnerships with various leading online content providers, purepanels enables pureprofile to access hundreds of millions of consumers. These consumers are then invited into the pureprofile service, providing Market Researchers with the deepest profiling available and even higher standards of data quality.


pureprofile tracks every profile answer provided by an

Account Holder. Answers that do not meet quality standards

(above example), are programmatically identified 24x7. Account Holders exhibiting these characteristics are automatically placed

in quarantine, so are never part of your sample group.

Account Holder Engagement

For 10 years pureprofile has invested in the idea that your personal profile is valuable.

Investing millions each year, we deliver interesting campaigns, information, updates and amenity to our members to increase participation.

With new mobile, Facebook, twitter and GPS capabilities we’re further investing in making pureprofile a great place to go, for more than just questionnaires, because at the end of the day, how long would you choose to participate in a site that only spoke to you every 60 days?

Serious Technology

Did you know that over 70% of pureprofile staff are software engineers?

With so much data becoming available and consumers becoming more deeply linked than ever before we’ve decided to invest in technology to give better experiences to our Account Holders, rather than just burning them out after a few surveys.

Higher levels of engagement plus simple solutions (see below) allow us to give you the best sample quality in the world.

Smart solutions for better data


Income %

1 - 5,000 10.3%

5,001 - 10,000 7.2%

10,001 - 15,000 8.6%

15,001 - 20,000 8.8%

20,001 - 25,000 7.9%

25,001 - 30,000 7.0%

30,001 - 35,000 6.1%

35,001 - 40,000 6.2%

40,001 - 45,000 5.3%

45,001 - 50,000 5.1%

50,001 - 55,000 4.3%

55,001 - 60,000 3.6%

60,001 - 65,000 2.8%

65,001 - 70,000 2.4%

70,001 - 75,000 2.0%

75,001 - 80,000 1.8%

80,001 - 85,000 1.5%

85,001 - 90,000 1.1%

90,001 - 95,000 0.9%

95,001 - 100,000 1.4%

100,001 - 105,000 1.2%

105,001 - 110,000 0.5%

110,001 - 115,000 0.4%

115,001 - 120,000 0.4%

120,001 - 125,000 0.4%

125,001 - 130,000 0.2%

130,001 - 135,000 0.1%

135,001 - 140,000 0.2%

140,001 - 145,000 0.2%

145,001 - 150,000 0.1%

150,001 - 155,000 0.2%

155,001 - 160,000 0.1%

160,001 - 165,000 0.1%

165,001 - 170,000 0.1%

170,001 - 175,000 0.1%

175,001 - 180,000 0.1%

180,001 - 185,000 0.1%

185,001 - 190,000 0.0%

190,001 - 195,000 0.0%

195,001 - 200,000 0.1%

200,000 plus 1.1%

100%

Respondents with children %

With Children 53.9%Without Children 46.1%

100%

Age of children %

0-2 17.6%

3-5 20.3%

6-8 17.7%

9-12 21.0%

13-15 14.7%

16-17 8.7%

100%

Gender %

Male 39%Female 61%

100%

Age %

65+ 2.2%

60-64 2.7%

55-59 4.2%

50-54 5.8%

45-49 7.9%

40-44 10.3%

35-39 14.7%

30-34 16.8%

25-29 19.2%

18-24 16.2%

0-17 0.0%

100%

Employment status %

Full time (more than 30 hours) 53.3%Part-time/casual job 18.3%Homemaker 5.1%Full-time student 7.5%Retired 2.0%Not currently employed 13.8%

100%

Level of education %

School 36.5%Certificate/diploma 25.9%

Undergraduate degree (BA, B.Sc, LLB) 21.9%

Postgraduate (MA, M.Sc, PhD) 8.2%

Other 2.4%

Professional qualification 5.1%

100%

Marital status %

Single 23.4%

In a relationship 14.3%

Married 42.3%

Living with partner 13.5%

Divorced or separated 5.5%

Widowed 1.0%100%

Panel details


Topic # questions

Accessories 7Accommodation 8Air conditioning 5Alcohol 36Art 10Audio/Visual 8Bank account 7Bicycle 3Blogs/podcasts/you 10

Boat 11Books 8Car 38Car loan/lease 7Charity 4Children 35Cinema 3Cleaning 4Clothes 5Coffee/Tea 19Computers 7

Confectionary/Sweets 10

Cosmetics 23Credit cards 29Digital camera 8Digital music player 4

Drinks 49Eating at home 17Eating out 16Eating preferences 5

Education 19Electricity 6Entertainment 21Environmental 37Events 6Face care 35Family & friends 9Flight history 6Fragrance 6Furniture 8Game consoles 5Gas 3

Topic # questions

Getting Around 9Gifts 5Groceries 12Hair 59Health/medical 6Hobbies 40Holidays 27Home & Contents 9Home phone 13Homewares 6Household 30Identity 2Improvements 12

International calls 8

Internet 10Investments 28Life/income 12Locations 9Magazines 3

Medical/pharmacy 77

Mobile service 74Mortgage 23Motorbike 12Movies 8Music 17My details 22News 19Newspapers 6Online media 2

Organic/alternative 12

Outdoor 5Pay/cable TV 7PDA 4Pension scheme 11Peripherals 11Personal 21Personal loans 22Pet 6Pets 7

Planning Flights 34

Protection 3

Topic # questions

Public transport 4Radio 3Savings account 11Services 37Shoes/Socks 7

Shopping & auctions 21

Smoking 18Snacks 19Software 1Sports 7Sports & exercise 15Superannuation 8Travel 7TV 22Underwear 3Unpaid work 7Vehicle hire 8Video/DVDs 3Vision/eyes 19Water 3Weekend Getaways 5

Weight loss 4White goods 44Wireless 3Work 189Your aspirations 14Your interests 16

Total questions currently available for targeting:

1,758

Why is this relevant to you?Having more targetable questions has a positive impact on your project costs and project timeframes, as an investment has been already made in finding these groups.

Targetable questions


Specialist business panels

ITDM Panel

Software & web developers

BDM Panel

Business Owners Panel

Business Travellers Panel

Small Business (1-50 employees) Panel

Industry Vertical Panels (Finance & Insurance Panel)

White Collar workers / I - workers Panel

Specialist consumer panels

Mother's with babies Panel

Kid's Panel

Travellers (Leisure) Panel

Automotive Panel

Mobile (Telecom) Panel

Youth Panel

PC Purchasers (frequency of purchase)

Primary Grocery Shopper Panel

Music Panel

Speciality panels


Sometimes it makes strategic sense to build your own panel. In cases where your customers are considered niche through their preferences or from segmentation studies you have conducted in the past, it makes sense to invest the time and resources in building out your own online panel of respondents.

Whether you decide to manage your private panel through your pureprofile Business Account or through your own panel management software system, www.purepanels.com can assist you by identifying your prospective panellist through its global reach. Speak to your pureprofile Account Manager to put you in touch with purepanels and start your private panel building today.

Typical private business panels

ITDM Panel

Software & web developers

BDM Panel

Business Owners Panel

Business Travellers Panel

Small Business (1-50 employees) Panel

Industry Vertical Panels (Finance & Insurance Panel)

White Collar workers / I - workers Panel

Typical private consumer panels

Mother's with babies Panel

Kid's Panel

Travelers (Leisure) Panel

Automotive Panel

Mobile (Telecom) Panel

Youth Panel

PC Purchasers (frequency of purchase)

Primary Grocery Shopper Panel

Music Panel

Panel Building

Building your own panel


Watch this space. More targeting, data, higher response rates, deep product integration. We’ve been working on our new platform for 5 years and it’s rolling out in 2011.

Coming soon



e: [email protected] w: researchers.pureprofile.com

Documents

Pureprofile Aug 2011 Global Panelbook