purpose

raison d’etre

ikigai

alasan keberadaan

disrupsi/dis·rup·si/ n hal tercabut dari akarnya

“Jakob, jangan minta maaf. Mati dibunuh hari ini, nanti tahun depan, sama saja.”

“Mayat hanya bisa dikenang, tetapi tidak akan mungkin diajak berjuang.

Perjuangan masih panjang dan membutuhkan sarana, di antaranya lewat

media massa.”

21 Januari – 5 Februari 1978

“Menghibur yang papa,

mengingatkan yang mapan”

x

Sustaining the purpose

10%

15%17%

20%

23%

26%

0%

5%

10%

15%

20%

25%

30%

0

10

20

30

40

50

60

2014 2015 2016 2017 2018 2019

Non Digital Digital % Digital

Indonesia Advertising Spending (in Trillion Rupiah)

Strategy& Analysis

2016 2017 2018 2019 Projected 2020 Projected 2021 Projected

Conventional sales

Digital sales

KG Media Revenue

10%

15%

17%

20%

23%

26%

0%

5%

10%

15%

20%

25%

30%

0

10

20

30

40

50

60

2014 2015 2016 2017 2018 2019

Non Digital Digital % Digital

Digital Ads Revenue

Page Views Revenue/pageX

Pageview based advertising model

Award winning, trusted online website, established in 1995 with 4 million daily users(Google Analytics, Sept. 2019)

Indonesia’s largest news site. No. 1 website in Indonesia (Comscore, June 2019)

The first and the biggest Citizen Journalism portal in Indonesia, supported by high quality bloggers

Economy site with prominent & affluent audience

Lifestyle and entertainment content, with highest traffic in its category (Comscore, June 2019)

Sports & entertainment portalwith 1,5 million daily users(Google Analytics, Sept. 2019)2019)

Completeautomotive news & consumer guide,the highest traffic in its category (Comscore, June 2019)

Largest viewership for news channel on YouTube with 4 million daily views (Socialblade, Sept. 2019)

Millennials video content on social media platforms

CCapabilities link

Transforming the core business to maximize its

resilience

Transformation

ACreating a disruptive

growth engine

Transformation

B

Anthony, Scott. Dual Transformation. Boston: Harvard Business Review Press, 2017.

PURPOSEPEOPLEPARADOX PERSISTENCE

Sinek, Simon. Start with Why. New York: Penguin Group, 2009.

“Menghibur yang papa,

mengingatkan yang mapan”

“Menghibur yang papa,

mengingatkan yang mapan”

Individual purpose

PASSION MISSION

PROFESSION VOCATION

What you LOVE

What you can be PAID FOR

What you are GOOD AT

What the world NEEDS

Winn, Mark. “What is Your Ikigai?”. The View Inside Me, 14 May 2014, http://theviewinside.me/what-is-your-ikigai/.

PASSION MISSION

PROFESSION VOCATION

What you LOVE

What you can be PAID FOR

What you are GOOD AT

What the world NEEDSPURPOSE

Winn, Mark. “What is Your Ikigai?”. The View Inside Me, 14 May 2014, http://theviewinside.me/what-is-your-ikigai/.

“Menghibur yang papa,

mengingatkan yang mapan”

“Together create a new paradigm by providing solution for others to achieve their goal”

“To inspire others by being insightful and knowledgeable so others can make the right choice”

“To be a dependable person by providing kind advice so people felt heard and less burdened”

“To ignite creativity so people can solve problems in their real life”

“To develop others to focus in doing their best and to help each other”

“Conquering self to learn and enabling others to achieve a better world”

thank you