Purpose

To examine whether there is a difference between the Russian tourist groups visiting Turkey, Antalya, using two sets of data collected in August 2007 and July 2011.

Methodology Questionnaires developed by researchers and employing

drop-and-collect method. There are two studies utilized for the purpose of this study. These studies are Birdir (2007), “Segmenting tourist market based on benefits sought from a summer holiday: A study in Antalya” and Bal (2012), “The relationship between tourists’ satisfaction, complaints and their tendency to come back: A Study on Tourists Visiting Antalya.”

Results There seems to be some major differences between the

Russian tourist groups visiting Antalya, Turkey between 2007 and 2011.

Since mids of 80’s, Turkey has been experiencing a tremendous growth in Tourism Industry

Whereas the number of tourist visiting Turkey was a mere 2.6 million in 1985, this number has been reached to 31.7 million in 2012. Turkey, nowadays, is the 6th largest tourist receiving destination/county in the world.

Tourism income, on the other hand, has been rised respectively, and reached to $29.4 billion compared to $1.5 billion in 1985.

Russian tourists are now the second largest group visiting Turkey (Germans are number one) and in 2012, number of Russian tourist visiting Turkey has been reached to 3.6 million (German tourists- 5 million)

Comparing this number to the mere 105,000 Russian tourist in 2001, it is easy to see the impressive growth in only almost one decade.

Today Russian tourists are a very crucial part of the Turkish tourism industry; therefore, understanding the demographic and other changes in this group is important for the future of the Tourism industry in Turkey.

Demographics of Russian tourists visiting Turkey 2007/2011

2007 2011 2007 2011

F % F % F %

SexMaleFemaleNot specifiedTotalIncome levelLowBelow averageAverageAbove averageHighNot specifiedTotalAccupationAcademicianSelf-employedHouse wifeWorkerOfficierRetiredStudentUnemployedManagerOtherNot specifiedTotal

69112

2183

49

12540

23

183

520

81355

233

13211

3183

37,761,2

1,1100

2,24,9

68,321,9

1,11,6100

2,710,9

4,47,1

30,11,1

18,00,5

17,56,01,6100

3973 -

112

-177321

1-

112

-39

2424

416

41612

-112

65,234,8 -100

-15,265,218,8

0,9-

100

-2,78,0

21,421,4

3,614,3

3,614,310,7

-100

Age20 and below21-3031-4041-5051-5960 +Not specifiedTotalMarital statusSingleMarriedWidowedDivorcedLive togatherNot specifiedTotalEducation levelElementaryHigh schoolUniversityMastersNot specifiedTotal

3345523512

24

183

53105

37

123

183

336

12515

4183

18,024,628,419,1

6,61,12,2100

29,057,4

1,63,86,61,6100

1,619,768,3

8,22,2100

11502916

42-

112

3760

384-

112

81883

3-

112

9,844,625,914,3

3,61,8

-100

33,053,6

2,77,13,6

-100

7,116,174,1

2,7-

100

More than %68 of the tourist joined the study in 2007 were “university” graduates. “High” school graduates, on the other hand, were %19,7. In 2011, university graduates were %74,1 and high school were %16,1.

It was found that, in 2007, %61,2 of the tourist joined the study were “women” and %37,7 were “men.” In 2011, these numbers were %34,8 “women” and %65,2 “men” respectively.

Occupations of the tourist in 2007 were found to be; %30,1 “officer”, %18 “student”, %17,5 “manager” and %10,9 “self-employed.” On the other hand, in 2011, the occupations were %21,4 for both “workers” and “officers”’, and %14,3 for both “manager” and “student.”

Income levels of the tourist in 2007 were found to be %68,3 for “middle incomers” and %21,9 for “above middle” income groups. In 2011, the “middle incomers” were found to be %65,2 and “abve middle” income group to be %18,8.

Russian tourists seem to prefer quality accommodation establishments when they have holiday in Turkey.

In 2007, %59 and in 2011, %58,9 of the tourists stayed at “5-star” hotels.

Five star hotels were followed by 4-star hotels (%27,3 in 2007 and %27,7 in 2011 respectively).

In 2007, sources of information for Russian tourist were “travel agencies- %52,5”, “friends-%45,4”, “internet-%33,9”, “family- %18,6” and “colleauges-%15,3” respectively.

In 2011, information sources seem to change dramatically. “Internet”, not suprisingly, was number one information source with %44,6. This was followed by “travel agencies- %33,” and “family/friends- 14,3.”

Package tours are the major holiday product the Russian tourists prefer to buy for holidays in Turkey.

In 2007, %87,4 of the Russian tourist used package tours to have holiday in Antalya, Turkey.

In 2011, %92 of the Russian tourists preferred package tours.

Holiday planning periods seem to change for Russian tourists in 4 years dramatically.

While the major holiday planning period in 2007 was “1-4 months (%37,2) before the holiday “, the major holiday planning period was “1-2 weeks (%43,8) before the holiday” in 2011.

Tourists seems to prefer last minute systems more, probably for better deals. Vast use of internet for holiday purchases may be the reason for this drastic change.

2007 2011

Satisfaction level F % F %

Not satisfied at allNot satisfiedNeither satisfied nor not satisfiedSatisfiedHighly satisfiedNot specifiedTotal

14

48794110

183

0,52,2

26,243,222,4

5,5100

11

194645

-112

0,90,9

17,041,140,2

-100

Study shows that %43 of the tourist visiting Antalya, Turkey in 2007 were “satisfied” and %22.4 of them were “highly satisfied” with their holiday. In total, %65.6 percent of the tourist indicated satisfaction with their holiday.

This satisfaction level seems to be highly increased in 2011, totaling %81,3 percent (%41,1 “satisfied” and %40,2 “highly satisfied” ).

In 2007, %76 of the Russian tourists indicated that they wanted to have another holiday in Antalya in the future.

In 2011, %91,1 of the Russian tourists wanted another holiday in Antalya.

This eye-cathing increase is probably due to the quality hotels and service the tourists experience in Antalya.

Two different studies done to analyze the Russian tourists visiting Antalya, Turkey showed some major and important differences.

In 2011, Russian tourists seem to be more satisfied with their holidays and heavily plan to have another holiday in Antalya, and prefer internet to plan and buy their holidays over the traditional systems.

Tourist industry in Antalya should closely follow the changes in Russian tourist market as it became the second largest tourist sending destination to Turkey.

THANK YOU FOR YOUR ATTENTION