Deterministic device-level data – not probabilistic 250 Personas built using app ownership & device data App Genre & Sub Genre Segments Validated users for fraud-free targeting

Custom targeting by attribute, including: •  Owned apps •  Device, OS, Carrier •  Age / Gender •  Geo-location (DMA, city, zip) •  Household income

Device-Level Data

PushSpring provides device-level targeting data for verified, non-

fraudulent, iOS and Android mobile

app audiences. Target in-app users

by IDFA and Android Advertising ID

across Personas informed by device signals such as app ownership,

location, and device settings.

App-Originated Audiences

PushSpring audience data is sourced from mobile apps.

Target users based on their true

mobile app interests and

behaviors, not by a probabilistic

ID match to offline or browser-based interests.

Fraud-Free Mobile Targeting

All PushSpring data is processed to eliminate IDs associated with

fraudulent traffic or app ownership

patterns that are inconsistent with

actual devices. Remove fraud from

mobile campaigns by layering the entire PushSpring audience data

set in your targeting criteria.

PushSpring’s 250+ Personas are crafted using advanced machine learning techniques applied across billions of mobile device signals to classify users along dimensions of Life Stage, Interest & Activity, and Intent.

Life Stage

Designed to capture characteristics, behaviors, and patterns that define key life events and situations

Interest & Activity

A complete view of mobile consumer interests sourced from apps and device signals

Intent

Derived from mobile user behavior patterns across app and device signals that indicate definitive consumer intent

© 2017 PushSpring, Inc. Contact us – hello@pushspring.com

PushSpring Personas & App Genres

comScore | PushSpring Demographic Data

comScore and PushSpring have launched an industry first: data segments based on comScore’s leading research and PushSpring’s mobile-originated data. Available segments include:

Age 18-24 25-34 35-44 45-54 55+

Gender Female Male

Total HH Income Less than $25,000 $25,000 - $39,999 $40,000 - $59,999 $60,000 - $74,999 $75,000 - $99,999 $100,000+

PushSpring Personas & App Genres

Automotive & Boating Auto Shoppers Boat Shoppers Events Ticket Shoppers Fashion Designer Shoppers Hair & Makeup Mavens Jewelry Shoppers Shoes Shoppers Upscale Shoppers Young & Hip Shoppers

Pharmaceutical Pharmacy Patrons Professional Services Legal Counsel Seekers Real Estate Apartment Hunters Home Shoppers Retail Auction Shoppers Bargain Shoppers Business Directory Searchers

Coupon Clippers Daily Deal Consumers Department Store Shoppers Flash Sales Consumers Flower Shoppers Gift Givers Holiday Shoppers Impulse Buyers Office Supply Shoppers Technology Electronics Shoppers Tech & Gadget Shoppers

Travel Cruise Shoppers Flight Shoppers Hotel Shoppers Rental Car Shoppers Travel Shoppers Vacation Shoppers

© 2017 PushSpring, Inc. Contact us – hello@pushspring.com

Intent

Interest & Activity Arts & Entertainment Arts and Crafts Lovers Avid Readers Comedy Connoisseurs Concertgoers Movie Buffs Music Discovery Enthusiasts Music Lovers Music Sharers Music Streamers Photo Editors Photo Printing Enthusiasts Photo Sharers Photographers Theater Patrons Automotive & Boating Auto Enthusiasts Boat Owners DIY Auto Vehicle Owners Communications Bloggers Influencers Social Influencers

Writers

Environment Green Friendly Wilderness Lovers Financial Services Active Traders Casual Investors Home Financial Planners Insurance Owners Mobile Banking Users Mobile Payment Makers Mobile Wallet Users Food & Restaurants Coffee Connoisseurs Fast Food Patrons Fine Dining Enthusiasts Foodies Home Chefs Restaurant Hoppers Gaming Card & Board Gamers Contest Seekers eSports Fans Hardcore Gamers

Casino Gamers

Social & Casual Gamers Health & Fitness Avid Cyclists Avid Hikers Avid Runners Avid Skiers Avid Surfers Calorie Counters Fitness Device Owners Health & Fitness Enthusiasts Home & Garden Gardeners Home & Garden Pros Home Improvement Enthusiasts News e-News Readers News Readers On-Demand Economy Participants Food Delivery Learning Lodging

Parking

Shopping Transportation Politics Political Views – Democrat Political Views- Republican Sharing Economy Auto Sharers Ride Sharers Room Sharers Sports & Recreation Camping Enthusiasts College Sports Fans College Basketball Fans College Football Fans Extreme Sports Enthusiasts Fantasy Sports Players Fishing Enthusiasts Golfing Enthusiasts Hunting Enthusiasts Outdoor Sports Enthusiasts

© 2017 PushSpring, Inc. Contact us – hello@pushspring.com

Business Business Professionals Job Seekers Small Business Owners Education College Kids Online Education Students Family Status Expectant Parents

Dads To Be Moms To Be Family Caretakers New Parents New Dads New Moms Parents Pet Owners Cat Owners Dog Owners

Financial Services High Net Worth Individuals Retirement Planners Lifestyle Country Club Members Luxury Living Marital Status Recently Engaged Brides To Be

Grooms To Be Singles Real Estate Apartment Renters Home Owners Preparing To Move

Life Stage

Books & Reference Business Entertainment Finance Food Health & Fitness Shopping & Lifestyle Medical Music & Audio Shopping

Transportation & Navigation News & Magazines Photo & Video Productivity Social & Communications Sports Travel & Local Utilities Weather

Games Action Adventure Arcade Board Card Entertainment Casual Educational Family

Kids Music Puzzle Racing Role Playing Simulation Sports Strategy Trivia Word

App Genres

PushSpring Personas & App Genres

Interest & Activity (continued) Sports Fans American Football Fans Australian Football Fans Baseball Fans Basketball Fans Cricket Fans Fantasy Sports Players Hockey Fans Rugby Fans Soccer Fans Tennis Fans UFC Fans

Technology Home Automation Enthusiasts Home ENTMT Enthusiasts Tech & Gadget Enthusiasts Telecommunications Prepaid Phone Users Wireless Plan App Owners Travel Business Travelers Commuters

Cruise Travelers Road Trippers Vacationers Video Streaming TV Cord Cutters Free Content Streamers On Demand Movie Streamers Over the Top Device Owners Smart TV Owners Subscription Content Streamers TV Subscribers

Basic TV Streamers Premium TV Streamers Service Provider Streamers