Embed Size (px)
Citation preview
Putting Identity at the Center of Digital Transformation
Putting Identity at the Center ofDigital Transformation
Rick TroianiDirector Global Digital & Multi-Channel Architecture, Sanofi
• Navy Veteran
• 35+ Years in IT
• Hardware
• Web / Ecom / Mobile Developer / Team Lead
• Data Warehouse Lead
• 22+ Years Experience in Global IT
• 10+ Years Global Architecture Role
• Passions: Licensed Pilot, Dog & Horse Training,
Woodworker, Musician
We Make Medicine to Make People Better
Our 5 global business units bring focus
Vaccines
Sanofi Pasteur
Primary Carein Mature Markets
• Influenza
• Pediatric
Combinations
• Meningitis
• Adult Boosters
• Travelers
• Diabetes and
Cardiovascular
• Established
Products
China
& Emerging
Markets
Consumer
Healthcare
• Cough & Cold,
Allergy
• Pain Care
• Digestive Health
• Nutritional Health
Specialty Care
Sanofi Genzyme
in Mature Markets
• Immunology
• Multiple Sclerosis
• Rare Diseases
• Oncology
• Rare Blood
Disorders
• Established
Products
• Diabetes and
Cardiovascular
• Specialty Care
WE ARE SANOFI | March 2019
Our teams work all over the world
100,000+ employees
145 nationalities
100 countries
OUR TEAMSAROUND THE
WORLD
Our healthcare
solutions are available
in more than
170 countries
€34,463 m SALES
Key
figures
in 2018
By geographic areas
1. World excluding U.S., Canada, Western & Eastern Europe (except Eurasia), Japan, South Korea, Australia, New Zealand and
Puerto Rico.
2. Western Europe + Eastern Europe (except Eurasia: Russia, Ukraine, Georgia, Belarus, Armenia and Turkey).
3. Japan, South Korea, Canada, Australia, GNew Zealand, Puerto Rico.
4. Business net income is a non-GAAP financial measure (see Appendix 10 to the February 7, 2019 press release for a definition).
Emerging Markets(1)
United States
Europe(2)
Rest of the world(3)
€11,540
m
€10,112
m
€9,434 m
€3,377 m
€6,819 m BUSINESS NET INCOME(4)
WE ARE SANOFI | March 2019
No single view of
a customer
Customers can have
many non-connected
logons to our sites
Can’t consent or
Opt-Out in one place
No easy way to
connect customer data
“across” websites
Data in multiple
offsite locationsMultiple integrations
needed before
usable
Why Sanofi is Moving to One Profile Platform
Our Goal – Go from this…
DesktopMobile CMS
CMS
Analytics DMPData
Warehouse Email
Commenting
Gamification
CRM
Recommendations
Referral
Programs
Predictive
Algorithms
Agencies
Reviews
Your System Vendors
+
Profile Sources
E-comm
…to this
Commenting
Gamification
Recommendations
Referral
Programs
Predictive
Algorithms
Agencies
Reviews
+
Vendors
Profile Sources
Identity Cloud
Customer
Profile
Record
DesktopMobile CMS
CMS
Analytics E-comm DMPData
Warehouse Email CRM
Your System
The Value of Akamai Identity Cloud
Social Login +
Registration
+
1
Customer
Insights
3
Customer
Profile Database
2
Demographics
Psychographics
Behaviors
Integrations that
Power Segmentation,
Personalization and Targeting
4
Hi Matt!
Identity Cloud
Engagement
Tools
5
Single Customer Identity
Don’t forget your customers from
one engagement to the next
Treat your customers like
individuals everywhere you interact
Mobile integration,
not isolation
Across Device | Platform | Brand | App
Let’s take a moment to discuss reality…
How many of you thought
your work mattered?
We NOW have an
awesome solution,
you have to move to it!
This is not my priority.
This isn’t budgeted,
are you paying for it?
We have other
things to work on.
It’s not broken.
Common Resistance to Change
Don’t They Get It?
• One Central Profile All Apps can Use!
• Better Security!
• Lightning Fast!
• Social Logins!
• One Password Across All of Our
Sites!
Does forcing
someone to do
something work?
Understand the Carrot
• The Business sees all
registrations / logins as equal.
• What is it they “Want” that they
“Don’t” have?
Adobe Campaign
• Add big value proposition
for migrating
• “Instant Targets”
Pre-integrated, Targetable Profiles!
Lisa
FIRST NAME
Weatherby
LAST NAME
EMAIL ADDRESS
123-456-7890
PHONE
age
34t
Show What “Comes With” Our Profile Platform
How to get started
Do, or do not.There is no “try”.— Yoda
Step 1 Establish a robust,
global platform
Akamai Identity Cloud Locations
Akamai Healthcare Professional JSON Structure
Step 2 Pre-wire the platform
for real-time integrations
We asked “What if?”
WHAT IF –
“ANY” System Could Update “ANY” System?
Decide Which System Gets Notified
Published toInbox Queue
Target Systems only do one action based on what is in the queue.
Any System
Adds, Updates, DeletesI have a
change! Salesforce
Data Warehouse
Adobe Campaign
Offer #1 – Real-Time Data Usability
Nucleus
SIGN UP / SIGN IN
Username
SIGN IN
••••••••
Identity Cloud
User Registers
Raise Event
(Web Hooks!)
New Users can immediately show up in Adobe for targeting!
Akamai / AWS Profile Micro-Service
Offer #2 – Quick Connects of New Listeners!
Add a “Listening” system in < 1 Day
Nucleus
Identity Cloud
Other
Systems
HCP
Registration
Offer #3 – Web / Campaign Interactions
EventStream
EMS
Email 1
Invitation
Turn Analytics Data
into Actionable Data
Email 2
Thank You
Offer #4 - Targeting, Chat Bots & Customer 360
Data Virtualization Layer
Get me everyone who logged into the site in
the past month, if they also placed an order,
and if we have SFA Activities of a visit in the
past two months. Oh, and check all his
consent and tell me if I can contact him!
Akamai ProfileVeeva Replica MI Replica DW / Other
API
In Summary
• Use the Carrot vs. the Stick!
• Start With A Solid Base Platform
• Make it Usable - Before Making People Use it!
• Akamai Identity Cloud is more than just a pretty face.
• Leverage Web Hooks for Maximum Integrations
• Use with your best Enterprise Tools – Informatica,
API Management, AWS, etc.
• Profiles are “Fuel” for Marketing & Personalization
• Sell the Fuel, not the Pump
Learn More
Identity Cloud | Customer Identity & Access Management (CIAM)
Leverage Your Customer Identities with
Akamai Identity Cloud
Thursday, 2:00 – 2:40 pm | Security Theater (Expo)
