Putting you first for online advertising

www.simply.com

The advertising market explained

Putting you first for online advertising

www.simply.com

New Developments in targeting technology

The advertising market explained

How to get superior advertising performance

Benefits of self provisioning services

How to grow your publisher revenue

Presentations

Putting you first for online advertising

www.simply.com

A complex marketplace

Putting you first for online advertising

www.simply.com

Market rationalisation

Horizontal integration

With the buzz on DSPs, Networks have started to offer DSP services (Yahoo’s Right Media, Google’s Invite Media)

Google has recently expanded horizontally to simplify the advertising process (offering a Self Provisioning platform, a DSP service with InviteMedia, and the ad exchange DoubleClick)

Simply already offers this with a single ‘All Market Service’

And a service catering for all user types

On Demand, for marketers, agencies and media buyers

On Supply, for ad networks, top publishers, DSPs

For all, an easy to use self provisioning service

Putting you first for online advertising

www.simply.com

The Simply approach

The ‘All Market Solution’

Simply gives you the All Market Solution

Simply cuts across entire market to offer the benefit of all component specialist services and targeting techniques in one easy-to-use online platform

A DSP, an SSP, a Yield, Contextual and Behavioural Targeting specialist, an Adserver, and an Ad Network; all owned and controlled by Simply

A self provisioning online platform that is easy to use, operates in real time, with flexible functionality to suit SME and large advertiser/publishers alike

Putting you first for online advertising

www.simply.com

The Simply approach

Putting you first for online advertising

www.simply.com

Simply is ‘simplicity personified’

PACE™ and PUB+™

Putting you first for online advertising

www.simply.com

PACE™

Performance advertising with ease

Simply PACE™ for advertisers….

Performance from our renowned Simply AdMax™ adserver, operating in Real Time, using Yield, Contextual and Behavioural targeting, and the unique Simply Cluster™

Accessibility with our large and high quality Simply Network carefully chosen and with strict entry criteria

Control from Simply’s full self provisioning service and Real Time reporting and control

Ease of use with our control panel and award winning customer service support

Putting you first for online advertising

www.simply.com

PUB+™

Performance publishing

Simply PUB+™ for publishers….

Brand Safe

Real time reporting

Marketplace insights

Efficient payments

Putting you first for online advertising

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The result?

For Advertisers…

The PACE™ system delivers:

Performance – average conversion rate of 3.8% (and growing) and a cost per acquisition of £53

Accessibility – to Simply’s UK andEuropean network of 9000 plus APIintegrations optimising revenues with the major ad networks and exchanges

• Control – a full self provisioning platform with real time performance and management of campaigns

Ease of use – a platform designed for ease of use/management of campaigns, backed by an award winning customer service team

Example member showinggrowth of conversions per day

Putting you first for online advertising

www.simply.com

The result?

For Publishers…The PUB+™ system delivers:

Selling power - Simply not only gives you access to the Simply Network (13,000 pre-approved advertisers, growing by +36% a month) but, via our API platform, all major ad networks and exchanges; ensuring 100% fill rate.13,000 members

Revenue power - Simply’s targeting technologies delivering over 107% higher eCPM (from recent trials comparing market ad servers), with top earners achieving eCPMs of 30-50p, and a compound eCPM growth per month of +4% (see graph below).

Earning power - £2.1m paid out so far this year, via HSBC banking.

Putting you first for online advertising

www.simply.com

The result?

For Publishers…

Compound monthly eCPM growth of +4%

Putting you first for online advertising

www.simply.com

The result?

continued…

Putting you first for online advertising

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Some of our clients…

Putting you first for online advertising

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Adtech only offers

Contact us today

Sign up as an Advertiser today and get £50 free advertising

Sign up as a Publisher and for the first £50 revenue earned we’ll give £50 extra free

Putting you first for online advertising

www.simply.com

More information

Contact us today

For more information please contact us on:0845 363 6172Or visit our websites www.simply.com and http://dada.dada.net/en

Also take a look at:

Blog http://www.simply.com/blogen/

Twitter http://twitter.com/simply_com

Linked In http://www.linkedin.com/companies/163324

Putting you first for online advertising

www.simply.com