Client: PYRAMID TECHNOLOGY: (PT Trust)(Internet protection software company)Outdoor guerrilla campaign

What we aimed to do:To make people aware of personal and company identity and information theft and to get them to realise prevention is better, and cheaper than a cure.

What we did:For the first 8 weeks we bombarded the public with the problems arising from identity and information theft in a variety of forms. We then gave them the solution in the form of a banner across the previous messages.

What we got:Less of Egypt’s big companies are open to hackers, due to them understanding the price they’ll pay if you do nothing.

Copy: Because it doesn’t grow on trees, I’m using your credit card. HOW?

Copy: Your money makes my world go around.HOW?

Copy: I’ve read and binned all your email.HOW?

Copy: I can listen to this call.HOW?

Copy: If this is a secure line how come I have this month’s financial report.

HOW?