Q3 2011 - InMobi Network Research FULL

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A GLOBAL VIEW OF MOBILE ADVERTISING:Quarter 3, 2011 Report

InMobi Mobile Insights - Network Data

Global Report

Release date: October 25th, 2011


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ABOUT THE RESEARCH

Project Background

After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent

mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165

markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and abroad, independent market footprint, InMobi is well positioned to provide an objective,

comprehensive, and representative view of the mobile advertising market.

Research Objectives

We have three goals with this research:

1. Help educate the market. Statistics and information about the state of mobileadvertising are lacking in most regions of the world.

2. Track consumer opinions regarding mobile advertising. With any emergingmedium, the consumer perspective is critical to overall market success. We see

a need for trending across regions in this area.

3. Collaborate with industry thought leaders to increase market insight and improveinformation quality ongoing. As a global independent company, we valuepartnerships that will strengthen our understanding of the market. Researchers,

thought-leaders, and analysts are encouraged to contact us and apply for full

partner access.

Contact Informationwww.inmobi.com/research

[email protected]

Twitter: @inmobi

Beginning July 2011, InMobi is moving towards

quarterly data views which will highlight broader

industry trends and provide an overview of the

global mobile advertising market.


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CONTENTS

2 About the Research3 Contents

4 Network Data: Specifications & Representation

5 Global Topline

6 9 Global OS Share, Manufacturer Share, Top Handsets and Summary

10 - 14 Africa - Regional Profile

15 - 19 Kenya Market Profile

20 - 24 Nigeria Market Profile

25 - 29 South Africa Market Profile

30 - 34 Asia Pacific Regional Profile

35 - 39 Australia Market Profile

40 - 44 China Market Profile

45 - 49 Hong Kong Market Profile50 - 54 India Market Profile

55 - 59 Indonesia Market Profile

60 - 64 Japan Market Profile65 - 69 Malaysia Market Profile70 - 74 Singapore Market Profile

75 - 79 Taiwan Market Profile

135 Measures and Term Definitions

136 Next Steps

InMobi Global Research Contents

80 84 Central & South America Regional Profile

85 89 Europe Regional Profile

90 94 France Market Profile95 99 Germany Market Profile

100 104 Italy Market Profile105 109 Spain Market Profile

110 114 United Kingdom Market Profile

115 119 Middle East Regional Profile

120 124 North America Regional Profile125 129 Mexico Market Profile

130 134 USA Market Profile


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NETWORK DATA

Data in this report are sourced from our global mobile advertising network which served 138.4 billionimpressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in

September, we are able to claim one of the broadest and most representative networks in the world. Exact

specifications are as follows: Global Available Impressions in Quarter 3, 2011: 138.4 billion

Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America Countries Represented: 131 countries with over 10 million impressions per month

Base Measure: Available Impressions

Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices

Time Periods: Q2 2011 (April June 2011), Q3 2011 (July September 2011)

Comparisons: Q3 2011 versus Q2 2011

InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,the following issues are present in this data.

Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.

Scale and Time In Market: Representation within the network is a function of the both scale and time in market.

Readers can expect more fluctuation and variance in younger, smaller markets for the company.

Publisher Mix:As with any ad network, market representation is a function of the publisher mix. We have over

5,500 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact thedata.

Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a

much lesser extent than publishers.

Specifications

Representation


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GLOBAL

Android OS gained 7.2 share points and surpassed both the leading operating systems,

Nokia and Symbian.

" Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OSs on theInMobi network over the past quarter.

" Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impressionshare.

Global OS Share: Q3 2011

Available Impressions

22%

18%

18%

11%

10%

21%

Android

Nokia OS

Symbian OS

iPhone OS

RIM OS

Others

OS Impressions % Share Pt. Chg

Android 31,095,406,496 22.5% +7.2

Nokia OS 25,183,777,402 18.2% -1.8

Symbian OS 24,348,191,250 17.6% -1.5

iPhone OS 15,222,377,217 11.0% -3.8

RIM OS 13,269,885,290 9.6% +3.6

Others 29,231,388,297 21.1% -3.7

Source: InMobi Mobile Insights Network Research, Q3 2011


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GLOBAL

Global Manufacturer Share: Q3 2011


36%

18%

11%

10%

6%

6%

4%

3%

1%

6% Nokia

Samsung

Apple

RIM

HTC

SonyEricsson

LG

Motorola

DoCoMo

Others

Manufacturer Impressions % Share Pt. ChgNokia 49,491,045,378 35.8% -3.2

Samsung 24,747,590,276 17.9% +3.1

Apple 15,222,377,217 11.0% -3.8

RIM 13,269,885,290 9.6% +3.6

HTC 8,190,274,125 5.9% +0.9

SonyEricsson 7,872,153,468 5.7% -1.5

LG 5,700,658,465 4.1% +0.1

Motorola 3,648,747,769 2.6% -0.5

DoCoMo 1,962,380,787 1.4% +1.3

Others 8,245,913,176 6.0% +0.1

Nokia holds the top manufacturer spot by global ad impressions, holding a commanding35.8% share of impressions.

" Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category." Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5

major manufacturers



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GLOBAL

Global Summary: Q3 2011

Top 5 Manufacturers: % Share of Available Impressions

Q2 2011 Q3 2011 Pt. Chg

Nokia 39.0% 35.8% -3.2Samsung 14.8% 17.9% +3.1

Apple 14.8% 11.0% -3.8

RIM 6.0% 9.6% +3.6

HTC 5.0% 5.9% +0.9

Top 3 OS Systems: % Share of Available Impressions

Q2 2011 Q3 2011 Pt. Chg

Android 15.3% 22.5% +7.2

Nokia OS 20.0% 18.2% -1.8

Symbian OS 19.1% 17.6% -1.5

Available Impression Volume & Composition

Q2 2011 Q3 2011 % Chg

Total 104,334,888,661 138,351,025,951 32.6%

Smartphone 39,314,783,903 59,979,601,147 52.6%

Advanced 65,020,104,758 78,371,424,804 20.5%

Mobile Web 86,948,843,684 109,314,697,724 25.7%

App 17,386,044,977 29,036,328,227 67.0%

" The InMobi global network grew by over 34billion impressions over the past quarter.

"The 52.6% growth in smartphone adimpressions and 67% growth in applicationads points towards increasing consumeradoption of smartphones and the popularity ofapplications.

" Among the top 3 operating systems, onlyAndroid managed to gain share points (+7.2).

Top 10 Handsets: % Share of Available Impressions

Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 3.5% 4.1% +0.7

RIM BlackBerry 8520 2.4% 3.0% +0.6

Nokia 6300 2.2% 1.8% -0.4

Nokia 5233 1.4% 1.7% +0.3

RIM BlackBerry 9800 0.5% 1.7% +1.2

Nokia 3110c 2.0% 1.5% -0.5

Apple iPod Generation IV 1.0% 1.5% +0.5

Apple iPad I 1.2% 1.4% +0.2

HTC 001HT 0.0% 1.4% +1.3

Nokia C3-00 1.3% 1.3% +0.0



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Q2 2011 Q3 2011 % Chg

Global

DevelopmentIndex

Total 12,238,229,301 15,405,299,486 25.9% n/a

Smartphone 1,915,598,390 2,658,001,592 38.8% 43

Advanced 10,322,630,911 12,747,297,894 23.5% 168

Mobile Web 12,182,801,767 15,289,194,509 25.5% 126

App 55,427,534 116,104,977 109.5% 4

AFRICA SUMMARY

Africa mobile impressions grew by26% over the past quarter on theInMobi network.

" InMobi now serves over 15.4 billionimpressions per quarter in Africa. Thevolume of mobile impressions in Africasignifies the reach mobile devices can offerlocal, regional and global brands.

The majority of impressions inAfrica are on Advanced phones,

with a 23.5% growth rate thisquarter.

" While Smartphones make up a smallerpercentage of impressions in this market,they have a faster growth rate thanAdvanced phones

Impressions on Apps more than

doubled this quarter, but still makeup a small percentage of totalimpressions.

" As Smartphone penetration increases Appimpressions will likely increase in this market

Africa Regional Profile: Q3 2011



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AFRICA

The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM

with 5% of impressions.

" Nokia and Symbian combined make up about 61% of impressions in this market." Android and iPhone OS are still relatively small in this market due to low Smartphone penetration.

Africa OS Share: Q3 2011


38%

24%

5%

2%

1%

31%

Nokia OS

Symbian OS

RIM OS

Android

iPhone OS

Others


Global

Development

Index

Nokia OS 5,778,165,075 37.5% +0.1 206

Symbian OS 3,664,100,634 23.8% -0.6 135

RIM OS 780,553,970 5.1% +1.4 53

Android 253,427,774 1.6% +0.9 7

iPhone OS 178,427,370 1.2% +0.3 11

Others 4,750,624,663 31% -2.1 n/a



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AFRICA

Africa Manufacturer Share: Q3 2011

Available ImpressionsManufacturer Impressions % Share Pt. Chg

Global

Development

IndexNokia 9,419,142,057 61.1% -0.5 171

Samsung 2,873,570,619 18.7% -0.8 104

SonyEricsson 840,392,701 5.5% -0.5 96

RIM 780,553,970 5.1% +1.4 53

LG 540,956,049 3.5% +0.2 85

Motorola 198,131,866 1.3% -0.3 49

Alcatel 186,146,673 1.2% +0.2 412

Apple 178,427,370 1.2% +0.3 11

Others 387,978,181 2.5% -0.1 n/a

Manufacturer share in Africa remained generally consistent with last quarter." Nokia and Samsung make up about 80% of impressions in Africa.

61%19%

5%

5%

4%1%1% 1%3%

Nokia

Samsung

SonyEricsson

RIM

LG

Motorola

Alcatel

Apple

Others



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AFRICA

Africa Handset and Connected Device Detail: Q3 2011

Handset Impressions % Share Pt. Chg

Global

Development

Index

Nokia 6300 546,133,066 3.5% -0.2 196

RIM BlackBerry 8520 491,231,271 3.2% +0.8 107

Samsung SGH E250i 427,096,077 2.8% -0.5 813

Nokia 3110c 396,140,307 2.6% -0.5 169

Nokia N70 375,307,776 2.4% -0.5 209

Nokia 1680c 348,055,699 2.3% -0.3 569

Nokia N73 302,482,323 2.0% -0.1 156

Nokia N2700 Classic 289,869,535 1.9% +0.5 205Nokia C1-01 285,815,959 1.9% +0.9 147

Nokia 6120c 276,084,936 1.8% +0.1 221

Nokia C3-00 266,983,514 1.7% +0.6 129

Nokia 5130 264,901,876 1.7% +0.3 191

Samsung SGH-E250 247,225,741 1.6% -0.4 549

Nokia E63 226,946,956 1.5% +0.0 133

Nokia X2-01 216,502,125 1.4% +1.4 164

Nokia devices dominate the list of top device models

" No single device stands out with high share



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AFRICA

Africa Summary: Q3 2011


Q2 2011 Q3 2011 Pt. Chg

Nokia 61.6% 61.1% -0.5Samsung 19.5% 18.7% -0.8

SonyEricsson 6.0% 5.5% -0.5

RIM 3.7% 5.1% +1.4

LG 3.3% 3.5% +0.2


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 37.4% 37.5% +0.1

Symbian OS 24.4% 23.8% -0.6

RIM OS 3.7% 5.1% +1.4


Q2 2011 Q3 2011 % Chg

Total 12,238,229,301 15,405,299,486 25.9%Smartphone 1,915,598,390 2,658,001,592 38.8%

Advanced 10,322,630,911 12,747,297,894 23.5%

Mobile Web 12,182,801,767 15,289,194,509 25.5%

App 55,427,534 116,104,977 109.5%

Top Countries within Region: % Share of Available

Impressions

Q3 2011 Pt. Chg

Nigeria 21.6% +2.4

South Africa 20.3% -0.9

Egypt 11.6% -0.8

" InMobis Africa network grew by about 26% in Q3." Growth rates were highest among Smartphones and Apps, however most impressions in theregion are delivered via Advanced phones and Mobile Web." Within the region, Nigeria and South Africa experienced the highest mobile ad growth rates." The Nokia and Symbian platforms dominate the market; RIM OS is a distant third.



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KENYA MARKET SUMMARY


Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 769,638,223 1,100,547,972 43% n/a n/a

Smartphone 58,098,972 86,655,395 49% 46 20

Advanced 711,539,251 1,013,892,577 42% 116 192

Mobile Web 766,786,917 1,094,925,971 43% 100 126

App 2,851,306 5,622,001 97% 68 2



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54%

7%2%

37%

Nokia OS

Symbian OS

Android

Others

KENYA

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Nokia OS 594,838,439 54.0% -0.2 144 297

Symbian OS 80,509,945 7.3% -0.8 31 42

Android 23,166,845 2.1% +0.9 128 9

Others 402,032,744 36.5% +0.2 n/a n/a



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Manufacturer Impressions % Share Pt. Chg

Regional

Development

Index

Global

Development

Index

Nokia 674,692,566 61.3% -1.0 100 171

Samsung 185,467,141 16.9% +0.8 90 94

Alcatel 111,589,453 10.1% +1.1 839 3459

SonyEricsson 44,416,524 4.0% -0.7 74 71

Huawei 29,655,341 2.7% +0.9 565 367

LG 15,289,429 1.4% +0.1 40 34

Motorola 15,089,632 1.4% -0.7 107 52

Others 24,347,885 2.2% -0.5 n/a n/a

61%17%

10%

4%

3%1%1%

2%

Nokia

Samsung

Alcatel

SonyEricsson

Huawei

LG

Motorola

Others

KENYA

Manufacturer Share: Q3, 2011




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KENYA

Handset and Connected Device Detail: Q3, 2011


Regional

Development

Index

Global

Development

Index

Nokia 1680c 170,525,902 15.5% -1.8 686 3904Alcatel OT 305 79,331,967 7.2% -1.2 1,269 10326

Samsung C3010 34,352,019 3.1% +0.6 777 608

Nokia 2600c 33,613,288 3.1% -0.3 219 681

Nokia C1-01 31,968,071 2.9% +1.4 157 230

Nokia 3110c 22,465,930 2.0% -0.3 79 134

Nokia X2-01 21,527,490 2.0% +2.0 139 229

Alcatel OT-306X 20,978,828 1.9% +1.9 1,403 13429

Nokia 2630 20,931,865 1.9% -0.2 180 591Nokia 6070 20,320,713 1.8% -0.3 210 772

SonyEricsson K700c 19,677,750 1.8% -0.3 230 871

Nokia 2760 16,710,349 1.5% -0.1 274 1179

Huawei Ideos 16,441,871 1.5% +0.6 1,282 3981

Nokia 2626 16,083,089 1.5% -0.1 163 390

Nokia C3-00 15,526,470 1.4% +0.1 81 105

Nokia N2220s 15,030,215 1.4% +0.1 397 1466

Samsung SGH-E250 14,728,421 1.3% -0.1 83 458Nokia 6300 14,694,517 1.3% -0.2 38 74

Nokia 2330 Classic 14,318,691 1.3% +0.2 196 858

Nokia 6020 13,436,294 1.2% -0.2 165 599

Samsung SGH E250i 13,344,187 1.2% -0.1 44 356

Nokia 2730 Classic 13,127,040 1.2% +0.2 294 377

Nokia 5130 12,755,662 1.2% +0.1 67 129

Huawei U3100 12,344,241 1.1% +0.4 652 4,972



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KENYA

Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. Chg

Nokia 62.4% 61.3% -1.0

Samsung 16.1% 16.9% +0.8

Alcatel 9.0% 10.1% +1.1


Huawei 1.8% 2.7% +0.9


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 54.3% 54.0% -0.2

Symbian OS 8.1% 7.3% -0.8

Android 1.2% 2.1% +0.9


Q2 2011 Q3 2011 % Chg

Total 769,638,223 1,100,547,972 43%Smartphone 58,098,972 86,655,395 49%

Advanced 711,539,251 1,013,892,577 42%

Mobile Web 766,786,917 1,094,925,971 43%

App 2,851,306 5,622,001 97%


Q2 2011 Q3 2011 Pt. Chg

Nokia 1680c 17.3% 15.5% -1.8

Alcatel OT 305 8.4% 7.2% -1.2

Samsung C3010 2.5% 3.1% +0.6

Nokia 2600c 3.4% 3.1% -0.3

Nokia C1-01 1.5% 2.9% +1.4

Nokia 3110c 2.3% 2.0% -0.3

Nokia X2-01 0.0% 2.0% +2.0

Alcatel OT-306X 0.0% 1.9% +1.9

Nokia 2630 2.1% 1.9% -0.2

Nokia 6070 2.2% 1.8% -0.3



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64%

17%

1%

18% Nokia OS

Symbian OS

RIM OS

Others

NIGERIA

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Nokia OS 2,125,455,284 63.9% +0.8 170 351

Symbian OS 580,950,924 17.5% +2.0 73 99

RIM OS 35,069,975 1.1% +0.5 21 11

Others 584,723,153 17.6% -3.2 n/a n/a



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Regional

Development

Index

Global

Development

Index

Nokia 2,703,406,370 81.3% +2.7 133 227

Samsung 238,609,447 7.2% -0.4 38 40

SonyEricsson 156,991,429 4.7% -1.6 87 83

LG 103,240,328 3.1% +0.5 88 75

RIM 35,069,975 1.1% +0.5 21 11

Others 88,881,788 2.7% -1.7 n/a n/a

81%

7%

5%

3%1%

3%

Nokia

Samsung

SonyEricsson

LG

RIM

Others

NIGERIA





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NIGERIA



Regional

DevelopmentIndex

Global

DevelopmentIndex

Nokia 3110c 173,352,450 5.2% -1.1 203 342

Nokia C1-01 152,435,984 4.6% +1.8 247 363

Nokia N2700 Classic 146,796,660 4.4% +0.7 235 480

Nokia X2-01 118,704,446 3.6% +3.6 254 417

Nokia 2600c 114,255,330 3.4% -0.6 246 766

Nokia 5130 113,502,944 3.4% +0.1 198 379

Nokia 2626 109,687,692 3.3% -1.0 368 880

Nokia 6300 105,798,655 3.2% +0.3 90 176

Nokia 5200 81,324,913 2.4% -0.3 321 851

Nokia C3-00 79,924,085 2.4% +0.5 139 179

Nokia X2-00 64,149,126 1.9% +0.9 205 403

Nokia 6070 61,292,565 1.8% -0.6 209 770

Nokia N72 60,396,822 1.8% -0.0 215 460

Nokia N2690 58,119,522 1.7% -0.3 230 267

Nokia 1680c 57,868,162 1.7% -0.3 77 438

Nokia 2630 53,548,456 1.6% -0.4 152 500

Nokia 6085 46,244,314 1.4% -0.2 192 635

Nokia N70 44,587,817 1.3% +0.1 55 115

Nokia 6230 43,454,430 1.3% -0.3 188 669

Nokia E63 38,880,886 1.2% +0.1 79 106

Nokia 6230i 36,688,340 1.1% -0.3 95 552

Nokia 2330 Classic 33,466,169 1.0% +0.2 152 663



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NIGERIA

Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. Chg

Nokia 78.6% 81.3% +2.7

Samsung 7.6% 7.2% -0.4


LG 2.6% 3.1% +0.5

RIM 0.5% 1.1% +0.5


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 63.1% 63.9% +0.8

Symbian OS 15.5% 17.5% +2.0

Others 20.8% 17.6% -3.2


Q2 2011 Q3 2011 % Chg

Total 2,348,991,191 3,326,199,336 42%Smartphone 234,411,331 358,536,973 53%

Advanced 2,114,579,860 2,967,662,363 40%

Mobile Web 2,345,093,876 3,319,212,215 42%

App 3,897,315 6,987,121 79%


Q2 2011 Q3 2011 Pt. Chg

Nokia 3110c 6.3% 5.2% -1.1

Nokia C1-01 2.8% 4.6% +1.8

Nokia N2700 Classic 3.8% 4.4% +0.7

Nokia X2-01 0.0% 3.6% +3.6

Nokia 2600c 4.0% 3.4% -0.6

Nokia 5130 3.3% 3.4% +0.1

Nokia 2626 4.3% 3.3% -1.0

Nokia 6300 2.9% 3.2% +0.3

Nokia 5200 2.7% 2.4% -0.3

Nokia C3-00 1.9% 2.4% +0.5



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SOUTH AFRICA MARKET SUMMARY


Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 2,600,880,272 3,133,200,367 20% n/a n/a

Smartphone 658,002,521 897,091,977 36% 147 63

Advanced 1,942,877,751 2,236,108,390 15% 86 144

Mobile Web 2,589,599,327 3,108,789,135 20% 100 126

App 11,280,945 24,411,232 116% 103 4



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21%

19%

18%

2%

41%

Nokia OS

RIM OS

Symbian OS

Android

Others

SOUTH AFRICA

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Nokia OS 645,737,857 20.6% +0.4 55 113

RIM OS 581,522,839 18.6% +5.7 366 194

Symbian OS 571,682,906 18.2% -0.3 77 104

Android 62,939,395 2.0% +1.0 122 9

Others 1,271,317,371 40.6% -6.7 n/a n/a



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Regional

Development

Index

Global

Development

Index

Nokia 1,208,351,667 38.6% +0.1 63 108

Samsung 952,018,255 30.4% -5.0 163 170

RIM 581,522,839 18.6% +5.7 366 194

LG 169,768,657 5.4% +0.0 154 132SonyEricsson 105,041,382 3.4% -1.1 61 59

Motorola 35,981,751 1.1% -0.4 89 44

Others 80,515,816 2.6% +0.7 n/a n/a

39%

30%

19%

5%

3%

1%

3%

Nokia

Samsung

RIM

LG

SonyEricsson

Motorola

Others

SOUTH AFRICA





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SOUTH AFRICA



Regional

DevelopmentIndex

Global

DevelopmentIndex

RIM BlackBerry 8520 390,269,408 12.5% +3.8 391 418

Samsung SGH E250i 277,616,607 8.9% -0.7 320 2599

Nokia E63 124,201,292 4.0% +0.0 269 358

RIM BlackBerry 9300 81,607,396 2.6% +0.6 356 215

Samsung SGH-E250 76,649,878 2.4% -0.8 152 837

Samsung GT S5233A 73,355,741 2.3% -0.8 271 1648

Nokia 5230 68,796,626 2.2% -0.4 318 385

Nokia C3-00 59,584,934 1.9% +0.5 110 141

Nokia X3-00 58,260,963 1.9% -0.3 168 386

Samsung SGH-M620 54,379,175 1.7% -0.4 224 1549

LG KS360 47,114,448 1.5% -0.5 222 1679

Nokia 1680c 46,509,023 1.5% -0.4 66 374

Nokia 5130 43,249,757 1.4% +0.2 80 153

Samsung GT-C3303 42,633,947 1.4% -0.1 395 135

Nokia X2-01 39,941,995 1.3% +1.3 91 149

Nokia N70 37,825,670 1.2% -0.3 50 104RIM BlackBerry 9700 36,914,862 1.2% +0.0 319 96

Nokia X2-00 31,540,720 1.0% +0.3 107 211



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SOUTH AFRICA

Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. ChgNokia 38.5% 38.6% +0.1

Samsung 35.4% 30.4% -5.0

RIM 12.8% 18.6% +5.7

LG 5.4% 5.4% +0.0



Q2 2011 Q3 2011 Pt. Chg

Nokia OS 20.3% 20.6% +0.4

RIM OS 12.8% 18.6% +5.7

Symbian OS 18.6% 18.2% -0.3


Q2 2011 Q3 2011 % Chg


Advanced 1,942,877,751 2,236,108,390 15%

Mobile Web 2,589,599,327 3,108,789,135 20%

App 11,280,945 24,411,232 116%


Q2 2011 Q3 2011 Pt. Chg

RIM BlackBerry 8520 8.7% 12.5% +3.8

Samsung SGH E250i 9.6% 8.9% -0.7

Nokia E63 3.9% 4.0% +0.0

RIM BlackBerry 9300 2.0% 2.6% +0.6

Samsung SGH-E250 3.2% 2.4% -0.8

Samsung GT S5233A 3.1% 2.3% -0.8

Nokia 5230 2.6% 2.2% -0.4

Nokia C3-00 1.4% 1.9% +0.5

Nokia X3-00 2.1% 1.9% -0.3

Samsung SGH-M620 2.2% 1.7% -0.4


ASIA SUMMARY


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Q2 2011 Q3 2011 % Chg

Global

Development

Index

Total 55,545,803,359 69,468,050,068 25.1% n/a

Smartphone 12,941,942,984 18,370,821,882 41.9% 70

Advanced 42,603,860,375 51,097,228,186 19.9% 135

Mobile Web 51,921,575,696 61,722,250,477 18.9% 112

App 3,624,227,663 7,745,799,591 113.7% 53

ASIA SUMMARY

Asia mobile impressions grew by

25% over the past quarter on theInMobi network.

" InMobi now serves over 69.5 billionimpressions per quarter in Asia. The volume

of mobile impressions in Asia signifies thereach mobile devices can offer local, regionaland global brands.

Mobile ad growth is driven by bothSmartphones and Advancedphones.

" The majority of impressions in this marketare still delivered via Advanced phones.

App impressions more thandoubled in Q3.

" With increased Smartphone adoption Appimpressions will likely continue to growquickly.

Asia Regional Profile: Q3 2011



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ASIA

Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell.

" Nokia remains the largest platform by number of impressions.

Asia OS Share: Q3 2011


25%

22%

17%

6%1%

29%

Nokia OS

Symbian OS

Android

iPhone OS

RIM OS

Others


Global

DevelopmentIndex

Nokia OS 17,313,288,266 24.9% -2.2 137

Symbian OS 15,394,331,395 22.2% -1.1 126

Android 11,544,969,194 16.6% +7.5 74

iPhone OS 4,374,167,713 6.3% -2.7 57

RIM OS 953,434,483 1.4% +0.5 14

Others 19,887,859,017 29% -1.9 n/a



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ASIA

Asia Manufacturer Share: Q3 2011


Global

Development

Index

Nokia 32,914,688,286 47.4% -3.4 132

Samsung 14,341,732,589 20.6% +3.7 115

SonyEricsson 5,603,559,323 8.1% -2.3 142

Apple 4,374,167,713 6.3% -2.7 57

HTC 2,083,691,814 3.0% +1.1 51

LG 2,025,246,212 2.9% -0.0 71

DoCoMo 1,142,701,777 1.6% +1.3 116

RIM 953,434,483 1.4% +0.5 14

Nexian 791,918,259 1.1% +0.1 229

Motorola 726,984,844 1.0% -0.0 40

Others 4,509,924,769 6.5% +1.8 n/a

While Nokia impressions declined slightly this quarter, they still make up almost half of

mobile ad impressions in Asia.

47%

21%

8%

6%

3%

3%2%

1%1%

1%

6% NokiaSamsungSonyEricssonAppleHTCLGDoCoMoRIMNexianMotorolaOthers


ASIA


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ASIA

Asia Handset and Connected Device Detail: Q3 2011


Global

Development

IndexApple iPhone 4 2,289,123,772 3.3% +0.8 80

Nokia 5233 2,178,901,734 3.1% +0.7 184

Nokia 3110c 1,895,174,786 2.7% -0.6 179

Samsung GT-C3303 1,494,870,227 2.2% +0.4 213

Nokia C1-01 1,494,540,147 2.2% +0.8 170

Nokia 6300 1,452,414,383 2.1% -0.3 116

Nokia N73 1,190,814,533 1.7% -0.3 136

Nokia N70 1,186,494,885 1.7% -0.4 147Nokia E63 992,788,619 1.4% -0.2 129

Nokia C3-00 969,275,849 1.4% -0.1 104

Nokia N2700 Classic 883,925,461 1.3% -0.0 138

Samsung GT-C3200 883,270,324 1.3% +0.1 223

Nokia X2-01 872,635,281 1.3% +1.3 147

Nokia 7210 827,195,917 1.2% -0.2 204

Nokia 5130 743,332,219 1.1% -0.1 119

Although Apples total share declined slightly, the iPhone 4 delivered the most

impressions in the region.


ASIA


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ASIA

Asia Summary: Q3 2011


Q2 2011 Q3 2011 Pt. Chg

Nokia 50.8% 47.4% -3.4Samsung 16.9% 20.6% +3.7


Apple 9.0% 6.3% -2.7

HTC 1.9% 3.0% +1.1


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 27.1% 24.9% -2.2Symbian OS 23.3% 22.2% -1.1

Android 9.2% 16.6% +7.5


Q2 2011 Q3 2011 % Chg

Total 55,545,803,359 69,468,050,068 25.1%Smartphone 12,941,942,984 18,370,821,882 41.9%

Advanced 42,603,860,375 51,097,228,186 19.9%

Mobile Web 51,921,575,696 61,722,250,477 18.9%

App 3,624,227,663 7,745,799,591 113.7%


Impressions

Q3 2011 Pt. Chg

India 47.0% +3.3

Indonesia 18.8% -4.4

Vietnam 6.6% -2.2

Japan 6.4% +0.9

China 3.2% +1.2

Bangladesh 3.1% +0.2

" InMobis Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones." Android impressions increased by 7.5 points, widening the gap with Apple OS.


AUSTRALIA SUMMARY


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AUSTRALIA SUMMARY


Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 1,101,871,529 1,096,598,668 0% n/a n/aSmartphone 898,114,644 931,217,312 4% 225 158

Advanced 203,756,885 165,381,356 -19% 23 31

Mobile Web 511,669,107 559,798,158 9% 57 65

App 590,202,422 536,800,510 -9% 439 233



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AUSTRALIA


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Page 37


Regional

Development

Index

Global

Development

Index

Apple 403,429,533 36.8% -16.9 584 334

RIM 231,713,048 21.1% +15.8 1,540 220

Samsung 139,038,736 12.7% +2.8 61 71

Nokia 113,649,061 10.4% -3.5 22 29HTC 85,474,534 7.8% +1.3 260 132

Access 23,026,463 2.1% +0.2 333 539

ZTE 22,935,066 2.1% -0.4 906 727

SonyEricsson 20,251,662 1.8% +0.7 23 32

LG 18,354,941 1.7% +0.1 57 41

Motorola 11,042,012 1.0% -0.9 96 38

Others 27,683,612 2.5% +0.7 n/a n/a

37%

21%

13%

10%

8%

2%2% 2%

2%

1%3%

Apple

RIMSamsungNokiaHTCAccessZTESonyEricssonLGMotorolaOthers

AUSTRALIA




AUSTRALIA


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AUSTRALIA


Handset Impressions % Share Pt Chg

Regional

Development

Index

Global

Development

IndexApple iPhone 4 220,830,127 20.1% -3.0 611 489

RIM BlackBerry 9700 203,969,617 18.6% +14.3 3,412 1509

Apple iPhone 3GS 52,569,768 4.8% -4.7 1,693 598

Apple iPod Generation IV 43,404,301 4.0% +2.1 862 271

Samsung GT-I9000 42,966,132 3.9% +0.1 659 330

Apple iPad I 33,417,184 3.0% -0.9 363 221

Samsung GT-I9100 25,370,917 2.3% +2.2 388 323

Access NetFront Ver. 3.5 19,134,602 1.7% +0.2 508 816Apple iPhone 3G 18,984,155 1.7% -1.1 716 230

HTC Desire S 17,889,741 1.6% +1.6 173 173

HTC 001HT 16,953,406 1.5% +1.5 265 114

Nokia 6120c 16,539,127 1.5% -0.8 145 186

ZTE T100 15,263,028 1.4% +0.0 4,434 10119

Nokia E63 13,655,729 1.2% -0.5 87 113

Samsung GT-C5220 12,761,343 1.2% -0.4 3,383 7689

HTC Desire 12,568,435 1.1% -0.4 301 240

RIM BlackBerry 9800 12,148,170 1.1% +0.8 1,163 65

HTC Desire HD 11,515,531 1.1% -1.1 427 233


AUSTRALIA


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Page 39

AUSTRALIA

Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. ChgApple 53.7% 36.8% -16.9

RIM 5.4% 21.1% +15.8

Samsung 9.9% 12.7% +2.8

Nokia 13.9% 10.4% -3.5

HTC 6.5% 7.8% +1.3


Q2 2011 Q3 2011 Pt. Chg

iPhone OS 53.7% 36.8% -16.9

Android 15.9% 21.8% +5.9

RIM OS 5.4% 21.1% +15.8


Q2 2011 Q3 2011 % Chg


Advanced 203,756,885 165,381,356 -19%

Mobile Web 511,669,107 559,798,158 9%

App 590,202,422 536,800,510 -9%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 23.1% 20.1% -3.0

RIM BlackBerry 9700 4.3% 18.6% +14.3

Apple iPhone 3GS 9.5% 4.8% -4.7

Apple iPod Generation

IV1.9% 4.0% +2.1

Samsung GT-I9000 3.8% 3.9% +0.1

Apple iPad I 3.9% 3.0% -0.9

Samsung GT-I9100 0.2% 2.3% +2.2

Access NetFront Ver.

3.51.6% 1.7% +0.2

Apple iPhone 3G 2.9% 1.7% -1.1

HTC Desire S 0.0% 1.6% +1.6


CHINA MARKET SUMMARY


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CHINA MARKET SUMMARY


Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 1,128,098,446 2,240,676,668 99% n/a n/aSmartphone 1,016,283,721 2,073,540,501 104% 248 174

Advanced 111,814,725 167,136,167 49% 9 12

Mobile Web 497,879,389 903,879,163 82% 45 51

App 630,219,057 1,336,797,505 112% 535 284


CHINA


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Page 41

62%

29%

6%

1% 2%

Android

iPhone OS

Symbian OS

Nokia OS

Others

CHINA

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Android 1,384,813,908 61.8% +16.3 372 275

iPhone OS 657,618,377 29.3% -15.2 466 267

Symbian OS 128,698,441 5.7% -1.1 26 33

Nokia OS 32,004,542 1.4% +0.1 6 8

Others 37,541,399 1.7% -0.1 n/a n/a



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CHINA


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CHINA



Regional

DevelopmentIndex

Global

DevelopmentIndex

Apple iPhone 4 373,451,481 16.7% -2.8 506 404

HTC Desire S 181,951,720 8.1% +8.1 863 863

Apple iPad I 175,697,214 7.8% -1.3 935 568

HTC Desire 83,235,153 3.7% -3.2 975 779

Samsung GT-P1000 72,475,077 3.2% +3.2 456 313

Samsung GT-I9000 71,583,324 3.2% +0.4 537 269

HTC 001HT 58,735,053 2.6% +2.6 449 194

HTC Desire HD 52,807,533 2.4% -1.9 957 523

Motorola MB525 48,765,079 2.2% +0.9 1,069 831

Motorola ME525 37,068,071 1.7% +0.9 1,789 4079


Samsung GT-S5830 36,310,367 1.6% +1.6 373 327

Motorola MB526 30,831,123 1.4% +1.4 1,393 932

Samsung GT-I9100 29,983,587 1.3% +1.1 224 187

Apple iPhone 3G 29,078,864 1.3% -0.7 537 172

ZTE Blade 27,845,753 1.2% +0.8 1,863 863SonyEricsson X10i 23,815,135 1.1% +0.7 500 409

Apple iPhone 2G 23,667,296 1.1% -8.6 101 101

Samsung GT-I9003 22,589,627 1.0% +1.0 433 471


CHINA


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Page 44

CHINA

Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. ChgApple 44.5% 29.3% -15.2

HTC 19.0% 22.9% +3.8

Motorola 7.6% 16.2% +8.5

Samsung 9.4% 9.8% +0.4

LG 8.6% 7.5% -1.1


Q2 2011 Q3 2011 Pt. Chg

Android 45.5% 61.8% +16.3

iPhone OS 44.5% 29.3% -15.2

Symbian OS 6.8% 5.7% -1.1


Q2 2011 Q3 2011 % Chg

Total1,128,098,446 2,240,676,668 99%

Smartphone 1,016,283,721 2,073,540,501 104%

Advanced 111,814,725 167,136,167 49%

Mobile Web 497,879,389 903,879,163 82%

App 630,219,057 1,336,797,505 112%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 19.5% 16.7% -2.8

HTC Desire S 0.0 8.1% +8.1

Apple iPad I 9.2% 7.8% -1.3

HTC Desire 7.0% 3.7% -3.2

Samsung GT-P1000 0.0% 3.2% +3.2

Samsung GT-I9000 2.7% 3.2% +0.4

HTC 001HT 0.0% 2.6% +2.6

HTC Desire HD 4.3% 2.4% -1.9

Motorola MB525 1.3% 2.2% +0.9

Motorola ME525 0.8% 1.7% +0.9


HONG KONG SUMMARY


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HONG KONG SUMMARY


Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 470,240,724 698,536,207 49% n/a n/a

Smartphone 336,523,249 570,932,529 70% 221 155

Advanced 133,717,475 127,603,678 -5% 26 35

Mobile Web 260,017,747 316,132,295 22% 51 57

App 210,222,977 382,403,912 82% 491 261


HONG KONG


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Page 46

60%19%

9%

3%8%

AndroidiPhone OS

Symbian OS

Nokia OS

Others

HONGKONG

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Android 417,770,638 59.8% +23.2 360 266

iPhone OS 135,177,660 19.4% -11.1 307 176

Symbian OS 63,886,820 9.1% -1.8 41 52

Nokia OS 23,665,779 3.4% -5.4 14 19

Others 58,035,309 8.3% -4.8 n/a n/a



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HONG KONG


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Page 48

HONGKONG


Handset Impressions % Share Pt Chg

Regional

Development

Index

Global

Development

IndexApple iPhone 4 81,353,779 11.6% -2.4 353 283

Samsung GT-I9100 76,865,377 11.0% +10.2 1,844 1536

Samsung GT-I9000 39,831,469 5.7% -2.0 959 481

HTC Desire S 29,862,264 4.3% +4.3 454 454

Samsung GT-S5830 28,182,982 4.0% +4.0 928 813

Apple iPad I 28,129,684 4.0% -0.4 480 292

Samsung GT-P1000 25,421,523 3.6% +3.6 513 352

Samsung GT-I9003 21,577,889 3.1% +3.1 1,325 1445HTC 001HT 16,520,798 2.4% +2.4 405 175

Motorola MB525 14,643,648 2.1% +0.1 1,029 800

Apple iPod Generation IV 12,683,145 1.8% -0.4 395 124

HTC Desire 12,153,074 1.7% -2.3 457 365

SonyEricsson E15i 8,973,751 1.3% +0.9 488 356

Google Nexus One 8,165,238 1.2% +1.0 2,088 1825

LG P970 7,753,265 1.1% +1.1 1,655 1387

DoCoMo Optimus bright

(L-07C) 7,504,748 1.1% +1.0 627 599Nokia 5800d 7,471,957 1.1% +0.3 170 173

LG P990 7,105,456 1.0% +0.2 2,097 1487

Motorola MB526 7,058,944 1.0% +1.0 1,023 685


HONG KONG


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Page 49

HONGKONG

Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. ChgSamsung 16.7% 33.7% +17.1

Apple 30.5% 19.4% -11.1

Nokia 19.2% 12.3% -6.9

HTC 11.3% 12.0% +0.7



Q2 2011 Q3 2011 Pt. Chg

Android 36.6% 59.8% +23.2iPhone OS 30.5% 19.4% -11.1

Symbian OS 11.0% 9.1% -1.8


Q2 2011 Q3 2011 % Chg

Total 470,240,724 698,536,207 49%

Smartphone 336,523,249 570,932,529 70%

Advanced 133,717,475 127,603,678 -5%

Mobile Web 260,017,747 316,132,295 22%

App 210,222,977 382,403,912 82%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 14.1% 11.6% -2.4

Samsung GT-I9100 0.8% 11.0% +10.2

Samsung GT-I9000 7.7% 5.7% -2.0

HTC Desire S 0.0 4.3% +4.3

Samsung GT-S5830 0.0% 4.0% +4.0

Apple iPad I 4.4% 4.0% -0.4

Samsung GT-P1000 0.0 3.6% +3.6

Samsung GT-I9003 0.0 3.1% +3.1

HTC 001HT 0.0% 2.4% +2.4

Motorola MB525 2.0% 2.1% +0.1


INDIA MARKET SUMMARY


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Page 50

SU


Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 24,283,240,691 32,678,562,349 35% n/a n/a

Smartphone 3,221,639,991 4,173,197,232 30% 52 36

Advanced 21,061,600,700 28,505,365,117 35% 130 175

Mobile Web 24,154,112,446 32,346,254,068 34% 111 125

App 129,128,245 332,308,281 157% 9 5


INDIA


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Page 51

30%

26%

3%

41%

Nokia OS

Symbian OS

Android

Others

INDIA

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Nokia OS 9,774,223,695 29.9% -1.1 120 164

Symbian OS 8,630,916,681 26.4% +0.1 119 150

Android 947,911,086 2.9% +1.5 17 13

Others 13,325,510,888 40.8% -0.4 n/a n/a


INDIA


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Page 52


Regional

Development

Index

Global

Development

Index

Nokia 18,623,575,716 57.0% -1.2 120 159

Samsung 9,388,801,153 28.7% +1.8 139 161

SonyEricsson 1,364,289,518 4.2% -0.7 52 73LG 1,287,328,044 3.9% +0.0 135 96

MicroMax 620,232,765 1.9% +0.8 218 496

Others 1,394,335,153 4.3% -0.7 n/a n/a

57%29%

4%

4%

2%

4%

Nokia

Samsung

SonyEricsson

LG

MicroMax

Others

INDIA




INDIA


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Page 53

INDIA



Regional

Development

Index

Global

Development

Index

Nokia 5233 2,069,837,500 6.3% +1.3 202 371

Samsung GT-C3303 1,477,751,888 4.5% +0.3 210 447

Nokia 3110c 1,250,077,644 3.8% -0.9 140 251

Nokia C1-01 1,205,658,786 3.7% +1.3 171 292

Samsung GT-C3200 926,235,759 2.8% +0.1 223 498

Nokia 7210 763,737,466 2.3% -0.4 196 400

Nokia N73 747,063,184 2.3% -0.4 133 181

Samsung C3010 731,149,827 2.2% -0.3 217 435Nokia N2700 Classic 647,474,247 2.0% -0.1 156 216

Nokia N2690 612,017,009 1.9% -0.4 187 287

Nokia 6300 597,748,560 1.8% -0.1 87 101

Nokia N70 550,112,595 1.7% -0.4 99 145

Samsung GT-S3310 529,712,851 1.6% -0.4 224 497

Nokia 5130 496,521,327 1.5% -0.0 142 169

Nokia X2-01 441,879,993 1.4% +1.4 108 158

Samsung GT-E2652W 423,943,030 1.3% +1.3 195 439Samsung GT S3653 422,812,809 1.3% -0.3 179 344

Samsung GT S5233S 417,705,718 1.3% +0.0 198 440

Nokia 5230 412,390,795 1.3% +0.0 177 222

Nokia 6233 363,712,298 1.1% -0.2 170 273

Samsung GT-C3222 360,246,000 1.1% +0.3 188 379

Nokia E63 341,967,311 1.0% +0.0 73 95



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INDONESIA MARKET SUMMARY


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Page 55


Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 13,573,028,328 12,760,274,537 -6% n/a n/a

Smartphone 1,745,495,859 1,813,296,242 4% 73 50

Advanced 11,827,532,469 10,946,978,295 -7% 114 149

Mobile Web 13,511,789,746 12,643,857,492 -6% 107 120

App 61,238,582 116,417,045 90% 13 5


INDONESIA


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Page 56

33%

29%2%1%

1%

33%

Nokia OS

Symbian OS

Android

RIM OS

iPhone OS

Others

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Nokia OS 4,242,681,697 33.2% -1.5 124 170

Symbian OS 3,695,228,132 29.0% +1.5 122 152

Android 249,990,500 2.0% +1.0 20 12

RIM OS 184,768,680 1.4% +0.5 136 19

iPhone OS 140,338,682 1.1% +0.6 14 8

Others 4,247,266,846 33.3% -2.1 n/a n/a


INDONESIA


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Page 57


Regional

Development

Index

Global

Development

Index

Nokia 7,921,932,086 62.1% +0.2 122 161

SonyEricsson 2,199,414,955 17.2% -2.0 179 258

Samsung 916,433,911 7.2% +0.8 40 46

Nexian 586,902,413 4.6% +0.1 414 911LG 233,430,862 1.8% +0.0 62 44

RIM 184,768,680 1.4% +0.5 136 19

Apple 140,338,682 1.1% +0.6 14 8

Access 134,983,528 1.1% +0.4 105 172

Others 442,069,419 3.5% -0.6 n/a n/a

62%

17%

7%

5%

2%

1% 1%

1%

3%

Nokia

SonyEricssonSamsung

Nexian

LG

RIM

Apple

Access

Others




INDONESIA


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Page 58



Regional

Development

Index

Global

Development

Index

Nokia E63 548,553,251 4.3% +0.5 270 350

Nokia C3-00 424,870,051 3.3% +0.1 222 246

Nokia 6300 391,623,221 3.1% +0.1 130 146

Nokia N70 376,982,316 3.0% -0.2 146 206

Nokia 2600c 303,523,263 2.4% -0.3 277 416

Nokia 3110c 298,992,211 2.3% -0.2 72 126

Nokia 7610 276,626,233 2.2% -0.2 261 411

SonyEricsson W200i 263,081,517 2.1% -0.2 320 589Nokia N73 254,317,475 2.0% +0.6 102 136

Nexian NX G922 253,436,960 2.0% -0.3 319 707

Nokia 2630 244,344,468 1.9% -0.2 343 461

Nokia 5300 231,553,959 1.8% -0.1 276 503

Nokia 6600 198,419,301 1.6% -0.2 292 501

Nokia 6030 176,147,367 1.4% -0.3 175 330

Nokia 2626 172,926,377 1.4% -0.3 166 274

Nokia 5310XpressMusic 158,523,816 1.2% +0.5 193 290Nokia 5200 156,229,937 1.2% -0.2 236 332

Nokia 6120c 147,011,262 1.2% +0.1 106 135

SonyEricsson K310i 142,257,941 1.1% -0.2 420 803

Nokia 6070 135,673,751 1.1% -0.2 256 339

SonyEricsson K510 133,664,163 1.0% -0.2 452 903

Nokia 5130 128,458,256 1.0% -0.3 94 107


INDONESIA


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Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. ChgNokia 61.9% 62.1% +0.2


Samsung 6.3% 7.2% +0.8

Nexian 4.5% 4.6% +0.1

LG 1.8% 1.8% +0.0


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 34.8% 33.2% -1.5Symbian OS 27.4% 29.0% +1.5

Android 0.9% 2.0% +1.0


Q2 2011 Q3 2011 % Chg

Total 13,573,028,328 12,760,274,537 -6%

Smartphone 1,745,495,859 1,813,296,242 4%

Advanced 11,827,532,469 10,946,978,295 -7%

Mobile Web 13,511,789,746 12,643,857,492 -6%

App 61,238,582 116,417,045 90%


Q2 2011 Q3 2011 Pt. Chg

Nokia E63 3.8% 4.3% +0.5

Nokia C3-00 3.2% 3.3% +0.1

Nokia 6300 3.0% 3.1% +0.1

Nokia N70 3.1% 3.0% -0.2

Nokia 2600c 2.7% 2.4% -0.3

Nokia 3110c 2.6% 2.3% -0.2

Nokia 7610 2.4% 2.2% -0.2

SonyEricsson W200i 2.3% 2.1% -0.2

Nokia N73 1.4% 2.0% +0.6

Nexian NX G922 2.3% 2.0% -0.3


JAPAN MARKET SUMMARY


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Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 3,056,180,162 4,446,598,790 45% n/a n/a

Smartphone 3,013,911,645 4,396,306,298 46% 262 184

Advanced 42,268,517 50,292,492 19% 1 1

Mobile Web 394,356,349 262,738,560 -33% 7 7

App 2,661,823,813 4,183,860,230 57% 844 448


JAPAN


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78%

21%

0%

Android

iPhone OS

Others

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Android 3,489,065,976 78.5% +24.2 472 349

iPhone OS 939,546,728 21.1% -23.9 336 192

Others 17,986,085 0.4% -0.3 n/a n/a


JAPAN


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Regional

Development

Index

Global

Development

Index

Apple 939,546,728 21.1% -23.9 336 192

SonyEricsson 890,554,678 20.0% -15.0 248 352

DoCoMo 733,375,355 16.5% +12.4 1,003 1163

Samsung 602,509,076 13.5% +8.4 66 76Sharp 451,538,010 10.2% +5.7 1,053 2390

Toshiba 228,364,627 5.1% +3.5 1,009 2082

NEC 193,254,499 4.3% +4.3 1,039 2,300

kddi 192,886,421 4.3% +4.1 1,086 2,470

HTC 75,362,537 1.7% +0.7 57 29

SoftBank 74,804,826 1.7% +1.4 1,047 2,339

Others 64,402,032 1.4% -1.7 n/a n/a

21%

20%

16%

14%

10%

5%

4%

4%

2% 2%1%

Apple

SonyEricssonDoCoMoSamsungSharpToshibaNECkddiHTCSoftBankOthers




JAPAN


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Regional

Development

Index

Global

Development

Index

DoCoMo T-01C 461,691,649 10.4% +6.9 1091 2504

SonyEricsson Unknown 457,679,801 10.3% -21.6 1091 2506

Apple iPhone 4 439,287,924 9.9% +6.5 300 240

Apple iPhone 2G 388,324,085 8.7% -30.8 839 837

Samsung GALAXY S 284,827,145 6.4% +6.4 1086 2343

SonyEricsson SO-01C 277,904,922 6.2% +6.2 1086 2489

Sharp IS03 243,482,383 5.5% +3.6 1091 2504

Samsung SC-02B 229,865,903 5.2% +5.2 1090 2502SonyEricsson SO-01B 154,407,611 3.5% +2.8 1,085 2490

Toshiba IS04 148,224,874 3.3% +1.8 1,091 2505

kddi IS11SH 146,719,633 3.3% +3.3 1,091 2504

DoCoMo SH-03C 114,224,896 2.6% +2.3 1,091 2505

DoCoMo LYNX 3D

(SH-03C)93,198,296 2.1% +2.1 1,091 2505

NEC MEDIAS WP(N-06C) 85,705,847 1.9% +1.9 1,080 2393

NEC N-04C 84,841,006 1.9% +1.9 1,056 2416

Toshiba T-01C 78,691,083 1.8% +1.8 1,091 2504

Sharp SH-12C 68,570,745 1.5% +1.5 962 2182

Sharp 003SH 62,662,126 1.4% +1.4 1,088 2494



JAPAN


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Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. Chg

Apple 45.0% 21.1% -23.9


DoCoMo 4.1% 16.5% +12.4

Samsung 5.2% 13.5% +8.4

Sharp 4.4% 10.2% +5.7


Q2 2011 Q3 2011 Pt. Chg

Android 54.3% 78.5% +24.2iPhone OS 45.0% 21.1% -23.9

Others 0.7% 0.4% -0.3


Q2 2011 Q3 2011 % Chg

Total 3,056,180,162 4,446,598,790 45%

Smartphone 3,013,911,645 4,396,306,298 46%

Advanced 42,268,517 50,292,492 19%

Mobile Web 394,356,349 262,738,560 -33%

App 2,661,823,813 4,183,860,230 57%


Q2 2011 Q3 2011 Pt. Chg

DoCoMo T-01C 3.5% 10.4% +6.9

SonyEricsson

Unknown31.9% 10.3% -21.6

Apple iPhone 4 3.3% 9.9% +6.5

Apple iPhone 2G 39.5% 8.7% -30.8

Samsung GALAXY S 0.0% 6.4% +6.4

SonyEricsson SO-01C 0.0% 6.2% +6.2

Sharp IS03 1.9% 5.5% +3.6

Samsung SC-02B 0.0% 5.2% +5.2

SonyEricsson SO-01B 0.7% 3.5% +2.8

Toshiba IS04 1.6% 3.3% +1.8



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MALAYSIA


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Regional

Development

Index

Global

Development

Index

Apple iPhone 4 79,761,702 7.9% +2.4 240 192

Samsung GT-P1000 49,851,358 4.9% +4.9 697 478

Nokia 5800d 29,653,084 2.9% -0.7 466 476

SonyEricsson E15i 27,711,266 2.7% +2.2 1,044 761

Nokia C3-00 25,353,813 2.5% -0.2 180 187

Samsung GT-I9100 22,745,621 2.3% +2.1 378 315

Apple iPad I 21,357,360 2.1% +0.1 252 153

SonyEricsson J20i 19,581,267 1.9% +0.3 1,653 2713Samsung GT-S5830 18,778,021 1.9% +1.9 428 375

HTC Desire S 15,518,340 1.5% +1.5 164 164

Samsung GT-I9003 13,805,778 1.4% +1.4 587 640

Samsung GT-I9000 13,508,882 1.3% -0.1 225 113

Nokia E71 12,798,567 1.3% -0.3 231 197

SonyEricsson X10i 11,976,169 1.2% +1.0 559 457

SonyEricsson J10i2 11,880,257 1.2% +0.4 1,610 2037

Nokia N70 11,676,252 1.2% -0.5 68 99

SonyEricsson J105i 10,906,211 1.1% -0.5 437 835

Nokia N73 10,830,889 1.1% -0.5 63 85

Nokia E63 10,800,696 1.1% -0.3 75 97

Samsung GT-S3850 10,245,636 1.0% +1.0 372 797


MALAYSIA


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Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. Chg

Nokia 38.2% 31.7% -6.5


Samsung 4.5% 16.8% +12.3

Apple 12.2% 12.6% +0.4

HTC 11.1% 6.7% -4.5


Q2 2011 Q3 2011 Pt. Chg

Android 18.3% 28.9% +10.6

Symbian OS 28.5% 23.4% -5.1

iPhone OS 12.2% 12.6% +0.4


Q2 2011 Q3 2011 % Chg

Total 734,076,300 1,008,695,161 37%

Smartphone 299,972,891 503,435,441 68%

Advanced 434,103,409 505,259,720 16%

Mobile Web 731,356,742 784,477,360 7%

App 2,719,558 224,217,801 8145%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 5.5% 7.9% +2.4

Samsung GT-P1000 0.0% 4.9% +4.9

Nokia 5800d 3.6% 2.9% -0.7

SonyEricsson E15i 0.6% 2.7% +2.2

Nokia C3-00 2.7% 2.5% -0.2

Samsung GT-I9100 0.1% 2.3% +2.1

Apple iPad I 2.0% 2.1% +0.1

SonyEricsson J20i 1.6% 1.9% +0.3

Samsung GT-S5830 0.0% 1.9% +1.9


SINGAPORE MARKET SUMMARY


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Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 360,738,316 469,349,949 30% n/a n/a

Smartphone 311,782,638 397,232,913 27% 230 161

Advanced 48,955,678 72,117,036 47% 20 27

Mobile Web 160,361,595 255,597,523 59% 61 69

App 200,376,721 213,752,426 7% 408 217


SINGAPORE


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44%

31%

9%

7%

4%

5% iPhone OS

Android

RIM OS

Symbian OS

Nokia OS

Others

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

iPhone OS 206,191,713 43.9% -8.1 698 399

Android 145,170,927 30.9% +4.9 186 138

RIM OS 40,963,062 8.7% +2.0 636 91

SymbianOS

34,486,138 7.3% +0.4 33 42

Nokia OS 17,882,183 3.8% +0.7 15 21

Others 24,655,926 5.3% +0.1 n/a n/a



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SINGAPORE


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Regional

Development

Index

Global

Development

Index

Apple iPhone 4 131,786,736 28.1% +4.6 852 681

Apple iPad I 20,502,800 4.4% +0.6 521 316

Samsung GT-S5830 19,968,463 4.3% +4.3 979 858

Apple iPhone 3GS 19,107,256 4.1% -2.8 1,438 508

Samsung GT-I9000 15,508,421 3.3% -2.2 556 278

Samsung GT-P1000 14,513,591 3.1% +3.1 436 299


Samsung GT-I9100 12,561,657 2.7% +2.5 448 374HTC Desire S 12,457,643 2.7% +2.7 282 282

RIM BlackBerry 9000 11,090,139 2.4% +0.2 3,575 1350

Apple iPhone 2G 9,493,676 2.0% -10.7 194 194

Apple iPhone 3G 9,408,431 2.0% +0.1 829 266

RIM BlackBerry 9700 9,141,319 1.9% +0.0 357 158

RIM BlackBerry 8900 6,633,437 1.4% +0.8 2,847 630

SonyEricsson X10i 5,757,387 1.2% +1.0 577 472

RIM BlackBerry 8520 5,243,676 1.1% +0.3 298 38

SonyEricsson E15i 5,239,180 1.1% +0.9 424 309


SINGAPORE


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Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. Chg

Apple 52.0% 43.9% -8.1

Samsung 12.1% 18.7% +6.6

Nokia 9.9% 11.0% +1.1

RIM 6.7% 8.7% +2.0

HTC 8.1% 6.2% -1.9


Q2 2011 Q3 2011 Pt. Chg

iPhone OS 52.0% 43.9% -8.1

Android 26.0% 30.9% +4.9

RIM OS 6.7% 8.7% +2.0


Q2 2011 Q3 2011 % Chg

Total 360,738,316 469,349,949 30%

Smartphone 311,782,638 397,232,913 27%

Advanced 48,955,678 72,117,036 47%

Mobile Web 160,361,595 255,597,523 59%

App 200,376,721 213,752,426 7%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 23.5% 28.1% +4.6

Apple iPad I 3.8% 4.4% +0.6

Samsung GT-S5830 0.0% 4.3% +4.3

Apple iPhone 3GS 6.9% 4.1% -2.8

Samsung GT-I9000 5.5% 3.3% -2.2

Samsung GT-P1000 0.0% 3.1% +3.1

Apple iPod Generation

IV 1.5% 2.7% +1.2

Samsung GT-I9100 0.2% 2.7% +2.5

HTC Desire S 0.0% 2.7% +2.7

RIM BlackBerry 9000 2.1% 2.4% +0.2


TAIWAN MARKET SUMMARY


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Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 373,051,056 820,322,711 120% n/a n/a

Smartphone 349,067,030 791,650,570 127% 254 179

Advanced 23,984,026 28,672,141 20% 5 7

Mobile Web 146,308,408 284,319,750 94% 39 44

App 226,742,648 536,002,961 136% 586 311


TAIWAN


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Page 76

84%

12%

2%2%

Android

iPhone OS

Symbian OS

Others

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Android 687,151,886 83.8% +20.8 504 373

iPhone OS 98,317,114 12.0% -17.5 190 109

Symbian OS 16,242,350 2.0% -1.0 9 11

Others 18,611,362 2.3% -2.3 n/a n/a


TAIWAN


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Page 77


Regional

Development

Index

Global

Development

Index

HTC 389,117,959 47.4% +10.2 1,581 801

Samsung 156,615,235 19.1% +7.6 92 107

Apple 98,317,114 12.0% -17.5 190 109

Motorola 32,934,431 4.0% -1.8 384 152

Acer 31,017,589 3.8% +3.0 2,071 1452

SonyEricsson 28,163,269 3.4% -0.1 43 60

LG 24,671,701 3.0% +1.5 103 73

Nokia 18,691,666 2.3% -1.2 5 6

DoCoMo 11,794,738 1.4% +1.4 87 101

Others 28,999,009 3.5% -3.0 n/a n/a

47%

19%

12%

4%

4%

3%

3%

2%1%

4%

HTCSamsungAppleMotorolaAcerSonyEricssonLGNokiaDoCoMoOthers




TAIWAN


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Page 78



Regional

Development

Index

Global

Development

IndexHTC Desire S 159,801,544 19.5% n/a 2,071 2071

Apple iPhone 4 64,197,613 7.8% -6.5 237 190

HTC Desire 42,326,436 5.2% -6.2 1,354 1082

Samsung GT-I9100 41,541,427 5.1% +4.7 848 707

Samsung GT-I9000 36,371,664 4.4% -2.6 746 374

HTC Desire HD 31,166,110 3.8% -13.7 1,544 842

Acer Iconia Tab A100 19,406,645 2.4% +2.4 2,967 1998

Apple iPad I 18,927,311 2.3% -1.5 275 167Samsung GT-P1000 18,671,907 2.3% +2.3 321 220

HTC Hero 16,668,897 2.0% +1.3 1,836 906

HTC A6380 13,984,565 1.7% +1.5 2,894 1596

Motorola MB525 13,781,956 1.7% +0.1 825 641

DoCoMo Optimus bright

(L-07C)11,550,513 1.4% +1.4 822 785

Samsung GT-P7500 10,682,783 1.3% +1.3 1,147 843

SonyEricsson X10i 10,681,346 1.3% +1.0 613 501

HTC Wildfire 9,928,203 1.2% +0.9 911 389

Samsung GT-S5830 9,749,448 1.2% +1.2 273 240

Samsung GT-I9003 9,511,441 1.2% +1.2 498 542

LG P970 8,423,231 1.0% +1.0 1,531 1,283


TAIWAN


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Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. Chg

HTC 37.2% 47.4% +10.2

Samsung 11.5% 19.1% +7.6

Apple 29.5% 12.0% -17.5

Motorola 5.8% 4.0% -1.8

Acer 0.8% 3.8% +3.0


Q2 2011 Q3 2011 Pt. Chg

Android 63.0% 83.8% +20.8

iPhone OS 29.5% 12.0% -17.5

Symbian OS 2.9% 2.0% -1.0


Q2 2011 Q3 2011 % Chg

Total 373,051,056 820,322,711 120%

Smartphone 349,067,030 791,650,570 127%

Advanced 23,984,026 28,672,141 20%

Mobile Web 146,308,408 284,319,750 94%

App 226,742,648 536,002,961 136%


Q2 2011 Q3 2011 Pt. Chg

HTC Desire S n/a 19.5% n/a

Apple iPhone 4 14.3% 7.8% -6.5

HTC Desire 11.3% 5.2% -6.2

Samsung GT-I9100 0.4% 5.1% +4.7

Samsung GT-I9000 7.0% 4.4% -2.6

HTC Desire HD 17.5% 3.8% -13.7

Acer Iconia Tab A100 0.0% 2.4% +2.4

Apple iPad I 3.8% 2.3% -1.5

Samsung GT-P1000 0.0% 2.3% +2.3


CENTRAL & SOUTH AMERICA SUMMARY


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Q2 2011 Q3 2011 % Chg

Global

Development

IndexTotal 3,472,152,363 5,934,615,710 70.9% n/a

Smartphone 1,085,096,112 2,085,157,108 92.2% 73

Advanced 2,387,056,251 3,849,458,602 61.3% 132

Mobile Web 3,213,636,460 5,311,585,336 65.3% 113

App 258,515,903 623,030,374 141.0% 50

Central & South America mobileimpressions grew by 71% overthe past quarter on the InMobinetwork.

" InMobi now serves about 6 billionimpressions per quarter in Central & SouthAmerica.

Mobile ad growth has been strongamong Advanced phones andSmartphones.

" Smartphones gained over 1 billionimpressions over the last quarter, anincrease of 92%, while Advanced phonescontinue to gain impressions in this market.

While the majority of impressionsin this market are through mobileweb, app impressions more than

doubled.

" The strong increase this quarter as well asincreased Smartphone penetration in thismarket suggest that app impressions willcontinue to grow.

Central & South America Regional Profile: Q3 2011


CENTRAL & SOUTH AMERICA


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Nokia remains the #1 platform in Central & South America; Android showed the

strongest growth, with a 5 point increase.

" Impressions on the Nokia platform still increased from the last quarter, while impressions on the iPhone decreased.

Central & South America OS Share: Q3 2011


21%

16%

13%7%

7%1%

34%

Nokia OS

Symbian OS

Android

RIM OS

iPhone OS

MeeGo

Others


Global

Development

Index

Nokia OS 1,275,933,431 21.5% +0.5 118

Symbian OS 943,156,392 15.9% -0.6 90

Android 769,803,960 13.0% +5.0 58

RIM OS 440,561,770 7.4% +0.2 77

iPhone OS 420,197,214 7.1% -0.5 64

MeeGo 87,849,298 1.5% +0.2 454

Others 1,997,113,646 34% -4.8 n/a



C t l & S th A i M f t Sh Q3 2011


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Central & South America Manufacturer Share: Q3 2011


Global

Development

Index

Nokia 2,252,001,644 37.9% +0.3 106

Samsung 1,087,536,568 18.3% +2.8 102

SonyEricsson 526,191,997 8.9% -1.4 156

LG 450,512,785 7.6% -0.2 184

RIM 440,561,770 7.4% +0.2 77

Apple 420,197,214 7.1% -0.5 64

Motorola 315,019,053 5.3% +0.1 201

Alcatel 91,955,080 1.5% -0.7 529Others 350,639,600 5.9% -0.8 n/a

Manufacturer share of impressions has remained relatively consistent in Central &

South America since Q2.

" Nokia remains the dominant manufacturer, although Samsungs share increased

38%

18%

9%

8%

7%

7%

5%

2%

6% Nokia

SamsungSonyEricsson

LG

RIM

Apple

Motorola

Alcatel

Others




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Page 83

Central & South America Handset and Connected Device Detail: Q3 2011


Global

Development

Index

Nokia N2730c 239,460,201 4.0% -1.1 2,054

Nokia C3-00 224,725,014 3.8% +0.4 282

Nokia 6300 193,702,817 3.3% -1.0 180

Apple iPhone 4 189,866,521 3.2% +1.2 78

RIM BlackBerry 8520 180,787,302 3.0% -0.1 102

Nokia 5130 99,613,863 1.7% -0.4 187

Samsung GT-S3650 86,957,447 1.5% -0.1 1,253

Apple iPod Generation IV 83,261,331 1.4% +0.1 96

Samsung GT-S3350 79,274,555 1.3% +0.8 783

Samsung GT-S5230 76,249,439 1.3% -0.4 598

Nokia 5230 76,106,343 1.3% -0.0 225

Nokia X6 71,000,528 1.2% +0.4 200

Nokia E63 62,618,035 1.1% -0.1 95

RIM BlackBerry 9300 62,610,458 1.1% +0.5 87

SonyEricsson E15i 59,655,874 1.0% +0.9 279

Nokia and Samsung devices are the most prevalent in Central & South America, and

many over-index compared to the rest of the world.




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Central & South America Summary: Q3 2011


Q2 2011 Q3 2011 Pt. Chg

Nokia 37.6% 37.9% +0.3

Samsung 15.5% 18.3% +2.8


LG 7.8% 7.6% -0.2

RIM 7.2% 7.4% +0.2


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 21.0% 21.5% +0.5

Symbian OS 16.5% 15.9% -0.6

Android 8.0% 13.0% +5.0


Q2 2011 Q3 2011 % Chg

Total 3,472,152,363 5,934,615,710 70.9%

Smartphone 1,085,096,112 2,085,157,108 92.2%

Advanced 2,387,056,251 3,849,458,602 61.3%

Mobile Web 3,213,636,460 5,311,585,336 65.3%

App 258,515,903 623,030,374 141.0%


Impressions

Q3 2011 Pt. Chg

Brazil 32.6% +1.4Costa Rica 17.3% -1.0

Venezuela 7.8% -0.6

" InMobi Central & South America network grew by 70.9% impressions in Q3." The top manufacturers and operating systems remained relatively consistent with Q2, although

Android grew more than other platforms.


EUROPE SUMMARY


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Q2 2011 Q3 2011 % Chg

Global

Development

IndexTotal 10,631,601,793 15,520,493,355 46.0% n/a

Smartphone 6,413,673,369 11,273,971,271 75.8% 142

Advanced 4,217,928,424 4,246,522,084 0.7% 50

Mobile Web 8,000,976,434 10,440,484,209 30.5% 85

App 2,630,625,359 5,080,009,146 93.1% 156

Q3 showed continued mobile adgrowth in Europe on the InMobinetwork.

" InMobi now serves over 15.5 billionimpressions per quarter in Europe.Mobile ad growth is entirely drivenby smartphones, which grew by75.8% in Q3.

" Smartphones gained over 4.8 billionimpressions over the last quarter and nowrepresent 72% of all mobile ads in the

region. With nearly 7 of 10 ads onSmartphones in Europe, brands have the

opportunity to market effectively through thismass-reach medium.

Samsung passes Nokia and Apple

to become the #1 devicemanufacturer by mobile ads in

Europe.

" After a strong Q3, the Android platformdelivers 33% of mobile ads in Europe.

Europe Regional Profile: Q3 2011


EUROPE

E OS Sh Q3 2011


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Android continues to grow and remains the top mobile platform in the region, with an

increase of 7.8 share points in Q3. iPhone OS and Symbian lost share in Q3.

" In Q4 2010 and Q1 2011 Android growth far outpaced the market; this trend reversed in Q2, partially because of the strengthof the Apple iPad. In Q3 Android growth continued.

" Android and iPhone OS combined represent almost half of ad impressions delivered in Europe.

Europe OS Share: Q3 2011


33%

15%

10%

6%

36%

Android

iPhone OS

Symbian OS

Nokia OS

Others


Global

Development

Index

Android 5,120,359,997 33.0% +7.8 147

iPhone OS 2,316,876,617 14.9% -4.8 136

Symbian OS 1,536,220,208 9.9% -2.9 56

Nokia OS 904,316,977 5.8% -1.7 32

Others 5,642,719,556 36.4% +1.6 n/a


EUROPE

Europe Manufacturer Share: Q3 2011


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Europe Manufacturer Share: Q3 2011


Global

Development

Index

Samsung 3,261,277,052 21.0% +3.2 117

Nokia 2,325,210,178 15.0% -3.9 42

Apple 2,316,876,617 14.9% -4.8 136

HTC 1,651,407,634 10.6% +0.3 180

SonyEricsson 788,283,082 5.1% -0.8 89

LG 487,715,717 3.1% -0.5 76

Motorola 183,900,732 1.2% -1.0 45

Others 4,505,822,343 29.0% +7.6 n/a

21%

15%

15%11%

5%3%

1%

29%

SamsungNokia

Apple

HTC

SonyEricsson

LG

Motorola

Others

Samsung became the #1 mobile phone manufacturer by share of ad impressions in Q3.

" Samsung gained 3.2 share points while Nokia and Apple lost 3.9 and 4.8 points, respectively." Devices from the top three manufacturers (Samsung, Nokia and Apple) in Europe represent 50% of all mobile ads in the

region.


EUROPE

E H d t d C t d D i D t il Q3 2011


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Europe Handset and Connected Device Detail: Q3 2011


Global

Development

Index

Apple iPhone 4 1,112,059,797 7.2% +0.2 174

Samsung GT-I9000 759,629,959 4.9% +0.1 412

HTC Desire S 473,919,160 3.1% +3.1 325

Samsung GT-I9100 418,257,477 2.7% +2.2 376

Apple iPad I 401,690,652 2.6% +0.4 187

HTC Desire 335,822,853 2.2% -2.1 454

Apple iPod Generation IV 317,757,528 2.0% +0.1 140

Samsung GT-S5830 279,166,617 1.8% +1.8 363

HTC Wildfire 268,890,880 1.7% +1.4 556

HTC 001HT 266,835,741 1.7% +1.7 127

SonyEricsson E15i 195,350,043 1.3% +0.9 349

Nokia 6300 188,340,463 1.2% -0.4 67

Nokia X6 167,199,821 1.1% +0.6 180

3 of the top 7 devices in the European mobile ecosystem by ad impression are Appledevices. The iPhone remains the #1 device in the region.

" All the top ten devices over-index considerably, demonstrating the unique composition of smartphone devices in the Europemobile landscape.


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Europe Summary: Q3 2011


Q2 2011 Q3 2011 Pt. Chg

Samsung 17.8% 21.0% +3.2

Nokia 18.9% 15.0% -3.9

Apple 19.7% 14.9% -4.8

HTC 10.4% 10.6% +0.3



Q2 2011 Q3 2011 % Chg

Android 25.2% 33.0% +7.8

iPhone OS 19.7% 14.9% -4.8

Symbian OS 12.8% 9.9% -2.9


Q2 2011 Q3 2011 % Chg

Total 10,631,601,793 15,520,493,355 46.0%

Smartphone 6,413,673,369 11,273,971,271 75.8%

Advanced 4,217,928,424 4,246,522,084 0.7%

Mobile Web 8,000,976,434 10,440,484,209 30.5%

App 2,630,625,359 5,080,009,146 93.1%


Impressions

Q3 2011 Pt. Chg

United Kingdom 23.3% +2.6Spain 11.1% +3.2

Netherlands 8.5% +3.0

France 7.6% +2.1

Germany 7.6% -4.6

Turkey 6.3% +0.1

" The InMobi Europe network remains healthy, with 46% growth over the past three months." Spain was fastest growing mobile ad market in Europe, gaining 3.2 share points of regional adshare." Samsung became the #1 manufacturer in Europe by ad impressions." Android, the most popular mobile OS in Europe, delivered one third of total impressions.


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Q2 2011 Q3 2011 % Chg

Regional

Development

Index

Global

Development

Index

Total 587,330,428 1,184,936,368 102% n/a n/a

Smartphone 451,257,169 1,035,225,781 129% 116 164

Advanced 136,073,259 149,710,587 10% 48 24

Mobile Web 353,610,056 587,252,534 66% 74 63

App 233,720,372 597,683,834 156% 154 240


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OS Share: Q3 2011


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41%

26%

21%

6%

7% Android

iPhone OS

RIM OS

Symbian OS

Others

OS Share: Q3, 2011



Regional

Development

Index

Global

Development

Index

Android 484,573,731 40.9% +4.2 124 182

iPhone OS 304,611,245 25.7% -3.1 172 234

RIM OS 245,599,925 20.7% +8.7 87 216

Symbian OS 70,041,650 5.9% -3.7 60 34

Others 80,109,817 6.8% -6.2 n/a n/a


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Manufacturer Share: Q3 2011


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Regional

Development

Index

Global

Development

Index

Apple 304,611,245 25.7% -3.1 172 234

Samsung 293,883,209 24.8% +3.2 118 139

RIM 245,599,925 20.7% +8.7 87 216

HTC 92,067,079 7.8% -0.5 73 131

SonyEricsson 55,265,353 4.7% +0.5 92 82

Nokia 52,788,130 4.5% -2.4 30 12

LG 28,442,290 2.4% -0.3 76 58

Nintendo 25,302,248 2.1% -1.9 346 1,114

Motorola 18,552,786 1.6% -2.9 132 59

Sony 16,104,256 1.4% -1.4 207 619

Acer 12,911,299 1.1% +0.4 251 418

Others 39,408,549 3.3% -0.3 n/a n/a

26%

25%21%

8%

5%

4%

2%2%

2%1%

1%

3%

AppleSamsung

RIMHTCSonyEricssonNokiaLGNintendoMotorolaSonyAcerOthers




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Regional

Development

Index

Global

Development

Index

Apple iPhone 4 164,324,703 13.9% +3.9 194 336

Samsung GT-I9000 91,638,333 7.7% -2.4 158 652

RIM BlackBerry 8520 81,111,304 6.8% +2.8 74 230

RIM BlackBerry 9800 53,158,424 4.5% +2.9 113 263

RIM BlackBerry 9300 48,501,560 4.1% +2.1 104 338

Apple iPad I 42,106,519 3.6% -0.6 137 257

Samsung GT-S5830 37,358,467 3.2% +3.2 175 635


Samsung GT-I9100 32,193,867 2.7% +2.4 101 379

RIM BlackBerry 9700 29,330,683 2.5% +0.6 96 201

SonyEricsson X10i 24,564,806 2.1% +1.1 253 797

Nintendo DSi 23,045,466 1.9% -1.7 358 1173

Nokia X6 21,752,214 1.8% +1.4 170 307

Samsung GT-I5800 19,397,735 1.6% +0.0 284 1832

Apple iPhone 2G 19,114,032 1.6% -5.3 237 155

HTC Wildfire 18,396,647 1.6% +1.0 90 498

HTC Desire S 18,324,805 1.5% +1.5 51 164

Apple iPhone 3G 18,265,462 1.5% +0.1 234 205

HTC Desire 15,394,956 1.3% -1.4 60 272

SonyEricsson E15i 14,915,203 1.3% +0.7 100 349

Samsung Nexus S 14,743,541 1.2% +0.4 372 817

Apple iPhone 3GS 13,847,327 1.2% -1.1 118 146

Samsung GT-P1000 12,776,787 1.1% +1.1 132 104


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Summary: Q3 2011


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Summary: Q3, 2011


Q2 2011 Q3 2011 Pt. Chg

Apple 28.8% 25.7% -3.1

Samsung 21.6% 24.8% +3.2

RIM 12.0% 20.7% +8.7

HTC 8.3% 7.8% -0.5

SonyEricsson 4.2% 4.7% +0.5


Q2 2011 Q3 2011 Pt. Chg

Android 36.6% 40.9% +4.2

iPhone OS 28.8% 25.7% -3.1

RIM OS 12.0% 20.7% +8.7


Q2 2011 Q3 2011 % Chg

Total 587,330,428 1,184,936,368 102%

Smartphone 451,257,169 1,035,225,781 129%

Advanced 136,073,259 149,710,587 10%

Mobile Web 353,610,056 587,252,534 66%

App 233,720,372 597,683,834 156%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 10.0% 13.9% +3.9

Samsung GT-I9000 10.2% 7.7% -2.4

RIM BlackBerry 8520 4.1% 6.8% +2.8

RIM BlackBerry 9800 1.5% 4.5% +2.9

RIM

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