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ELECTROLUX Q3 2018 PRESENTATION
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-20%
-15%
-10%
-5%
0%
5%
10%
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2007 2008 2009 2010 2011 2012 2013
W. Eur. 2 1 -1 -5 -4 -4 -5 -8 -10 -9 -4 -2 2 1 0 3 -2 -3 -3 -2 -1 -4 -1 -3 -3 1 0 0 4 3 2 3 6 4 6 3 3 5 1 1 0 0 1 1 0 -1 -2
E. Eur. 14 8 6 13 9 6 3 -15 -28 -28 -23 -19 -9 5 6 20 13 12 7 10 7 3 2 3 1 3 2 -1 9 2 0 4 -10 -14 -12 -24 1 3 6 5 4 6 4 6 6 8 7
2014 2015 2016 2017
ELECTROLUX Q3 2018 PRESENTATION
2018
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-5%
0%
5%
10%
15%
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2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
ELECTROLUX Q3 2018 PRESENTATION
2017 2018
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0%–+1%
Demand remains stable
but partly impacted by
higher prices
~+1%
Demand driven by
strong Eastern Europe
-1%–0%
Continued market
uncertainty
Positive
Slightly
negative
In general positive
Market estimated
to be slightly softer
ELECTROLUX Q3 2018 PRESENTATION
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Moving towards
Targeted Growth2016 2017 2018
• Cost-based price increase execution
• Improved product mix driven by premium brands and new product launches
• Continued investments in innovation and R&D, supporting new generation of products
• Increased pace in M&A, expanding the beverage business in Professional Products
• Solid balance sheet
• Sustainability leadership
ELECTROLUX Q3 2018 PRESENTATION
Strategic drivers executed in Q3:
25 ELECTROLUX Q2 2018 PRESENTATION
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Moving towards
Targeted Growth2016 2017 2018
• Cost-based price increase execution
• Improved product mix driven by premium brands and new product launches
• Continued investments in innovation and R&D, supporting new generation of products
• Increased pace in M&A, expanding the beverage business in Professional Products
• Solid balance sheet
• Sustainability leadership
ELECTROLUX Q3 2018 PRESENTATION
Strategic drivers executed in Q3:
