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Q4 2006 Company Presentation www.starbrandmedia.com

Q4 2006 Company Presentation

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Page 1: Q4 2006 Company Presentation

Q4 2006 Company Presentationwww.starbrandmedia.com

Page 2: Q4 2006 Company Presentation

FORWARD LOOKING STATEMENTS

This document may contain forward-looking statements, including management's assessment of the Company’s operations and operating environment, which are based on StarBrand Media Inc. operations, estimates, forecasts and projections. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond management's control, including the impact of general economic and industry conditions. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements.

FORWARD LOOKING STATEMENTS

Page 3: Q4 2006 Company Presentation

OVERVIEWOVERVIEW

New-Media company, focused on marketing consumer brands featured in popular Movie, Television, and Music Video properties

First-to-market proprietary format ensures television viewers can fully identify, explore, and purchase Wardrobe, Props, Set- Decorations, Vehicles and Accessories

First-mover-advantage established and sustained through exclusive strategic partnerships with Warner Bros., The CW, DreamWorks, Jerry Bruckheimer Television, Showtime, TBS, and HBO

Established in 2004

Headquarters in Santa Monica, California

CEO and Founder Travis Schneider

OVERVIEWOVERVIEW

Page 4: Q4 2006 Company Presentation

PHENOMENAL VALUE CREATIONPHENOMENAL VALUE CREATIONPHENOMENAL VALUE CREATIONPHENOMENAL VALUE CREATION

Entertainment Company

Entertainment Company

Interactive Content for

viewers

Product Placement

Value Creation

New Revenue Stream

Product/Brand Company

Product/Brand Company

Innovative Advertising

Platform

Capitalize on Product

Placement

Celebrity Selling Power

Direct Connection to

Viewer

ConsumerConsumer

Rich Entertainment

Experience

Celebrity Connection

Rich Entertainment

Experience

Must Have Information

Page 5: Q4 2006 Company Presentation

STARBRAND’S FOCUSSTARBRAND’S FOCUSSTARBRAND’S FOCUSSTARBRAND’S FOCUS

Consumers want

CELEBRITY BRANDS

Product companies seek

ALTERNATIVE TO TRADITIONAL 30

SEC. COMMERCIAL

Entertainment companies demand

NEW REVENUE STREAMS

StarBrand leads

FANS TO BRANDSacross multiple platforms

Page 6: Q4 2006 Company Presentation

THE RIGHT PLACE TO BE!THE RIGHT PLACE TO BE!THE RIGHT PLACE TO BE!THE RIGHT PLACE TO BE!

Page 7: Q4 2006 Company Presentation

LEADING FANS ACROSS MULTIPLE PLATFORMSLEADING FANS ACROSS MULTIPLE PLATFORMSSTARBRAND.TV

CONSUMER PORTAL

NETWORK/STUDIO OFFICIAL WEBSITE

CONTENT

DVD-COMMERCE FUTURE PLATFORMS

• iTV

• TV Show

• Auctions

• Product Placement

E-NEWSLETTER

LEADING FANS ACROSS MULTIPLE PLATFORMSLEADING FANS ACROSS MULTIPLE PLATFORMS

Page 8: Q4 2006 Company Presentation

LEADING FANS ACROSS MULTIPLE PLATFORMSLEADING FANS ACROSS MULTIPLE PLATFORMS

StarBrand leverages direct relationships with 250+ Product Companies to drive advertising and commerce revenue across multiple platforms

Online Newsletter DVD iTV TV Show Auctions

LEADING FANS ACROSS MULTIPLE PLATFORMSLEADING FANS ACROSS MULTIPLE PLATFORMS

Page 9: Q4 2006 Company Presentation

A-LIST ENTERTAINMENT PARTNERSA-LIST ENTERTAINMENT PARTNERS

Partners• Showtime• Warner Brothers• The CW• TBS• HBO• Dreamworks• Jerry Bruckheimer

Properties• America's Next Top Model• One Tree Hill• Gilmore Girls• Veronica Mars• 7th Heaven• Smallville • Supernatural• O.C.• CSI • L Word• Queer as Folk

• Tyra Banks Show

A-LIST ENTERTAINMENT PARTNERSA-LIST ENTERTAINMENT PARTNERS

Page 10: Q4 2006 Company Presentation

PROPRIETARY BUSINESS MODELPROPRIETARY BUSINESS MODEL

StarBrand Channels

• The StarBrand Website • Co-Branded Websites • DVDs • Online Auctions • Growth Opportunities: Interactive TV• StarBrand TV Show • Product Placement Portals

“StarBrand’s innovative business model drives advertising andcommerce revenues by leading “fans to brands”

Revenue Streams

Advertising & Promotion:• Online CPM • Online Sponsorship • Online Premium Placement• e-Newsletter• iTV CPM• iTV Sponsorship• iTV Premium Placement• Product Placement Commerce:• E-commerce• T-commerce• Online Auctions

PROPRIETARY BUSINESS MODELPROPRIETARY BUSINESS MODEL

Page 11: Q4 2006 Company Presentation

GROWTH STRATEGYGROWTH STRATEGYGROWTH STRATEGYGROWTH STRATEGY

Page 12: Q4 2006 Company Presentation

Growth Opportunity: StarBrand Growth Opportunity: StarBrand Interactive!Interactive!

Revolutionary iTV applications allowing consumers to “see it, find it, buy it”… all while leaning back

Innovative alternative to the dying 30-second spot Phenomenal revenue potential through advertising and t-commerce Partnered with Ensequence: the leading provider of iTV application

development, authoring tools, and services Secured interest from both Entertainment and Brand partners

Growth Opportunity: StarBrand Growth Opportunity: StarBrand Interactive!Interactive!

Page 13: Q4 2006 Company Presentation

Growth Opportunity: StarBrand Product Placement PortalGrowth Opportunity: StarBrand Product Placement Portal

A Revolutionary online marketplace that facilitates efficient wide-scale product placement

Developed as a direct result of product companies' request for

assistance in placing products into Hollywood Films and TV Shows

Drives placement revenue from "non-identifiable" on-screen products

Growth Opportunity: StarBrand Product Placement PortalGrowth Opportunity: StarBrand Product Placement Portal

Page 14: Q4 2006 Company Presentation

Growth Opportunity: StarBrand on Television Growth Opportunity: StarBrand on Television

StarBrand Television Show:• Takes viewers behind-the-curtain to discover where to get the latest fashions, and coolest products featured in today's blockbuster Movies, primetime TV Shows and hit Music Videos • Creates additional value for featured entertainment properties  • Strengthens consumer awareness of StarBrand

StarBrand Shopping Channel Feature:• StarBrand segment featured on QVC, HSN, ShopNBC, and/or The Shopping Channel • High ROI potential - QVC, HSN, ShopNBC, and TSC generated more than $8.5 billion in revenue in 2005• Proven concept: Paula Abdul's Jewellery Collection sold 34,000 units over two hours upon launch on April 21,2006

Growth Opportunity: StarBrand on Television Growth Opportunity: StarBrand on Television

Page 15: Q4 2006 Company Presentation

SCALABLE BUSINESS MODELSCALABLE BUSINESS MODELSCALABLE BUSINESS MODELSCALABLE BUSINESS MODEL

Page 16: Q4 2006 Company Presentation

HIGHLIGHTSHIGHLIGHTS

Attractive growth potential

First-mover-advantage: strategic relationships with leading entertainment and product companies

Unique business model with multiple revenue streams

Tremendously scalable model

Few competitors

Potential to gain sustainable competitive advantage

HIGHLIGHTSHIGHLIGHTS

Page 17: Q4 2006 Company Presentation

CONTACT INFORMATIONCONTACT INFORMATION

Travis SchneiderCEO & President

[email protected]: 310.459.6298F: 310.459.5138

www.starbrandmedia.com

CONTACT INFORMATIONCONTACT INFORMATION