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Q4 2006 Company Presentationwww.starbrandmedia.com
FORWARD LOOKING STATEMENTS
This document may contain forward-looking statements, including management's assessment of the Company’s operations and operating environment, which are based on StarBrand Media Inc. operations, estimates, forecasts and projections. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond management's control, including the impact of general economic and industry conditions. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements.
FORWARD LOOKING STATEMENTS
OVERVIEWOVERVIEW
New-Media company, focused on marketing consumer brands featured in popular Movie, Television, and Music Video properties
First-to-market proprietary format ensures television viewers can fully identify, explore, and purchase Wardrobe, Props, Set- Decorations, Vehicles and Accessories
First-mover-advantage established and sustained through exclusive strategic partnerships with Warner Bros., The CW, DreamWorks, Jerry Bruckheimer Television, Showtime, TBS, and HBO
Established in 2004
Headquarters in Santa Monica, California
CEO and Founder Travis Schneider
OVERVIEWOVERVIEW
PHENOMENAL VALUE CREATIONPHENOMENAL VALUE CREATIONPHENOMENAL VALUE CREATIONPHENOMENAL VALUE CREATION
Entertainment Company
Entertainment Company
Interactive Content for
viewers
Product Placement
Value Creation
New Revenue Stream
Product/Brand Company
Product/Brand Company
Innovative Advertising
Platform
Capitalize on Product
Placement
Celebrity Selling Power
Direct Connection to
Viewer
ConsumerConsumer
Rich Entertainment
Experience
Celebrity Connection
Rich Entertainment
Experience
Must Have Information
STARBRAND’S FOCUSSTARBRAND’S FOCUSSTARBRAND’S FOCUSSTARBRAND’S FOCUS
Consumers want
CELEBRITY BRANDS
Product companies seek
ALTERNATIVE TO TRADITIONAL 30
SEC. COMMERCIAL
Entertainment companies demand
NEW REVENUE STREAMS
StarBrand leads
FANS TO BRANDSacross multiple platforms
THE RIGHT PLACE TO BE!THE RIGHT PLACE TO BE!THE RIGHT PLACE TO BE!THE RIGHT PLACE TO BE!
LEADING FANS ACROSS MULTIPLE PLATFORMSLEADING FANS ACROSS MULTIPLE PLATFORMSSTARBRAND.TV
CONSUMER PORTAL
NETWORK/STUDIO OFFICIAL WEBSITE
CONTENT
DVD-COMMERCE FUTURE PLATFORMS
• iTV
• TV Show
• Auctions
• Product Placement
E-NEWSLETTER
LEADING FANS ACROSS MULTIPLE PLATFORMSLEADING FANS ACROSS MULTIPLE PLATFORMS
LEADING FANS ACROSS MULTIPLE PLATFORMSLEADING FANS ACROSS MULTIPLE PLATFORMS
StarBrand leverages direct relationships with 250+ Product Companies to drive advertising and commerce revenue across multiple platforms
Online Newsletter DVD iTV TV Show Auctions
LEADING FANS ACROSS MULTIPLE PLATFORMSLEADING FANS ACROSS MULTIPLE PLATFORMS
A-LIST ENTERTAINMENT PARTNERSA-LIST ENTERTAINMENT PARTNERS
Partners• Showtime• Warner Brothers• The CW• TBS• HBO• Dreamworks• Jerry Bruckheimer
Properties• America's Next Top Model• One Tree Hill• Gilmore Girls• Veronica Mars• 7th Heaven• Smallville • Supernatural• O.C.• CSI • L Word• Queer as Folk
• Tyra Banks Show
A-LIST ENTERTAINMENT PARTNERSA-LIST ENTERTAINMENT PARTNERS
PROPRIETARY BUSINESS MODELPROPRIETARY BUSINESS MODEL
StarBrand Channels
• The StarBrand Website • Co-Branded Websites • DVDs • Online Auctions • Growth Opportunities: Interactive TV• StarBrand TV Show • Product Placement Portals
“StarBrand’s innovative business model drives advertising andcommerce revenues by leading “fans to brands”
Revenue Streams
Advertising & Promotion:• Online CPM • Online Sponsorship • Online Premium Placement• e-Newsletter• iTV CPM• iTV Sponsorship• iTV Premium Placement• Product Placement Commerce:• E-commerce• T-commerce• Online Auctions
PROPRIETARY BUSINESS MODELPROPRIETARY BUSINESS MODEL
GROWTH STRATEGYGROWTH STRATEGYGROWTH STRATEGYGROWTH STRATEGY
Growth Opportunity: StarBrand Growth Opportunity: StarBrand Interactive!Interactive!
Revolutionary iTV applications allowing consumers to “see it, find it, buy it”… all while leaning back
Innovative alternative to the dying 30-second spot Phenomenal revenue potential through advertising and t-commerce Partnered with Ensequence: the leading provider of iTV application
development, authoring tools, and services Secured interest from both Entertainment and Brand partners
Growth Opportunity: StarBrand Growth Opportunity: StarBrand Interactive!Interactive!
Growth Opportunity: StarBrand Product Placement PortalGrowth Opportunity: StarBrand Product Placement Portal
A Revolutionary online marketplace that facilitates efficient wide-scale product placement
Developed as a direct result of product companies' request for
assistance in placing products into Hollywood Films and TV Shows
Drives placement revenue from "non-identifiable" on-screen products
Growth Opportunity: StarBrand Product Placement PortalGrowth Opportunity: StarBrand Product Placement Portal
Growth Opportunity: StarBrand on Television Growth Opportunity: StarBrand on Television
StarBrand Television Show:• Takes viewers behind-the-curtain to discover where to get the latest fashions, and coolest products featured in today's blockbuster Movies, primetime TV Shows and hit Music Videos • Creates additional value for featured entertainment properties • Strengthens consumer awareness of StarBrand
StarBrand Shopping Channel Feature:• StarBrand segment featured on QVC, HSN, ShopNBC, and/or The Shopping Channel • High ROI potential - QVC, HSN, ShopNBC, and TSC generated more than $8.5 billion in revenue in 2005• Proven concept: Paula Abdul's Jewellery Collection sold 34,000 units over two hours upon launch on April 21,2006
Growth Opportunity: StarBrand on Television Growth Opportunity: StarBrand on Television
SCALABLE BUSINESS MODELSCALABLE BUSINESS MODELSCALABLE BUSINESS MODELSCALABLE BUSINESS MODEL
HIGHLIGHTSHIGHLIGHTS
Attractive growth potential
First-mover-advantage: strategic relationships with leading entertainment and product companies
Unique business model with multiple revenue streams
Tremendously scalable model
Few competitors
Potential to gain sustainable competitive advantage
HIGHLIGHTSHIGHLIGHTS
CONTACT INFORMATIONCONTACT INFORMATION
Travis SchneiderCEO & President
[email protected]: 310.459.6298F: 310.459.5138
www.starbrandmedia.com
CONTACT INFORMATIONCONTACT INFORMATION