Quelline Brandsuns – Meaning and mission

We will Cue every brand in line to the biggest star, SUN.

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Brining Brands, Products to life through events and stradvertising

Product placement (also sometimes referred to as “brand integration”) is our core. We investigate the worth of product placements in various options through an event study. Event studies are commonly used to assess the returns to a marketing action because it is extremely difficult to control for all the other concomitant factors that influence firm revenue and profits

In Film Branding

Company Overview

In today’s buyer-empowered world, companies need to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective buyers. It’s tempting to want to stick with marketing tactics that take the least amount of time and money to execute. But it’s often not in your company’s best interests to do so. A solid marketing mix that incorporates event marketing is critical to connecting with as many potential customers as possible.

Whether hosting, sponsoring, or presenting at an event, first-timer or a seasoned pro, with Quelline Brandsuns a Event Marketing & Stradvertising company's evaluation and execution. you’ll be armed with all the information and execution you need to get the most out of any event.

Every business seeks to stand out from their competition, and

event marketing can help you do just that. Whether you are hosting a small webinar, a large-scale international tradeshow, or an executive-level private function, event marketing needs to be an integral part of the demand generation mix. After all, a strategic combination of online and offline marketing is essential to any company’s bottom line.

QB evaluation and execution Process

The modern consumer wants more than a pitch when evaluating solutions or making a purchasing decision. Events offer a unique opportunity for them to interact with solution providers to get a first hand sense of a company’s focus, perspective, and personality.

People like to go to the Apple store because they can talk to a human and experience the products in person, then go online to purchase. And if most of your company’s marketing and presence is online, hosting events enables your company to make those connections.

Why Include Events in Your Marketing Mix?

The Impact of Event marketing

But one thing is non-negotiable:

events must be memorable to make an impact. Of course, the desired impact depends on your goals. But most companies want events to be more than just a staged advertisement for their brand.

When done well, events have the power to create a lasting and powerful positive impression of all that your company can deliver. By allowing people to experience and interact with your company, product or service while participating in an event, you are connecting with potential buyers. It’s no wonder most companies include event marketing as part of their overall marketing mix. According to IDC Tech Marketing Benchmarks Study, on average event marketing, on average event marketing constitutes 1/5 of the marketing budget, a pretty sizeable percentage.

Percentage of successful marketing budget global

Our motive – Customized Evaluation & Execution

When considering hosting, sponsoring, or participating in

an event or increasing ROI, QB will help identify the outcomes it wants to derive from the event or market and develop a concrete plan of attack for achieving those results.

Companies choose to participate in an event for various reasons. Small companies may want the exposure that a live webinar can provide. A large, global company may need the face-to-face interaction that a tradeshow affords. Whether small or large, companies usually participate for one – or more – of five universally compelling reasons.

1. Branding and awareness2. Generating leads3. Engaging with prospectsand existing customers

4. Educating attendees5. Internal business/ Celebration purpose

QB will help me achieve

Treat us as the extended arm of your marketing wing

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture.

Corporate entertainment describes private events held by corporations or businesses for their staff, clients or stakeholders. These events can be for large audiences such as conventions and conferences, or smaller events such as retreats, holiday parties or even private concerts.

A design brief is a written document for a design project developed in concert by a person representing the business need for design and the designer. The document is focused on the desired results of design – not aesthetics. Design briefs are commonly used in consulting engagements, when an independent designer or a design agency executes a design on behalf of a client. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc.

The debut of a product into the market. The product launch signifies the point at which consumers first have access to a new product or a display at a mall or corporate

Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.

Below the line activations are the essential and most powerful tool on marketing for the brands and the products seek primitively the touch and feel experience of the product or scaling up the same. Considering the growth on last few years, the brand activations on the corporate campus are increasing tremendous on numbers. This increase plenty of chaos and confusion with the display space seeker and the space provider considering the spaces are owned by different property owners, thus the system for operation differs every time which affect the smooth transactions every time.

Customised and conceptualised events for a cause or awareness or surprises, World records . Any event situation which will make an impact on an individual person brand or an organisation

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Exhibition is a public display of works of art or items of interest, held targeted market.The Event Summit is specifically organised for Executives, Managers, Directors and Buyers who are directly responsible for the purchase of their organisation’s event organising products and services.A seminar is, generally, a form of academic instruction, either at an academic ... Increasingly, the term "seminar" is used to describe a commercial event

A cost effective way of Marketing and sales of a brand, product service or sponsorship , through customised channel approach after evaluation by trained professionals of Quelline Brandsuns who will be employed exclusively for the contract.

Conceptualising and writing a story board for an audio or video ad’s , documentary etc., after evaluation of the purpose. By the QB creative team – shooting is outsourced to our support partners.

Anything related to brand building for start up's, new products & services from name with numerology consulting to colour assignments for the logo. With a detailed documentation of the brand creation until market launch support .

Corporate Branding Corporate Events

Brand Activations

CSR

BTL

Design & Creative Guerrilla Marketing

Sales & Marketing outsourced

Life Events

Brand consulting

Exhibition, Summits & seminars

AD concept – video / audio

YOUR EXTENDED ARM OF MARKETING SUPPORT, AD & EVENTS

Billboard or Hoardings Across BangaloreDigital Marketing – social media Handling

OOH & Digital Marketing

Quelline Brandsuns

eventsenabling clients to makeevery event memorable

Quelline BrandsunsHoarding / mall display / corporate display / PR news paper ad / Television ad/ In Film

Strategically advertise

Guerrilla MARKETING

Brand Activations

What is Brandactivation?The definition: Brand Activation is the seamless integration of all available communication means in a creative platform in order to activate consumers. Activation means stimulating:1. interest2. trial3. loyalty

New communication means are being introduced every year. It is clearly evident from this list of means that the marketing communication is a profession for well-trained specialists. PR, DM, Website, E-mail, Telephone, Print, Radio, TV, Outdoor advertising, Events, Retail, Brochure, Mobile, SP, Incentives, PS, Fairs, Spectaculars, Sponsoring, JP, Design, IC, TM, etc.

Opportunity: Most marketers are rigid and non-commercialMcKinsey published a report about the marketing profession, from which the following conclusions were drawn:

•The reputation of marketers is at an all time low•Marketers are described by CEOs as undisciplined, non-commercial and rigid.•80% of the marketing plans is unsuccessful

This is great news for marketers that are commercial, are not rigid and are prepared to innovate. This creates opportunities. The McKinsey advice: shift the focus from the sales process to the buying process!

From Advertising Brands to Brand activationPower to the People. This is the best way to describe the turnaround in marketing communication during the last 30 years. People have more choice than ever. They can get the products anywhere and can compare products and services down to the minute details. This requires a more intelligent manner of communication by companies. Simply advertising can be used to defend a market position in many cases, however, this creates no leeway for growth. And that is the aim after all.The successful marketer then has to leave the safe haven of advertising and start activating. The means are available, the cases are there, the opportunities are there and the chances are there. And the good news is: more than 80% of the marketers is rigid and resistant to change, therefore there are plenty of opportunities to beat the competitors

Why Brand activationActivation shifts the focus to the core of marketing: stimulating the buying process. There are various reasons why this focus is so important and why advertisers opt for Brand activation instead of the traditional campaigns. Brand activation addresses the key issues in marketing.

Corporates / IT Parks / Residential gateways, etc.

IN FILM BRANDINGWe investigate the worth of product placements in films through an event study. Event studies are commonly used to assess the returns to a marketing action because it is extremely difficult to control for all the other concomitantfactors that influence firm revenue and profits. We study that every film has a certain category of audience to capture. WHY CANNOT A BRAND MAKE USEFUL OF THOSE AUIDENCES? In film branding is also known as convert advertisement & marketing.

India has one of the oldest film industries in the world. Though the first film advertisement in India appeared in the Times of India on 7 July 1896, inviting people to witness the Lumiere Brothers' moving pictures, "the wonder of the world", it was not until early 1913 that an Indian film received a public screening.

Since the viewers are in large numbers, you and me as individuals will watch a film more than taking an initiative to just take that time to watch a television commercial. We don’t really know when will what commercial come. But for sure we know when will any film or series will be played and also sure that there will be commercials in between. People switch channels while advertisement when on TV.

The hypodermic needle modelThe intended message is directly received and wholly accepted by the receiver. This can be done through not buying FCT’s for advertisement but place your brand in the film itself. This is a strategic way will has no end. But FCT’s can end. In film branding can never end. As long as there is a viewer in some part of the world to view that film. Your brand is still there.

FedEx in Cast Away Ray Ban and US Navy in Top Gun Aston Martin or Martini a cocktail in James Bond Films Rajdoot in Bobby Pepsi in Taal… etc

millions of people not only watched the movie, but they also saw Pepsi being drank the whole time in HOME ALONE. What’s an enemy going to do in this situation?

You sit back and think, if any film has inspired you or anybody known to you? or If you relate to a brand in films? Knowingly or unknowingly we at some point have been influenced.

Initiatives and Handlings

SUPPORT PARTNERS

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HOST OF KARAOKE WORLD CHAMPIONSHIP IPL T20 GROUND PROMOTERS

Producer of SECPRO – INDIA’S FIRST SECURITY SUMMIT

AFTER 26/11 BOMB BLAST

CORPEXPO – Private IT campus Exhibition

Product launch

Producer of - SICI Sustainable in construction

India (Summit)

Producer of TheFirst TRIZ INDIA SUMMIT

Inventive method of problem solving

C- Level Gatherings

SNEEK PEEK

No, 11 Abrahams cottage, Chelekare, Kalayanagar Post, Hennur. Bangalore 560043 HAND PHONE: 91 9739794109 – EMAIL: Corporate@Qbindia.com – Joshua@quellinebrandsuns.com

www.Qbindia.com

Note: due to client requests we will soon stop operating from www.Quellinebrandsuns.com, for easier access to us www.Qbindia.com is getting ready

/QBindia