Embed Size (px)
Citation preview
QR-CodeTransparent and traceable
www.bizerba.com
GLM-Ievo
V/5
25e
© 3
rd e
diti
on.
Su
bje
ct t
o ch
ang
e w
ith
ou
t n
otic
e. 0
4142
0 Who manufactured the product? When, where, under
what conditions and with which ingredients? Questions of
increasing interest to fi nal consumers, especially for fresh
produce. With QR code the answer comes from the label.
Scanned onto a smartphone, the intelligent technology
takes the customer directly to the accompanying website,
with detailed information using text, pictures, sound and
video.
Improved brand image thanks to
complete product transparency
A wave of unremitting food scandals is putting manufacturers
and retailers under pressure to act. Dioxin in eggs or Horse meat
in the lasagna can result in sales and revenue losses that can
be enough to put a company out of business. These kinds of
incidents can never be prevented completely. But by providing
consumers with information it is possible to tackle misconceptions
head on and in good times to use the communications channel
as a distinctive feature of the brand.
Bizerba has developed a standard solution to do so, which uses
the advantages of mobile technology rapidly, at low cost and
with no internal development costs. It is based on QR-code and
the database solution QR2CSV.
Available for all labelling systems
in the Bizerba GL-x series.
Additional accompanying product information can be stored
in the producer‘s labelling system using the Bizerba industry
software _dataMaintenance.BRAIN. This is pooled to generate
a QR code, which is printed on Bizerba L&C thermal labels and
contains a reference to an URL.
Bizerba ProductData provider for customers
The traceability system for food products offers end
consumers transparency.
Label with
■ QR-Code, Data Matrix
■ http://www. ... Date of origin
B
.BRAIN
cB
sB
dMB
oPB
bBbB
_connect.BRAIN
_statistics.BRAIN
_data Maintenance.BRAIN
_bld.BRAIN
_orderProcessing
GLM-I
QR-Code, Data Matrix
QR2CVS Data Provider
Members of the Bizerba Group
Bizerba GmbH & Co. KG
Wilhelm-Kraut-Straße 65
72336 Balingen
Germany
Tel. +49 7433 12-0
Fax +49 7433 12-2696
www.bizerba.com
Bizerba UK Limited
2-4 Erica Road
Stacey Bushes
Milton Keynes
Buckinghamshire
MK12 6HS
U.K.
Tel. +44 1908 682740
Fax +44 1908 682777
Bizerba USA Inc.
1804 Fashion Court
Joppa, MD 21085
USA
Tel. Offi ce +1 732 565-6000
Tel. Service +1 732 565-6001
Fax +1 732 819-0429
www.bizerbausa.com
Bizerba Canada Inc.
2810 Argentia Road #9
Mississauga,
Ontario L5N 8L2
Canada
Tel. +1 905 816-0498
Fax +1 905 816-0497
www.bizerba.ca
Bizerba (Shanghai) Weigh Tech
& Systems Co.Ltd.
D-3, Qianpu Road, Shuhui Real Est.Park
East New Area of Songjiang, Ind.Zone
201611 Shanghai
China
Tel. +86 (21) 67 60 09 99
Fax +86 (21) 67 60 09 98
www.bizerba.cn
