What is a QR Code QR stands for Quick Response While around
since 1994, they are just catching on in the US with the increasing
popularity of smart phones. QR codes are a 2-dimensional bar code
Rescignos YouTube Video on Panoramic Photo Books
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How do they work? You will need a smart phone with a camera
Download a QR code app We recommend i-nigma, free for android and
iPhone Open the app on your phone Center the QR code in the camera
viewer You will be taken wherever the QR code is setup to take you
Mobile Business Card
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Why use QR codes Strike while the iron is hot Consumers ability
to respond at the moment you pique their interest No need to write
down URLs, addresses, etc. The number of smart phone users are on
the rise.
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Track Your Results Total Number of scans Activity by Day
Activity by Hour Devices being used (this allows you to optimize
the viewing experience) Locations of people scanning ROI
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Track your Results Get More Information Send your QR code to a
website and require registration to get to content Name Company
Email Cell Phone (for text updates)
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Ways to use QR codes Promote future events Direct people to
videos, podcasts and web pages with more information Add your logo
into the QR code to build brand awareness Drive donations by making
it easy for people to respond St. Patricias Donation Page
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Ways to Use QR Codes Build your marketing database include QR
codes to enable people to subscribe to your email lists and other
alerts Connect printed materials with online materials, providing
additional information Allow people to interact with your greeting
cards view a picture or video that supports the card. Mobile
Business Cards Encourage audience participation at events. Open
House YouTube Invite
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Where to put the QR Code Near the relevant information for
example near the donation form if you want online donations
Excellent on the address panel of a newsletter or self mailer On
the back side of a business card
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Best Practices Shrink your URL (website address) before
creating the QR code. Tinyurl.com or similar program Name your
artwork file so you can easily find for future use Ex:
qr-Rescignos.com.jpg
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Best Practices Include Instructions! If sending to a website,
write the web address near the QR code Include instructions (scan
with mobile phone)
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Best Practices Spruce it up Use color, but make sure there is a
white border/background Include your logo
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Best Practices Mobile Optimized Content Optimized Not
Optimized
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Best Practices Make it the Right Size Usually no smaller than 1
inch Can be as large as you want! This QR code was 28 x 28
inches.
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Samples Self Mailer
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Samples Remittance Envelope
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Samples Business Card
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Other Uses Although most people use QR codes to send people to
a website, you can also: Have it bring up a text only message Dial
or save a phone number Read an email address Add an event to your
calendar