Qualitative Data Visualization: Presenting Non-Numerical Data · Qualitative Data Visualization: Presenting Non-Numerical Data . Laurie Prange (Prange-Martin) PhD Candidate Aalborg

Laurie Prange (Prange-Martin)

Qualitative Data Visualization: Presenting Non-Numerical Data


PhD Candidate Aalborg University

SCOPe: Science Community of Practice Yukon

5 October 2017


Introduction

This is an introduction to presenting non-numerical qualitative data for

researchers who need to give a presentation, write a report, or build

an online exhibit.


About the Presenter

• Laurie Prange (Prange-Martin) is a PhD Candidate in the Business Economics Programme at Aalborg University in Denmark.

• Dissertation defense Winter 2018 (expected)

• Studying how and why new industries emerge in remote regions – case study of Yukon ICT sector

• Previously librarian and instructor at Yukon College


Agenda • Main Sources for Non-Numerical Data

• 6 Reasons for visualizing qualitative data

• 5 Thematic Groupings 1. Clusters

2. Text-based figures

3. Multi-media

4. Maps

5. Static Social Media

• Labelling terms according to formatting rules

• 5 Free tools


Main Sources of Non-Numerical Qualitative Data Collection

• Interviews

• Documents

• Social media

• Unobtrusive data

• Observational

• Sensory

• Pictures

• Arts-based


6 Reasons for Visualizing Qualitative Data

1. See your data in a new way

2. Simplify complex knowledge

3. Create shareable objects

4. Improve the readability

5. Improve the memorability

6. Improve the persuasiveness


5 Thematic Groupings

1.Clusters

2.Text-based figures

3.Multi-media

4.Maps

5.Static Social Media


Cluster

A visual diagram to express the ideas, relationships, and thinking of the author.

Note: “Mind map” is a registered

trademark term to Tony Buzan and the Buzan Organization.

http://www.buzan.com.au




1. Clusters

• Mindmap (single)

• Mindmap (grouping concepts, not always inter-related)

• Mindmap (comparative modelling)

• Modelling tool (show relationships)

• Modelling tool (building theory)

• Venn diagram

• Prezi


Mindmap (single) http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_

content/layout_par_main_1/textimage_v2_4/image.img.png/1370385567674.png

http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_content/layout_par_main_1/textimage_v2_4/image.img.png/1370385567674.png




Mindmap (grouping concepts, not always inter-related)






Mindmap (comparative modelling) Source: Grounded theory: The philosophy, method, and work of Barney Glaser (2011)

Published by BrownWalker Press http://www.universal-publishers.com/book.php?method=ISBN&book=1612335152

http://www.universal-publishers.com/book.php?method=ISBN&book=1612335152





Modelling tool (show relationships) Source: Research basics: Design to data analysis in six steps (2016) Published by SAGE

https://us.sagepub.com/en-us/nam/research-basics/book244998








Modelling tool (building theory) Source: Toward a metatheory of economic bubbles: Socio-political and cultural

perspectives (2014). Published by Springer https://link.springer.com/book/10.1057%2F9781137361790

https://link.springer.com/book/10.1057/9781137361790

https://link.springer.com/book/10.1057/9781137361790


Venn diagram Source: https://4.bp.blogspot.com/-G6EgWv_i9ns/V-

FxPixL_tI/AAAAAAAAMHk/LQN1JN8lc9MnKuD-G_2PY6a9c0MEcyeDwCLcB/s1600/datascience_skills_venn_diagram2.png

https://4.bp.blogspot.com/-G6EgWv_i9ns/V-FxPixL_tI/AAAAAAAAMHk/LQN1JN8lc9MnKuD-G_2PY6a9c0MEcyeDwCLcB/s1600/datascience_skills_venn_diagram2.png








Prezi http://theheureka.com/wp-content/uploads/2013/10/Prezi_edit.png

http://theheureka.com/wp-content/uploads/2013/10/Prezi_edit.png





Text-Based Figure

A diagram that incorporates text to express, represent, or

communicate information, ideas, or concepts.


2. Text-Based Figures

• Word Cloud

• Word Frequency List

• Word Tree

• Word Collocations List (multi-word expressions)

• Word Concordance List (the substantive words)

• Pull-out Quotations

• Contingency Table

• Coding chart (i.e. classifications)


Word Cloud Source: Needs Assessment report I wrote


Word Frequency List http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_






Word Tree http://library.columbia.edu/locations/dssc/nvivo_guide/reports_models_folders/_jcr_






Word Collocations List (multi-word expressions)

http://2.bp.blogspot.com/-pxHi4hIfxOg/Tu058C0cdII/AAAAAAAAAQQ/-zcyyidSdN8/s1600/curiosity.png








Word Concordance List (the substantive words)

http://spatial.ucsb.edu/wp-content/uploads/Cc_Architecture.png






Pull-out Quotations Source: Authoring a PhD: How to plan, draft, write and finish a doctoral thesis or

dissertation (2003). Published by Palgrave https://he.palgrave.com/page/detail/Authoring-a-PhD/?K=9781403911919

https://he.palgrave.com/page/detail/Authoring-a-PhD/?K=9781403911919







Contingency Table Source: My dissertation


Coding chart (i.e. classification)http://library.columbia.edu/locations/dssc/nviv

o_guide/reports_models_folders/_jcr_content/layout_par_main_1/textimage_v2_1/image.img.png/1370368029086.png







Multi-Media

Alternatives to the text-only or traditional forms of expression to communicate ideas, concepts, or

information.


3. Multi-Media

• Photographs (static)

• Photographs (change over time)

• Illustrations

• Video recording

• Audio recording

• Live streaming (video or sound)

• Live performance (theatre, dance, music, etc.)

• Fine Arts expression (sculpture, textiles, etc.)


Photographs (static)

Energy, Mines, and Resources Library SkyLine Air Photo Locator

• http://www.emr.gov.yk.ca/library/skyline.html

• Yukon aerial photographs

http://www.emr.gov.yk.ca/library/skyline.html

http://www.emr.gov.yk.ca/library/skyline.html


Photographs (change over time) https://petapixel.com/assets/uploads/2015/10/header3.jpg

https://petapixel.com/assets/uploads/2015/10/header3.jpg

https://petapixel.com/assets/uploads/2015/10/header3.jpg


Illustrations https://www.arcus.org/files/resize/article/images/wta18_3_arcsocsci_caribou_bone_

names_sketch-650x542.jpg

https://www.arcus.org/files/resize/article/images/wta18_3_arcsocsci_caribou_bone_names_sketch-650x542.jpg






Video recording http://www.ferdio.com/en/denmark-as-100-people

http://www.ferdio.com/en/denmark-as-100-people








Audio recording

The Library of Congress has many collections of audio recordings. One example: Voices from the Days of Slavery

• https://memory.loc.gov/ammem/collections/voices/

• Recordings from 1932 to 1975 of 23 interviewees who were born into slavery

• Totalling nearly seven hours of recorded interviews

https://memory.loc.gov/ammem/collections/voices/




Live streaming / Live performance

PhD in Performance Studies at University of Alberta • In addition to the written Dissertation, there is

the Performance Practice component. https://www.ualberta.ca/drama/graduate-programs/phd-in-performance-studies/performance-practice – 90 studio hours (2:1 preparation time) – Theatre project (as playwright, major acting role,

director, stage manager, designer, dramaturg, translator or equivalent)

– Or TWO more minor responsibilities (supporting role, assistant director, assistant dramaturg, assistant…)

https://www.ualberta.ca/drama/graduate-programs/phd-in-performance-studies/performance-practice












Fine Arts expression (sculpture, textiles, etc.) Graduate Students’ Sculpture Exhibition

https://digital.library.unt.edu/ark:/67531/metadc129880/




Map

A diagram expressing the surveyed physical features of a geographical area or a figure

with sequenced points.


4. Maps

• Heat map

• Raster map (zoom in and out)

• Vector map (database of points that form the map)


Heat map https://onproductmanagement.files.wordpress.com/2007/08/comm-heatmap-

medium.jpg

https://onproductmanagement.files.wordpress.com/2007/08/comm-heatmap-medium.jpg






Raster map http://www.caliper.com/Graphics/territory-mapping-software-canada-time-based.jpg

http://www.caliper.com/Graphics/territory-mapping-software-canada-time-based.jpg












Vector map https://www.vincentbroute.fr/mapael/assets/img/example2.png

https://www.vincentbroute.fr/mapael/assets/img/example2.png

https://www.vincentbroute.fr/mapael/assets/img/example2.png


Static Social Media

Shareable content for use in social media with no interactivity, which is usually originally from a more formal source.


5. Static Social Media

• Pinboard (Pinterest)

• Moment (Twitter)

• Meme (Instagram, Facebook, Weibo, etc.)

• Comic or Cartoon


Pinboard (Pinterest) https://www.pinterest.ca/kitigan14/indigenous-businesses-and-organizations/

https://www.pinterest.ca/kitigan14/indigenous-businesses-and-organizations/









Twitter Moment http://www.businessinsider.com/advertiser-reaction-to-twitter-moments-2015-10

http://www.businessinsider.com/advertiser-reaction-to-twitter-moments-2015-10














Meme Great Book: Communicating your research with social media: A practical guide to using blogs,

podcasts, data visualisations and video (2017) Published by SAGE https://us.sagepub.com/en-us/nam/communicating-your-research-with-social-

media/book245914%20

https://us.sagepub.com/en-us/nam/communicating-your-research-with-social-media/book245914















Comic or Cartoon “Yes, you are a writer” by Giulia Forsythe

mailto:https://www.flickr.com/photos/gforsythe/


According to formatting rules, how do we label these visualizations?


Key Labelling Terms

APA, CSE, Chicago, & Turabian 1. Tables 2. Figures

MLA 1. Table 2. Figures 3. Examples

Other 1. Display 2. Image


5 Free Tools For qualitative data analysis

and visualization


Voyant https://voyant-tools.org

https://voyant-tools.org




Wordle http://www.wordle.net

http://www.wordle.net

http://www.wordle.net


RQDA http://rqda.r-forge.r-project.org

http://rqda.r-forge.r-project.org






GATE https://gate.ac.uk

https://gate.ac.uk

https://gate.ac.uk


CAT http://cat.texifter.com

http://cat.texifter.com

http://cat.texifter.com


Recommended Readings


In Conclusion

• 6 reasons for visualizing qualitative data

• 5 thematic groupings for presenting non-numerical qualitative data

• 5 free tools for visualizing qualitative data


The End


https://www.linkedin.com/in/laurieprangemartin/

[email protected]



mailto:[email protected]