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7/31/2019 Qualitative Research and Quantative Research
1/2
I disagree because according to me quantitative research is better than qualitative
research because quantitative research is based on figures and statical data by
which its result is better than qualitative
Qualitative research is the research which is done on social sciences and is not analyzed by the
facts and figures.
Quantitative research focuses on the left brain - objective, comfortable with logic, numbers, and
unchanging static data and detailed, convergent reasoning rather than divergent reasoning.
Qualitative research deals with the right brain - the hemisphere accountable for processing data
as words, emotions, feelings, emotions, color, and music.
Third and the last point in the qualitative research model and theories are built but in the
quantitative research those models and theories are tested.
Quantitative researches include fresh hand data which make the result more effective and
reliable. And for quantitative research no expertise re required this type of research is also moretime and cost effective as compared to qualitative research.
Another plus point of quantitative researches is that in all over the world 95% of the researches
are quantitative which prove that quantitative researches are better than qualitative. Quantitative
research is also more reliable than that of qualitative research because as I said before it is based
on complete facts and figures.
Example:
Like different researches conducted by the students of the university level on the different topics
are also quantitative researches. Like how advertisement affects the purchase behavior of thecustomers.etc. So these kinds of researches are the quantitative research. And it is easier to do
the quantitative research than qualitative research. Qualitative research is also time consuming
research
Another example of quantitative research is of Asian development bank. This bank also does
quantitative researches and collects the data on the basis of figures.
All the surveys regarding earthquakes and floods are also done by quantitative research model.
Conclusion
After analyzing all reasons and facts of both of the researches I suggest that quantitative researchmodel is more better than qualitative because it is based on mathematical and statical data which
give s you very accurate result
So if any research is done on facts and figures it gives you more accurate results.
References
Self research from different peoples
No
7/31/2019 Qualitative Research and Quantative Research
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