Qualitative Research and Quantative Research

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  • 7/31/2019 Qualitative Research and Quantative Research

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    I disagree because according to me quantitative research is better than qualitative

    research because quantitative research is based on figures and statical data by

    which its result is better than qualitative

    Qualitative research is the research which is done on social sciences and is not analyzed by the

    facts and figures.

    Quantitative research focuses on the left brain - objective, comfortable with logic, numbers, and

    unchanging static data and detailed, convergent reasoning rather than divergent reasoning.

    Qualitative research deals with the right brain - the hemisphere accountable for processing data

    as words, emotions, feelings, emotions, color, and music.

    Third and the last point in the qualitative research model and theories are built but in the

    quantitative research those models and theories are tested.

    Quantitative researches include fresh hand data which make the result more effective and

    reliable. And for quantitative research no expertise re required this type of research is also moretime and cost effective as compared to qualitative research.

    Another plus point of quantitative researches is that in all over the world 95% of the researches

    are quantitative which prove that quantitative researches are better than qualitative. Quantitative

    research is also more reliable than that of qualitative research because as I said before it is based

    on complete facts and figures.

    Example:

    Like different researches conducted by the students of the university level on the different topics

    are also quantitative researches. Like how advertisement affects the purchase behavior of thecustomers.etc. So these kinds of researches are the quantitative research. And it is easier to do

    the quantitative research than qualitative research. Qualitative research is also time consuming

    research

    Another example of quantitative research is of Asian development bank. This bank also does

    quantitative researches and collects the data on the basis of figures.

    All the surveys regarding earthquakes and floods are also done by quantitative research model.

    Conclusion

    After analyzing all reasons and facts of both of the researches I suggest that quantitative researchmodel is more better than qualitative because it is based on mathematical and statical data which

    give s you very accurate result

    So if any research is done on facts and figures it gives you more accurate results.

    References

    Self research from different peoples

    No

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