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QUALITY OF INSIGHTS GENERATED
SPEED OF RESULTS
PRICE
80%
32%
28%
GRIT Report Jan 2019
GRIT Report 2018 Q3-Q4, January 2019
62%quantitative
qualitative
Online Surveys
79%
Mobile Surveys
53%
CATI
30%
Face-to-face
23%
CAPI
17%
7%
Biometrics/Neuro-
marketing
7%
Automated measures/
people meters
6%
Other quant
4%
IVR
GRIT Report Jan 2019
sample data insights
sample data insights
CHALLENGES WITH TRADITIONAL APPROACH
memoryclaimed
intrusive tools data qualitylengthy
GIGO
WHAT WE OFFER
SNAPSHOT
instant data and analytics
QUALIFY
instant sample screening
PY INSIGHTS
customer behavior insights including instant analytics
TRAIL
ongoing passive metering tech
sample data insights
observedclaimed
instantly screen your research participants based on behavior
< 1% 34%
respondents completed questionnaires
comScore study of the 10 largest market research online survey panels in US (2006)
perfecting questionnaire designopt-in recruitment qualified sourcesdigital fingerprinting2-factor authentication pattern recognition softwarescoring respondentsexcludes suspicious respondentsmonitor speeding or straightlining… etc
!
!are they the
RIGHTperson for your research
?
!üINSTANTLY screen your respondents based on actual behavior
sites visitedsearch termscategoryapps usedaccounts heldinterests
nike.com, adidas.com, reebok.com, puma.comretirement, savings, investmentautomotive newsN26, Starling, Monzocredit card with CapitalOne or AMEXfootball
whenhow often
up to last 90 days activitytwice a week average
TECH you can use with any panel
GET A VERIFIED SAMPLE every time
INSTANTLY SCREEN on user’s device, no data shared
PAY only for sample size, screen unlimited participants
SNAPSHOTUNDERSTAND YOUR CUSTOMERS, INSTANTLY
16
• Journey mapping, probabilities for common paths• Content consumption• User accounts (banking, subscriptions, shopping, etc.)• Search terms• Social media use• Pre and post sites journey• Shopping • Products and category• Journey completions• Common paths• Competitive analysis
demo
MEDIA & AWARDS
Get in [email protected]
! https://insights.powrofyou.com
AI 10002018
WINNER
demo onlineinsights.powrofyou.com
