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C O N S U L T A N T S P E R S O N A L I Z A T I O N & C O N T E N T S E A R C H yieldbot.com wordstream.com yahoo.com seoclarity.net seomoz.com bing.com rioseo.com conductor.com google.com/adwords brightedge.com marinsoftware.com kenshoo.com doubleclickbygoogle.com C U S T O M E R L O Y A L T Y A D E X C H A N G E H Y P E R - L O C A L A D NE T W O R K S H O P P E R A P P L I C A T I O N S B E A C O N T R A C K I N G R E T A I L M E D I A S HOP S TORE MEDIA PLANNING accenture.com acquitygroup.com bcg.com capregroup.com capgemini.com gfk.com kantarretail.com evantageconsulting.com retailstrategypartners.com ovative.com thepartneringgroup.com W E B A N A L Y T I C S celebrus.com cognizant.com clavisinsight.com comscore.com emnos.com convertro.com google.com/ analytics merkleinc.com kenshoo.com alteryx.com c3metrics.com brandview.com adobe.com agilone.com profitero.com P A Y M E N T S Y S T E M S zipmark.com venmo.com wepay.com mcx.com paypal.com softcard.com google.com/wallet apple.com/apple-pay cognizant.com clavisinsight.com R A T I N G S / R E V I E W S / V I R A L amazon.com bazaarvoice.com collectivebias.com feefo.com omgili.com pluck.com powerreviews.com reevoo.com trustpilot.com yelp.com T U R N K E Y S O L U T I O N S hybris.com ibm.com magento.com mywebgrocer.com oracle.com pfsweb.com catapultecommerce.com demandware.com aws.amazon.com shopify.com volusion.com A G E N C I E S arcww.com bluechipmarketing.com catapultmarketing.com alcone.com 360i.com curbcrowser.com digitas.com fcbred.com frwdco.com hmtassociates.com hunterstraker.com icrossing.com inmarketingservices.com integer.com geometry.com smvgroup.com marketinglab.com themarketingarm.com themarsagency.com matchmg.com razorfish.com merkleinc.com moosylvania.com nsightconnect.com loweprofero.com tpnretail.com tracylocke.com trisectagency.com thetwinoaks.com riseinteractive.com goshoptology.com kineticww.com upshot.agency anthemww.com my.twowest.com epsilon.com D A T A M A N A G E M E N T P L A T F O R M S teradata.com xaxis.com aggregateknowledge.com bluekai.com ignitionone.com krux.com liveramp.com lotame.com adobe.com amazon.com coupons.com groceryshopping.net mywebgrocer.com hooklogic.com triadretail.com owneriq.com godigitalmarketing.com maxpoint.com brightroll.com pulsepoint.com convertmedia.com doubleclickbygoogle.com mediative.com placeiq.com simpli.fi vervemobile.com retailigence.com walmart.com xad.com acxiom.com bondbrandloyalty.com chirpify.com epsilon.com www.loyalpanda.com/en merkleinc.com plenti.com spoton.com xerox.com oracle.com fivestars.com repeatrewards.com shoplocal.com google.com/adsense conversantmedia.com radiumone.com tribalfusion.com meredith.com advertising.microsoft.com/en/ad-exchange catalinamarketing.com facebook.com/business/a/ audience-network on.aol.com V I D E O M A R K E T I N G videologygroup.com vimeo.com tremorvideo.com tubemogul.com eyeviewdigital.com tongal.com brightroll.com youtube.com inmarket.com shelfbucks.com digimarc.com estimote.com teamworkretail.com umbel.com swirl.com gimbal.com connectquest.com meraki.cisco.com beaconstream.com beacontechnologies.com multiad.com monetate.com ingenexdigital.com irismobile.com certona.com content26.com groceryserver.com mybuys.com kargo.com demandbase.com gladson.com richrelevance.com webcollage.com aisle411.com buyvia.com giftrocket.com ibotta.com keyringapp.com pricegrabber.com groceryiq.com consumr.com coupons.com hooklogic.com services.amazon.com shopadvisor.com saveinstore.com scanlife.com shopkick.com redlaser.com shopmium.com shopsavvy.com smoopa.com telenav.com facebook.com/thefind yelp.com yummly.com D E M A N D S I D E P L A T F O R M S turn.com thetradedesk.com lotame.com mediamath.com ignitionone.com inmobi.com crispmedia.com appnexus.com centro.net invitemedia.com radiumone.com dataxu.com chango.com millennialmedia.com criteo.com gemini.yahoo.com GEMINI P R E D I C T I V E M O D E L I N G angoss.com audiencescience.com go.sap.com neustar.com rhostam.com rocketfuel.com sas.com spotfire.com skytree.net max-friends.com QuickScan: ihandysoft.com/apps E M A I L icontact.com jangomail.com towerdata.com yesmail.com exacttarget.com experian.com boomerangcommerce.com epsilon.com responsys.com aweber.com momentfeed.com Audience Network atkearney.com P R O M O T I O N A L I N C E N T I V E S cellfire.com couponwallet.com coupons.com inmar.com business.jingit.com kouponmedia.com retailmenot.com revtrax.com savings.com commonkindness.com couponfactory.com helloworld.com indiecentive.com www.newsamerica.com prizelogic.com livingsocial.com valassis.com/ digital-advertising.aspx catalinamarketing.com mypoints.com dailybreak.com catalinamarketing.com flipp.com mercatus.com MEA S UREMENT A T T R I B U T I O N ncsolutions.com retailsolutions.com nielsen.com dunnhumby.com adometry.com 4info.com c3metrics.com revtrax.com visualiq.com comscore.com google.com E - COMMERCE S O C I A L M E D I A P L A T F O R M S collectivebias.com facebook.com flickr.com instagram.com pinterest.com whoispollinate.com tumblr.com twitter.com youtube.com google.com/plus DATA R E P O R T I N G / V I S U A L I Z A T I O N T O O L S cognos.com domo.com fusioncharts.com geckoboard.com tableau.com D A T A M A R K E T P L A C E acxiom.com affinityanswers.com alliant.com bluekai.com dunnhumby.com epsilon.com experian.com gnip.com nielsen.com oracle.com retailsolutions.com revtrax.com INCENTIVE S R E C E I P T S / R E B A T E S / R E W A R D S yaengage.com nutrisavings.com linkablenetworks.com mypoints.com shopkick.com 3tierlogic.com scanbuy.com shopmium.com pinpointrewards.com savingstar.com snipp.com tpgrewards.com checkpoints.com ibotta.com groupon.com checkout51.com bhengagement.com cardlytics.com edointeractive.com CREATED AND PUBLISHED BY p2pi.org FALL 2015 valassis.com/ digital-advertising.aspx collabmktg.com Collaborative Marketing Group saatchix.com Saatchi & Saatchi Quantify the sales impact of the digital shopper marketing ecosystem Activate. Analyze. Optimize.

Quantify the sales impact Quantify the impact of this ... · convertro.com google.com/ analytics merkleinc.com kenshoo.com alteryx.com brandview.com c3metrics.com adobe.com agilone.com

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Quantify the impact of this ecosystem on retail sales

CO

NS

ULTA

NT

S

PERSONALIZATION & CO

NT

EN

T

SEARCH

yieldbot.com

wordstream.com yahoo.com

seoclarity.net seomoz.com

bing.com

rioseo.com

conductor.com

google.com/adwords

brightedge.com

marinsoftware.comkenshoo.com

doubleclickbygoogle.com

CU

STOMER LOYALTY

A D E XCHA

NG

E

HY

PE

R-LO

CA L

AD NETWO

RK

SHOPPER APPLICAT

ION

S

BEACON TRACKING

RE

TA

IL M

E DIA

SHOP

STORE

MEDIA

PLANNING

accenture.com

acquitygroup.com bcg.com

capregroup.comcapgemini.com

gfk.com

kantarretail.com

evantageconsulting.com

retailstrategypartners.com

ovative.com

thepartneringgroup.com

WEB ANALYTICS

celebrus.com

cognizant.com

clavisinsight.com

comscore.com

emnos.com

convertro.com

google.com/analytics

merkleinc.com

kenshoo.com

alteryx.com

c3metrics.combrandview.com

adobe.com

agilone.com

profi tero.com

PAYM

ENT SYSTEMS

zipmark.com

venmo.com wepay.com

mcx.com

paypal.com

softcard.com

google.com/walletapple.com/apple-pay

cognizant.com

clavisinsight.com

RATINGS/REVIEW

S/VIRA

L

amazon.combazaarvoice.com

collectivebias.com feefo.com

omgili.com pluck.com powerreviews.com

reevoo.comtrustpilot.com

yelp.com

TURNKEY SOLUTION

S

hybris.com ibm.com magento.com

mywebgrocer.com oracle.com pfsweb.com

catapultecommerce.com demandware.com

aws.amazon.com

shopify.com volusion.com

AGENCIES

arcww.com bluechipmarketing.com catapultmarketing.com

alcone.com 360i.com

curbcrowser.com digitas.com fcbred.com frwdco.com

hmtassociates.com hunterstraker.com icrossing.cominmarketingservices.com

integer.com

geometry.com

smvgroup.com

marketinglab.comthemarketingarm.com

themarsagency.com

matchmg.com

razorfi sh.com

merkleinc.com

moosylvania.comnsightconnect.com

loweprofero.com

tpnretail.com tracylocke.com

trisectagency.com

thetwinoaks.com

riseinteractive.com

goshoptology.com

kineticww.com

upshot.agency

anthemww.com

my.twowest.com

epsilon.com

DATA

M

AN A G E M E N T PLATFOR

MS

teradata.com

xaxis.com

aggregateknowledge.com bluekai.com

ignitionone.com krux.com liveramp.com

lotame.com

adobe.com

amazon.com

coupons.com

groceryshopping.net

mywebgrocer.com

hooklogic.com

triadretail.com

owneriq.com

godigitalmarketing.com maxpoint.com

brightroll.com

pulsepoint.com

convertmedia.com

doubleclickbygoogle.com

mediative.com placeiq.com

simpli.fi

vervemobile.com

retailigence.com

walmart.com

xad.com

acxiom.com

bondbrandloyalty.com chirpify.com

epsilon.comwww.loyalpanda.com/en

merkleinc.com

plenti.com

spoton.com

xerox.com

oracle.com

fi vestars.com

repeatrewards.com

shoplocal.com

google.com/adsense

conversantmedia.com

radiumone.com tribalfusion.com

meredith.com

advertising.microsoft.com/en/ad-exchange

catalinamarketing.com facebook.com/business/a/audience-network

on.aol.com

VID

EO M

ARKETING

videologygroup.com vimeo.com

tremorvideo.com tubemogul.com

eyeviewdigital.com tongal.com

brightroll.com

videologygroup.com vimeo.com

youtube.com

inmarket.comshelfbucks.com

digimarc.com

estimote.com

teamworkretail.comteamworkretail.com

umbel.com

swirl.com

gimbal.com

connectquest.com

meraki.cisco.com

beaconstream.com

beacontechnologies.com

multiad.com

monetate.com

ingenexdigital.com

irismobile.com

certona.com

content26.com

groceryserver.com

mybuys.com

kargo.com

demandbase.com

gladson.com

richrelevance.com

webcollage.com

aisle411.com

buyvia.com

giftrocket.com

ibotta.com keyringapp.com pricegrabber.com

groceryiq.com

consumr.com coupons.com

hooklogic.com

services.amazon.com

shopadvisor.comsaveinstore.com

scanlife.com

shopkick.com

redlaser.com

shopmium.com shopsavvy.com

smoopa.comtelenav.com facebook.com/thefi nd

yelp.com yummly.com

DE

MA

ND

SID

E PLATFO R M Sturn.com

thetradedesk.com

lotame.com mediamath.com

ignitionone.com inmobi.com

crispmedia.com

appnexus.com centro.net

invitemedia.com

radiumone.com

dataxu.comchango.com

millennialmedia.com

criteo.com

gemini.yahoo.comGEMINI

PREDICTIVE MO

DELIN

G

angoss.comangoss.com

audiencescience.com

go.sap.com

neustar.com

rhostam.comrocketfuel.com

sas.com

spotfi re.com

skytree.net

max-friends.com

QuickScan:ihandysoft.com/apps

EMAIL

icontact.com

jangomail.com

towerdata.com yesmail.com

exacttarget.comexperian.com

boomerangcommerce.com epsilon.com

responsys.com

aweber.com

momentfeed.com

Audience Network

atkearney.com

PROM

OTIONAL INCENTIVES

cellfi re.com

couponwallet.comcoupons.com

inmar.com

business.jingit.com kouponmedia.com

retailmenot.com

revtrax.com

savings.com

commonkindness.com

couponfactory.com

helloworld.comindiecentive.com

www.newsamerica.comprizelogic.com

livingsocial.com

valassis.com/digital-advertising.aspx

catalinamarketing.com

mypoints.com

dailybreak.com

catalinamarketing.comfl ipp.com

mercatus.com

MEASUREMENT

ATTRIBUT

ION

ncsolutions.com retailsolutions.comnielsen.com

dunnhumby.com

adometry.com

4info.com

c3metrics.com

revtrax.com visualiq.com

comscore.com

google.com

E-COMMERCE

SOC

IAL

MED

IA

PLATFORMS

collectivebias.com

facebook.com fl ickr.com

instagram.com pinterest.com

whoispollinate.comtumblr.com

twitter.com

tumblr.com

youtube.com

google.com/plus

DATA

REPO RTIN G/VISUALIZAT

ION

TO

O

LS

cognos.com

domo.comfusioncharts.com

geckoboard.com

tableau.com

DAT

A M

ARKETPLACE

acxiom.comaffi nityanswers.com

alliant.com bluekai.com dunnhumby.com

epsilon.com experian.comgnip.com

nielsen.com oracle.comretailsolutions.com

revtrax.com

INCENTIVES

RE

CEIPTS/REBATES/REWARDSyaengage.com

nutrisavings.com

linkablenetworks.com mypoints.com

shopkick.com

3tierlogic.com

scanbuy.comshopmium.com

pinpointrewards.com savingstar.com

snipp.com tpgrewards.com

checkpoints.com

ibotta.com

groupon.com

checkout51.com

bhengagement.com

cardlytics.com

edointeractive.com

CREATED AND PUBLISHED BY

p2pi.org

FALL 2015

valassis.com/digital-advertising.aspx

collabmktg.com

Collaborative Marketing Group

saatchix.com

Saatchi & Saatchi

DSM-Wall-Chart-ID-10.indd 1 7/8/15 9:44 AM

Quantify the sales impact of the digital shopper marketing ecosystem Activate. Analyze. Optimize.

WallChart-final.indd 4 7/6/2015 12:49:28 PMCP15_RevTrax_WallChart.indd 1 7/8/15 10:19 AM

[email protected] ■ www.revtrax.com ■ 866.996.TRAX (8729)

RevTrax Purchase Datafills in the missing pieces.Would you rather model purchase behavior or actually know who’s buying, where and why?

IntentPurchase

is only part of the puzzle

In Collaboration With:

A Supplement To:

August 2015

STILL FEELING OVERWHELMED?

You’re not alone.RevTrax connects the right pieces, so you can achieve digital shopper marketing success.

[email protected] ■ www.revtrax.com ■ 866.996.TRAX (8729)

Trying to connect Trying to connect Trying to connect shopper and brand shopper and brand shopper and brand with partial data? with partial data? with partial data?

COOL POSTER INSIDE!

CP15_RevTrax_WallChart.indd 2 7/8/15 10:19 AM