Quarterly Business Review Royal Farms Calendar year of 2012, Q November 19 th, 2012 Neuro Quarterly Business Review Customer Overview 150 stores MD/PA/DE/VA Frank Schilling, Category Mgr. Business began March 12 Promotional calendar included Largest C-Store Based out of Baltimore area Neuro positioned (6) Skus ( Sonic, Sleep, Bliss, Sun, Trim, Passion) KAM CD Potomac Bob Silverman Lead Distributor Rep Call frequency Quarterly, monthly phone/ contact 2012 Review-Customer Insights Royal Farms Neuro Quarterly Business Review Trading Area- Royal Farms Neuro - Quarterly Business Review August/Sept/Oct- VPO 4.07 cases 145 stores purchasing YTD October 12 (8 MThs) Revenue $ (6) Skus $169,637 Average Revenue Per Sku $28,273 YTD October 12 (8 MThs) Revenue $ (6) Skus $169,637 Average Revenue Per Sku $28,273 YTD VPO 5.21 cases 145 stores purchasing Canada Dry YTD % Sales Mix YTD Profitability Current Quarter VPO YTD (7 MThs) VPO 2012 Review-Sales Insights Neuro - Quarterly Business Review Cooler Door Signage Cold Presence 2012 Review-Account Activation Neuro - Quarterly Business Review 2012 Review-Promotional Calendar (12) Weeks TPR- TPRs are 6 weeks at a time. Everyday Single $ JanuaryFebruaryMarchAprilMayJuneJulyAugustSept.Oct.Nov.Dec. Suggested Retail $2.69 $ /$4 $2.69 $ /$4 $2.69 Neuro - Quarterly Business Review 2012 Review-Current YTD Sales Summary 4 skus are in most POGs ( Sonic, Bliss, Sleep, Sun) VPOs didnt provide $2.69 sigle 2/$4 multiple Sonic and Bliss performing well make up 64% of total sales 2013 Quarterly Business Planning Royal Farms Quarter 1, 2013 November 19 th, 2012 Neuro Quarterly Business Planning o 2013 Plan Volume 9,000 o Frequency weeks in Value 12 2/$4 Value 40 $2.69 o Distribution 4-6 Set 6 for Success Royal Farms o Conquer the Cold Vault- Eye to Arm o Social Media Programs presented for 2013 o Royal Farms Mobile App. Program 2013 Neuro - Quarterly Business Planning 150 stores 18,792 total units/1566 cs. 3.5 case VPO monthly per store 150 stores 18,792 total units/1566 cs. 3.5 case VPO monthly per store No Activity booked as of yet as 2013 proposals are being reviewed. Retail $2.69 $50,550/150 Stores 6 Skus $8,425 per Sku Retail $2.69 $50,550/150 Stores 6 Skus $8,425 per Sku Rack program was presented to run with TPR and being considered QTD VPO Projections QTD Profitability QTD Frequency/Calendar QTD Affinities/Core 6/Plus 1 Royal Farms Feature Promotion 12 weeks of TPR activity Signage will be developed by Neuro/ Royal Farms for all activities In Store Quarterly contact w/ Category Mgr. Semi-Annual Business Review Monthly Communications between distributor network Customer Activation Consumer Engagement Working w/ Aaron Squire to develop Web interaction Social Media interaction Mobil App Promo/Demos Neuro - Quarterly Business Planning Royal Farms