QUARTERLY PERFORMANCE REPORT MILITARY FAMILIES LEARNING ... · “Strategies to Support Families Experiencing Difficult Circumstances,” presented in December, attracted 120 participants

QUARTERLY PERFORMANCE REPORT MILITARY FAMILIES LEARNING NETWORK COVER SHEET

1. Award Number(s): 2015-48770-24368_ 2. Project Title: eXtension - Military Families Partnership 3. Address: 261 Mell Street, Auburn University, AL 36849 4. Telephone Number: (334) 844-3231 5. Period of Performance: 01OCT2016 – 31DEC2016 6. Approved Project End Date(s): 31AUG2017[2017] 7. Period Covered by Report: (Check one) First Quarter Second Quarter Third Quarter Fourth Quarter X 8. Principal Investigators’ Name and Telephone Number: Kyle Kostelecky, 334.844.3231 9. Project Leader’s Name and Telephone Number: Sarah Baughman, 540.231.7142 10. Date of Report: 19JAN2017 11. Report Number: (Number sequentially beginning with 1) 43 12. Name of NIFA-USDA Project Officer: Ahlishia Shipley

Fourth Quarter Report 2016

Brigitte Scott, Ph.D. MFLN Program Development and Evaluation Specialist

This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, and the Office of Family Readiness Policy, U.S. Department of Defense under Award Number 2015-48770-

24368.

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2

Community Capacity Building (CCB); Family Development (FD); Family Development Early Intervention (FDEI); Family Transitions (FT); Military Caregiving (MC); Network Literacy (NL); Nutrition and Wellness (NW); Personal Finance (PF)

Fourth Quarter Overview Eleven professional development webinars were delivered during the fourth quarter: three in October (1 PF/NW, 1 FT, 1 FD/FT), four in November (2 FD/FT/PF, 1 FDEI, 1 MC), and three in December (1 PF, 1 MC, 2 FDEI). One virtual learning event was delivered during the fourth quarter by the MC concentration area, consisting of three sessions during the month of October. The theme of the event was “Sensitive Topics in Caregiving: Tough Questions and Complex Answers,” with sessions offered on interpersonal relationships, families in crisis, and empowering caregivers. Total webinar attendance for 2016 is 5,725. Total continuing education credits certified in 2016: 7,727.5 (3,633.5 PF;156 MC; 448.5 FD; 2,509.5 FDEI; 980 NW). Fourth quarter webinar attendance totaled 949, with 1,918 registrants for live events. The average registrant attendance rate during the fourth quarter was 52% across the network, up slightly from 50% during the third quarter. Fourth quarter registration data has been analyzed to provide a snapshot of registrants’ potential professional affiliation. The following categories were utilized for e-mail analysis: military (e.g., .mil); government (e.g., .gov); university (e.g., .edu); private company (e.g., .com);

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and other (e.g., gmail.com). The largest fourth quarter registrant group is “military,” followed by “other.” Social media engagement across the network fell in Facebook but remained steady in Twitter. The decrease in Facebook engagement is likely due in part to a modified Facebook algorithm as well as a change to the “people talking” metric. Facebook engagement metrics will be reassessed in 2017 to best capture MFLN activity. Facebook likes fell during the fourth quarter from 27,226 to 26,742, while Twitter followers rose across the network from 3,275 to 3,445.

127 163 186 166 146249 168 152 190 201 198 148

274312 285 330 339

362366

260 263348 362

317

Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16

Engagement inTwitterwasfairlyconsistentduringthefourthquarter.

Tweets

Retweets+Mentions

239301

457152

190452

other.org.mil.gov.edu.com

The.milemployeraffiliationwasthehigheste-mailregistrationcategoryforfourthquarter

programming.

1210 1135 1388 1482 16621292 1311

750 534 271 466 354

241 345349 361

355438 365

285286

308346

236


Facebookengagement fellduringthefourthquarter.

FBPosts

FBPeopleTalking

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Sixty-five blogs were published during this reporting period. FD posted 11, FDEI posted 11, MC posted 13, PF posted 12, CCB posted 8, NW posted 6, and FT posted 4.

The new MFLN website URL (militaryfamilies.extension.org) was launched in early November, and will be the main MFLN page as well as the portal page for MFLN blogs in 2017. Fourth quarter referrals to militaryfamilies.extension.org were primarily through direct browser searches. More detailed information pertaining to each concentration area is highlighted on the following pages, and can also be found in webinar and learning event evaluation reports provided by each concentration area. Please note: Similar to NL, CCB is being infused into the other MFLN concentration areas as an integral part of network-wide work.

3833

3638

3225

2741

2634

1124

Jan-16Feb-16Mar-16Apr-16May-16Jun-16Jul-16Aug-16Sep-16Oct-16Nov-16Dec-16

MOSeNewsletterreferralstoMFLNLearneventpagesreachedanannualhigh inAugust.

3,1263,738

4,4095,007

4,295 4,4983,340 3,816 4,240 4,160

5,610

4,291

6,3707,636

9,120 9,106 9,0798,420

6,7697,977

8,9709,921

8,923

6,653


Uniquepageviewsofextension.org/militaryfamilies reachedanannualhighinOctober.Blogs.extension.org/militaryfamilies reachedanannual

highinNovember.

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Family Development and Family Development Early Intervention FD produced three webinars during the third quarter, all of which were multidisciplinary collaborations with other MFLN CAs. These webinars had total of 247 participants and 472 registrants. The average registrant attendance rate was 63%. On average, 33% of non-MFLN participants engaged in the chat pods. “Project InSight: The Joys and Challenges of Reintegration after Deployment,” was a collaborative, interactive webinar produced by FD and FT in October. A part of the AIM (Absorb, Ignite, Maximize) series, this webinar utilizes a unique format for engagement: participants are asked to review materials ahead of the even, join the event to discuss and engage with one another, and then encouraged to take what they learned and discussed into their workplaces for maximum impact. There were 36 attendees and 39 registrants, with 92% of the registrants attending the live event. Extension/University was the highest employer affiliation reported at 50%. “Retirement Ready? Effective Strategies for Military Families Part I,” was the first in a two-part collaborative webinar series produced by FD, PF, and FT in November. There were 141 participants in the live event and 246 registrants, with 51% of the registrants attending the live event. Air Force and Army/Air National Guard were the highest reported employer affiliations at 15% each. “Retirement Ready? Effective Strategies for Military Families Part II,” attracted 70 participants, with 45% of the 157 registrants attending the live event. Army and Extension/University were the highest reported employer affiliations at 21% each.

150

1313

121

013

0000

215

14

ArmyMarineCorps

NavyAirForce

Army/AirNationalGuardArmy/USMC/USN/AFReserve

SOCOMDoD

CoastGuardVA

HealthandHumanServicesHealthandHumanServicesGrantee

Extension/UniversityNon-FederalEntity

Other

Extension/University wasthehighestreportedemployeraffiliationinlivefourthquarterFDprogramming.

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FD and FDEI (continued) FDEI produced four webinars in the fourth quarter: two content-based webinars each with a corresponding interactive Lunch and Learn session. “Quality Interactions between Professionals and Families to Enhance Child Learning,” presented in November, had 79 attendees and 184 registrants, with 43% of registrants attending the live event. Health and Human Services was the highest reported employer affiliation at 42%. The corresponding Lunch and Learn fell on the day after the election, and was cancelled due to lack of attendance. “Strategies to Support Families Experiencing Difficult Circumstances,” presented in December, attracted 120 participants and 300 registrants, with 40% of the registrants attending the live event. The corresponding Lunch and Learn, held one week after the webinar, had 2 non-MFLN attendees.

60

75

000

401

150

102

25

ArmyMarineCorps

NavyAirForce


SOCOMDoD

CoastGuardVA



Other

"Other" wasthehighestreportedemployeraffiliationinlivefourthquarterFDEIprogramming.

1216

1414

111161


The.comemployeraffiliationwasthehigheste-mailregistrationcategoryforfourthquarterFD

programming.N=445

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FD and FDEI (continued) FD archived webinars generating continuing education certificates during the fourth quarter include (shortened titles): Communicating Family Needs through Advocacy; Moral Injury; Routines-based Interview; Rebuilding Attachments; Retirement Ready Part 1; Battles on the Homefront; What the Tech; Healing Our Heroes Part I; and Picking up the Pieces. FDEI archived webinar generating continuing education certificates during the fourth quarter include (shortened titles): Supportive and Inclusive Environments; Social Emotional Literacy; Beyond Mandated Reporting; What’s on the Web; Principles of Adult Learning; Engaging Families to Focus on Intervention Strategies; Family Needs through Advocacy; Routines-based Interview; Rebuilding Attachments; Moral Injury; and Quality Interactions.

1216

1414

111161


The.comemployeraffiliationwasthehigheste-mailregistrationcategoryforfourthquarterFDEI

programming.N=484

17109

54.569

611.5

336

1812

Jan-16Feb-16Mar-16Apr-16May-16Jun-16Jul-16

Aug-16Sep-16Oct-16Nov-16Dec-16

FDhascertified192continuingeducationcreditsfromarchived

webinarsthisyear.

130.5147157.5

133.5120

99103.5112.5

84166.5171

145.5



FDEIhascertified1570.5continuingeducationcreditsfromarchived

webinarsthisyear.

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FD and FDEI (continued) FD and FDEI social media presence continued to rise with 709 Facebook likes and 328 Twitter followers.

14 25 28 34 16

7744 36 46 27 32 16

1957 53

68 87

90102

81 7562

8153


FDandFDEITwitterengagementfellduringthefourthquarter.

Tweets

Retweets+Mentions

134313

478375

225379

278 201 16271 133 109

23

83

104124

121

144

10594 92

7198

60


FDandFDEIFacebook engagementfellduringthefourthquarter.

FBPosts

FBPeopleTalking

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Personal Finance PF produced four webinars during the fourth quarter, attracting a total of 425 participants and 851 registrants. The average registrant attendance rate was 52%. On average, 33% of non-MFLN participants engaged in the chat pod. “Health and Wealth Relationships,” presented in October, was a collaborative webinar with NW. Of the 287 registrants, 129 (45%) attended the live event. The VA was the highest reported employer affiliation at 26%. “Retirement Ready? Effective Strategies for Military Families Part I,” was the first in a two-part collaborative webinar series produced by PF, FD, and FT in November. There were 141 participants in the live event and 246 registrants, with 51% of the registrants attending the live event. Air Force and Army/Air National Guard were the highest reported employer affiliations at 15% each. “Retirement Ready? Effective Strategies for Military Families Part II” attracted 70 participants, with 45% of the 157 registrants attending the live event. Army and Extension/University were the highest reported employer affiliations at 21% each. “2016 Personal Finance Year in Review,” presented in December, had 84 attendees and 137 registrants, with 65% of the registrants attending the live event. “Other” was the highest reported employee affiliation at 34% of respondents.

251

1917

121

019

011

10

326

30

ArmyMarineCorps

NavyAirForce


SOCOMDoD

CoastGuardVA



Other

Extension/University wasthehighestreportedemployeraffiliationinlivefourthquarterPFprogramming.

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PF (continued) PF archived webinar views resulting in certified continuing education credits during the third quarter include (shortened titles): Twenty Steps; 2015 Year in Review; Basic Money Management; Behavioral Economics; What to Save for Retirement; Consumer Fraud; Cliff Notes; Credit Basics; Credit and Debt Issues; Credit Scores: What’s New; Current Personal Finance Issues; Personal Asset Allocation Strategy; Estate Planning Basics; Financial Coaching; Financial Planning for Second Half of Life; Frauds and Scams; Financial Implications of Divorce; Financial Ratio and SWOT Analysis; Statements and Record Keeping; Financial Therapy Insights; Health and Wealth Relationships; Heuristics, Anchoring, and Narrowing Choice; Home Ownership; How to Read a Mutual Fund Prospectus; Identity Theft; Financial Check-Up; Investing with Small Dollar Amounts; Investing for Your Future I and II; Life Insurance Basics; Mental Health and Financial Management; Military Family Financial Transitions; Motivational Interviewing; Education Expenses and the GI Bill; Post-Secondary Education Expenses; Personal Finance Ethics; Positive Personality Traits; Predatory Lending; Retire Ready; Savings Strategies; Saving Strategies for Non-Savers; Small Steps; Student Loans; Tax Planning Updates; Military Kids and Money; Culture of Personal Finance; Target Date Funds; Thrift Savings Plans; Twitter, Games, and Videos; Wealth Building; and Financial Fitness.

9036

19677

139194


The.milemployeraffiliationwasthehigheste-mailregistrationcategoryforfourthquarterFD

programming.N=732

14166

93.5117

144103.5

91.5168

228.5270

193.5300.5


PFcertified1,917continuingeducationunitsthrougharchivedwebinarsduring2016.

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PF (continued) PF social media during the fourth quarter saw excellent engagement in both Facebook and Twitter. Potential reach in each platform continues steady growth with 542 Facebook likes and 494 Twitter followers.

49 55 88 47 66111

248

79 40 34 6616

23 2236

2329

34

49

2517 25

30

23


PF Facebookengagementfellduringthefourthquarter.

FBPosts

FBPeopleTalking

17 25 44 43 53 74 70 44 39 56 45 6656 5752 74 65

74 90

5437

57 56

86


PFTwitterengagementroseduringthefourthquarterandremainedconsistentthroughtheendoftheyear.

Tweets

Retweets+Mentions

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12


Military Caregiving MC produced two webinars during the fourth quarter, attracting 86 participants and 148 registrants. The average registrant attendance rate was 58%. On average, 24% of non-MFLN participants engaged in the chat pods. “Month of the Military Caregiver: Organizations Responding to Hidden Heroes,” presented in November, had 27 participants and 48 registrants. Extension/University was the highest reported employer affiliation. “TRICARE Autism Care Demonstration,” presented in December, had 59 participants and 100 registrants. Marine Corps and Navy were the highest reported employer affiliations. MC also presented their second annual virtual learning event (VLE) during the fourth quarter. The VLE, “Sensitive Topics in Caregiving: Tough Questions and Complex Answers,” was comprised of three live sessions during October, addressing topics such as communication in interpersonal relationships, challenges facing families in crises, and empowering caregivers and families. Across the sessions, there were 147 participants and 310 registrants. The average registrant attendance rate was 47%, and non-MFLN participants engaging in the chat pod averaged 36%. More detailed information about the VLE sessions can be found in the VLE session reports.

725

102

100

180000

221

10

ArmyMarineCorps

NavyAirForce


SOCOMDoD

CoastGuardVA



Other

MarineCorps wasthehighestreportedemployeraffiliationinlivefourthquarterMCprogramming.

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MC (continued) MC archived webinar views resulting in certified continuing education credits during the fourth quarter include (shortened titles): Empowering Those We Help; Creating New Strategies to Build Trust and Credibility; Combatting Compassion Fatigue; Communication for Interpersonal Relationships; and Challenges Facing Families in Crises.

76129

1721018

53


The.milemployeraffiliationwasthehigheste-mailregistrationcategoryforfourthquarterMC

programming.N=458

1340

545

122

1212

02

5


MChascertified112continuingeducationunitsgeneratedfromarchivedwebinarsthis

year.

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MC (continued) MC’s social media efforts continued to generate engagement during the third quarter. MC Facebook likes totaled 22,616 at the end of the quarter, and Twitter followers reached 673.

933528 494

7581121

473 555335 199 91 131 68

50

48 53

49

51

50 48

5045

47 50 53


MC'sFacebookengagementfellduringthefourthquarter.

Posts

FBPeopleTalking

429

38 39 46 33 2348 43 47 46 31

94

78

89 94 9870 101

84 74110

7480


MCTwitterengagementheldfairlysteadyduringthefourthquarter.

Tweets

Retweets+Mentions

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15


Nutrition and Wellness NW produced one webinar during the fourth quarter, “Health and Wealth Relationships.” Presented in October, this was a collaborative webinar with PF. Of the 287 registrants, 129 (45%) attended the live event. The VA was the highest reported employer affiliation at 26%. NW’s archived webinar views resulting in certified continuing education credits during the third quarter include (shortened titles): Breastfeeding; Renal Disease; Nutrition Apps for RDNs; and Health and Wealth Relationships.

90

22

000

40

412

08

712

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Extension/UniversityNon-Federal Entity

Other

VA was the highest reported employer affiliation in live third quarter NWprogramming.

7820

5573

2833


"Other"wasthehighestemployeraffiliationamonge-mailregistrationcategoriesforfourthquarterNW

programming.N=287

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NW (continued) NW’s social media accounts continued to increase potential reach with Facebook likes reaching 263 and Twitter followers totaling 237.

841

288

625

122

14

34



NW has certified 142 continuing education credits generated from archived webinars this year.

36 26 25 26 31 25 268 16 11

29 23

4639 34 29

40 59 51

3842 64

6854


NWendedthefourthquarterwithsolidFBengagement.

Posts

FBPeopleTalking

22 19 10 9 8 15 6 526 17 11 11

57 50

22 33 4157

4632

51 69 80 74


NWTwitterengagementfellinthefourthquarter,butremainedconsistentlyhighercomparedtopreviousmonths.

Tweets

Retweets+Mentions

FourthQuarter2016

17


Family Transitions FT produced three webinars during the fourth quarter, all of which were multidisciplinary collaborations with other MFLN CAs. These webinars had total of 247 participants and 472 registrants. The average registrant attendance rate was 63%. On average, 33% of non-MFLN participants engaging in the chat pods. “Project InSight: The Joys and Challenges of Reintegration after Deployment,” was a collaborative, interactive webinar produced by FT and FD in October. A part of the AIM (Absorb, Ignite, Maximize) series, this webinar utilizes a unique format for engagement: participants are asked to review materials ahead of the even, join the event to discuss and engage with one another, and then encouraged to take what they learned and discussed into their workplaces for maximum impact. There were 36 attendees and 39 registrants, with 92% of the registrants attending the live event. Extension/University was the highest employer affiliation reported at 50%. “Retirement Ready? Effective Strategies for Military Families Part I,” was the first in a two-part collaborative webinar series produced by FT, PF, and FD in November. There were 141 participants in the live event and 246 registrants, with 51% of the registrants attending the live event. Air Force and Army/Air National Guard were the highest reported employer affiliations at 15% each. “Retirement Ready? Effective Strategies for Military Families Part II,” attracted 70 participants, with 45% of the 157 registrants attending the live event. Army and Extension/University were the highest reported employer affiliations at 21% each.

150

1313

121

013

0000

215

14

ArmyMarineCorps

NavyAirForce


SOCOMDoD

CoastGuardVA



Other

Extension/University wasthehighestreportedemployeraffiliationinlivefourthquarterFTprogramming.

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18


FT (continued) FT’s social media continued to increase potential reach with 249 Facebook likes and 178 Twitter followers.

117158 162 148

184103

65 59 40 40 5564

10976 96

7490

70

42 52 70 66 19


FTFacebookengagementremainedconsistentduringthefourthquarter.

Posts

FBPeopleTalking

8

53 4226

6 9 12 6 1431 38

10

4240

40

19 16 9 2 8

3344

5


FTTwitterengagementclimbedsteadilythroughoutthefourthquarter.

Tweets

Retweets+Mentions

Documents

QUARTERLY PERFORMANCE REPORT MILITARY FAMILIES LEARNING ... · “Strategies to Support Families Experiencing Difficult Circumstances,” presented in December, attracted 120 participants