Quarterly Progress Report #2 Economic Development Program

August 13, 2013

presented by: Craig Schmidt, CEO MB Chamber of Commerceprepared by: John DiNunzio, Economic Development Manager

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What is the Economic Development Program?

“is a concerted effort by the Morro Bay Chamber of Commerce working in a public-private partnership with the City of Morro Bay to influence the direction of business development opportunities that can lead to sustained economic growth and prosperity for the residents and business owners of Morro Bay.”

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Upcoming ED Program Initiatives

Draft Economic Development Action Plan Meeting with EVC, Councilmembers

Business Leader Committee meetings in Sept.

Hotel / Restaurant / Shop /Activity business packaging party (speed-dating)

Oct 17th 9am Shop Local - Business Forum

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What potential new Morro Bay businesses received direct assistance from the Chamber?

# Business Type

1 Ale House looking add a Morro Bay outlet

2 Natural Gas Fuel Station Entrepreneur looking to base statewide consulting practice from Morro Bay

3 Molded Foam company seeking to relocate light manufacturing

4 New refurbished furniture boutique seeking / sought to open

5 Concrete manufacturer warehouse relocated

6 Theater Production Company prospect

7 Regional Mexican Food Market considering a MB Outlet

8 Sail Boat Mast and sail rigging specialty parts

9 Seller of Used Vehicles seeking to establish a location

10 BBQ Catering business

11 Eco Friendly hat manufacturer looking for premises

12 Entrepreneurs wanting to start a brew pub

13 Local Herbalist wanting to move HQ to Morro Bay

14 Local professional wanting to open a Yogurt Shop

15 Non-profit to assist with recovery interventions seeking to establish a facility

What is the total number of businesses that contacted the Chamber or that were

contacted by the Chamber?

# Point of contact

33

Total # of businesses that contacted the Chamber seeking business information or assistance.

There are two new business now operating out of Chamber office. They are: Central CA Seafood Marketing Association and Fishline.com. (PR

campaign in Sept)

New Business Licenses # of new MB

Business Licenses Based in Morro Bay Based outside of

Morro Bay Jan– Feb – March 2013 66 27 (41%) 39 (59%) April – May – June 2013 91 31 (34%) 60 (66%) Half year sub-total 157 58 (37%) 99 (63%)

Quick stat:April – May – June31 new business licenses

April-May-June33 businesses in Chamber outreach

New Websites

Commercial Property Search

Commercial Property Inventory

Event Name# of Days

# of attendees (approx.)

Total Expenditur

e

Average Per Out-of-Town Visitors

per Day Expenditures

# % # % SalesPersonal income

Jobs

Winter Bird Fesitival 4 400

Dollhouse & Miniatures Show & Sale 2 500

Big Bad & Ugly - Surf & Sea Pines Golf 1 500

Relay for Life Morro Bay 1

Fundraiser Follies 1 200

Morro Photo Expo 3 300

City Wide Yard Sale 2 5000

Emergency Vehicle Show 2 500

Blessing of the Fleet 1 100

Celebrate Morro Bay Parade 1

Morro Bay Kite Festival 2 4000

Cruisin Morro Bay Car Show 3 10000

Miracle Miles for Kids 1

Mermaid & Pirates Parade 1 100

Art in the Park 3 2000

Memorial Bash

4th July in Morro Bay 1 12500

Morro Bay Music Festival 1 1000

Rock to Pier Run 1 200

Art in the Park 4 2000

July Blast

Summer Merchants Street Faire 1 3000

Central Coast Extravaganza

Art in the Park 3 2000

Dahlia Daze & Cyprus Nights 2 200

Avocado & Margarita Festival 2 7000

MB Beer Festival 1

Holiday Merchants Street Faire 1 1500

Harbor Festival 2 20000

Business Expo 1 75

Lighted Boat Parade 1 2500

Morro Bay Triathlon 1 300

Wounded Warriors 1 100

Oyster Festival

Lady Washington & Hawaiian Cheifton

Participants / Spectators from Inside the City

Casual / Time Switchers

Participants / Spectators from

Outside the City*Economic Impact

Event Planners Workshop

1996 – 2013 Retail Survey

Where are Morro Bay residents shoppingaround San Luis Obispo County?

The following appraisal is from 1995 & 2013 resident retail surveys.

While our shopping trips to City of SLO have remained about the same, we are shoppingless in Morro Bay then we did 18 years ago.

This may be due to growth in online shopping and development of other retail outlets around San Luis Obispo County.

Morro Bay36%

City of SLO47%

Total Retail Shopping Trips - 1995

Morro Bay27%

City of SLO48%

Total Retail Shopping Trips - 2013

City of San Luis Obispo is the location of choice for much retail selection. We are shopping more in SLO for home improvements, electronics, and groceries.

Conversely, we are shopping 20% less for clothing and furniture in City of SLO then we did 18 years ago. Where are we shopping for clothes and furniture if not in City of SLO?

Items 1995

0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

1995

Appliances

Cars

Clothing

Dept./ Big Box Stores

Electronic Equipment

Entertainment

Furniture

Gifts

Groceries

Home Improvement

Medical

Restaurants

1995 for each Items broken down by 1995. Color shows details about Items.

Items 2013

0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

2013

Appliances

Cars

Clothing

Dept./ Big Box Stores

Electronic Equipment

Entertainment

Furniture

Gifts

Groceries

Home Improvement

Medical

Restaurants

2013 for each Items broken down by 2013. Color shows details about Items.

City of Santa Maria has lost out in terms of our residents shift in retail habits.

Since 1995, A-town and Pismo Outletshave swayed our residents away from makingshopping trips down into City of Santa Maria,Santa Barbara County.

New big box outlets in City of SLO, A-Town and elsewhere are seeming to supply our residents with more of what we want to purchase.

Santa Maria is still a popular place for Morro Bay residents to buy cars!

Items 1995

0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

1995

Appliances

Cars

Clothing

Dept./ Big Box Stores

Electronic Equipment

Entertainment

Furniture

Gifts

Groceries

Home Improvement

Medical

Restaurants

1995 for each Items broken down by 1995. Color shows details about Items.

Items 2013

0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

2013

Appliances

Cars

Clothing

Dept./ Big Box Stores

Electronic Equipment

Entertainment

Furniture

Gifts

Groceries

Home Improvement

Medical

Restaurants

2013 for each Items broken down by 2013. Color shows details about Items.

1995 mail order catalogues are compared to 2013 internet shopping. Interesting are the new categories of online purchases. In 1995, people only seemed buy cloths, department store items and gift through mail order. Now, 2013 just about every category has grown, including medical and electronic equip.

Items 1995

0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

1995

Appliances

Cars

Clothing

Dept./ Big Box Stores

Electronic Equipment

Entertainment

Furniture

Gifts

Groceries

Home Improvement

Medical

Restaurants

1995 for each Items broken down by 1995. Color shows details about Items.

Items 2013

0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

2013

Appliances

Cars

Clothing

Dept./ Big Box Stores

Electronic Equipment

Entertainment

Furniture

Gifts

Groceries

Home Improvement

Medical

Restaurants

2013 for each Items broken down by 2013. Color shows details about Items.

Thank You!

Craig Schmidt, CEO Chamber of CommerceJohn DiNunzio, Economic Development Manager

695 Harbor StreetMorro Bay, CA

(805) 772-4467www.MorroBay.org

www.DoBusinessInMorroBay.org