What kind of media institution might distribute

your product and why?

Question three

What is anIndependent cinema?An independent cinema is where low budget films are shown. They are usually more serious, and targeted at an highly educated audience and the older generation. Because they are low budget there isn’t much advertising so people will go by critic reviews, and they will have small audiences and that would be enough to make some profit. An example of an independent film is ‘Tinker tailor soldier spy’ which was shown in Cinema city 3 times a day at the most. It had a  $39,694,989 gross profit worldwide.

This is a screen shot from Independentfilms on IMDb. These films willnot have well knownactors and the areadvertised a lot less.

Examples:

What is a Mainstreamcinema?

A mainstream cinema consists of high budget films with well known actors and directors. These are cinema’s such as Vue, or the Odeon which holds a lot of viewers at one time and the films purpose is to entertain. Because it is high budget they are able to advertise a lot, and is a push media as they put their film in your face so it seems like a must see. An example of a mainstream film is Twilight, because they had loads of viewers, and the film was shown every hour which meant it soon made a profit. It had a $701,989,889 gross profit worldwide.

This is a list ofpopular featurelength films frommainstream cinemas.These films would of been advertisedwell on television and billboards.

Examples:

Is our film Mainstreamor Independent?

Our film opening consists of both Mainstream and Independent features, for example our film uses a handheld camera with no famous actors or budgeting so generally it would be classed as an Independent film, however I think that our storyline and genre would fit into mainstream cinema’s especially as it is aimed at teenagers and they are more likely to go to mainstream cinema’s.

How would we get acompany to make our film

a feature film?We want our film to become a Mainstream feature film, so we would need funding to do that. I think Working titles would be a good company as they produce many films that are quite independent but because they are partly owned by Universal this makes it more professional and well known so many people would want to see it. Examples of their films are; Nanny McPhee, Hot fuzz, Billy Elliot and Johnny English Reborn. In order for them to be interested in our film we would need good idea’s in order to sell our product/idea and placing it on competitions online would also be a good idea as sites such as ‘Filmaka- Global digital studio’ as this is a way for undiscovered films to get a chance to make it to the cinema.

How would we advertise?If we were able to get funding in a Mainstream cinema company we would be able to advertise using push Media. This would be stuff such as billboards, adverts, posters etc, because its everywhere people go they would be likely to go watch it as its pushing the product onto the person. I would like to create a buzz like Cloverfield did with their advertising, so using viral campaigns would be a good idea, for example using YouTube and facebook as many teenagers use these. I liked Cloverfield’s idea of how they used mystery in their trailers as all that was shown is a date and the Statue of Liberty blowing up, this makes people more inclined to find out more as they become intrigued by what's going on.

When the film is in the cinema to start with I would put it in for 4 showings a day, one in the morning, two in the afternoon and one at night this is because more people visit the cinema mid afternoon or after school time. I would want our film to stay in cinema’s for about a month before being released onto the internet and DVD, I wouldn’t leave it too long as people may get bored of waiting and not want to see it however if it was released straight away less people would visit the cinema to see it which means profits would go down. I think a month would be long enough as it gives people a chance to go to the cinema to see it on a bigger screen and will be the highest profit month, but after that less people would visit the cinema so placing it in shops would mean people would still be interested enough to buy it so profits would continue to rise, however when it goes onto the internet profits wouldn’t rise so much because teenagers would be more likely to see it for free.