Question 3

What kind of media institution might distribute your media product and

why?

GMG would be an ideal publisher for my magazine because they have experience in dealing with music magazines with similar genre to R&B such as Pop, and Jazz. GMG is also a convergence company which basically means that they use different types of media to promote products. They also have subsidiaries for example GMG radio, Real and Jazz FM. In addition GMG also has a link with The Guardian and The Observer, which means that they can promote products through those newspapers as well.