Question 4:

Target audienc

e

I conducted research into my target audience to find out their preferences, interests, hobbies and personality to what I could do make my magazine as appealing to them as possible. From this research I found out my audience consists of both male and female, but is predominantly male.

These three magazines are all aimed at a similar audience to mine, so I researched into these to get a better idea of how I can appeal to my

audience. I have used similar color schemes as the red, black and white connotes

danger, anger, violence and death. I was also inspired by the photographs on my cover, the font choices and the mise en scene. I also decided to use

the effect of the cluttered layouts to connote chaos and mess.

Question 5: How

does my magazine appeal to my target audience?

In my audience research, I found out my target audience would prefer to see features and interviews with bands/artists, photographs of them, upcoming tour dates, posters and recommended songs. To appeal to

them, I included details of these things in the page references in the right third of the contents page. These were all things the audience thought were conventional to.

Since my target audience were mots likely to buy Kerrang or Metal Hammer, I asked them what bands they would like to see in my magazine. The results

showed that the most popular metal was Slipknot, Machine Head, While She Sleeps, and Architects and so I included these and other similar bands

in my magazine.

My target audience showed they are most likely to buy Kerrang, Metal Hammer and NME, although NME is not metal this shows that the audience is versatile and probably wouldn’t mind occasional softer rock or indie bands featured in my metal

magazine.

The survey helped me find out the interests of my target audience.

The results showed that 1/3 of my target audience play either drums,

guitar or bass, and that they are most likely to shop in Topman,

Band merchandise stores, eBay, Charity shops and Drop Dead.

Using this information to my advantage to entice the audience, I photographed the artist featured

on my double page spread wearing a denim Drop Dead jacket and

clothes that would appeal to them.

In my focus group interview, I asked them what they would most like to see in my magazine that

they haven’t seen any where else. They responded with an idea that I have incorporated into my contents page (the left third where the brief descriptions of the pages are), which is a

large interview mash up consisting of metal artists from various bands, both well known and

relatively knew.

http://www.youtube.com/watch?v=Mky96HYuGdU

Audience feedback

I got audience feedback by sending out a survey on surveymonkey.com. This helped me determine my strongest and weakest points of my magazine and to see how successful I was.