QUESTION BANK – SYBMS – PUBLIC RELATIONS MANAGEMENT Chapter 1: 1. Define public relation. Explain its importance. 2. Write note on : Publics in PR 3. Objectives of a PR Department 4. Significant elements of PR Chapter 2: 1. What are the functions that a PR department performs? 2. Enumerate the difference between a PR consultancy and In-house PR department. 3. What qualities should good public relations personnel posses? Chapter 3: 1. Short Notes on: a. Corporate Image b. Corporate identity c. PR and Marketing Chapter 4: 1. What is crisis? 2. Enumerate tips for successful crisis handling. 3. Explain event management. What things are to be kept in mind by event managers while organising events? Chapter 5: 1. Objectives of communication 2. Identify the factors to why communication is important in public relations. 3. Short note on : Complaint Handling Chapter 6: 1. What is a press relation? What are the important points to be considered while organising a press conference? 2. How are public relations and advertising different from each other? Chapter 7: 1. Explain the advantages and disadvantages of using electronic media in PR. Chapter 8: 1. Write about the code of ethics to be followed by PR professionals. Chapter 9: 1. Discuss consumer rights under consumer protect act, 1986. 2. What is consumerism? Chapter 10: 1. Explain NGO’s and the PR strategies adopted by them.

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QUESTION BANK SYBMS PUBLIC RELATIONS MANAGEMENT

Chapter 1:1. Define public relation. Explain its importance.2. Write note on : Publics in PR3. Objectives of a PR Department4. Significant elements of PR

Chapter 2:1. What are the functions that a PR department performs?2. Enumerate the difference between a PR consultancy and In-house PR department.3. What qualities should good public relations personnel posses?

Chapter 3:1. Short Notes on: a. Corporate Imageb. Corporate identityc. PR and Marketing

Chapter 4:1. What is crisis?2. Enumerate tips for successful crisis handling.3. Explain event management. What things are to be kept in mind by event managers while organising events?

Chapter 5:1. Objectives of communication2. Identify the factors to why communication is important in public relations. 3. Short note on : Complaint Handling

Chapter 6: 1. What is a press relation? What are the important points to be considered while organising a press conference?2. How are public relations and advertising different from each other?

Chapter 7: 1. Explain the advantages and disadvantages of using electronic media in PR.

Chapter 8:1. Write about the code of ethics to be followed by PR professionals.

Chapter 9:1. Discuss consumer rights under consumer protect act, 1986.2. What is consumerism?

Chapter 10:1. Explain NGOs and the PR strategies adopted by them.

Chapter 11:1. What is communication skills? Explain 7 Cs of communication.

Chapter 12:1. Write note: a. Time Managementb. Feedback Analysis