BS2164 2

12. (a) Explain the various steps involved in marketing research process. (13)

Or

(b) What kind of marketing research techniques is practiced before introducing a new product into the market? (13)

13. (a) Explain different methods of data collection and the components of data

analysis and interpreting. (13)

Or

(b) Explain the methods of sampling with examples. (13)

14. (a) Differentiate factor and cluster analysis with examples. (13)

Or

(b) Define multivariate analysis. What are the factors to be considered while drafting a marketing research report? (13)

15. (a) Explain the application of marketing research in advertisement. (13)

Or

(b) Discuss the ethical issues in marketing research in detail. (13)

PART C — (1 15 = 15 marks)

Case Study

16. (a) “Is everyday low pricing leading to low profit in current scenario”

Discuss. (15)

Or

(b) What are the problems faced by researchers while they are conducting research in developing countries? (15)

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