Question Role of Tv Channels

8/2/2019 Question Role of Tv Channels.

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QUESTION: ANALYSE CRITCALLY THE

PERFORMANCE OF PRIVATE TV CHANNELS IN

PAKISTAN WITH EXAMPLES.

Before 2000, tv channels were limited to the

State-run PTV, PTV World and Channel 3, but a

newly-introduced open media policy caused

many new private channels to spring up over

the years. These initially stole away nearly all

of the PTV-Network market while the initial

hype lasted, but soon audiences were shunning

even these channels for lack of quality.

Media and Judiciary are two independentpillars to save the country from suddenslippage.judiciary put down number of good decisions inher little age of independence which is only one

year.Whereas media is older than judiciary and itshows no positive alterations in people'sattitude towards the ridiculous change.
http://en.wikipedia.org/wiki/PTVhttp://en.wikipedia.org/w/index.php?title=PTV_World&action=edithttp://en.wikipedia.org/wiki/Channel_3http://en.wikipedia.org/wiki/Channel_3http://en.wikipedia.org/w/index.php?title=PTV_World&action=edithttp://en.wikipedia.org/wiki/PTV


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Hence we can say that in Pakistan theresponsibility of media is much more than anymedia in the world, because Pakistan needs abig change and only media is now, as muchpowerful.

When the electronic media boom occurred in

Pakistan, there was a severe lack of qualified

manpower; anchors, experts and techniciansfrom the state-owned PTV provided the bulk of

this manpower, as many people left PTV to join

a financially more lucrative private media. On

the other hand, as the existing major media

houses opened their own TV channels,journalists from the print media joined these

stations. The wave of young people who

comprised the initial bulk of reporters and

journalists joined the media straight out of

universities, having little or no practicalexperience. Therefore, from its very inception

the electronic media was functioning with many


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handicaps that were reflected in their

transmissions.

A BRIEF SUMMARY OF THE ROLE PLAYEDBY THE PRIVATE TV CHANNELS IN

PAKISTAN.

The media is a double-edged sword; it can work

positively as well as negatively. Through the

use of innovative techniques and newtechnologies such as the 'sound bites' -- that is

the out of context use of words -- the media has

complete leverage over what to show and how

to show it, thus undermining the authenticity of

the reporting event. Investigative reporting inthe print media is another tool to highlight the

different angle of a particular event or story.

Through these techniques certain sections of

the media have blackmailed individuals,

business groups, politicians and governmentofficials. However, in certain cases the

investigative reporting has been very effective

in highlighting wrong doings. There are two


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important examples; one was the 'Farh Dogar

Case' in which the daughter of the former Chief

Justice of the Supreme Court of Pakistan wasgiven extra marks by the Federal Board of

Education in Islamabad that allowed her to

qualify for admission to medical school. Another

was the 'Rental Power Projects' that exposed

the present government's purchase of electricity

at inflated prices that ultimately translated into

higher electricity prices for consumers.

In its positive role, the media is an important

source of information and news. What happens

around the world is shown right on the TVscreens. The new-found role of media has also

provided it a chance to create social and

political awareness among the masses, thus

making people aware of their social, economic

and political rights. It scrutinizes thegovernment working both in domestic and

foreign affairs, and as such is a watchdog over

the government policies. Moreover, media has


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become a full-fledged industry and an important

source of revenue. Since 2002, $2.5 billion had

been invested in the media industry. The printand electronic media together earn around $2.5

billion (Rs.20 billion) every year, with a 40 to 60

ratio from the advertisement, while the industry

as a whole provides employment to over

150,000 people.

On the other hand, due to intense competition

to break the news first, media often resort to

sensationalism; without confirming the news

and event, it flashes the news and starts

discussion, thus creating unseen fears andpanic. Today, popular TV anchors such as Dr.

Shahid Masud (previously of Geo, now with

ARY), Kamran Khan (Geo) Hamid Mir (Geo),

Javaid Chaudhry (Express), Kashif Abassi

(ARY) discuss, analyse and scrutinisegovernment policies. They set the agenda and

they form the public opinion. These anchors

discuss and debate major political issues in


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their prime-time broadcasts (8-10 pm), when

most of the people are glued to their TV sets.

Therefore, a handful of 5-6 TV anchorsdominate the public policy debate, often

promoting sensationalism based on

ungrounded speculations and unfounded

theories. However, some anchors such as

Najam Sethi (Dunya News, now Geo), Talat

Hussain (AJJ News, now Dawn News) and

Moueed Pirzada (Dunya News) are more

balanced and suggestive to government

policies. Another confusing trend by the

anchors is the switching over from one TV

channel to another, which often smacks ofunprofessionalism and creates doubts in the

public mind about their credibility. Therefore,

the media in Pakistan plays both a positive and

negative role. Whether this role will be more

effective and constructive in shaping the nationwill depend on the level of maturity, experience,

professionalism and training in the media.


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DETAILED Positive & Negative effects of

media in different aspects of life

POSITIVE EFFECTS

Political Analysis

The skilled and bold personality of anchorperson raises peoples voice and clearlyasks the real point of the crisis.

They analyze government actions, either infavor or against the masses and developthe opinions of the experts.

Media is serving as true democratic notion ofpeoples participation. The generalpeoples criticism, analysis, and comments areadded. which also act as a catharsis.

The ruling feel shame while speaking bluff inlive shows before the millions of the

citizens.Media successfully informs the whole worldagainst any injustice and shows worldcriticism which compel the government tochange its autocratic orders.


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Economic Debate

Shows governments projects internationally

to get foreign investment by projectingthe benefits of the enterprise.

Advertising to maintain competition amongvarious companies which facilitates thepublic. Like mobile phones and their loweringprices.

It represents new business trends going inthe world and offering the newopportunities for the investors.

Performance of stock exchange keepsupdate the investors.

Spreads technical education to learn the

working of the machinery.

Social Awareness:Bring the world at doorstep with its various

trends, colors and life styles.Changes moods and behavior of people from

conservative to liberal.Bold topics through dramas and talk shows

to purify the society from superstitions,evils and fake stories.


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New household styles to upgrade the living

standards.Guides the youth for new opportunities andto compete with the world in all fields oflife.

Creates civic sense.

Religion Clarifications:Authentic information by the competent

scholars instead of narrow minded and


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ignorant clerics who have changed the worldinto hell

Solutions of answers of publics questions

which remain unheared and unexplained.Highlights religious events like Mohram, Eid,

Mairaj and the holy Ramadan.Sectarian harmony is minimized by putting

forward the views of competent andenlightened Ulamas.

NEGATIVE EFFECTS


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Political gimmick:

Blackmailing by the media persons to getpersonal gains as now practically, media isnot answerable before any institution.Sensationalism of news to get cheap popularity.

To show one as Evil and other as Liberator bycontinuously repeating the commentsor visuals.


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Social Evils:Vulgarity due to inflow of foreign culture. The

English and Indian channels areaffecting the moral of the youth.


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and what are implications of Islam in Pakistan.Most of hot channels of media are highlypoliticized whereas they should cover culturaland religious norms and values ofPakistan.Some of the media channels aretotally Islamic whereas others are highly ultramod. This shows existence of two totally


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different cultures in Pakistan whereas Pakistanwas achieved on the name of Islam which hasone Book, one Prophet (P.B.U.H), one Allahand one culture.

This type of media with totally two differentsectors creating a cultural gap in Pakistan. Thiscultural gap is increasing hatred groups. Ourmedia showing world existence of two totally

different cultures in Pakistan and directs peopleto divide in two groups one withfundamentalthoughts and other with secularthoughts. For a peaceful environment and ademocraticculture, it is important for all mediachannels to preserve real culture of Pakistan

which isneither extremist and, nor ultra mod.

Challenges to Media

The violence stricken areas like FATA,Balochistan, and the journalists are terriblyVulnerable.. It has curbed the free flow ofinformation. Pakistan is facing conflict ofIdeologies between conservative and secular


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approaches. Therefore media is cautious indebating on such sensitive issues by big groupsis also obstructing the expansion of smallerchannels.The government indirectly restricts media bywithholding advertisements PAMERA havefrequently threatened to cancel the license.Also other government agencies pressurize.The political issues are so debated that other

social, religious and psychological aspects arenot properly addressed. Though the media asan institution enjoys enormous power andinfluence, media organizations are not charityhouses: they operate as businesses and havecommercial interests. There is a natural

tendency to indulge in corruption andmalpractice when an institution enjoys absolutepower, particularly in the absence of a strongsystem of accountability.

The Government verses Media


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Our country is rapidly drifting towardsdestruction due to the ever-increasingcorruption andpoor governance.Since independence, corruption andmismanagement have become common norms.Now media has to work hard to sweep the dirt.As a result, the government considers it ashumiliation and defeat. The anchors like

Kamran khan, Dr Shahid Masood, HamidMir,luqman Mubasher, Talat Hussain etc. havesuccessfully criticized missing people, steelmillscase, Kerry Lugar bill, NRO, rentalprojectors, victimization by members of theassembliesand the inside stories of DEALS with

each other.This government has no ability or a morallyupright resource to take cognizance of it;ourattorney-general has resigned due tocorruption charges, the minister forparliamentary affairshas been named in a

corruption case involving tens of million rupeesand it is needless tomention the conduct of ourex-chief justice Abdul Hameed Dogar.


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The banning of Meray Mutabiq is unacceptableto 170 million Pakistanis who believe in thefreedom of speech. This is an attack on freespeech and the media by the current regimewhich must be resisted. Dr Shahid Masood hasbeen bringing the facts before the nation. He isa professional journalist and must be allowed tocontinue his show.Sensationalism in the Media

What is sensationalism? Dog bites Man. This isold news. We already know the outcome.Manbites Dog. This is sensationalism: it immediatelystirs the listeners mind and is the cause forgreat hype.The dramatic background music, images of

clashes between security officials and civilians,and riots all form a part of sensationalism,enticing the viewer to turn on the television set.Whatever the truth, does not matter, televisionis selling, making money and that is the truemotive.

On the other hand the growing trend inbroadcast media for attracting anchors onheavy remunerations, anchors who possess


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skills of creating sensationalism and who spicenews with hypothesis, is an example of howmedia channels are departing from objectivityand balanced reporting.Furthermore, the frequent switching of anchorsfrom one channel to another mainly foreconomic gains in utter disregard of the basicethos of the journalistic profession alsosupports the argument that broadcast media in

Pakistan is headed for over-commercialization.These channels sometimes most of the timehave been guilty of over-doing things with theirmoment-by-moment commentary. Give themsome time (a decade at least!), theyll matureover time.

Also they would just cut anybody, a politicianwould be there talking and they will cut him inthe middle saying buhat buhat shukriya app ka.During the Lal masjid episode she even oncesaid to DG ISPR app qaum ko koi peghamdena

chahin ge. he said, BB main yahan apni duty deraha hoon, qaum ko pegham dene nahin aya.The claim of Sub se pehley has started a madrace.


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The media has realized its power and ability topenetrate an innocent mind and they areexercising it so savagely.The private channels are owned by biginvestors with a purpose to enhance business.They have to afford massive expenses, so,competition to excel others makes themirresponsible. In In order to attract more viewship and resultantly more commercials-they

even sometimes forget the damage caused tonational interest.A bold and blunt anchor person undermines theset standards. The petty events are heightened.Tiny is made mighty and vice versa-on thegrounds of personal grudges or at the behest of

the owners.

Moreover still, the mood of the public is not asmature as in the strong democracies due tolack of education and weak sociopolitical andcultural norms.

CONCLUSION


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In conclusion, the proliferation of privatetelevision channels has had a positive impactin three important dimensions. It has led to

the creation of a niche for alternative dramasand has broken the rigidity of religious shows;it has played a major role in opening up of thepolitical debate in Pakistans electronicmedia; and it has benefited both theelectronic media and advertising industrythrough revenue generation.

Over the years, the Pakistani media hasseen many ups and downs in its growth

and progress but the media boom in the

beginning of 21st century has presentedtremendous opportunities and challenges.In its very brief life of just 8 years,private electronic media has played animportant and effective role in nationalpolitics. From opposing the black laws

and media restrictions of thegovernments to the restoration of theChief Justice of Pakistan, it has beenbold, proactive, vibrant and penetrative


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both for the government and public.However, it is still young and lacksprofessional training, maturity andresponsibility. Nonetheless, given itspotential role, it would be an importantsource of positive and constructive socio-

economic and political change in thecountry.

This is an era of satellite televisions, internetconnectivity, and mobile telephony.To summarize, media can help stabilize andstrengthen the country by playing educational

and informative role and by impartingknowledge to the masses as knowledge ispower and only a well-informed society candevelop a positive approach towards fife.The objective of media freedom can be realizedonly when public trust and confidence reposed

in the media is respected and protected by themedia itself by acting as a true watchdog,keeping an eye on the government on behalf ofthe public.


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Freedom of conscience, of education, ofspeech, of assembly, is among the veryfundamentals of democracy and all of themwould be nullified if freedom of the press besuccessfully challenged, maintained USpresident Roosevelt.

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Question Role of Tv Channels