QuestionnaireHow old are you?

-10

12-14

15-17

18+

What attracts you to look at an advert?

The artist

The colours

The design

The image

What do you think of when you hear electro pop?

Trippy

Fast

Vibrant

Other __ Hyper, Energetic________

Do you make note of when an album first comes out?

Yes

No

What do you think is the most important visual element on an advertisement?

The font

The image

The colours

Other ________________________

What colours do you find the most eye-catching?

(Circle a maximum of 3)

What fonts do you prefer?

17

3

11

5

4

5

8

5

8

12

2

14

4

9 10 8 12 8 4 4 3 2

Which advertisement do you prefer?

(Circle or tick next to the advertisement you prefer)

What would you rather see on an advertisement?

Images Graphics

Do you think that the advertisement design could affect the class and/or culture?

Yes No

I produced and handed out 20 copies of these questionnaires for 20 different people to answer. I tried to find a large variety of people so the answers would be different and there would be a less chance of bias answers. With these answers, the choices I make about designing will be partly influenced by the answers featured on this questionnaire.

8

5

5

2

9

11

12

8

13

7

I first asked a general question just asking the age. I chose the age as Teenagers from the average age from 13 to 18 to adults to the age of around 25 will be interested in to the music genre that our project is focusing on.

I jump into the subject of advertisements in the second question asking what mostly attracts the audience to the advertisements. The options within the question were: The artist, the design, the colours and/or the image. The artist was the highest chosen answer out of all the choices. This could insinuate that the artist will need a high reputation for the audience to take notice of the visual advertisement. The design was the second highest chosen option. Having a good visual idea of the design that will be original can be eye-catching. This will intrigue the audience when they come across the advertisement.

The 3rd question related to the genre that the group is focusing on, Electro-pop. 2 people considered that the genre was ‘Hyper’ and ‘Energetic’. The highest choice that was chosen was ‘Fast’. This gives the illusion of bright colours, fast music almost a psychedelic, ‘trippy’ effect.

The large majority of people who answered, ‘Do you make a note of when an album first comes out?’ chose no. How ever, the remainder (8) said they did. This could suggest that the advertisement is a reminder of when an album comes out and the date is not ignored, however, it is helpful to have a date featured on the advertisement so the people who are informed when the album is out.

The next question I asked was ‘what do you think is the most important visual element on an advertisement is?’ The image was the most chosen by far out of the choices Font, image and colours. I will take this into consideration when designing the advertisement as the image is the main eye catching feature that in featured on a visual piece.

I then put up a selection of colours asking what colours were found to be more appealing and eye-catching. This will be used as an outline of what shades and colours that should be most considered to use in the design.

For the design, our group discussed possible themes of what the design could look like. We looked at various fonts and selected a few that we would think would be suitable for the link of the album cover. The most chosen font was ‘academic’ this font goes with the theme of naivety. With this font being taken into consideration, the style of the font is best described as ‘American old school’ I think this really fits in with the naïve, playful theme our group is trying to achieve to portray the electro pop genre.

I selected 2 advertisements to place in this questionnaire and asked which one was preferred. The outcome came to Example’s advertisement, instead of the black ghosts. I think that this appealed more as the design is more eye-catching and bright which attracts more attention compared to the black, simple black ghost advertisement.

I asked, ‘what would you rather see on an advert? Graphics, or images? The majority answered graphics. I think that this would be an intrestin approach with more creativity involved.

The last question I asked, was ‘Do you think that an advertisement design could affect the class and/or culture?’ The majority answered yes, which I think is true as I think are more urban design would appeal more to young working class people compared to it trying to attract upper class young people.