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Assignment no 1 Of
Services marketing
Topic: - consumer expectation of vlccSubmitted to:-kanwal gurleen
Submitted by:-
Rohit Singh
Regno 10901313
Class:-mba193
Roll no:-rr1901a21
Introduction:-
VLCC (Vandana Luthra’s Curves and Curls)
The guiding image of VLCC is ‘Transforming Lives’, which refers to the transforming self, transforming future and spreading happiness. These are the three pillars, which are VLCC’s hallmarks which were established in 1989 by Mrs. Vandana Luthra. One of the above mentioned hallmarks, the foundation has continued to grow as a leading beauty brand. VLCC, a re-defining wellness business has revolutionized the beauty industry as well as acquired the position of largest beauty brand and heath in India. VLCC today is the solitary mammoth competitor in the industry with a Pan India presence of around 225 outlets in approximately 75 cities, 1 outlet in Katmandu, Omen, Bahrain and 8 outlets in UAE.
Introduction to The Brand
The VLCC is a ‘Superbrand’ serving as a sunshade for its other products such as VLCC Health Care, Personal Care and Institute of Health, Management and Beauty. Its services offer holistic wellness, traditional therapies and marrying a scientific research. Having served more than millions of consumers since its beginning, VLCC, at present, has achieved a start status all over the world. It is India’s most preferred and largest Slimming, Health and Beauty brand.
VLCC – Vision
To provide better quality life to everyone, by pursuing and adopting socially and ethically significant business practices, which are aimed at shaping up the confidence of people and making Beauty Care, Health and Fitness available to each and every section of the society.
Recognition
• Greatest recognition and reward VLCC enjoys today is being a brand identical with Beauty and Health.• It is the first organization of its class, to obtain Social accountability certificate (SA: 8000) to implement corporate-social responsibility standards.• The group has been awarded ISO: 14001 certificate for meeting the standards of environment globally.
Advantages of vlcc:-
We provide a support system for all those with whom we work. We believe in the power of interpersonal communication and implement this belief in all communications with our clients and Business Partner alike. We work closely with our partners to make all transactions as smooth as possible. Our offerings include:
A well established and reputed brand
VLCC is a household name and is synonymous with Wellness all over the world. It is a premier brand in slimming, beauty and fitness industry. Today, it is recognized for its excellence even in those cities where it does not have any physical presence.
Assistance in setting up of the Business
For VLCC, the horizon is ever expanding. We have successfully launched 150 Slimming, Beauty and Fitness outlets in India and Internationally. We believe in nurturing talent and sharing expertise. We share our experience and expertise of decades with our partners all over the country. We provide guidance in technical, operational, administrative and sales and marketing functions.
Ongoing Support
We believe in nurturing and nourishing relationships with our partners. We provide suitable support at the right time at every level. VLCC believes in supporting its Business Partners to maintain long lasting relationships. Similarly, during the course of business we expect our partners to take their own initiatives to make the venture successful, while keeping the company’s core values in mind.
Objective OF STUDY
To know expectation and perception of the consumer regarding product.
Scope of the study
The scope of study is college students in lovely professional university.
Research methodology
Type of research
Descriptive research
Data collection
Primary data : by questionnaire
Secondary data : through internet , magazines etc
Sampling technique
Random sampling
Sample size
20 respondents
Sample unit
College premises
Tools and techniques for analysis
Ms excel
If we talk about analysis of consumer expectation of vlcc health care centre :-
Q.1 Have you ever visited VLCC before? (Yes/No)
12
8
Have you ever visited VLCC before?
yesno
In this survey 8 respondents’ says no and others 12 says yes
Means after that we work on 12 respondents because 8 say no this means they can’t visit about it.
Q.2 How did you come to know about VLCC?
Advertisement Promotional Offers Doctor VLCC Member Pamphlet Article Others (specify)
0
0.5
1
1.5
2
2.5
3
3.5
4
3
4
1 1
2
1
0
Series1Series2
In this graph shows 3 respondents they from advertisements, 4 respondents loyalty programs ,1 from doctor,1 vlcc member,2 pamphlet 1 from article.
Q.3 Who inspired you to visit VLCC?
Husband Wife Children Friends Others (specify)
· Husband
· Wife · Children
· Friends
· Others
(specify)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2 3 2 5
0
Series2Series1
This shows more information get through friends and less for children’s.
Q.4 Are you currently using any product of VLCC?(Yes/No)
yes no0
2
4
6
8
10
12
Series1
This all the customer of vlcc products.
Q.5 Which type of treatment do you generally prefer? Beauty Slimming Both
4
6
2
BeautySlimmingBoth
This graph shows 6 respondents take product for slimming or reduce fat and 4 for beauty and 2 for both.
6.Which type of customer are you?
Regular Seasonal Occasional
Regular Seasonal Occasional0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
4
5
3
Series1
This graph shows 4 respondents regular use ,5 uses seasonal and 3 goes to occasionally.
7. According to you which type of products and services of VLCC is the best?
Weight Management Beauty Treatments Beauty Services Workout Factory VLCC Personal Care VLCC Institute
Weig
ht Man
agem
ent
Beauty
Treatm
ents
Beauty
Servi
ces
Worko
ut Fact
ory
VLCC Pers
onal Care
VLCC In
stitute
0
0.5
1
1.5
2
2.5
3
3.5
2
3 3
1
2
1Series1Series2
There point of view regarding vlcc product these product best for weight management beauty services, treatments, personal care.
8. Do you think VLCC charges high to the products and services? (Yes/No)
yes no0
1
2
3
4
5
6
7
8
9
9
3Series1
Most of people says they charge high money for his products.
9.Are you satisfied with the products and services of VLCC? (Yes/No)
9
3
yesno
Most of the people satisfied with vlcc product 9 respondents satisfied 3 are not satisfied.
10. Does VLCC really help in shaping your confidence? (Yes/No)
yesno
0
1
2
3
4
5
6
7
8
9
9
3
Series1
Most of the people says vlcc help to shaping our personality 9 respondents says yes it help, other 3 says it cant help.
11. Do you find any changes in your lifestyle after joining VLCC (Yes/No)
yes no0
1
2
3
4
5
6
7
8
9
Series1
Most of the group says yes it find some changes in his lifestyle and less says no it can’t find some changes.
12. Do you want any changes in VLCC services? (Yes/No)
yes no0
1
2
3
4
5
6
7
8
9
10
Series1
Most of people says we want some changes in prices of the product they offering les are comfortable for prices.
Q.13 your opinion about product:-
Change in prices. Emphasis more on quality.
Conclusion The vlcc is good for all but it consider price and maintain good quality as well in its products.
Bibliography:-
www.VLCC.com
www.beautyproducts.com
http://media.wiley.com/product_d ata/excerpt/57/04709946/0470994657.pdf
http://www.oppapers.com/essays/Factors-Affecting-The-Buying-expectation-Of/371430
Books:-Christopher Lovelock, Johan Wirtz, Jayanta Chatterjee, Services Marketing, 6e, Pearson,2010