7/22/2019 Questionnaire on Cosmetics

1/4

Analysis of Information search Behaviour of Customer in Purchase pattern of Cosmetics products

using Cluster Analysis

Personal InformationAge

Under 20 years old 20-25 years old

26-30 years old

31-35 years old

36-40 years old

40-50 years old

50-60 years oldWhat kind of a life situation do you have?

Married/in common-law marriageno children

Married/in common-law marriagewith children in the household

Single parent

SingleWhat kind of education do you have? (Select the highest level you have completed)

Compulsory education

High school/vocational school

University of Applied Sciences

UniversityWhat is your occupational situation like?

Studying

Working under temporary employment contract

Working under permanent employment contract

Unemployed

RetiredYour yearly income approximately?

0-10 000 Euros

10 001-20 000 Euros

20 001-30 000 Euros

30 001-50 000 Euros

Over 50 000 Euros1) How interested are you in cosmetics and taking care of your beauty?I purchase cosmetics( Skin care products) which are designed especially for facial skinI am very much interested to care of my skinI imitate very fast in case of using cosmetics

Celebrities are my ideal in brand selection of cosmeticsI prefer print media for brand selection of cosmeticsDesital media are more influencial for my brand selection of cosmeticsI am always influenced by my friends in choosing a particular brand of cosmeticI am influenced by sales person in choosing brand of cosmeticsI look fpr product information displayes before chosing a particular brand of cosmeticsProdiuct ingredient are more important for me in selecting brand of cosmeticsItg is important for me to try what the product feels like (for example testers) before buy it?I feel that expensive facial skin care products are better than cheaper productsDo make the decision about which facial skin care product to purchase in general before you go toa store or not until you are in the store?

7/22/2019 Questionnaire on Cosmetics

2/4

4) I use these previously chosen facial skin care products recommended for daily use:

Every day

A few times a week

Approximately once a week

Less frequently than once a week

Never5) If you use facial cream, which kind of cream do you use from the following options (if you dont usefacial cream, move to the next question)?

Moisturizing facial cream

Brightening facial cream

Firming facial cream

Regenerating facial cream

Repairing facial cream

None of the above mentioned

I dont knowWhich of these following matters are important to you when purchasing facial skin care products?

List three most important.1st most important 2nd 3rdBrandAffordabilityPackageNaturalnessProduct is domesticTexture of product (smell, colour)QualityPromised effectsPrevious usage experiencesSuitability to my own skin type

Product is newWhere do you purchase facial skin care products from?

Daily consumer goods stores

Supermarkets

Stores specialized in beauty

Cosmetologist

Catalogues

Internet

Somewhere elsewhere _________________________________________?Which of the following things do you pay attention to in facial skin care product advertising?

Brand

Promised effects Researches about the effectiveness of the product

Package (how the package looks like)

Model in commercial

Colour scheme in commercial

Products ecological and ethical characteristics

Something elsewhat ______________________________________________________?From which of the following sources do you in general get information before purchasing a facialskin care product? If you dont get information, move on to the next question.

Internets discussion forums

Home pages of manufacturers of the products

FriendsAdvertisements

7/22/2019 Questionnaire on Cosmetics

3/4

Stores from sales personnel

Somewhere elsewhere ___________________________________________________?

Before going to the store

In the store24) Do you buy facial skin care products on impulse?

Very often Often

Sometimes

Very rarely

Never25) To what extent do you think the following factors are important when you buy facial skin careproducts?Very.. Fairly.. Somewhat.. Fairly little.. Not at all importantProduct consists partly of natural ingredientsProduct consists of just natural ingredientsProduct consists partly of organic ingredients (organic= no harmful fertilizers or pesticides have beenused in farming)Product consists of just organic ingredients (organic= no harmful fertilizers or pesticides have beenused in farming)26) Do you believe that facial skin care products containing natural ingredients are better for your skinthan products that do not contain natural ingredients?

Yes

I dont know

No27) Are you willing to pay more for a facial skin care product if it consists completely of naturalingredients?

Yes

I dont know

No28) Are you willing to pay more for a facial skin care product if it consists completely of organicingredients?

Yes

I dont know

NoHow much do you believe in the promised effects of facial skin care products?

Very much

Fairly much

To some extent

Fairly little

Very little31) To what extent do the promised effects of facial skin care products affect which product youpurchase?

Very much

Fairly much

To some extent

Fairly little

Very littleDo you buy facial skin care products that have been made to skin your age?

Yes

I dont know

NoWhich of the following factors are important when you choose a facial skin care product? Select

7/22/2019 Questionnaire on Cosmetics

4/4

three most important.

Brand

Package

Affordability

Naturalness

Consistency of the product (smell, colour) Product is domestic

Quality

Promised effects

Recommendations of friends

Recommendations of sales people

Previous usage experiences

The suitability to my skin

Product is new

Something elsewhat ________________________________________________?.