Questionnaire Results

1. Are you a fan of the Hip Hop genre?

Out of 100 responses, 64% of candidates said yes. 36% said no.

2. Which category below includes your age?

My results concluded that:

36% of responses were of 14-16 years of age.

46% of responses were 17-19 years of age. 18% of responses were 20-22 years of age.

3. What is your gender?

Collectively, 55% of my audience is male, while 45% are female.

4. What is your ethnic background?

Responses established that the majority of my audience are of

African or Caribbean lineage. Many are also mixed race. A smaller percentage are Caucasian. Based on these results, Riley himself could

potentially generate interest from the audience, as his mixed Caribbean and Caucasian heritage appeals both to blacks and whites.

5. Do you have any hobbies or interests?

Responses to the question highlighted that my audience favored sports such as Basketball, Football and Baseball. A prominent portion

of my audience enjoys music intently, especially rap, so a focus on providing good music will be key. A few stated having an interest in

documentaries, so provoking thought and creating an engaging video are key.

6. What are your expectations of the Hip Hop genre in regard to

costume, setting and props?

General consensus showed that urban, dilapidated, or even isolated rural settings were thought to be conventional by the public. Skinny

jeans, leather or varsity jackets, high top trainers, work boots, jewelry and urban fashion trends (such as the wearing of bandanas)

are also thought to be commonplace costume for Hip Hop artists. Many also noted that costume change was conventional. Props such

as money, cars, weapons and microphones are cited as being “staples” of the genre.

7. What else have you come to expect of the Hip Hop genre?

Answers revolved around the idea that the artist share personal

experience within their music and accompanying videos. The portrayal of negative aspects of life, and rising to the top despite

them are themes the public expect to see in Hip Hop music.

8. What do you expect of the Hip Hop genre in regard to music videos?

Collectively, results showed that a strong focus on narrative is pivotal. A few answers stated that where before, Hip Hop music

videos were about the exploitation and glorification of wealth. They continued to explain how the industry had changed, and that socially conscious themes, sensitive topics, original concepts and controversy are more conventional of modern Rap videos than the stereotypical

“rags to riches” formula.

9. What do you like about Hip Hop?

Many stated that Hip Hop relates to them ethnically and culturally. A smaller percentage noted its rising popularity, increasing complexity

both instrumentally and vocally, and how it relates to the younger generation, acting as a form of social commentary.