QUICK START VISIBILITY PLANIT BLUEPRINT2. Networking and Social Media 3. Content marketing, guest blogging, magazine articles, or your own blog 4. Create your own events, Joint venture,

© 2016 Mike Rafati. All Rights Reserved www.IncredibleCoach.com 1

QUICK START

VISIBILITY PLANIT BLUEPRINT

Mike Rafati


Let’s start with the basics…

What’s marketing?

Marketing is everything you do to engage, promote, and attract your clients online and in

person. The purpose of marketing is to create visibility for your brand, attract and build

relationships and trust with you ideal clients, and to convert prospects to clients and fans.

What’s the purpose of generating visibility?

The purpose of creating visibility for your business (brand) is to:

1. Generate awareness for your brand, services, and products in your market

2. Increase the size of your audience.

What’s the difference between visibility and lead generation or list building?

The focus of marketing visibility is to raise awareness about your business and increase the

size of your audience. It’s the “Know” factor! But, the focus of lead generation is to attract

clients who are interested to learn more and possibly purchase your services and products.

It’s the “Like” factor!

It’s easier to sign up for your lead generation campaigns when people know you. So,

visibility and lead generation activities are both needed and they complement each other.

Why visibility is important?

Brand visibility and awareness is the key to attracting clients and generating leads. Most

clients buy from companies they know, like, and trust. Market visibility allows your clients

to know and recognize your brand. Also, it will help you to generate lead and enroll clients

more effectively.


How to generate visibility for your dream business?

Part I:

Get Clarity & Design Your Dream business ‐ What do you want to do, your Purpose,

your Vision, & Goals

Identify your target market? Who do you want to serve and why?

What’s their problem? What do they need and want? What’s their dream? Pick one

thing to begin!

Who’s Your Ideal Client? Narrow Down Your Target Market! Who do you really like

to work with?

Define your services

Claim your frame! What do you stand for?

Part II:

Pick your visibility strategies

Build your client attraction system

Use marketing campaigns to gain visibility, generate leads, and enroll clients.

Part III:

Create your 90 Day Goal/Plan – One Page Plan for clarity and focus

Step IV:

TAKE ACTION – start attracting, engaging, and enrolling Clients


GET CLEAR & DESIGN YOUR DREAM BUSINESS

What’s your Dream Business? What do you want to do?

What are your values?

What’s your Purpose? Why do you want to do this? What’s your motivation?


Vision ‐ Where or What Do you Want To be 5 years from now?

List your top 5‐10 marketing and personal goals for this year and rate them from 1‐10

Rate From 1-10

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_____

_____

_____

_____

_____

_____

_____

_____

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DEFINE YOUR MARKET AND IDEAL CLIENTS

Part 1 – Who is your target market? List all that you know: Age, Gender, Location, Education, Marital

Status, Profession, Job Title, Income, where do they hang out online and offline, what organizations they

belong to, who do they follow? If you are marketing to a business: What’s the industry, business activity,

location, size/revenue, years in business, number of employees?

Part 2‐ What’s their problem? What do they need and want? What are their Values, dreams,

wants, needs, problems, pain, and struggles? How these problems are making them feel and why? What

solutions are they looking for? What’s holding them back?


Part 3 – Research/Analyze your market: What’s the size of this market? Is it big enough to support

your business? Is your target market accessible? List ways you can reach your market. List the big players

in your industry, organizations, associations, or magazines that serve and support this market.

Part 4 ‐ Identify Your Ideal Clients: Narrow down your market, who you don’t want to work with,

define clients you want to attract? What are their characteristics? Age, Gender, Background, profession,

How do they view life, act, and talk? What challenges do they have? What do they feel working with you?

What do you feel working with them?


SERVICES & PRODUCTS

Describe your Service(s) or product? What’s your solution? How are you planning to solve

your client’s problems? How will you help them to reach their dreams?

Your services are generally a combination of your expertise, training, knowledge, passion,

skills, and experiences packaged into a service that your market needs and willing to pay

for it.

What’s unique about your services? What’s unique about what you do or how you do it that makes you more valuable? What differentiate you from other services and products? What’s your USP? Don’t get stuck on this. You are the biggest differentiator in your business. But this is important to think about.


Quick Analysis: Why would your ideal clients pay for these services? Are there similar

services in the market? How much people are paying for them? How much do you think

your ideal clients will pay for your services? Does this match your numbers from the

financial goals?

Claim your fame! What do you stand for? How your purpose, values, and vision are showing up in your business?


PART II ‐ BUILD YOUR SYSTEM

Remember: Visibility without an effective Lead Generation/Conversion system isn’t enough

to generate business. Also, lead generation isn’t effective without visibility in your market.

They are both needed to attract clients, share your gift, and work with clients you love.

Focus on building your client attraction system, instead of focusing on building your

visibility or lead generation system.

Here is a list of strategies and tactics you can use to build your client attraction system.

Top visibility strategies:

The key is to identify where your potential clients are and show up there, the larger the

audience the greater the impact.

1. Speaking in events, Local groups, podcasts, telesummits, webinars

2. Networking and Social Media

3. Content marketing, guest blogging, magazine articles, or your own blog

4. Create your own events, Joint venture, interviewing experts, or telesummits

5. Search engine optimization is critical to attract your audience to your website.

Direct Contact

Phone Calls

Email Marketing

Speaking

Live Events

Webinars

Teleseminar

Podcast

Online Event

Networking

Local Events

Local Groups

Conferences

Social Media

Writing

Blogs

Articles

eBook

Magazine Articles

Guest Blogs

Partnership

Joint Ventures

Affiliate

Events

Workshops

Telesummits

Workshops

Advertising

Google

Facebook

Magazines


Pick the strategies and tactics that are aligned with your strengths and experience. The

goal is to get started now. You can always learn or improve your skills as you move forward

Start with 1 main strategy and up to two other supporting strategies, plus 1‐3 tactics for

each strategy. Don’t overwhelm yourself.

Use the section below to list your strategies and tactics. Pick the strategies and tactics that

you will use to gain visibility, attract and enroll clients, and nurture your list and clients?

Again, keep it simple!

________

________

________

________

________

________

________

________

________

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TACTICS

STRATEGY


THE BIG PICTURE

CONVERT or ENROLL

Trust

Build Relationships

Engage

ATTRACT

DELIVER

NURTURE

LIKE

VISIBILITY

KNOW

TRUST


PART III ‐ One Page Plan – 90 Day Goals Tracking

Create and print your 90 day one page plan and put it everywhere in your room, car,

office, bathroom, and … (next page)

The purpose of one page plan is to keep you focused on what is important in the next 90

days. So, you write your 90 day goals, and use your long‐term vision, purpose and a major

goal for this year to guide and motivate you. You need to do the following:

1. Summarize your vision and purpose from page 3 and write it on the One page plan

2. Pick one major marketing goal for this year and add it to your one sheet. Pick

something that is measurable and big enough to drive you. For example: a revenue

goal of $100 k, or 50 clients that buy your $2000 service package or …

3. Finally, write your goals and action plan for the next 90 days.


90 DAY PLAN – One Page Plan!

Vision ‐ Where or What Do you Want To be:

Purpose – Your Why, Your Motivation:

One Big Goal – Pick one big goal to guide you for this year:

90 Day Goals Action Items

1. 1.


PART IV – TAKE ACTION

It’s Time to Take Action

One Step Forward!


About Mike

A. Mike Rafati is an entrepreneur, business coach, and marketing strategist. Mike’s mission is to help you own your dream, express your brilliance, make the impact you want, and create the fulfilling life and business you enjoy.

With 25 years of experience in business, marketing, and personal development, Mike provides simple strategies and solutions to help you align and live on purpose, make an impact in the world, and generate income doing what you love.

Mike has received his coach training from iPEC. He is the founder of Incredible Coach, and the host of Incredible Talk.

In his free time, Mike enjoys spending time with his family, reading great books, discovering new restaurants and experiencing great food, having deep conversations, walking by the ocean, and watching sunsets even on cloudy days!

To learn more about Mike and download a free copy of his eBook go to www.incrediblecoach.com or reach him on twitter at @Incrediblcoach

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QUICK START VISIBILITY PLANIT BLUEPRINT2. Networking and Social Media 3. Content marketing, guest blogging, magazine articles, or your own blog 4. Create your own events, Joint venture,