QUICK STARTER GUIDEEverything you need to know to start working with the NEW IGORA ROYAL

We are committed to true performance, true inspiration and true partnership.

In this guide you will find everything you need to know to start working with the NEW IGORA ROYAL. It features the new performance benefits, Color World explanations, comparisons to previous IGORA ROYAL and technical instructions for use as well as new seminar options.

IGORA ROYAL: TRUE PERFORMANCE, TRUE INSPIRATION, TRUE PARTNERSHIP

what’s new?the Best Igora royal ever – true color In hIgh defInItIon

welcoMe to the new Igora royal – true color In hIgh defInItIon

IGORA ROYAL FASHION LIGHTS FOR INtENsE FAshION hIGhLIGhts

(LIFt & tONE)

IGORA ROYAL CORE LINE FOR ALL NAtuRAL & FAshION

COLOR WORLds

IGORA ROYAL ABSOLUTES FOR OutstANdING COvERAGE &

vIbRANCY ON mAtuRE hAIR

what are the BenefIts?

IGORA ROYAL: 100% RELIABILITY – EvEN UNdER CHALLENGING CONdITIONS

stunnIng, precIse and Intense color results

• Absolutetrue-to-swatchresults• Upto50%longercolorretention*• Upto25%brightercolorvibrancy*• Fashioncolorswithupto70%whitehaircoverageandwiththehighestvibrancyon

coppers, reds and violets• Perfectcolorequalization,evenonporoushair• Theclearestliftingshadesandadvancedcare,formaximumcontrast&shine**

*vspreviousIGORAROYAL color cream.**advancedcareachievedwith12%40Vol.IGORAROYALOilDeveloper.

IGORA ROYAL: TRUE COLOR IN HIGH dEFINITION

how does It work?

TheIGORAROYALHigh-DefinitionTechnologyfeatureshighdefinitionpigmentmatricesforclearesttonedirection,enhancedtrue-to-swatchresults,amplifiedintensityandmaximumcoverage.

Re-engineeredcolor pigment matrices

Lipid carriers for amplified penetration

Perfectsealingfor long retention

the result: true Color in high definition

new hIgh defInItIon technology

welcoMe to the new Igora royal – true color In hIgh defInItIon

NATURAL BASE TONESNature9-0 ____________________________9-08-0 ____________________________8-07-0 ____________________________7-06-0 ____________________________6-05-0 ____________________________5-04-0 ____________________________4-03-0 ____________________________3-01-0 ____________________________1-0

Perfectwhitehaircoverage upto100%

Nature Extra9-00 _________________________9-008-00 _________________________8-007-00 _________________________7-006-00 _________________________6-005-00 _________________________5-00

Stunning100%whitehair coverage for thick, resistant hair

Cendré9-1 ____________________________9-18-1 ____________________________8-17-1 ____________________________7-16-1 ____________________________6-15-1 ____________________________5-11-1 ____________________________1-1

Upto100%improvedwhite haircoverage*Even stronger cendré tonedirection**

CendréPlusNEW _________________________8-11NEW _________________________6-12NEW _________________________4-13

Upto70%whitehaircoverage. strongly visible cool & ash directions

beige9-4 ____________________________9-48-4 ____________________________8-47-4 ____________________________7-46-4 ____________________________6-45-4 ____________________________5-4

Upto100%whitehaircoverage improved white hair coverage and lessrosétonedirection*

GOLd TONESGold/Gold Extra9-5 ____________________________9-558-5 ____________________________8-557-5 ____________________________7-556-5 ____________________________6-55-5 ____________________________5-54-5 ____________________________4-5

Upto70%improvedwhite hair coverage stronger gold tone direction, less rosé

Gold Copper7-57 _________________________7-57NEW _________________________5-57

Upto70%improvedwhitehair coverage, slightly less cool, more gold copper tone direction

the new Igora royal assortMent:

CHOCOLATESChocolateNEW _________________________6-6NEW _________________________5-6NEW _________________________4-6

Upto70%improvedwhite hair coverage

Chocolate mattNEW _________________________6-63NEW _________________________5-63NEW _________________________4-63

Perfectwhitehaircoverageupto100%

Chocolate GoldNEW _________________________9-658-65 _________________________8-657-65 _________________________7-656-65 _________________________6-655-65 _________________________5-654-65 _________________________4-653-65 _________________________3-65

Upto70%improvedwhite haircoverage*slight reduction of violet color

Chocolate Red6-68 _________________________6-685-68 _________________________5-684-68 _________________________4-683-68 _________________________3-68

Upto70%improvedwhite haircoverage*slightly richer tone direction

REdS, COPPERS & vIOLETSCopper/Copper Extra9-7 ____________________________9-78-7 ____________________________8-77NEW _________________________7-776-7 ____________________________6-775-7 ____________________________5-7

Upto70%improvedwhite haircoverage**tone direction more orange, lessred-orange

Red Extra6-888 _____________________6-885-88 _________________________5-88NEW _________________________4-88

Upto70%improvedwhite haircoverage**Clear, very sharp red tone direction, less warm

violet Red/violet ExtraNEW _________________________9-98NEW _________________________6-99NEW _________________________4-99NEW _________________________5-99

Upto70%improvedwhite haircoverage** true violet

current neWShade Shade

current neWShade Shade

HIGHLIFTS12-series12-0 _________________________12-012-1 _________________________12-1NEW _________________________12-11NEW _________________________12-1912-2 _________________________12-212-4 _________________________12-4

Improvedlifting**very clear blonde resultsUpto5levels

10-series10-0 _________________________10-010-1 _________________________10-110-4 _________________________10-4

Improvedlifting**very clear blonde resultsUpto4levels

SPECIALTIESCreative boosters0-55 _________________________0-550-77 _________________________0-770-88 _________________________0-880-89 _________________________0-890-99 _________________________0-99

Intense gold color directionstrong orange color directionstrong red color directionNew, strong magenta color directionstrong violet color direction

ExtractsE-00 _________________________E-0 NEW _________________________E-1

9.5-0 _______________________ D-0

Additive for lifting powerAdditive for cool color directiondilutes pigmentation of other shadesCreates shine on light bases (use purely)

Neutralizers0-11 _________________________0-110-22 _________________________0-220-33 _________________________0-33

NeutralizesyellowNeutralizesorangeNeutralizesred

Pastels9.5-1 ________________________ Pearl/

9.5-1NEW _________________________ PaleBlue/

9.5-229.5-4 ________________________ beige/

9.5-4NEW _________________________ Nude/

9.5-49NEW _________________________ Rosé/

9.5-18NEW _________________________ Peach/

9.5-17

Pastelcendrétonedirection

Newpastelanti-orangedirection

Light warm pastel character

soft beige rosé pastel tone direction

New pastel rosé tone direction

New iridescent cool/warm pastel tone direction

ABSOLUTESAnti-AgeColorbeige Natural9-40 _________________________9-40 Upto100%whitehaircoverage&

fashion tone direction

Gold NaturalNEW _________________________9-50NEW _________________________8-50NEW _________________________7-50NEW _________________________5-50

Upto100%whitehaircoverage& fashion tone direction

Chocolate Natural9-60 _________________________9-607-60 _________________________7-606-60 _________________________6-605-60 _________________________5-604-60 _________________________4-60

Upto100%whitehaircoverage& fashion tone direction

Copper Natural7-70 _________________________7-706-70 _________________________6-70

Upto100%whitehaircoverage& fashion tone directiontone direction slightly more orange, less rosé

Red/violet Natural6-80 _________________________6-805-80 _________________________5-804-90 _________________________4-90

Upto100%whitehaircoverage& fashion tone directiontone direction slightly more red

FAshION LIGhtshighlight Color100-0 ______________________L-00100-4 ______________________L-44NEW _________________________L-57NEW _________________________L-77NEW _________________________L-88NEW _________________________L-89

One step lift & colorOutstanding brightness & luminosityIntense contrast even on dark or colored bases

current neWShade Shade

current neWShade Shade

* improvedwhitehaircoveragefor5-1,6-1,7-1,4-65,3-65,4-68,3-68,7-4,8-4&9-4vs.previousIGORA ROYAL

**vspreviousIGORA ROYAL

PreviouS Shade

recreation of formula With neW ShadeS

formula eXamPle

3-1 ____ 4-13+1-1 (2:1) 20g4-13 + 10g1-1 + 30gIGORAROYALOilDeveloper3-99 ___ 4-99+4-0 (2:1) 20g4-99 + 10g4-0 + 30gIGORAROYALOilDeveloper4-07 ___ 4-0+5-7 (3:1) 30g4-0 + 10g5-7 + 40gIGORAROYALOilDeveloper4-1 ____ 5-0+4-13 (1:2) 10g5-0 + 20g4-13 + 30gIGORAROYALOilDeveloper4-57 ___ 5-57+4-68 (1:1) 15g5-57+ 15g4-68 + 30gIGORAROYALOilDeveloper4-89 ___ 4-0+0-88+0-99 (3:2:1) 30g4-0 + 20g0-88 + 10g0-99+60gIGORAROYALOilDeveloper5-3 ____ 5-0+0-33 (10:0.5) 30g5-0 + 2g0-33 + 32gIGORAROYALOilDeveloper5-889 __ 6-88+6-99 (3:1) 30g6-88+ 10g6-99 + 40gIGORAROYALOilDeveloper5-89 ___ 5-88+5-99 (3:2) 30g5-88+ 20g5-99 + 50gIGORAROYALOilDeveloper6-05 ___ 6-00+6-5 (3:4) 15g6-00+ 20g6-5 + 35gIGORAROYALOilDeveloper6-07 ___ no mixing possible6-2 ____ no mixing possible 6-57 ___ 5-68+7-57 (1:1) 15g5-68+ 15g7-57 + 30gIGORAROYALOilDeveloper6-7 ____ 6-776-87 ___ 6-0+6-88+6-77 (1:1:1) 10g6-0 + 10g6-88 + 10g6-77+30gIGORAROYALOilDeveloper6-888 __ 6-88 6-89 ___ 5-88+6-99 (1:2) 10g5-88+ 20g6-99 + 30gIGORAROYALOilDeveloper7-05 ___ 7-00+7-5 (2:1) 20g7-00 + 10g7-5 + 30gIGORAROYALOilDeveloper7-12 ___ 6-12+8-11 (1:1) 15g6-12+ 15g8-11 + 30gIGORAROYALOilDeveloper7-2 ____ no mixing possible7-3 ____ 7-0+0-33 (10:0.4) 30g7-0 + 1g0-33 + 31gIGORAROYALOilDeveloper7-5 ____ 7-557-7 ____ 7-57+7-77 (1:3) 10g7-57+ 30g7-77 + 40gIGORAROYALOilDeveloper7-87 ___ 7-77+6-88 (2:1) 20g7-77 + 10g6-88 + 30gIGORAROYALOilDeveloper7-887 __ 6-88+8-77 (2:1) 20g6-88+ 10g8-77 + 30gIGORAROYALOilDeveloper8-2 ____ 8-0+8-11 (1:1) 15g8-0 + 15g8-11 + 30gIGORAROYALOilDeveloper8-3 ____ 8-0+0-33 (10:0.5) 30g8-0 + 2g0-33 + 32gIGORAROYALOilDeveloper8-5 ____ 8-65+8-55 (1:1) 15g8-65+ 15g8-55 + 30gIGORAROYALOilDeveloper8-7 ____ 9-0+8-77 (1:6) 5g9-0 + 30g8-77 + 35gIGORAROYALOilDeveloper9-01 ___ 9-00+0-11 (3:1) 30g9-00 + 10g0-11 + 40gIGORAROYALOilDeveloper9-05 ___ 9-0+8-55 (1:1) 15g9-0 + 15g8-55 + 30gIGORAROYALOilDeveloper9-2 ____ no mixing possible 9-5 ____ 9-55 9.5-0 ___ D-0 D-09.5-5 __ no mixing possible 10-2 ___ 10-0+9.5-22 (2:1) 20g10-0 + 10g9.5-22+ 30gIGORAROYALOilDeveloper10-5 ___ 10-4+0-55 (14:1) 28g10-4+ 2g0-55 + 30gIGORAROYALOilDeveloper100-4 __ L-44(moreintense) L-44100-5 __ no mixing possible E-00 ___ E-0 E-0

MIXIng recoMMendatIons cheat sheet

IGORA ROYAL COLOR NumbERING sYstEmthe system is based on a combination of up to 3 numbers.

the number in front of the dash (5-88): Indicates the color level of the shade. Indicatestheidealbasetousetheshadeoninordertoachievetrue-to-swatchresults.

NOTE:TheIGORAROYALHighliftShadeswatches(10-and12-Series)donotshowanendresult.

Thenumber(s)afterthedash(5-88): the first number after the dash shows the primary color tone direction (dominant color tone). the second number after the dash shows the secondary color tone direction (minor color tone).two identical numbers after the dash indicate an intense color.

InstructIon for use

360° Igora royal color assortMent

IMPORTANT:Changeinnamingofcolortonedirection:1.Previouslynamed“ash”,nowcalled“cendré”.2.Previouslynamed“smokey”,nowcalled“ash”.Name change only. Color tone directions remain the same.

COLOR LEvEL: COLOR tONE dIRECtION:

-0natural(neutral)

1-black -1cendré(blue/violet)

-2ash(blue)

3-darkbrown -3matt(green)

4-mediumbrown -4beige(mutedgold)

5-lightbrown -5gold(gold)

6-darkblonde -6chocolate(warmbrown)

7-mediumblonde -7copper(orange)

8-lightblonde -8red(red)

9-extralightblonde -9violet(violet)

IGORA ROyAl COlOR bRAnds

Features Mixing ratio IGORA ROyAl Oil developer

development time Tip

IGORA ROyAl natural shades -0, -1, -4

• 100% white hair coverage up to level 9• natural color tone directions • True-to-swatch

1:13% 10 Vol. 6% 20 Vol. 9% 30 Vol.

30-45 min

IGORA ROyAl natural Extra shades-00

• 100% white hair coverage on thick and resistant hair

• Increased amount of color pigments compared to corresponding IGORA ROyAl natural shades

• natural color tone direction• True-to-swatch

1:1 9% 30 Vol. 30-45 min For pure color deposit on more than 90% white hair use 6% 20 Vol. IGORA ROyAl Oil developer.

IGORA ROyAl Fashion shades-11, -12, -13, -5, -55, -57, -6, -63 -65, -68, -7, -77, -88, -98, -99

• Up to 70% white hair coverage• Up to 100% white hair coverage for -11, -12,

-13,-63• Vibrant color directions • True-to-swatch

1:1 3% 10 Vol. 6% 20 Vol.9% 30 Vol.

30-45 min

• To achieve coverage on up to 50% white hair, use Fashion shade on its own

• To achieve coverage on 50-100% white hair mix 2:1 with IGORA ROyAl natural shade (2 parts Fashion shade: 1 part natural shade)

• Mix 1:1 with thick and resistant hair• To add depth to a Fashion shade by adding

a natural shade is also recommended when coloring more than 2 levels darker on light bases

IGORA ROyAl Highlift shadesUltra blonde10- series

• 3-4 levels of lift• To be used on natural level 7 and lighter 1:1

9% 30 Vol. (up to 3 levels) 12% 40 Vol.

(up to 4 levels)

30-45 min• A Highlift color does not provide

white hair coverage • swatches do not show end result as this is a

highlift process IGORA ROyAl Highlift shadesspecial blonde12- series

• 4-5 levels of lift • To be used on natural level 6 and lighter

1:2 (1 part Color Cream : 2 parts

developer)

9% 30 Vol. (up to 4 levels)12% 40 Vol.

(up to 5 levels)

30-45 min

IGORA ROyAl Pastel shades9.5- series

• Translucent pigment concentration• Personalization or white refining• subtle pastel tone directions• neutralization after lightening services• To be used on level 9 and pre-lightened hair

(pale yellow)

1:1 3% 10 Vol.5-30 min (Process visually)

Timing depends on desired results and porosity.

IGORA ROyAl CReAtIve MIxtOnes: 0-seRIesColor additives to neutralize or boost IGORA ROyAl shades

Features Mixing ratio IGORA ROyAl Oil Developer

Development time tip

neutralizers0-11, 0-22, 0-33

• neutralizing additives provide cool tonal directions

• to be added to IGORA ROyAl shades

• neutralizing on levels 8 and 9: add up to 5% of the Color Cream

• neutralizing on levels 6 and 7: add up to 15% of the Color Cream

• neutralizing on levels 1 to 5: add up to 25% of the Color Cream

example: 60g 6-0 + 9g 0-22 + 69g Developer

Boosters0-55, 0-77, 0-88, 0-89, 0-99

• Boost fashion tone directions on all levels

• to be added to IGORA ROyAl shades

Add up to 50% of the Color Cream used, when adding a Booster or neutralizer into the color formula. example: 60g 7-77 + 15g 0-77 + 75g Developer

Keep in mind that type and amount of the Mixtone will influence the target depth.

IGORA ROyAl ExtRActs

Features Mixing ratio IGORA ROyAl Oil Developer

Development time tip

Diluter D-0

• Reduces pigment concentration in highly pigmented shades•creates soft pastel tones

Add up to 50% of the used color cream, when adding Diluter into the color formula. Increase the amount of Developer proportionally.Example: 60g 9.5-18 + 15g D-0 + 75g Developer

3% 10 Vol. 5-30 min

D-0 can be mixed with IGORA ROyAl Oil Developer 3% 10 Vol. to create shine on light bases.Mixing: 1:1

lightening ExtractE-0

1. Usage: lightening Additive• to be mixed with IGORA ROyAl

target shade• to achieve one level of lift

Mixing ratio 2:1 with IGORA ROyAl shade (2 parts IGORA ROyAl shade : 1 part E-0)

3% 10 Vol. 6% 20 Vol. 9% 30 Vol.

30-45 min to be used on virgin hair

2. Usage: lightening Extract•Usedpurelybyitself •Providesupto4levelsoflift

1:1 12% 40 Vol. 30-45 min to be used on virgin hair

Extra cendré Extract E-1

1. Usage: cendré Additive • For an extra cool tone direction• to be mixed with IGORA ROyAl

target shade

• Base 8-7: mix 2:1 (2 parts IGORA ROyAl shade: 1 part E-1)• Base 6-5: mix 1:1

(1 part IGORA ROyAl shade: 1 part E-1)• Base 4 and darker: mix 1:2

(1 part IGORA ROyAl shade: 2 parts E-1)

30-45 min

2. Usage: Used purely by itself for extra deposit of cool pigments

1:1 3% 10 Vol. 30-45 min

IGORA ROyAl SublIneS

Features Mixing ratio

IGORA ROyAl Oil Developer

Development time Tip

IGORA ROyAl Absolutes Intense Fashion Shades and superior white hair coverage for mature hair-40, -50, -60, -70, -80, -90

•IntenseFashionShades•100%whitehaircoverage•Increasedamountofpigmentcomparedto

corresponding IGORA ROyAl Shades•ExtracareformaturehairduetoBiotin-S

Anti Age Complex

1:1 9%30Vol. 30-45minFor pure color deposit on more than90%whitehairuse6%20Vol.

IGORA ROyAl Fashion lightsIntense Highlight colorl-00, l-44, l-57, l-77, l-88, l-89

•Lift&colorinonestep•Outstandingbrightnessandluminosity•Upto5levelsoflift•Intensecontrastevenondarkorcoloredbases•Irresistibleshine•Foroff-scalpapplicationonly•Tobeusedonbase6anddarker

1:1 12%40Vol. 30-45min

developer usage

*4-5levelsofliftareachievableonnaturallevels6andlighter.

3% 10 Vol.

• Coloringdarker• Covering100%whitehairdependingontexture(purewhitehair)• Colordepositonpre-lightenedhair• ColoringwithIGORAROYALPastelShades

6% 20 Vol.

• Tone-on-tonecoloration• Whitehaircoverage• Lifting1-2levelsEXTRA NOTE: Canachieve2levelsofliftonfinehair.EXTRA NOTE:WhitehaircoveragewithIGORAROYALAbsolutesonmorethan90%whitehair

9% 30 Vol.

• Lifting2-3levels• Coloringwith-00series• WhitehaircoveragewithIGORAROYALAbsolutes• Liftingupto3levelswiththeIGORAROYALUltraBlondeseries(10-)EXTRA NOTE: Canachieve3levelsofliftonfinehair.EXTRA NOTE: Lifting3-4levelswiththeIGORAROYALSpecialBlondeseries(12-)

12% 40 Vol.

• ColoringwithIGORAROYALFashionLights• Lifting3-4levelswithIGORAROYALUltraBlondeseries(10-)• Lifting4-5levelswithIGORAROYALSpecialBlondeseries(12-)*

LEVELS of Lift

IGORA ROYAL Core Assortment

IGORA ROYAL Fashion Lights

12% 40Vol.

9% 30Vol. white

IGORA ROYAL highlifts

12% 40Vol.

9% 30Vol.

3% 10Vol.

6% 20Vol.

6% 20Vol.

9% 30Vol.

6% 20Vol. white

5 LEVELS

4 LEVELS

3 LEVELS

2 LEVELS

1 LEVEL

0 LEVEL

IGORA ROYAL Absolutes

MIXIng

:

:

1:1

1:2

60gIGORAROYALOilDeveloper

120gIGORAROYALOilDeveloper

60gIGORAROYALColorCream

60gIGORAROYALColorCream

IGORA ROYAL

IGORA ROYALspecial blonde shades12-series

applIcatIon MethodsApply on dry, unwashed hair.

30-45min

DEVELOPMENTTIME

RINsING

DEVELopmEnt timE: 30-45minutes.ExcEption: IGORAROYALPastelShades:5-30minutes.

• Emulsify and rinse out thoroughly until water runs clear.• shampoo with bC hairtherapy Color save Sulfate-freeShampoo.• Condition with bC hairtherapy Color save

Conditioner or treatment.

APPLICATION

APPLICATIONONVIRGINHAIR

APPLICATION

DUALAPPLICATIONThedualapplicationisaprofessionalapplicationmethodthatcombinesIGORAROYALpermanenthaircolorforre-growthwithIGORAVIVIANCENON-AMMONIAdemi-permanenthaircolorformid-lengthsandends.Itmaintainsahealthyhairstructure,intensiveshineandagentletouch.

APPLICATION

•Applythecolorfirstonmid-lengthsandendstakingfinesections•Leaveabout1/2inchofthere-growthout•Leavetodevelopfor10minutes(15minutesforFashionShades)•Applythecolornowtothere-growth•Leavetodevelopfor30-45minutes

•Applythecoloronlytothere-growthareafirsttakingfinesections•Leavetodevelopfor15-20minutes•ApplyIGORAROYALorIGORAVIVIANCEdemi-permanentcolor evenlytomid-lengthsandends•Leavetodevelopfor10-15minutes

•ApplythepermanentIGORAROYALcolortothere-growthareafirsttakingfinesections•Leavetodevelopfor15-20minutes(Developmenttimedependsontheproducttobeusedformid-lengthsandends)•ApplyIGORAVIVIANCENON-AMMONIAdemi-permanentcolorshadetomid-lengthsandends• development time depends on the desired intensity and the instruction for use

RE-GROwTHAPPLICATION

educatIon support In hIgh defInItIonEducation,tailor-madeforyou:fromessentialtocreativeandexperttrainings.

ROYAL dAYs/NIGhtsVIPEventtoexploreSchwarzkopfProfessional’sIGORAROYAL

In this insightful seminar you will discover new creative color possibilities and gain the knowledge you need to experience all aspects of our premium range IGORA ROYAL. Includes live models show casing tRuE COLOR IN hIGh dEFINItION.

COLOR COAChIGORAROYAL:Practicalhands-onexperience.

With a focus on consultation this seminar takes a coaching approach to empowercoloristswhenselectingthemostsuitablecolorpathtofollow,utilizingthebestproductswithSchwarzkopfProfessional’sIGORACOLORBrands.

tRuE COLOR IN hIGh dEFINItION

IGORA ROYAL Look & Learn*

Learnthelatesttrendsandtechniquesfreshoffthecatwalksfrom SchwarzkopfProfessional’sESSENTIALLOOKStrendreleasewhile experiencing new IGORA ROYAL tRuE COLOR IN hIGh dEFINItION.

*Alsoavailableasahands-onworkshop.

LAW OF COLORPracticalhands-onexperience

strengthen and refresh your skills with this interactive workshop, which focuses on the fundamental principles of color formulations,

eliminating guesswork and simplifying the color process.

ROYAL mAstER ACAdEmY tORONtO

Get your color master degree!be the best… know it all! A gold standard in color education.

Acquirea360ºviewoncolorandstudyhowitbecomesanintrinsicpartof our individual expression. Our experts will take you on a color journey

to inspire you, challenge you, and ultimately expand your color business.

CREAtIvE COLOR

unleash your creativityExplorethenewIGORAROYALFashionLightsrangeofuniqueandexciting

highlighting colors. A new formula guaranteed to inspire with ultimate intensity andmaximumcontrast.Exploreversatilecoloringtechniquesthatmeetthe

ever-changingneedsofyourclients.

COLORUNPLUGGEDSHOw

Get Creative!take a close look at what makes a haircut and color look great together. Seehowacolortechniquecan‘finish’ahaircut,addfocusand

completeaclient ’soveralllook.Thisinsightfulandcreativesessionincludes ideas, inspirations, demonstration and application

of design principles while keeping in line with mainstream trends.

Booknowanddiscovermore:usa.ask-schwarzkopf.com

10 reasons for the new Igora royal

1. TRUECOLOR:true-to-swatchcolorregimeforhighestreliability

2. HIGHDEFINITIONTECHNOLOGY–forthebestIGORAROYALperformanceever

3. Upto25%morevIbRANCY and perfect EquALIzAtION even on porous hair

4. FAshION COLORs withupto70%whitehaircoverageandupto50%longerretention

5. Clearestliftingandadvancedcarefor mAxImum CONtRAst & shINE

6. DEVELOPEDwITHCOLORISTS,forcolorists–toexceedyourexpectationseveryday

7. EduCAtION, tailor made for you: from EssENtIALs to CREAtIvE and ExPERT trainings

8. New color service opportunities with IGORA ROYAL hIGh dEFINItION COLOR sERvICEs

9. ESSENTIALLOOKSbi-annualtrendcollection–bringingthe latest fashion trends from the catwalks into your salon

10.FULLBUSINESSANDEDUCATIONSUPPORTFORYOU.Pleasecheck forregularupdatesonwww.schwarzkopf-professionalUSA.com

facebook.com/SchwarzkopfProfessionaluSa @SchwarzkopfuSa @apassionforhair www.schwarzkopf-professionaluSa.com

2013©SchwarzkopfProfessional,adivisionofHenkelConsumerGoodsInc.,CulverCity,CA90230USA TollFree1-800-707-9997·TechnicalHotline1-800-234-4672·Part#1740468