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Indian Institute of Foreign Trade, MBA (IB) 2009-12, Quiz 1
International Marketing ManageentTime: 20 minutes
TI!" T#$ !%&&$!T %'$
1.In which level of marketing is the firm most likely to have an
ethnocentric orientation?
a. $ort arketing c. Multinational marketing
b. International marketing d. lobal marketing
2.!hich ty"e of marketing best describes a com"any that is
"resent in different countries with salesoffices# subsidiaries# or
is an active "artner in strategic alliances with local com"anies
and that does not
coordinate activities across the different countries or
regions?
a. $omestic marketing c. International arketing
b. %&"ort marketing d. lobal marketing
'. lobal marketing is ill(advised when:
a. market# government# cost# and com"etition drivers do not
indicate the environment is
conducive to a globali)ed strategy.b. the organi)ation
considering a globali)ed strategy does not have the resources
necessary (
financial# human# technological# e&"erience# etc. ( to
successfully im"lement a globali)ed
a""roach.c. some as"ects of the marketing mi& lend
themselves better to a locali)ed a""roach in s"ecific
markets.
d. All of t*e a+oe are true
*. The %+, -ramework of international orientation stands
for:
a. economics# "sychogra"hics# regulations# geogra"hicsb. enter#
"roduce# react# grou"
c. ethnicity# "olychronic# regulations# global e&"ansion
d. et*noentri, ol.entri, regioentri, / geoentri
/. In high(conte&t cultures
a. business is conducted on e(mail or "a"er.
b. what is said is "recisely what is meantc. business is
ty"ically done at arms length.
d. trust is ruial and a *ands*ake is as iortant and relia+le as
a aer ontrat.
.!hich of the following is 3T a driver of international
e&"ansion?
a. 4om"etition c. Iort uotasb. ,egional economic integration d.
Technology
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5.6usiness %nvironment ,isk Inde& 76%,I8 may be used during
international market selection "rocess
to assess (((((((((( of countries.a. +olitical climate c. eneral
+usiness liateb. 4ultural climate d. Technology advancement
9. ccording to ;ofstedes classification# which country has a
feminine society?
a. ustralia c. reat 6ritain
b. 4anada d 3aan
< . ccording to the T4 model# firms integrate ===== in order
to reduce transaction costs.
10. !hich of the following is the e>uation of customer
value?
a @+A6 !here @alueB 6 @ +erceived 6enefits C +erceived 4ostsB +
@ +rice
b @+D6
c @ 6 E +
d 4 5 B67
11. !hich of the following strategies yields cost benefits and
can easily secure economies of scale?a8 8tandardization strateg.b8
do"tion strategy
c8 4ustomi)ation strategy
d8 $ifferentiation strategy
12. -or global market "artici"ation# one of the "rimary
re>uirements for the organi)ation is to have
a) Transfera+le +usiness odel
b8 Transferable human resources
c8 Transferable infrastructure
d8 Transferable organi)ational culture
1'. In international market selection "rocess Fshift share
a""roachG is used as a tool to
a) understand ea* ountr.s atual iort gro:t* to aerage gro:t* of
iort for a artiular
rodut for a +asket of ountries
b8 understand each countryHs actual e&"ort growth to average
growth of e&"ort for a "articular "roduct for a
basket of countriesc8 understand each countryHs actual im"ort
growth to average growth of e&"ort for a "articular "roduct for
a
basket of countries
1*. ;ofstede study of -rench and wedish culture indicates that
-rance is 10(1/ and weden is *uentially
c. $iagonally
d 4ertiall.
