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Media Release Siliguri, 6th September 2013

AFTER SUCCESSFULLYPIONEERING MANY DEVELOPMENTS IN THE DOMAIN OF INSTITUTIONALIZEDINFERTILITYTREATMENT & CARE IN EASTERN INDIA, GENOME-THE FERTILITY CENTRE IS NOW OPEN

AT CITY CENTRE, UTTORAYON, SILIGURI TO DELIVERSTATE- OF -THE ART COMPREHENSIVETREATMENT & CARE OF INFERTILITY FOR THE PEOPLEOF NORTH BENGAL & NORTH-EAST INDIA

GENOME - The Fertility Centre, A Unit of Neotia Healthcare Initiative Limited, started its journey in early2006 within the premises of Bhagirathi Neotia Woman & Child Care Centre, Kolkata to deal with theproblems and agony of childless couples in a comprehensive manner. In the last 7 years GENOME hasestablished itself as a leading & credible name for the treatment of infertility with a dedicated andqualified team, state of the art facilities and a success rate as per international benchmark. Genome hasalso extended its helping hand to couples all over eastern India with a number of new & existing centers.In the year of 2013 Genome has not only stepped into its 8th year but has already commissioned itsflagship Mother centre at 67, Shakespeare Sarani (formerly Theatre Road) Kolkata 700017 along with asimilarly styled facility at Siliguri acting as the Hub for North Bengal and North-East India with satellitecentres in Garia and upcoming ones at Kalyani and Midnapore.

Located at City Centre, Uttorayon & Spread over a 10000 sq. ft. area the GENOME Siligurl Centrepromises to be a centre of excellence in Infertility management by offering a highly trained team ofDoctors who have specialized in Reproductive Medicine or have been trained exclusively inReproductive Medicine at Israel, the only such where the Embryology Team comprises of PhD in ClinicalEmbryology or trained exclusively at Israel in an atmosphere that is patient centric respecting theprivacy & dignity of its patients. The Sillguri centre of GENOME is structured and designed keeping inmind International benchmarks in this field as stipulated by ESHRE,ASRM and ISAR.The Centre boasts ofhaving the latest in Technology and Resources as available internationally and similar to what theKolkata Centre has by way of:

• Dedicated Team of Reproductive Medicine Specialists and Embryologists• Superlative Embryology Laboratory with 3 Levels of Sterility Zoning for the first time in Eastern

India to carry out IUI, IVF, ICSI, Zona Hatching, PGD procedures• Availability of Third-Party Services like Semen Banking/Donation, Egg/Ovum Donor and

Surrogacy• Tele-Medicine connectivity to GENOME's other facilities in Kolkata, Garia, Kalyani and

Midnapore.

Speaking on a Media Conference, held on 6th September at the Genome - Siliguri Centre, Mr. AvishekBiswas, (Business Head - GENOME) said II Being the oldest institutionalized entity in eastern IndiaGENOME is extremely watchful of maintaining practices that are transparent, ethical and in completeadherence with ICMR Guidelines. In addition there is a lot of focus and emphasis on research andtraining, with dedicated training modules for in house staff, clinicians and embryologists. Thesentiment and ambition of establishing true Centers-of-Excellence would be reflected across all of itsfacilities by way of providing patients with the GENOME experience by respecting privacy, providingcomfort and acting as a single-stop solution for all Fertility needs - Donors, Surrogates, etc.maintaining the superlative Pregnancy rates across all of its centres on account of standardizedProtocols and SOPs of service delivery. The centre was commissioned in April, 2013 and has alreadyachieved a Pregnancy Rate higher than international standards. We have also achieved our first caseof Ovum Donation and Surrogacy with successful Pregnancies thereby signaling the initiation of ALLpossible Clinical Services"

Centres - Theatre Road 3085 5000 IGaria 4040 8000 I Siliguri 0353 305 3300 I Kalyani I MedinipurRegd. Office - Vishwakarma I 86C Topsia Road (S) I Kolkata 700 046 I P +91 33 4040 8100 I F +91 33 4040 8120E genomee@neotiahealthcare.com IW www.lifeatgenome.com

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ThXies for GENOME are planned on a HUB-and-SPOKE Model with the Mother Centers acting asthe HUBS and the various Satellite Centers as the respective SPOKES. The model will help to ensurebackward Integration by reaching out to the source of patients. Since, Fertility treatment entailsfrequent visits to the centre, being available right at the source increases convenience for the patientswhilst spreading awareness about Fertility treatment also increasing the level of quality service at thesources instead of having to depend on local consultants to help us out to cater to the local needs of apatient. In its current expansion plan, the entire footprint is mapped as such -

PHASE-I (by 2014)o Mother Centre 1 :

• Spokes:

o Mother Centre 2 :• Spokes:

PHASE- II (by 2016)o Mother Centre 3 :o Mother Centre 4 :o Mother Centre 5 :

KolkataGariaKalyani (under Construction)Midnapore (under Construction)Howrah (in planning stage)Bangladesh (in planning stage)SiliguriMaldah (in planning stage)Gangtok (in planning stage)

RaipurPatnaBhubaneswar

In addition to the arrangement on training and development that GENOME has with clinics in Israel withwhose collaboration and technical knowledge the unit was established 7 years back, GENOME is in theprocess of cementing associations with illustrious players in the field of Fertility Services worldwide.In view of the same, all centers of GENOME are linked through Tele-Medicine in a way so as to facilitatereal-time counseling including dynamic image sharing for USG scans to enable:

1. Cross-reference between Consultants at the Mother Centres with each other and withConsultants at the Spokes

2. Information Sharing with International Partners across a live platform3. Off-Site Training courses

Speaking on the occasion Mr. P.L. Mehta, (Director - Neotia Healthcare Initiative Limited) said" OurFirst Hospital at Kolkata (Bhagirathi Neotia Mother and Child Care Centre) is a premiere and mostpreferred destination for Mother and Child Care Centre in the East with many firsts to its name sinceits establishment in 2002. At Genome we take this tradition forward in Delivering State -of-the artFertility Services, since its inception we have had a great success rate and record of satisfied patientseven in some very difficult cases and that has encouraged us to start off our second Mother Centre forNorth Bengal & North East India, dedicated solely to Fertility Treatment. We are all hopeful that theGENOME Siliguri Centre will succeed in bringing substantial advancement in the healthcare delivery inthis region"

Neotia Healthcare Initiative Limited is the Healthcare arm of the prestigious & diversified Ambuja NeotiaGroup which has interests in Real estate, Hospitality, Healthcare & Education. Neotia Healthcare alsocomprises of other healthcare initiatives including Neotia Getwel Healthcare centre, a multispecialityhospital at Siliguri, Bhagirathi Neotia Woman & Childcare Centre, Kolkata, Getwel Pharma - A chain ofPharmacy, Neotia Mediplus - a chain of Diagnostic centres & Neotia academy of Nursing.

Centres - Theatre Road 3085 5000 IGaria 4040 8000 I 5iliguri 0353 305 3300 I Kalyani I MedinipurRegd. Office - Vishwakarma I86e Topsia Road (5) I Kolkata 700 046 IP +91 33 4040 8100 I F +91 33 4040 8120E genomee@neotiahealthcare.com IW www.lifeatgenome.com

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