R fdelivery online_collaboration_100729

Razorfish DeliveryOnline Collaboration

Page 1 © 2008 Razorfish. All rights reserved.

July 30, 2010

Social Project Management

Definition

The Value

The Problem


Social Project Management

Project Management 2.0

Project Management 2.0 represents a dramatic shift toward having collaboration as the heart of project management. The transformation appears in the role of the project manager and in the interaction with clients (Wikipedia).

• People are the key

• Uses the power of Social Networking


Incorporating ‘Social’ into Project Management

1. Encourages greater participation from knowledge workers, resulting in more accurate information

2. Fills in “missing data” in the form of qualitative information

3. Enables greater accuracy in projections and more well-informed decision making

=> turn our PM community into a connected network that can help us get stronger and more consistent


The Problem

• Voluntary team member participation is key

• High Success of Wikipedia and Facebook

• Low success of RF Wiki and Sharepoint

“At RF, Wiki and Sharepoint get a lot of exposure but not a lot of love” (Delivery Tools Survey, April 2010)

• We are not alone.

“22%of managers and 13% of only users are satisfied” (Forrester research)


In General, Tool Satisfaction is Low


The Trial

Objective

Scenarios

Learnings


Objectives

John Ewen proposed the objectives of;

• Create a platform for broadcasting the “status” of all PMs in Delivery • What projects, pitches/proposals and internal initiatives are in flight • What stage each project is in • Identifies problems and, eventually, their solutions

• Create a platform that facilitates support through discussion to occur around each of the items above

• Standardize project structures and risk management processes by understanding how issues have been resolved by others

=> Socialtext : a profile centric, designed for cross project searchable information storage (e.g. procedures, lessons learned etc.)


Tool needs to support 3 Key Scenarios

1) Answer a question

2) Broadcast Info and Events

3) Be a knowledge Centre


Answer a Question

When a PM has a question, we should be able to easily;

1. search for existing info on the topic from multiple sources

2. find out who the 'knowledge holders' (SME’s) are

3. broadcast a question to the full community

4. provide an facility to ask related questions or start a discussion

5. connect the (twitter) conversation with related documents and make it searchable and reusable for future needs


Broadcast Info and Events

When we have important information to send to the community, we should be able to easily;

1. create a wiki page to host the information


3. broadcast the message to the full


5. connect the documents with related conversation (in the signal history) and make it searchable and reusable for future needs


Be a Knowledge Centre

PMs regularly repeat processes and also regularly seek Razorfish-specific information

Should also better facilitate dissemination, sharing and discussion

Specifically, we should be able to easily;

1. find/browse in a logical visual system

2. make it easily searchable through keyword and tagging


4. broadcast the message to the full community


6. connect the documents with related conversation (in the signal history) and make it searchable and reusable for future needs


Delivery Social PM tool Requirements

1. broadcast a message to the full community


3. search for existing info on the topic from multiple sources


5. create a wiki page to host the information

6. find/browse in a logical visual system

7. make info easily searchable through keyword and tagging

8. connect the documents with related conversations and make it searchable and reusable for future needs


Next Steps

1) Rate other tools using these criteria

2) Create a schedule for product selection

3) Collaborate to decide


Goals


Thank You


Documents

R fdelivery online_collaboration_100729