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R hetoric For Digital media Applying traditional rhetorical concepts and formuating new ones. Craig McKenney Konnie Brown Scott Mogull. English 5361 Theories of Invention, Dr. Amy Koerber, Summer 2008. Rhetoric For Digital media. Craig’s INTRO SLIDE. - PowerPoint PPT Presentation
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RHETORIC FOR DIGITAL MEDIAAPPLYING TRADITIONAL RHETORICAL CONCEPTS AND FORMUATING NEW ONES
Craig McKenneyKonnie Brown
Scott Mogull
English 5361 Theories of Invention, Dr. Amy Koerber, Summer 2008
RHETORIC FOR DIGITAL MEDIAII. Konnie: Web 2.0 technologies
III. Scott: Power and the Internet
Craig’s INTRO SLIDE
Font: Century
CLASSICAL RHETORIC AS LINEAR COMMUNICATION
CHOOSE A LAYOUT…then click the placeholders to add your own pictures and captions.
• Lloyd Bitzer
– Exigence: What happens or fails to happen? Why is one compelled to speak out?
– Persons: Who is involved in the exigence and what roles do they play?
– Relations: What are the relationships, especially the differences in power, between the persons involved?
– Location: Where is the site of discourse? e.g. a podium, newspaper, web page, etc.
– Speaker: Who is compelled to speak or write?– Audience: Who does the speaker address and why?– Method: How does the speaker choose to address the audience?– Institutions: What are the rules of the game
surrounding/constraining numbers 1 through 7.
THE RHETORICAL SITUATION
CraigFont: century 18
CraigFont: century 18
CraigFont: century 18
RHETORICAL THEORY APPLIED TO DIGITAL COMMUNICATION MEDIA
New Theories Based on Traditional Concepts
New Rhetorical
Theory
Identified Rhetorical Situation
New Pedagogy
- Next Rhetoric (Welch)
-Rhetoric of the Network (Rice)
WEB
2.0
TEC
HN
OLO
GIE
S
- Destabilization of the public and private discourse (C. Miller/Welch)
- Sustainable knowledge sharing and individual benefit (Torning)
- Pedagogy based on Isocratic-Sophist notions (Welch)- Shift away from academic essay to account for social media literacy (Vie)
Traditional Concepts of Rhetoric and Pedagogy
New and Revised Concepts of Rhetoric and Pedagogy
THE MEDIUM
MATTERS
Rhetorical Situation
constraints
exigence
audience
Fitting Response resolved by
create
RHET
ORI
CAL
SITU
ATIO
N
Traditional Rhetorical Concepts
New Rhetorical Concepts
Web 2.0
Communication
Technologies
Social Media
NEW
RH
ETO
RICA
L TH
EORY
Academic Essay Social Media Literacy
PED
AGO
GIC
AL C
ON
SID
ERAT
ION
S Destabilization of Public and Private Discourse
Social Media
Rhetorical Situation
Pedagogical Considerations
Web 2.0 Communication
Technologies
Participatory
Destabilization of private and public discourse
Digital Rhetoric
Next Rhetoric
Rhetoric of the Network
Traditional Rhetoric
Electric Rhetoric
Logos
Pathos
Ethos
Blog
Wiki
databasesTwitter
Del.icio.us
Tag
IMPACT OF DIGITAL COMMUNICATION ON THE DOCTOR-PATIENT RELATIONSHIP
Rhetorical Analysis of Power and the Internet Based on Foucault’s Theory
Power foundations
Power and new media
Patient-physician power relationship
This status of the doctor is generally a rather special one in all forms of society and civilization; he is hardly ever an undifferentiated or interchangeable person. Medical statements cannot come from anybody; their value, efficacy, even their therapeutic powers, and, generally speaking, their existence as medical statements cannot be dissociated from the statutorily defined person who has the right to make them, and to claim for them the power to overcome suffering and death
(Foucault as from Bizzell and Herzberg, 2001, p. 1442).
“
Power as domination in
hierarchical, stable asymmetrical relationships.
Power is a strategic game negotiated
through daily interaction.
Desire and pleasure should be
considered as well in motivation.
FOUCAULT’S THEORY OF POWER
FOUCAULT’S THEORY OF POWER IN CAPITALIST SOCIETIES
In 21st Century: Shift from producers to consumers.
Modern consumers have “unprecedented” power
to choose.
Choice is due to ready access to information via
the Internet.
Patient/Health Care Consumer
InternetPhysician
CASE STUDY: HEALTH CARE CONSUMERS
Video Games
Power and the Internet
Web 2.0 Communication
Class Discussion