Pusat Pengajian Teknologi Multimedia dan KomunikasiUUM College of Arts ond Sciences

06010 UUM SintokKedoh Darul Amon, Malaysia

Tel: (604) 9286821Faks: (604) 9286824

06010 UUM Sintokwww.cos.uum.edu.my

RegistrarRegistrar Department,Universiti Sains Malaysia11800 MindenPulau Pinang.

'KEDAH SEJAHTERA'

UUMjSMMTCji-COME'12j2-1

7 March 2012

Dear Sir/Madam,

CALL FOR PARTICIPATION IN THE INTERNATIONAL CONFERENCE ON MEDIA AND COMMUNICATION 2012(i·COME'12)

We are please to inform you that the School of Multimedia Technology and Communication (SMMTC), College of Artsand Sciences, Universiti Utara Malaysia (UUM-CAS) is organizing its 3rd International Conference on Media andCommunication 2012 (i-COME'12). This conference will be held in Penang, Malaysia from 1st to 3rd of November2012. This year, the conference theme is "Revisiting Communication for Organisational and Social Change:Exploring the Missing Links" - a theme we have meticulously chosen as it reflects the importance ofcommunication and media as catalysts to development.

Like the previous two i-COME conferences held before this, the conference provides a platform for scholars,researchers and practitioners from all over the world to revisit communication and media theories, philosophies,principles and practices on the demand of global organizational and social change. We are confident that i-COME'12will be able to inspire creative ideas and intellectual discussions.

To this, we with great pleasure would like to invite you and your colleagues to participate in our conference as wehighly believe that you have what it takes to contribute to the development of academic excellence especially in thearea of communication.

Lastly, we would be most grateful if you could extend this information to other potential participants within and outsideyour campus. For further information, please visit our official conference website at www.i-come.webnode.com.

We look forward to your participation in this conference.

Yours sin~{IY

m m·-Q·~~L(DR. MOHO KHAIRIEAHMAD)Chairman, i-COME'12School of Multimedia Technology and CommunicationUUM College of Arts & SciencesUniversiti Utara Malaysia

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'Revisiting Communication for Organisationaland Social Change: Exploring the Missing Link'

Introductions-~" -- ~ ~On behalf of tl1eOfgar'\iSilTg-ctJnTI1'fittee;-we-cOf-Elially~inv~t&a€ademia,researchers and practitioners in communication and media field toour 3rd INTERNATIONAL CONFERENCE ON COMMUNICATIONAND MEDIA 2012 (i-COME'12). This is indeed an exciting globalconference at the heart of South-east Asia organised by UniversitiUtara Malaysia. This conference will surely inspire creative ideasand promise countless opportunities related to the organisationaland social change tracks of communication and media. i-COME'12promises a truly memorable gathering of distinguished scholars,researchers and professionals.

Conference themes

Recent demands in the work environment, cinanges in lifestyle,challenges in socio-economic and political agenda, issues in culturalintegration, corporate restructuring and social reenpineerinp, toname a few, are exerting socio-cultural pressures on the roles ofcommunication and media in handling these types of scenario. Thus,

" it is timely for scholars, researchers and practitioners frrom East andWest to revisit communication and media theories, philosophies,

~~n~TriITci pl~and-practic~n-t~ancFof~gtOOal-of§aHisatiGflaf<-aflEl-social change.

The conference topics include, but not limited to the followin~r

• Communication for organisational change• Corporate communication in social setting• International and intercultural communication• Strategic organisational communication• Business Communication• Communication Management• Communication for Social Change• Health Communication• Sustainable development communication• Cultural sensitivity in social change• Media and development• Political economy of media and change• Communication policy and regulation• Media industry trends and dynamic

_........... Creativity, innovation ana users• Connectivity, inclusion and media literacy• New media and culture• Religion, communication and media