R Wallpaper Usage Guidelines - Rotman School of Management · R Wallpaper Usage Guidelines 11 Fonts Refer to Rotman’s Graphic Standards for details. Two fonts — Futuraand Perpetua

R Wallpaper Usage Guidelines

R Wallpaper Usage Guidelines 2

R WallpaperRotman School of Management has worked with Hambly and Woolley to develop a signature graphic element we call the R Wallpaper. The R Wallpaper is based on the lovely “R” in Rotman’s core graphic standards and has been designed to be used by all designers the School community works with as an integral aspect of our visual identity. Every printed piece, every ad, every online application should try to find a way to incorporate the R wallpaper and Rotman Marketing will be here to help you do that. The more the R Wallpaper appears, the greater consistency we have across the School and the more all our disperate marketing materials begin to look like a family. The new visual system for the school based on the R Wallpaper is a colour and pattern-based system. It works as follows: Rotman School of Management: unique colour palette just for cross school marketing — 3,2 and 1 colour applications.

3 Colour PatternsRotman Programs (8): Full-Time MBA, Morning MBA, Evening MBA, MFin, EMBA, Omnium, PhD and Executive Programs — each program chooses a 3 colour version and has access to the central black and white and one colour option (Executive Programs would like Rotman Sky Blue PMS 311C and Rotman Yellow C)

Example of a 3 colour pattern.

More options shown on the next page.

Pattern 3-A


More examples of 3 colour patterns.

3-B

3-G

3-L

3-Q

3-C

3-H

3-M

3-R

3-D

3-I

3-N

3-S

3-E

3-J

3-O

3-T

3-F

3-K

3-P

3-U


2 Colour Patterns

Rotman non-program applications — CCC, PSO, etc. will use the 2 colour version of the R Wallpaper and be able to choose their palette.

Pattern 2-A2-B

2-F

2-C

2-G

2-J

2-D

2-H

2-K

2-E

2-I

2-L


1 Colour Patterns

Rotman EDU’s/institutes/centres (11): the 11 centres will each get a one colour version of the R Wallpaper with a keyline.

Pattern 1-A1-B

1-F

1-C

1-G

1-J

1-D

1-H

1-K

1-E

1-I


Usage

The R Wallpaper works on many applications, including but not limited to: stationary (business cards, letterhead, folders, etc.); online ( banners, icons, online ads, enewsletters, eblasts, social media- twitter, facebook, linked in, power point templates, email signatures, and digital signage); print collateral (print ads, brochures, one pagers, flyers); interiors (media backdrops, banners, signage, walls) and finally to merchandise (high and low end items).

The R Wallpaper works well standing alone, filling a blank space or creating graphic impact (example would be the inside of a folder and business card or a banner)

It works well as pattern and then single colour with text knocked out of the ground beside the pattern (example would be a website banner)

FIND OUT MORE: http://bit.ly/bbr5Mi’

A L L G R E AT W O M E N H AV E

A D E F I N I N G M O M E N T

I N T H E I R L I V E S .

Come join us at the Rotman Women in Management MBA Open House (proudly sponsored by CIBC).

THURSDAY, DECEMBER 2, 2010 COULD BE YOURS.THURSDAY, DECEMBER 2, 2010 COULD BE YOURS.

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Usage

It works well as a header or footer (example would be a pattern along the top of a printed piece like an ad).

It works well with text on the pattern if the pattern is scaled up.Scaling the pattern up calms the design down and essentially makes it abstract. As long as an R is recognizable, the pattern can be scaled.








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What Not to Do

Do not put text over the pattern so that it is illegible.

Do not place a photo on the wallpaper that visually fights with the pattern.

Please come to the Rotman Women in Management Open House on Thursday, December 2, 2010


Colours

The R Wallpaper MUST use the Rotman colour palette.

The Primary Rotman Colour Palette

Rotman Blue

R-0 / G-38 / B-127

Colour Safe PMS 280 C PMS 280 U

Rotman Blue as CMYK

C-100 / M-72 /

Y-0 / K-18

Rotman Gold

R-206 / G-157 / B-0


Rotman Gold as CMYK

C-0 / M-18 /

Y-100 / K-15

Rotman Grey

R-124 / G-152 / B-174


Rotman Grey as CMYK

C-30 / M-4 /

Y-0 / K-31

The Primary Rotman Colour Palette consists of three colours:

Rotman Blue, Rotman Gold, and Rotman Grey. These colours

work well in any combination. Pairing contrasting colours

will always produce a more legible result (a preferred option

for applications such as signage). Light percentages of these

colours may be used for subtle tonal effects.

There is one rule about colours: never make substitutions.

“Rotman Blue” must always be “Rotman Blue” — PMS 280

if using a spot colour — not some similar blue. The logo and

wordmark must never appear together in different colours.

Each colour, including those in the Secondary Rotman Colour

Palette on page 13, can be produced in a number of ways:

On-screen: The on-screen Red/Green/Blue colours are

geared to internet and PowerPoint applications.

Special Match Inks: Pantone Coated and Pantone Uncoated

specifications are for applications that require clean colours

when the budget allows for special inks.

Four-Colour Process: The process-equivalent formulas are

intended for 4-colour process printing.

C O L O U R U S A G EThe Primary Rotman Colour Palette

12

On-Screen Colours Pantone Coated Colours Pantone Uncoated Colours Process Equivalents


Colours

The Secondary Rotman Colour Palette

The Secondary Rotman Colour Palette is comprised of the

six colours shown above. The first colour (Rotman Blue 30%)

is a subdued colour chosen as a background tint for printed

materials. This colour has been used extensively, but is not

the only possibility. Light percentages of any of the Primary

Rotman Colours (Rotman Blue, Rotman Gold, Rotman Grey)

may also be used for subtle tonal effects.

The remaining five colours (Rubine Red, Rotman Orange,

Rotman Yellow, Rotman Green, Rotman Sky Blue) represent an

expanded set of brighter accent colours chosen to give specific

applications their own distinct character. Different program

areas, courses, events, and products need to be positioned with

different degrees of subtlety or boldness. These colours can be

used for backgrounds, image duotones, titles and highlight text.

IMPORTANT: The secondary palette can be used for the logo

and wordmark ONLY if the chosen colour is used extensively

elsewhere in the design (see example 3 on page 30).

Rotman Yellow and Rotman Blue 30% should never be used

for the logo and wordmark. The logo and wordmark must

never appear together in different colours.

The Secondary Rotman Colour Palette

13

Rotman Blue 30%

R-124 / G-151 / B-193

Not Colour Safe PMS 280 C 30% PMS 280 U 30%

Process 30%

C-30 / M-21.6 /

Y-0 / K-5.4

Rotman Yellow

R-252 / G-224 / B-0

Colour Safe Pantone Yellow C Pantone Yellow U

Process

C-0 / M-1 /

Y-100 / K-0

Rotman Sky Blue

R-0 / G-194 / B-226


Process

C-63 / M-0 /

Y-12 / K-0

Rotman Orange

R-255 / G-115 / B-0


Process

C-0 / M-48 /

Y-95 / K-0

Rubine Red

R-211 / G-0 / B-95

Colour Safe PMS Rubine Red C PMS Rubine Red U

Process

C-0 / M-100 /

Y-15 / K-0

Rotman Green

R-98 / G-189 / B-25


Process

C-57 / M-0 /

Y-100 / K-0

On-Screen Colours Pantone Coated Colours Pantone Uncoated Colours Process Equivalents


Fonts

Refer to Rotman’s Graphic Standards for details.

Two fonts — Futura and Perpetua Mau — have been

carefully chosen to clearly express the full range of the Rotman

message in all graphic applications. These fonts must never

be used with exaggerated letterspacing (titles set exclusively

in uppercase being the one exception; an example is the

heading at the top of this page), and the original letterforms

must never be condensed or stretched.

Except for the use of Book Antiqua and Century Gothic for

correspondence only, no other fonts are needed for the

Rotman message and no other fonts must be used for graphic

applications. Use of other fonts with different qualities will

confuse and dilute the Rotman message.

T H E R O T M A N F O N T FA M I L Y

15

Monotype Futura RomanMonotype Futura Bold

Perpetua Mau RomanPerpetua Mau Italic

Two fonts — Futura and Perpetua Mau — have been

carefully chosen to clearly express the full range of the Rotman

message in all graphic applications. These fonts must never

be used with exaggerated letterspacing (titles set exclusively

in uppercase being the one exception; an example is the

heading at the top of this page), and the original letterforms

must never be condensed or stretched.

Except for the use of Book Antiqua and Century Gothic for

correspondence only, no other fonts are needed for the

Rotman message and no other fonts must be used for graphic

applications. Use of other fonts with different qualities will

confuse and dilute the Rotman message.

T H E R O T M A N F O N T FA M I L Y

15

Monotype Futura RomanMonotype Futura Bold

Perpetua Mau RomanPerpetua Mau Italic

Century Gothic RegularCentury Gothic Bold

Book Antiqua RegularBook Antiqua Italic

Documents

R Wallpaper Usage Guidelines - Rotman School of Management · R Wallpaper Usage Guidelines 11 Fonts Refer to Rotman’s Graphic Standards for details. Two fonts — Futuraand Perpetua