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Tips for your
visitor marketing
The Spielwarenmesse® will celebrate its 70th
anniversary next year and we hope that you are
eagerly anticipating it as much as we do.
To ensure the anniversary trade fair is an unfor-
gettable and successful experience for you, we
have compiled the key measures for your visitor
marketing in this flyer.
Happy reading – we are already looking forward to welcoming you to the Spielwarenmesse® 2019 in Nuremberg.
Target your customers directly – we reveal how
Sow the seeds now for your successful participation in the trade fair! We can help you target your customers
prior to the Spielwarenmesse® and let them know you are taking part.
• Invite your customers to your stand with 10 free voucher codes for one-day tickets.
• Use our convenient letter stickers on all of your mail to advertise your trade fair participation.
• Embellish your email signature with online banners declaring your participation.
Find many other options to select from. With media entries in our online catalogue, visitor flyers and adver-
tisements in the visitor newsletter on offer, you are sure to find something that suits!
Your personal contact:
Bianca Stefan
Tel. +49 911 99813-59
Draw attention
BEFORE THE TRADE FAIR
Would you like to present your new products to the world before the official opening of the Spielwarenmesse®
and attract a lot of media attention? Then the PressPreview on the day before the trade fair is exactly the right
platform for you!
Make use of other media services as well and ensure you get noticed by journalists.
• The electronic press box can be used to attract media attention by uploading your press releases to the
Spielwarenmesse® website.
• Our press boxes on the fair ground are a popular means of connecting with journalists from all over the
world and the right medium for presenting your company and its innovations.
Stir up
MEDIA INTEREST
Your personal contact: PressPreview
Andreas Pfeiffer
Tel. +49 911 99813-15
Media Services
Sandra Heimrich
Tel. +49 911 99813-65
Use our advertising measures to achieve a strong presence and
draw the attention of your current and potential retail partners at the
exhibition center. What about using unusual advertising to attract
visitors to your stand? Select from eye-catching billboards, stairwell
advertising and much more.
Effectively communicate your events in our FairGuide or market
your product by having your walking act promoting it through
the exhibition halls. There is much to choose from! For a detailed
list of our PR and advertising measures, please check
www.spielwarenmesse.de/en/exhibitorservices.
Your personal contact:
Andreas Pfeiffer
Tel. +49 911 99813-15
Tip: When planning your time at the trade fair, take advantage
of the expert know-how and free tutorials on trade fair planning,
visitor marketing and follow-up activities. These are available at
www.spielwarenmesse.de/en/tutorials.
Become a
VISITOR MAGNET AT THE TRADE FAIR
A 70th anniversary must be marked in style. That is why we have prepared many
surprises and highlights for you and your visitors for the anniversary trade fair.
Come and celebrate with your customers on the Thursday of the fair at our unique
visitor event, the ToyFestival. Hold interesting discussions in a festive atmosphere
or raise a glass together.
We look forward to seeing you there!
Celebrate
WITH YOUR CUSTOMERS
TOY FESTIVAL
We help you
PREPARE THE GROUND
Our subsidiary, the Die roten Reiter agency, is fully versed in the market and trade fair business, and is pleased
to offer you customised solutions for your print, promotional, press event, film and online marketing
needs. You can trust in its great support and make the most of its close links with the trade fair organiser.
We are looking forward to your request!
Your personal contact:
Christian Ulrich Christian Medelnik
[email protected] [email protected]
Tel. +49 911 99813-17 Tel. +49 911 99813-741 www.dierotenreiter.com
