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Yamaha News,ENG,No.2,2006,7月,7月,The New Parts Central!,Up Front,Global Parts Center Designed to Increase Customer Satisfaction,Yamaha Motor Co., Ltd.,Global Parts Center,A new center for comprehensive control of 300,000 Yamaha parts,Evolution of Yamahaʼs parts operations,No. 1 in Lifetime Support and Value Creation,New system enables high-speed parts “picking”,May 8th-Opening ceremony for the Global Parts Center,The Yamaha Tales - Vol. 5,Technologies hidden in simple places,Motorcycle,V Star1300,Racing Express,Tough hurdles on the road toward a 3rd straight MotoGP title,Racing,The top teamʼs mission,MotoGP,Camel Yamaha Team,Valentino Rossi,YZR-M1,Colin Edwards,Davide Brivio,Evertsʼ final season opens,MX1,Donʼt miss this chance to see the motocross king race!,Stefan Everts,YZ450F,Cedric Melotte,World Topics,First Yamaha Showroom Opens,Improtex Marine and Sport Facilities,Azerbaijan,YMA plugs into generator sales,Generator,Yamaha Motor Australia Pty. Ltd.,Australia,Yamaha EC-02 displayed as “Good Design” award winner,Milano Salone,EC-02,Italy,Japan Design – Good Design Award 50 Years,Yamahaʼs RS Rage, the patrol sled of choice,Snowmobile,Canada,Quebec,Yamaha Motor España celebrates its 25th anniversary in Barcelona,Yamaha Motor España,Takashi Kajikawa,Spain,Barcelona,Antoni Clos,First Safety Driving Courses for ATVs,ATV,Yamaha Motor Argentina,Hidenobu Toh,Argentina,Yamaha Riding Academy,Re-creating the world of the Tokyo Motor Show in Taipei,Yamaha Motor Taiwan,Taiwan,Yamaha dealer named Motorcycle Dealer of the Year 2006,Motorradsport Hilbk,Volker Ringelmann,Germany,Yamahas named Bike of the Year 2006 in two categories,YZF-R1SP,Bike of the Year 2006,FZ1,FZ1 Fazer,Heroes Legend Rally 2006,Heroes Legend Rally,XT500,France,Dealers see that “Phazer Delivers” for 2007 season,Yamaha Motor Canada,25-year-old DT 175, a running father-son legacy,DT175,Peru,YMCIS Opens Service Education Center,YMCIS,Russia,Republican Guard Motorcycle Squadron visits Saint-Quentin,MBK,Masahiro Takizawa,Saint-Quentin,YMC Supplies Engines for Volvo S80,Engine,Volvo Car Corporation,S80,ATV“X-TOURING” event covers 330 km to elevation of 4,400 m,Yamaha Motor Mexico,X-TOURING,Mexico,BRUIN 350,KODIAK 450,What's New,New Motorcycle Air Bag System Unveiled,2006 Automotive Engineering Exposition,Yamaha ASV-3,Long product life and fuller recycling Building a “recycling-based society” with 3E,3E,Easy to Build,Easy to Service,Easy to Disassemble,Zoom In,YAMAHA 32 CONVERTIBLE,YAMAHA 32 CONVERTIBLE,A mid-sized “Sport Convertible” featuring the best of Yamahaʼs boat-building technologies

YAMAHA MOTOR CO., LTD.JULY 1, 2006 ENGLISH

No.2BIMONTHLY

The New Parts Central!The New Parts Central!

The new Global Parts Center near YMC headquarters in Japanis a high-tech, worker-friendly facility that will help Yamaha be“No. 1 in Lifetime Support & Value Creation”

The new Global Parts Center near YMC headquarters in Japanis a high-tech, worker-friendly facility that will help Yamaha be“No. 1 in Lifetime Support & Value Creation”

new, localized method of distribution,Yamaha worked to strengthen their cen-ters of distribution around the world. As the next phase, from the years 1998to 2002, Yamaha began implementing asystem to centralize parts information inorder to provide uniform service to cus-tomers around the world. Basically, itwas the creation of a comprehensive andintegrated database of spare parts thatwere developed, manufactured and dis-tributed in countries around the world, aswell as the development and installationof a system for all Yamaha distributorsand importers that allowed orders andinquiries on delivery status to be madeonline. Since 2003, Yamaha has focused onstrengthening management of operations

2 YAMAHA NEWS JULY 1, 2006

UP FRONT

YAMAHA NEWS JULY 1, 2006 3

A new center for compre-hensive control of 300,000Yamaha partsThe new two-story facility stands onapproximately 37,000 m2 of groundscovering 70,000 m2 surrounded bygreenery. The total floor space is approx-imately 60,000 m2 and the dimensionsof the building are 230 x154 m. Outwardly, it appears likeany other manufacturingplant or distribution center.However, once inside, youare immediately aware ofthe unique use of very longspans between pillars, andthe tremendous amount ofopen floor space created bythe reduced number of pil-lars. According to the

architect, this layout was chosen for itsfunctionality, and the flexibility it offerswill allow adaptation to the changingbusiness demands of the future. Thebuilding is also a next-generation facili-ty, where efforts have been made toreduce life-cycle costs through economicefficiency, while also reducing environ-

mental impact.Inside the Global PartsCenter you will see cut-ting-edge equipment, suchas automatic sorters, merg-ing lines, AS/RS (Auto-mated Storage & RetrievalSystem) and the largeplasma-display monitorsshowing the progress ofthe various operations.However, as seen from thehand-made carts, the

Evolution of Yamaha’s partsoperationsUntil the early 1980s, Yamaha’s produc-tion was based primarily in Japan, andalmost all its products were manufac-tured in Japan to other countries. Ofnecessity, parts, like products, were alsosupplied to other countries through a dis-tribution system based in Japan. In thelate 1980s, however, Yamaha began itsmove toward a more global productionsystem in order to compete at a time ofrapid appreciation of the value of the yenand offer greater stability for its busi-nesses in order to increase customer sat-isfaction in other countries. Parts distrib-ution also began to take on a moreregionalized distribution system. Inorder to increase the efficiency of this

unique layout of aisles in the parts stor-age shelf area, desks lined with comput-ers, and workers, diligently going abouttheir jobs with their wireless hand-heldterminals, the facility is not just aboutmechanical automation. Working frompast experience with parts operations,the Center is designed to provide theoptimum solutions by combining thepower of people, machines and systems.This is essential to Yamaha, a companywith products in a host of different fieldsthat makes it necessary for parts opera-tions to deal with everything from smallbolts to sailboat sails reaching up to fivemeters in length. Only by creating aflexible framework for bringing togetherworkers, machines, and systems as a sin-gle working unit can the center managethe over 300,000 parts required, andaccurately send out over 40,000 parts todestinations across the world in a timelyfashion, every day of the year. The Global Parts Center is designed tobe a “true” headquarters for supplyingparts on the global scale. Also, it willfunction as the only distribution centerfor the Japanese market by integratingthe functions of the three former centers.Parts are collected from 400 domesticcompanies as well as 50 overseas suppli-ers in 30 different countries, and sent outto approximately 10,000 dealershipswithin Japan, as well as approximately300 importers in 180 countries aroundthe world. Behind the operation of aparts center of such massive scale liesYamaha’s dedication to providing itscustomers with maximum satisfaction,and a lifestyle that includes Yamahaproducts, worry-free.

About a 20-minute drive from theheadquarters of Yamaha Motor Co.Ltd. (YMC) is the test course usedfor the testing and development ofYamaha motorcycles. In early Mayof 2006, the new base for the com-pany’s parts operations, the GlobalParts Center, opened and beganoperations right near this testcourse. If we were to say that thetest course is the place that givesbirth to new Yamaha products, thenew parts center, which handlesspare parts and accessories, can bethough of as a supply center that isvital to maintaining the “health” ofthese Yamaha products. As a facili-ty dedicated to further increasingcustomer satisfaction, this new cen-ter is the very embodiment ofYamaha’s corporate stance.

This area processes orders of small-size, high pickingfrequency parts for shipment to about 100 overseasdestination with 10,000 order lines a day

There are large plasma-display monitors showing work-ing progress in some areas in the Center

The order merge line facility located on the facility’s2nd floor consists of 40 lines The AS/RS (Automat-

ed Storage & RetrievalSystem) has approxi-mately 100,000 loca-tions

Air-conditioning cost isreduced by means of aroof sprinkling system,external insulation andnatural air circulation.Natural light is alsoused to reduce lightingcost in this highly eco-nomical facility struc-ture

The new design of the office section boosts productivityby making more diverse communication possible andstimulating creativity

Solar electricity generation makes the facility more envi-ronment-friendly

A super-long pillar span of 50 metersmakes for great freedom in use offloor space

GGlloobbaall PPaarrttss CCeenntteerr DDeessiiggnneeddttoo IInnccrreeaassee CCuussttoommeerr SSaattiissffaaccttiioonn


new, localized method of distribution,Yamaha worked to strengthen their cen-ters of distribution around the world. As the next phase, from the years 1998to 2002, Yamaha began implementing asystem to centralize parts information inorder to provide uniform service to cus-tomers around the world. Basically, itwas the creation of a comprehensive andintegrated database of spare parts thatwere developed, manufactured and dis-tributed in countries around the world, aswell as the development and installationof a system for all Yamaha distributorsand importers that allowed orders andinquiries on delivery status to be madeonline. Since 2003, Yamaha has focused onstrengthening management of operations


UP FRONT


A new center for compre-hensive control of 300,000Yamaha partsThe new two-story facility stands onapproximately 37,000 m2 of groundscovering 70,000 m2 surrounded bygreenery. The total floor space is approx-imately 60,000 m2 and the dimensionsof the building are 230 x154 m. Outwardly, it appears likeany other manufacturingplant or distribution center.However, once inside, youare immediately aware ofthe unique use of very longspans between pillars, andthe tremendous amount ofopen floor space created bythe reduced number of pil-lars. According to the

architect, this layout was chosen for itsfunctionality, and the flexibility it offerswill allow adaptation to the changingbusiness demands of the future. Thebuilding is also a next-generation facili-ty, where efforts have been made toreduce life-cycle costs through economicefficiency, while also reducing environ-

mental impact.Inside the Global PartsCenter you will see cut-ting-edge equipment, suchas automatic sorters, merg-ing lines, AS/RS (Auto-mated Storage & RetrievalSystem) and the largeplasma-display monitorsshowing the progress ofthe various operations.However, as seen from thehand-made carts, the

Evolution of Yamaha’s partsoperationsUntil the early 1980s, Yamaha’s produc-tion was based primarily in Japan, andalmost all its products were manufac-tured in Japan to other countries. Ofnecessity, parts, like products, were alsosupplied to other countries through a dis-tribution system based in Japan. In thelate 1980s, however, Yamaha began itsmove toward a more global productionsystem in order to compete at a time ofrapid appreciation of the value of the yenand offer greater stability for its busi-nesses in order to increase customer sat-isfaction in other countries. Parts distrib-ution also began to take on a moreregionalized distribution system. Inorder to increase the efficiency of this

unique layout of aisles in the parts stor-age shelf area, desks lined with comput-ers, and workers, diligently going abouttheir jobs with their wireless hand-heldterminals, the facility is not just aboutmechanical automation. Working frompast experience with parts operations,the Center is designed to provide theoptimum solutions by combining thepower of people, machines and systems.This is essential to Yamaha, a companywith products in a host of different fieldsthat makes it necessary for parts opera-tions to deal with everything from smallbolts to sailboat sails reaching up to fivemeters in length. Only by creating aflexible framework for bringing togetherworkers, machines, and systems as a sin-gle working unit can the center managethe over 300,000 parts required, andaccurately send out over 40,000 parts todestinations across the world in a timelyfashion, every day of the year. The Global Parts Center is designed tobe a “true” headquarters for supplyingparts on the global scale. Also, it willfunction as the only distribution centerfor the Japanese market by integratingthe functions of the three former centers.Parts are collected from 400 domesticcompanies as well as 50 overseas suppli-ers in 30 different countries, and sent outto approximately 10,000 dealershipswithin Japan, as well as approximately300 importers in 180 countries aroundthe world. Behind the operation of aparts center of such massive scale liesYamaha’s dedication to providing itscustomers with maximum satisfaction,and a lifestyle that includes Yamahaproducts, worry-free.

About a 20-minute drive from theheadquarters of Yamaha Motor Co.Ltd. (YMC) is the test course usedfor the testing and development ofYamaha motorcycles. In early Mayof 2006, the new base for the com-pany’s parts operations, the GlobalParts Center, opened and beganoperations right near this testcourse. If we were to say that thetest course is the place that givesbirth to new Yamaha products, thenew parts center, which handlesspare parts and accessories, can bethough of as a supply center that isvital to maintaining the “health” ofthese Yamaha products. As a facili-ty dedicated to further increasingcustomer satisfaction, this new cen-ter is the very embodiment ofYamaha’s corporate stance.

This area processes orders of small-size, high pickingfrequency parts for shipment to about 100 overseasdestination with 10,000 order lines a day

There are large plasma-display monitors showing work-ing progress in some areas in the Center

The order merge line facility located on the facility’s2nd floor consists of 40 lines The AS/RS (Automat-

ed Storage & RetrievalSystem) has approxi-mately 100,000 loca-tions

Air-conditioning cost isreduced by means of aroof sprinkling system,external insulation andnatural air circulation.Natural light is alsoused to reduce lightingcost in this highly eco-nomical facility struc-ture

The new design of the office section boosts productivityby making more diverse communication possible andstimulating creativity

Solar electricity generation makes the facility more envi-ronment-friendly

A super-long pillar span of 50 metersmakes for great freedom in use offloor space



fying needs,” he stresses. “Taking these demandsinto account, we havedetermined that a com-prehensive support sys-tem encompassing parts,information and services,provided in conjunctionwith product operationsand service operations, isvital to offering completesatisfaction for our cus-tomers throughout thelifetime of their products,and also in creating addedvalue for YMC products. In this context, we atParts Operations havemade “No. 1 in LifetimeSupport & Value Cre-ation” our new mid- tolong-term objective, andwe hope to makeadvances in this area,” he

concludes. In this way, in addition to workingtoward improving after-sales servicethrough the smoother and more timelydistribution of parts and accessories tocustomers around the world, Parts Oper-ations is making further efforts toincrease customer satisfaction, and alsoto build the value of the Yamaha brand.The Global Parts Center is not just acenter for distributing parts—all kinds ofinformation are also transmitted fromthe facility, and all of it is equally valu-able in achieving full customer satisfac-tion.

UP FRONT

4 YAMAHA NEWS JULY 1, 2006 YAMAHA NEWS JULY 1, 2006 5

in the different regions of the world, andcreating centers to oversee each of theseregions. With the Global Parts Centerserving as a hub, a center in Asia (Singa-pore) has been added to the existingregional centers in Europe and NorthAmerica, with each conducting market-ing measures that are appropriate to theirrespective markets. Yamaha has also puta system in place, named NRP (NetRequirement Planning) that makes itpossible to create a faster turnover rateand also lower the total amount of globalstock necessary by centralized inventorycontrol and circulating parts betweencenters. Yamaha is planning the creationof two additional regional centers by2008.In conjunction with the development ofthis distribution structure, Parts Opera-tions is also taking on new projectsunder YMC’s 3-year plan “NEXT 50 -Phase II,” which began in 2005.

No. 1 in Lifetime Supportand Value Creation Noritaka Shibata, Operating Officer ofYMC’s Parts Operations, discusses thefuture of the parts business and thestrategic role of the Global Parts Center. “Until now, recognizing our role in after-sales service, we have made the timelydelivery of parts to customers around the

world our primary objective. As a resultof developing and renovating our globalsupply-chain, which forms the founda-tion of our service to our customers, theoverall framework for our distributionsystem is nearing maturity. On the other hand, examining the marketfor after-sales service, we have started tosee that customer demand has come toinclude many things besides the timelydelivery of parts, including informationin the form of part catalogues, deliverytime, and available accessories, as wellas a host of other services necessary toguarantee full customer satisfaction.Focusing simply on supplying parts isno longer enough to meet these diversi-

Best Performance

NO.1

Value Creation

No.1

Lifetime support for the customers with parts and accessories and service

Strategy

Lifetime Support andValue Creation

No.1

More enjoyment from the product’s life support

Accessories for added value

YMA

YDS

YMD

YMCA

YMUSJAPAN

YMC

One integrated information source

New system enables high-speed parts “picking”Unifying the parts centers in Japan into asingle facility was an important part of therestructuring that went with opening of theGlobal Parts Center. Under the formersystem, parts were first sent from theparts center at YMC headquarters to threelocations within Japan, and then deliveredto the dealers. However, this system wasabandoned in favor of making deliveriesdirectly from the Global Parts Center, asthe latter allowed for a more timelyresponse. In order to make the requireddeliveries (which had to be expanded from15,000/day (300 destinations) to a domes-tic and export total of 40,000/day (4,000destinations), it was necessary to restruc-ture the entire process. Parts first arrive at the center from thevendors, after which they are packaged,stored, picked, packed and then deliveredto their destinations. Of these steps, it isgenerally understood that the receivingand picking hold the key to the smoothoperation of the overall delivery process. At the Global Parts Center, many effortshave been made to revolutionize thisprocess and cut down on the number ofsteps each stage requires.The picking process is a great example ofthe kind of efforts that have been made.This picking process is performed manual-ly by our workers, but we were able tooptimize the storage areas to greatlyimprove work efficiency. When beingstored, parts are first divided according to

size (large, medium, andsmall), and then further divid-ed into different areas basedon the frequency with whichthey are required for delivery.By reducing the distance workers need totravel to reach the high-frequency items—with positions determined by computerbased on past delivery records—pickingtime has been greatly reduced. Also, the newly developed WMS (Ware-house Management System), electronic-supported picking carts and RF (RadioFrequency) handy hand-held make theoperation more efficient and speedy.As a result of such efforts, the facility was

able to make the shift from 15,000 to40,000 order lines a day. Many otherprocesses have been subjected to review,and we aim to reduce the time that waspreviously required to perform the entireprocedure by as much as 50%. By cutting down on the time required toobtain and deliver these parts to cus-tomers, the Center has been able toimprove its functionality as the hub of theglobal supply chain.

The parts are stored inareas according to sizeand frequency of selec-tion to maximize pick-ing ease. Then it is thejob of the staff to picksome 40,000 parts aday for shipping

In the domestic marketsmall-size, high pickingfrequency parts area,workers use speciallydeveloped ergonomic-design carts featuringa large carryingcapacity and an elec-tric motor power-assistfor easy handling

May 8th-Opening ceremonyfor the Global Parts CenterOn May 8th, the opening ceremonyfor the Global Parts Center washeld, with YMC’s PresidentKajikawa, Parts Operations staff ledby Operating Officer Noritaka Shiba-ta, and members of other compa-nies that were involved in the projectin attendance. At the ceremony,Director Shibata told the audience,“With this parts center as its hub, wewill continue our efforts toward con-structing a new global supply chainand creating high added value forour business.”

Operating OfficerShibata speaks onbehalf of his PartsOperations

YMC’s President Kajikawa pressesthe button to start full-scale lineoperation

Some 400 peopleattended the open-ing ceremony. Thesize of the eventshows the impor-tance of and bigexpectations for thisnew Global PartsCenter

The global parts supply system and area management system

This hand-held termi-nal (RFT) facilitates theworkers’ job by sup-plying an array ofinformation about partnumbers and quanti-ties, etc., for more effi-cient picking and jobprocessing

Parts are received and packaged byshape and size

NRP (Net Requirement Planning = consoli-dated inventory planning) bases

Importers

Areas administered by eachbase

Areas planned for future areamanagement centers

NRP (Net Requirement Planning =consolidated inventory planning)

fying needs,” he stresses. “Taking these demandsinto account, we havedetermined that a com-prehensive support sys-tem encompassing parts,information and services,provided in conjunctionwith product operationsand service operations, isvital to offering completesatisfaction for our cus-tomers throughout thelifetime of their products,and also in creating addedvalue for YMC products. In this context, we atParts Operations havemade “No. 1 in LifetimeSupport & Value Cre-ation” our new mid- tolong-term objective, andwe hope to makeadvances in this area,” he

concludes. In this way, in addition to workingtoward improving after-sales servicethrough the smoother and more timelydistribution of parts and accessories tocustomers around the world, Parts Oper-ations is making further efforts toincrease customer satisfaction, and alsoto build the value of the Yamaha brand.The Global Parts Center is not just acenter for distributing parts—all kinds ofinformation are also transmitted fromthe facility, and all of it is equally valu-able in achieving full customer satisfac-tion.

UP FRONT


in the different regions of the world, andcreating centers to oversee each of theseregions. With the Global Parts Centerserving as a hub, a center in Asia (Singa-pore) has been added to the existingregional centers in Europe and NorthAmerica, with each conducting market-ing measures that are appropriate to theirrespective markets. Yamaha has also puta system in place, named NRP (NetRequirement Planning) that makes itpossible to create a faster turnover rateand also lower the total amount of globalstock necessary by centralized inventorycontrol and circulating parts betweencenters. Yamaha is planning the creationof two additional regional centers by2008.In conjunction with the development ofthis distribution structure, Parts Opera-tions is also taking on new projectsunder YMC’s 3-year plan “NEXT 50 -Phase II,” which began in 2005.

No. 1 in Lifetime Supportand Value Creation Noritaka Shibata, Operating Officer ofYMC’s Parts Operations, discusses thefuture of the parts business and thestrategic role of the Global Parts Center. “Until now, recognizing our role in after-sales service, we have made the timelydelivery of parts to customers around the

world our primary objective. As a resultof developing and renovating our globalsupply-chain, which forms the founda-tion of our service to our customers, theoverall framework for our distributionsystem is nearing maturity. On the other hand, examining the marketfor after-sales service, we have started tosee that customer demand has come toinclude many things besides the timelydelivery of parts, including informationin the form of part catalogues, deliverytime, and available accessories, as wellas a host of other services necessary toguarantee full customer satisfaction.Focusing simply on supplying parts isno longer enough to meet these diversi-

Best Performance

NO.1

Value Creation

No.1

Lifetime support for the customers with parts and accessories and service

Strategy

Lifetime Support andValue Creation

No.1

More enjoyment from the product’s life support

Accessories for added value

YMA

YDS

YMD

YMCA

YMUSJAPAN

YMC

One integrated information source

New system enables high-speed parts “picking”Unifying the parts centers in Japan into asingle facility was an important part of therestructuring that went with opening of theGlobal Parts Center. Under the formersystem, parts were first sent from theparts center at YMC headquarters to threelocations within Japan, and then deliveredto the dealers. However, this system wasabandoned in favor of making deliveriesdirectly from the Global Parts Center, asthe latter allowed for a more timelyresponse. In order to make the requireddeliveries (which had to be expanded from15,000/day (300 destinations) to a domes-tic and export total of 40,000/day (4,000destinations), it was necessary to restruc-ture the entire process. Parts first arrive at the center from thevendors, after which they are packaged,stored, picked, packed and then deliveredto their destinations. Of these steps, it isgenerally understood that the receivingand picking hold the key to the smoothoperation of the overall delivery process. At the Global Parts Center, many effortshave been made to revolutionize thisprocess and cut down on the number ofsteps each stage requires.The picking process is a great example ofthe kind of efforts that have been made.This picking process is performed manual-ly by our workers, but we were able tooptimize the storage areas to greatlyimprove work efficiency. When beingstored, parts are first divided according to

size (large, medium, andsmall), and then further divid-ed into different areas basedon the frequency with whichthey are required for delivery.By reducing the distance workers need totravel to reach the high-frequency items—with positions determined by computerbased on past delivery records—pickingtime has been greatly reduced. Also, the newly developed WMS (Ware-house Management System), electronic-supported picking carts and RF (RadioFrequency) handy hand-held make theoperation more efficient and speedy.As a result of such efforts, the facility was

able to make the shift from 15,000 to40,000 order lines a day. Many otherprocesses have been subjected to review,and we aim to reduce the time that waspreviously required to perform the entireprocedure by as much as 50%. By cutting down on the time required toobtain and deliver these parts to cus-tomers, the Center has been able toimprove its functionality as the hub of theglobal supply chain.

The parts are stored inareas according to sizeand frequency of selec-tion to maximize pick-ing ease. Then it is thejob of the staff to picksome 40,000 parts aday for shipping

In the domestic marketsmall-size, high pickingfrequency parts area,workers use speciallydeveloped ergonomic-design carts featuringa large carryingcapacity and an elec-tric motor power-assistfor easy handling

May 8th-Opening ceremonyfor the Global Parts CenterOn May 8th, the opening ceremonyfor the Global Parts Center washeld, with YMC’s PresidentKajikawa, Parts Operations staff ledby Operating Officer Noritaka Shiba-ta, and members of other compa-nies that were involved in the projectin attendance. At the ceremony,Director Shibata told the audience,“With this parts center as its hub, wewill continue our efforts toward con-structing a new global supply chainand creating high added value forour business.”

Operating OfficerShibata speaks onbehalf of his PartsOperations

YMC’s President Kajikawa pressesthe button to start full-scale lineoperation

Some 400 peopleattended the open-ing ceremony. Thesize of the eventshows the impor-tance of and bigexpectations for thisnew Global PartsCenter

The global parts supply system and area management system

This hand-held termi-nal (RFT) facilitates theworkers’ job by sup-plying an array ofinformation about partnumbers and quanti-ties, etc., for more effi-cient picking and jobprocessing

Parts are received and packaged byshape and size

NRP (Net Requirement Planning = consoli-dated inventory planning) bases

Importers

Areas administered by eachbase

Areas planned for future areamanagement centers

NRP (Net Requirement Planning =consolidated inventory planning)

YAMAHA NEWS JULY 1, 2006 76 YAMAHA NEWS JULY 1, 2006

kind of pulse you could enjoy while rid-ing out on the roads all day,” says Mr.Suzuki. In the 1980s, the main objectivein muffler design was reducing noise, butthat has changed. The muffler is now animportant device for creating a pleasingexhaust sound and pulse.When you talk about pulse, however, dif-ferent people and different makers havedifferent ideas of what it means. Yama-ha’s development team interpreted it thisway: “Pulse is not just a repletion of con-secutive sounds. It is not vibration either.Even a good, sharp sound will not neces-sarily translate into pulse. Pulse is some-thing that the rider feels with his or herentire body. It is the sum total of a num-ber of interacting factors, includingeverything from the combustion sound,the exhaust sound, the seat firmness, thechassis rigidity and the drive train to thefirmness of the rubber compound in therear tire and the air flow as you ride. The

class V-twin modelV Star1100/A/AThas won a wide-spread followingbecause of its pleas-ing sense of enginepulse and runningperformance as wellas its easy-to-useengine character.Released in 1999,this model has sold100,000 units in theNorth Americanmarket as of the endof 2006. Now it isreborn for 2007 asthe “V Star1300.”

To find the focusfor the new model

concept in the early stages of its devel-opment, the YMC team joined theirYMUS counterparts in Colorado to tourfor days on end. What they learned fromriding on the American roads was thatthe mid-class model needed even morepower. In recent years, the cruisingspeed had risen from 55 mph to 75 mph,and the decision was made that the newmodel needed a higher level of cruisingperformance and increased comfort tomatch. The resulting model concept wasdefined by the words “The No. 1 Mid-class Cruiser in Ease of Operation andSporty Sensual Performance.” To the“Easy to ride and operate” concept of theV Star1100 was now added the elementsof “cruising performance that you canenjoy aggressively” and a “fuller sizedmachine.” The new V-twin engine is a liquid-cooled type with bigger displacementand high compression ratio and adoptinga fuel injection system for the first time.The frame was also completely re-designed. The team also focused newefforts on the muffler.“The V-twin engine is defined by itssense of pulse. And the muffler spec isdirectly related to the type of pulse youget. We spent a lot of time and effortdeveloping a muffler that would give the

balance of all these factors determinesthe quality of the pulse the rider feels.”“With the new V Star1300, research anddevelopment on the muffler actually pro-ceeded ahead of the rest of the machine.We call this “advance development” andnormally it is carried out separately fromthe rest of a model’s development.Through a process of trial and error, wetested a lot of ideas for the muffler’sinternal structure and volume and theshape of the tail portion. At the sametime, the development staff listened tothe voices of the customers in our activeattempt to seek out sensory judgmentsthat cannot be measured in terms of specnumbers. All this led us to the adoptingof a new structural design. With this, wefinally achieved a sound that is pleasingand gentle to the biker’s ear, with goodlow-frequency resonation and a characterthat doesn’t start sounding busy as thebike’s speed increases,” says Mr. Suzuki.From its first Virago cruisers, Yamahahad used a 3-step expansion type mufflerbecause of its advantages in noise reduc-tion. With the new V Star1300, however,we threw out that standard and startedfrom scratch. The new structural mufflerwe arrived at clearly looks simple fromthe outside. And, because of its newinternal structure you might say that it is“just a single box.” But, in fact, a lot ofYamaha development know-how wentinto that design. “Yamaha’s development strength issomething that can’t be measured orexpressed in numbers,” says Mr.Suzuki. A close look at the muffler ofthe V Star1300 might give you a newappreciation of the many ways ourengineers try to make Yamaha your“Only One” brand.

In the US there are many customers who aren’t tied to the old standards and choose new quality when they find it

“You can enjoy the pulseeven more with this gentlelow-frequency exhaustsound,” says ProjectLeader, Mr. Suzuki

Technologies hidden in simple places

Vol.5

The Yamaha

Tales

how hidden in the details of its design. Itis a product that is difficult to duplicatesuccessfully even by analyzing its struc-ture and materials. This is what makes abrand, I believe.The Yamaha V Star1300 cruiser is anoth-er good example of a product that con-tains a lot of know-how that won’t be

“In this world you will find a lot of prod-ucts that appear quite simple but areactually very sophisticated in design andmanufacture. A high-quality ballpointpen is one example. It looks simple fromthe outside but there is important know-

revealed by analyzing its structure orspec numbers. This model’s muffler is agood example. And, I think that this isthe true test of a maker’s developmentalstrength,” says Masato Suzuki, ProjectLeader of the V Star1300 developmentteam.

The “Star” series has become asecond Yamaha brand name inthe North American market. TheStar cruiser lineup ranges from

1854cc to 250cc models,and the big-selling mid-

The new body of the V Star1300 (right) is characterized by a wildmodern-ness. Unlike the accentuated horizontal lines of the Roadliner,the V Star1300 has a low-in-the-rear line that accentuates traction.The photo shows design sketches

With the new-design liquid-cooled engine, the balancer helpsaccentuate the sense of pulse, and so does the noise absorbingfunction of the liquid cooling system

The 2007 North American market model V Star1300 (European market name XVS1300A Midnight Star)


kind of pulse you could enjoy while rid-ing out on the roads all day,” says Mr.Suzuki. In the 1980s, the main objectivein muffler design was reducing noise, butthat has changed. The muffler is now animportant device for creating a pleasingexhaust sound and pulse.When you talk about pulse, however, dif-ferent people and different makers havedifferent ideas of what it means. Yama-ha’s development team interpreted it thisway: “Pulse is not just a repletion of con-secutive sounds. It is not vibration either.Even a good, sharp sound will not neces-sarily translate into pulse. Pulse is some-thing that the rider feels with his or herentire body. It is the sum total of a num-ber of interacting factors, includingeverything from the combustion sound,the exhaust sound, the seat firmness, thechassis rigidity and the drive train to thefirmness of the rubber compound in therear tire and the air flow as you ride. The

class V-twin modelV Star1100/A/AThas won a wide-spread followingbecause of its pleas-ing sense of enginepulse and runningperformance as wellas its easy-to-useengine character.Released in 1999,this model has sold100,000 units in theNorth Americanmarket as of the endof 2006. Now it isreborn for 2007 asthe “V Star1300.”

To find the focusfor the new model

concept in the early stages of its devel-opment, the YMC team joined theirYMUS counterparts in Colorado to tourfor days on end. What they learned fromriding on the American roads was thatthe mid-class model needed even morepower. In recent years, the cruisingspeed had risen from 55 mph to 75 mph,and the decision was made that the newmodel needed a higher level of cruisingperformance and increased comfort tomatch. The resulting model concept wasdefined by the words “The No. 1 Mid-class Cruiser in Ease of Operation andSporty Sensual Performance.” To the“Easy to ride and operate” concept of theV Star1100 was now added the elementsof “cruising performance that you canenjoy aggressively” and a “fuller sizedmachine.” The new V-twin engine is a liquid-cooled type with bigger displacementand high compression ratio and adoptinga fuel injection system for the first time.The frame was also completely re-designed. The team also focused newefforts on the muffler.“The V-twin engine is defined by itssense of pulse. And the muffler spec isdirectly related to the type of pulse youget. We spent a lot of time and effortdeveloping a muffler that would give the

balance of all these factors determinesthe quality of the pulse the rider feels.”“With the new V Star1300, research anddevelopment on the muffler actually pro-ceeded ahead of the rest of the machine.We call this “advance development” andnormally it is carried out separately fromthe rest of a model’s development.Through a process of trial and error, wetested a lot of ideas for the muffler’sinternal structure and volume and theshape of the tail portion. At the sametime, the development staff listened tothe voices of the customers in our activeattempt to seek out sensory judgmentsthat cannot be measured in terms of specnumbers. All this led us to the adoptingof a new structural design. With this, wefinally achieved a sound that is pleasingand gentle to the biker’s ear, with goodlow-frequency resonation and a characterthat doesn’t start sounding busy as thebike’s speed increases,” says Mr. Suzuki.From its first Virago cruisers, Yamahahad used a 3-step expansion type mufflerbecause of its advantages in noise reduc-tion. With the new V Star1300, however,we threw out that standard and startedfrom scratch. The new structural mufflerwe arrived at clearly looks simple fromthe outside. And, because of its newinternal structure you might say that it is“just a single box.” But, in fact, a lot ofYamaha development know-how wentinto that design. “Yamaha’s development strength issomething that can’t be measured orexpressed in numbers,” says Mr.Suzuki. A close look at the muffler ofthe V Star1300 might give you a newappreciation of the many ways ourengineers try to make Yamaha your“Only One” brand.

In the US there are many customers who aren’t tied to the old standards and choose new quality when they find it

“You can enjoy the pulseeven more with this gentlelow-frequency exhaustsound,” says ProjectLeader, Mr. Suzuki

Technologies hidden in simple places

Vol.5

The Yamaha

Tales

how hidden in the details of its design. Itis a product that is difficult to duplicatesuccessfully even by analyzing its struc-ture and materials. This is what makes abrand, I believe.The Yamaha V Star1300 cruiser is anoth-er good example of a product that con-tains a lot of know-how that won’t be

“In this world you will find a lot of prod-ucts that appear quite simple but areactually very sophisticated in design andmanufacture. A high-quality ballpointpen is one example. It looks simple fromthe outside but there is important know-

revealed by analyzing its structure orspec numbers. This model’s muffler is agood example. And, I think that this isthe true test of a maker’s developmentalstrength,” says Masato Suzuki, ProjectLeader of the V Star1300 developmentteam.

The “Star” series has become asecond Yamaha brand name inthe North American market. TheStar cruiser lineup ranges from

1854cc to 250cc models,and the big-selling mid-

The new body of the V Star1300 (right) is characterized by a wildmodern-ness. Unlike the accentuated horizontal lines of the Roadliner,the V Star1300 has a low-in-the-rear line that accentuates traction.The photo shows design sketches

With the new-design liquid-cooled engine, the balancer helpsaccentuate the sense of pulse, and so does the noise absorbingfunction of the liquid cooling system

The 2007 North American market model V Star1300 (European market name XVS1300A Midnight Star)

EXPRESSRA

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GEXPRESS

RA

CIN

G

With five rounds of the 2006 MotoGP seriescompleted, the reining champion, ValentinoRossi of the Camel Yamaha Team, has hada bad run of luck that began with a fall andre-start in the opening round of the season,the Spain GP. This ended Rossi’s five-yearopening round winning streak that wentback to the 2001 GP500 season. Althoughhe came back to win in round two at Qatar,Rossi was forced to retire from both the 4thand 5th rounds, leaving him 8th in the sea-son ranking, 43 points behind the rankingleader Nicky Hayden (83 points) with a totalof 40 points. This means that Rossi is goingto have to race hard in order to win his 6thstraight personal title and the 3rd straight forYamaha this season. Despite the disappointing finish in theFrench GP at Le Mans (round five), therewas also good news that bodes well for theremainder of the season. For this race,Yamaha fielded a new frame for the YZR-M1 and Rossi led the race on it for 21 lapsbefore retiring with an engine problem.“The team did a great job with the newchassis and I really enjoyed being able torun so fast in the race. Everything wasworking really well, the bike and the tiresfelt perfect, so I’m very disappointed I hadto retire. We have been unlucky and thingshave gone wrong with these early-seasonraces. Now we need to look at it race byrace, maybe not think about the champi-onship for a while and concentrate on tryingto win as many races as possible from theremaining 12 rounds of the season,” com-mented Rossi positively.

Road Racing World Championships - MotoGP

Said the Team Director,Davide Brivio, “We willalso take a lot of positivesfrom this weekend, even ifwe don’t feel too greatright now. Today weshould have had two rid-ers on the podium, but wehave 12 more chances totry!” Clearly he thinksthere is still a good chanceto win the title. As the series entersits middle stages thebig question iswhen the luck willturn and the teamwill return to itswinning ways. If itdoesn’t happensoon, the gap in thepoint ranking withHayden and theother leaders maybe too big to over-come. Meanwhile, Rossi’s teammate ColinEdwards has been steadily earning pointswith finishes like his 3rd place in roundfour, the China GP. This has him standing6th in the ranking with 45 points.

It is clear that the machine and the team arein a good position to start winning races,and the real race for what will hopefully thethird straight title for Yamaha and Rossi, isabout to get serious.

Valentino Rossi’s only win so far this season was atround 2 in Qatar. We hope he will begin winningagain soon

Like Rossi, Edwards has had some tough luck, but stillhe is running consistently like last season. In round 4 atShanghai, Edwards mounted the podium in 3rd, show-ing that he will be strong again this year

The 2006 World Motocross Championshipsstarted on April 2 with Stefan Everts of theYamaha Intur Sports Motocross competingin the MX1 class on the YZ450FM. Sincecoming to Yamaha in 2001, Everts has wonfive consecutive titles in the premier class,making him one of the representative cham-pions for the Yamaha brand. But Stefan hasannounced that he will retire from champi-onship racing at the end of this season. Thereason for his retirement is certainly notbecause he has slowed down any, as he hasshown by winning all five rounds of the sea-son so far. This dominance has put him faratop the ranking and well on his way to yetanother title.Looking back, Everts commented, “Since Iwon my first Championship in 1991, I havehad a lot of wins because I was always look-ing ahead, not behind, and I have to try andkeep this form. Since I came back frominjuries and joined the Yamaha camp in 2001,they have given us a lot of support and it hasbeen great to be a part of the Yamaha fami-ly. This year I am aiming to win my 10thchampionship title, my 100th GP race and acomplete series win. That would be the bestpossible result for me and for Yamaha.Toward that aim I am working harder thanever this year. And the YZ450FM has alsoevolved and is performing for me like neverbefore. So I just can’t lose.” There are ten rounds left in the 2006 series.We hope to see Everts smiling his biggestsmile ever when he finishes the last round,

World Motocross Championships - MX1

the France GP on Sept. 17. And we willsurely never forget the images of Everts onthe YZ450FM in this, his final season.

Everts won the poleposition by finishingfirst in the qualifyingand went on to winboth heats in the finalfor a perfect win inround five, the JapanGP

At the end of roundfive, Evert’s teammateCedric Melotte is 7thin the season ranking

Everts’ final season opensDon’t miss this chance to see themotocross king race!

Tough hurdles on the road towarda 3rd straight MotoGP titleTough hurdles on the road towarda 3rd straight MotoGP title

Everts’ final season opensDon’t miss this chance to see themotocross king race!The top team’s mission

EXPRESS

RA

CIN

G

EXPRESSRA

CIN

G

With five rounds of the 2006 MotoGP seriescompleted, the reining champion, ValentinoRossi of the Camel Yamaha Team, has hada bad run of luck that began with a fall andre-start in the opening round of the season,the Spain GP. This ended Rossi’s five-yearopening round winning streak that wentback to the 2001 GP500 season. Althoughhe came back to win in round two at Qatar,Rossi was forced to retire from both the 4thand 5th rounds, leaving him 8th in the sea-son ranking, 43 points behind the rankingleader Nicky Hayden (83 points) with a totalof 40 points. This means that Rossi is goingto have to race hard in order to win his 6thstraight personal title and the 3rd straight forYamaha this season. Despite the disappointing finish in theFrench GP at Le Mans (round five), therewas also good news that bodes well for theremainder of the season. For this race,Yamaha fielded a new frame for the YZR-M1 and Rossi led the race on it for 21 lapsbefore retiring with an engine problem.“The team did a great job with the newchassis and I really enjoyed being able torun so fast in the race. Everything wasworking really well, the bike and the tiresfelt perfect, so I’m very disappointed I hadto retire. We have been unlucky and thingshave gone wrong with these early-seasonraces. Now we need to look at it race byrace, maybe not think about the champi-onship for a while and concentrate on tryingto win as many races as possible from theremaining 12 rounds of the season,” com-mented Rossi positively.

Road Racing World Championships - MotoGP

Said the Team Director,Davide Brivio, “We willalso take a lot of positivesfrom this weekend, even ifwe don’t feel too greatright now. Today weshould have had two rid-ers on the podium, but wehave 12 more chances totry!” Clearly he thinksthere is still a good chanceto win the title. As the series entersits middle stages thebig question iswhen the luck willturn and the teamwill return to itswinning ways. If itdoesn’t happensoon, the gap in thepoint ranking withHayden and theother leaders maybe too big to over-come. Meanwhile, Rossi’s teammate ColinEdwards has been steadily earning pointswith finishes like his 3rd place in roundfour, the China GP. This has him standing6th in the ranking with 45 points.

It is clear that the machine and the team arein a good position to start winning races,and the real race for what will hopefully thethird straight title for Yamaha and Rossi, isabout to get serious.

Valentino Rossi’s only win so far this season was atround 2 in Qatar. We hope he will begin winningagain soon

Like Rossi, Edwards has had some tough luck, but stillhe is running consistently like last season. In round 4 atShanghai, Edwards mounted the podium in 3rd, show-ing that he will be strong again this year

The 2006 World Motocross Championshipsstarted on April 2 with Stefan Everts of theYamaha Intur Sports Motocross competingin the MX1 class on the YZ450FM. Sincecoming to Yamaha in 2001, Everts has wonfive consecutive titles in the premier class,making him one of the representative cham-pions for the Yamaha brand. But Stefan hasannounced that he will retire from champi-onship racing at the end of this season. Thereason for his retirement is certainly notbecause he has slowed down any, as he hasshown by winning all five rounds of the sea-son so far. This dominance has put him faratop the ranking and well on his way to yetanother title.Looking back, Everts commented, “Since Iwon my first Championship in 1991, I havehad a lot of wins because I was always look-ing ahead, not behind, and I have to try andkeep this form. Since I came back frominjuries and joined the Yamaha camp in 2001,they have given us a lot of support and it hasbeen great to be a part of the Yamaha fami-ly. This year I am aiming to win my 10thchampionship title, my 100th GP race and acomplete series win. That would be the bestpossible result for me and for Yamaha.Toward that aim I am working harder thanever this year. And the YZ450FM has alsoevolved and is performing for me like neverbefore. So I just can’t lose.” There are ten rounds left in the 2006 series.We hope to see Everts smiling his biggestsmile ever when he finishes the last round,

World Motocross Championships - MX1

the France GP on Sept. 17. And we willsurely never forget the images of Everts onthe YZ450FM in this, his final season.

Everts won the poleposition by finishingfirst in the qualifyingand went on to winboth heats in the finalfor a perfect win inround five, the JapanGP

At the end of roundfive, Evert’s teammateCedric Melotte is 7thin the season ranking

Everts’ final season opensDon’t miss this chance to see themotocross king race!

Tough hurdles on the road towarda 3rd straight MotoGP titleTough hurdles on the road towarda 3rd straight MotoGP title

Everts’ final season opensDon’t miss this chance to see themotocross king race!The top team’s mission


Azerbaijan

The first Yamaha showroom in the Republic of Azerbaijan wasrecently completed in the capital city of Baku on the CaspianSea. Named Improtex Marine and Sport Facilities, this newdealership held its opening ceremony on February 1, attendedby dignitaries from the government and Managing DirectorOnozawa of Yamaha Motor’s Overseas Market DevelopmentOperations (OMDO). The new dealership will supply outboardmotors for the Caspian Sea fishing industry as well as out-boards, WaveRunners (PWCs) and ATVs for the leisure indus-try where growth is expected to accompany the country’ssteady economic growth.From Nobuo Iwaki, OMDO, YMC

First Yamaha Showroom Opens

Some 400 people including the media, gov-ernment officials and industry guests attendedthe grand opening ceremony

Argentina

From February 20~27, Yamaha MotorArgentina held its first safety driving coursefor ATVs. Forty representatives from Yama-ha Motor in South America, including Argen-tine dealers, attended the YRA (YamahaRiding Academy) classes.Special guest riding instructor, YMC’s Mr.Hidenobu Toh, together with his assistants,helped participants experience and learnabout these Yamaha 4-wheelers. Of the 40participants, 8 attended a four-day instructorcourse, while the rest attended a one-daydriving course. After the classes, they weretaken on an unforgettable excursion acrossthe enormous dunes and deserted beachesof the region. The knowledge they acquiredwill be transmitted to top dealers and ATVclients in South America. From Martín Cirio, Marketing Dept.,YMARG, Argentina

First Safety DrivingCourses for ATVs

Italy

Yamaha EC-02 dis-played as “GoodDesign” award winner The “Milano Salone” held in April is one of theworld’s largest furniture trade shows and inrecent years it has expanded beyond the furni-ture field to include a larger showcase for out-standing industrial design known as the MilanoDesign Week, with products from a wide rangeof fields introduced at some 150 locationsaround the city. This year the Japan IndustrialDesign Promotion Organization (JIDPO) pre-sented a special “Japan Design – Good DesignAward 50 Years” event commemorating the50th anniversary of the Japan’s G-Mark (GoodDesign) Awards. On display as one of the 2005G-Mark gold prize winners for outstandingdesign was the Yamaha electric commuter bikeEC-02 and, as a memorable winner from 1967,the Yamaha R1 motorcycle. From Chikoh Isshiki, ELM•Design Europe

Canada

The city of Levi police, in Quebec,Canada, decided they needed thebest snowmobile package available tobe able to properly patrol the over 450km2 of area for which they are respon-sible. The Yamaha RS Rage was theirchoice.After reviewing the demands for thisunique type of winter trail patrolling,the RS Rage, with its “must have”benefits of a reliable, fuel-efficient 4-stroke engine for great mileage, oilsavings, and no-smoke performance,was clearly the machine for the job.And, for the officers, with their longhours in the saddle, the excellent rid-ing comfort of the suspension, as wellas the deep-snow, off-trail capabilityare additional features that make theRage an obvious choice.From Peter Swanton, YMCA, Canada

We always welcome your contributions.

Write to the editorial staff

Yamaha Motor Co., Ltd.

2500 Shingai, Iwata, Shizuoka 438-8501 Japan,

<[email protected]>

Improtex Group President, Mr. FizuliAlakarov, and OMDO’s Mr. Onozawa(right) at the tape cutting ceremony

One of the pupils of the driving course practices a slalom run

One of the 2005 "Good Design" G-Mark gold prize winners,EC-02 (center), and a memorable winner from 1967, the Yama-ha R1 (right)

Levi Police officers setting off for their trail patrolling.

Spain

On April 4th, Yamaha Motor España cele-brated its 25th anniversary in an eventattended by YMC President TakashiKajikawa, Yamaha Motor España (YMES)President Jorge Lasheras and more than650 guests, including the Finance Ministerof the Catalan Government, Mr. AntoniCastells, the Mayor of Barcelona, Mr. JoanClos, and Yamaha dealers, suppliers andpartners throughout Spain. After a showingof a video depicting the 25 years of YMESand performances by a traditional Japanesedrum group and Andalusian rhythm boxes,awards were given to groups like the NGOStop Accidents, for its awareness-raisingwork in accident prevention, the SpanishMotorcycling Federation and the BarcelonaBoat Show for its important development,promoting and supporting of the marinebusiness.From Gloria Arca, PA to Jorge LasherasPresident & C.E.O., YMES, Spain

Yamaha Motor España celebrates its25th anniversary in Barcelona

Australia

Yamaha Motor Australia Pty. Ltd. (YMA) hasjoined forces with power generation firm “Wellingand Crossley” in order to boost sales of Yamahagenerators in Australia and New Zealand. UsingWelling and Crossley’s dedicated 400-strong deal-er network, YMA anticipates the move will result inwholesales three times higher than existing levels.January figures have already shown that genera-tor wholesales are on track to increase threefold in2006. YMA general manager Steven Cotterellsays: “The generator market is different frommotorcycle or marine, and existing dealers are notnecessarily the right outlets to retail these productsfrom. So we decided to create a strategic partner-ship with a firm that has an existing respected andknowledgeable dealer network.” From Sean Hawker, Advertising and PR Co-ordi-nator, YMA, Australia

YMA plugs intogenerator sales

YMA Managing Director Toshizumi Kato (right) shakes handswith Welling and Crossley Managing Director Robert Date toseal the generator deal

Yamaha’s RSRage, the patrolsled of choice

The President of YMES, Mr. Lasheras's speech

Taiwan

For a two-month period including May and June, Yamaha MotorTaiwan has mounted a “Mini Motor Show” re-creating parts ofTokyo Motor Show at its Yamaha Motor Town showroom inTaipei. During this special display period the usual model dis-plays were replaced by displays of the concept models and big

bikes shown at last year’s Tokyo Motor Show. Among these, the MAXAM 3000, the Deinonychusand the YZF-R1SP drew an especially large amount of visitor interest. This show provided an opportunity for YMT to strengthen communication with its customers andshow them what makes Yamaha different from the competitor brands. From Chen-Chung Chin, PR Div., YMT, Taiwan

Re-creating the world of theTokyo Motor Show in Taipei

Attention focused on the big-displacement“Roadliner S”

Germany

In February, the motorcycle trade magazine“WORLD OF BIKE” has chosen the YAMAHA deal-er, Volker Ringelmann, and his shop, Motorrad-sport Hilbk, as the Motorcycle Dealer of the Year2006. The selection jury includes the award spon-sor NGK Germany and their sales representatives. The winner is selected from among nominateddealers on the basis of total performance in theareas of (1) market share in one’s territory, (2) pro-fessional behaviour and customer related orienta-tion, (3) marketing activities, (4) after-sale activities,and (5) ambience of one’s shop and product pre-sentation.The jury decided that Volker Ringelmann was theman who deserved the honour of being namedMotorcycle Dealer of the Year 2006.From Karlheinz Vetter, YMG, Germany

Yamaha dealer named Motorcycle Dealer ofthe Year 2006

At the lobby of Yamaha Motor Deutschland GmbH (YMG):from left, Mr. Ralf Keller, General Manager of YAMAHAMotor Germany (YMG), Mr. Anton Schmidt of NGK Ger-many, the winner, Mr. Volker Ringelmann of MotorradsportHilbk, Mr. Klaus Hüttinger, World of Bike magazine, Mr.Christian Boe, Managing director, YMG


Azerbaijan

The first Yamaha showroom in the Republic of Azerbaijan wasrecently completed in the capital city of Baku on the CaspianSea. Named Improtex Marine and Sport Facilities, this newdealership held its opening ceremony on February 1, attendedby dignitaries from the government and Managing DirectorOnozawa of Yamaha Motor’s Overseas Market DevelopmentOperations (OMDO). The new dealership will supply outboardmotors for the Caspian Sea fishing industry as well as out-boards, WaveRunners (PWCs) and ATVs for the leisure indus-try where growth is expected to accompany the country’ssteady economic growth.From Nobuo Iwaki, OMDO, YMC

First Yamaha Showroom Opens

Some 400 people including the media, gov-ernment officials and industry guests attendedthe grand opening ceremony

Argentina

From February 20~27, Yamaha MotorArgentina held its first safety driving coursefor ATVs. Forty representatives from Yama-ha Motor in South America, including Argen-tine dealers, attended the YRA (YamahaRiding Academy) classes.Special guest riding instructor, YMC’s Mr.Hidenobu Toh, together with his assistants,helped participants experience and learnabout these Yamaha 4-wheelers. Of the 40participants, 8 attended a four-day instructorcourse, while the rest attended a one-daydriving course. After the classes, they weretaken on an unforgettable excursion acrossthe enormous dunes and deserted beachesof the region. The knowledge they acquiredwill be transmitted to top dealers and ATVclients in South America. From Martín Cirio, Marketing Dept.,YMARG, Argentina

First Safety DrivingCourses for ATVs

Italy

Yamaha EC-02 dis-played as “GoodDesign” award winner The “Milano Salone” held in April is one of theworld’s largest furniture trade shows and inrecent years it has expanded beyond the furni-ture field to include a larger showcase for out-standing industrial design known as the MilanoDesign Week, with products from a wide rangeof fields introduced at some 150 locationsaround the city. This year the Japan IndustrialDesign Promotion Organization (JIDPO) pre-sented a special “Japan Design – Good DesignAward 50 Years” event commemorating the50th anniversary of the Japan’s G-Mark (GoodDesign) Awards. On display as one of the 2005G-Mark gold prize winners for outstandingdesign was the Yamaha electric commuter bikeEC-02 and, as a memorable winner from 1967,the Yamaha R1 motorcycle. From Chikoh Isshiki, ELM•Design Europe

Canada

The city of Levi police, in Quebec,Canada, decided they needed thebest snowmobile package available tobe able to properly patrol the over 450km2 of area for which they are respon-sible. The Yamaha RS Rage was theirchoice.After reviewing the demands for thisunique type of winter trail patrolling,the RS Rage, with its “must have”benefits of a reliable, fuel-efficient 4-stroke engine for great mileage, oilsavings, and no-smoke performance,was clearly the machine for the job.And, for the officers, with their longhours in the saddle, the excellent rid-ing comfort of the suspension, as wellas the deep-snow, off-trail capabilityare additional features that make theRage an obvious choice.From Peter Swanton, YMCA, Canada

We always welcome your contributions.

Write to the editorial staff

Yamaha Motor Co., Ltd.

2500 Shingai, Iwata, Shizuoka 438-8501 Japan,

<[email protected]>

Improtex Group President, Mr. FizuliAlakarov, and OMDO’s Mr. Onozawa(right) at the tape cutting ceremony

One of the pupils of the driving course practices a slalom run

One of the 2005 "Good Design" G-Mark gold prize winners,EC-02 (center), and a memorable winner from 1967, the Yama-ha R1 (right)

Levi Police officers setting off for their trail patrolling.

Spain

On April 4th, Yamaha Motor España cele-brated its 25th anniversary in an eventattended by YMC President TakashiKajikawa, Yamaha Motor España (YMES)President Jorge Lasheras and more than650 guests, including the Finance Ministerof the Catalan Government, Mr. AntoniCastells, the Mayor of Barcelona, Mr. JoanClos, and Yamaha dealers, suppliers andpartners throughout Spain. After a showingof a video depicting the 25 years of YMESand performances by a traditional Japanesedrum group and Andalusian rhythm boxes,awards were given to groups like the NGOStop Accidents, for its awareness-raisingwork in accident prevention, the SpanishMotorcycling Federation and the BarcelonaBoat Show for its important development,promoting and supporting of the marinebusiness.From Gloria Arca, PA to Jorge LasherasPresident & C.E.O., YMES, Spain

Yamaha Motor España celebrates its25th anniversary in Barcelona

Australia

Yamaha Motor Australia Pty. Ltd. (YMA) hasjoined forces with power generation firm “Wellingand Crossley” in order to boost sales of Yamahagenerators in Australia and New Zealand. UsingWelling and Crossley’s dedicated 400-strong deal-er network, YMA anticipates the move will result inwholesales three times higher than existing levels.January figures have already shown that genera-tor wholesales are on track to increase threefold in2006. YMA general manager Steven Cotterellsays: “The generator market is different frommotorcycle or marine, and existing dealers are notnecessarily the right outlets to retail these productsfrom. So we decided to create a strategic partner-ship with a firm that has an existing respected andknowledgeable dealer network.” From Sean Hawker, Advertising and PR Co-ordi-nator, YMA, Australia

YMA plugs intogenerator sales

YMA Managing Director Toshizumi Kato (right) shakes handswith Welling and Crossley Managing Director Robert Date toseal the generator deal

Yamaha’s RSRage, the patrolsled of choice

The President of YMES, Mr. Lasheras's speech

Taiwan

For a two-month period including May and June, Yamaha MotorTaiwan has mounted a “Mini Motor Show” re-creating parts ofTokyo Motor Show at its Yamaha Motor Town showroom inTaipei. During this special display period the usual model dis-plays were replaced by displays of the concept models and big

bikes shown at last year’s Tokyo Motor Show. Among these, the MAXAM 3000, the Deinonychusand the YZF-R1SP drew an especially large amount of visitor interest. This show provided an opportunity for YMT to strengthen communication with its customers andshow them what makes Yamaha different from the competitor brands. From Chen-Chung Chin, PR Div., YMT, Taiwan

Re-creating the world of theTokyo Motor Show in Taipei

Attention focused on the big-displacement“Roadliner S”

Germany

In February, the motorcycle trade magazine“WORLD OF BIKE” has chosen the YAMAHA deal-er, Volker Ringelmann, and his shop, Motorrad-sport Hilbk, as the Motorcycle Dealer of the Year2006. The selection jury includes the award spon-sor NGK Germany and their sales representatives. The winner is selected from among nominateddealers on the basis of total performance in theareas of (1) market share in one’s territory, (2) pro-fessional behaviour and customer related orienta-tion, (3) marketing activities, (4) after-sale activities,and (5) ambience of one’s shop and product pre-sentation.The jury decided that Volker Ringelmann was theman who deserved the honour of being namedMotorcycle Dealer of the Year 2006.From Karlheinz Vetter, YMG, Germany

Yamaha dealer named Motorcycle Dealer ofthe Year 2006

At the lobby of Yamaha Motor Deutschland GmbH (YMG):from left, Mr. Ralf Keller, General Manager of YAMAHAMotor Germany (YMG), Mr. Anton Schmidt of NGK Ger-many, the winner, Mr. Volker Ringelmann of MotorradsportHilbk, Mr. Klaus Hüttinger, World of Bike magazine, Mr.Christian Boe, Managing director, YMG


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2) Also send 1 or 2 high-resolution photos with explanations.

3) Submissions received in Japan by the 20th of odd-numbered months will be considered for the next issue.

Notice of when your article will appear in YN will be made after the editing process.Send your articles to us by e-mail, the editorial staff, at the address below. E-mail: [email protected]

YMCIS Opens Service EducationCenterOn March 21, Yamaha’s Russian distributor YMCIS held a ceremony to commemorateits newly completed education/training center. The center has been built on the groundsof the Moscow State Technical University (MADI) and will play an important role in theeducation and training of dealers and mechanics in the various types of service neces-sary to maintain the different types of Yamaha products and carry out the “3S” (Sales,Service and Spare parts) activities that ensure top level customer satisfaction. Working incooperation with the University, the center will surely make a significant contribution tothe automotive industry in Russia. From Tatsuya Oda, YMCIS, Russia

Mexico

ATV“X-TOURING” eventcovers 330 km to elevation of4,400 mFrom Feb. 23 to 26, some60 ATV users participatedin the popular ExtremeAdventure “X-TOURING”series event organized byYamaha Motor Mexico. Rid-ing unmodified BRUIN 350and KODIAK 450 models,the participants successfullycovered 330 mountainouskilometers with no machinetrouble in this event thatoffers exciting ATV recreation for Yamaha users while also proving thereliability and toughness of the Yamaha products in rugged off-road use.Starting from Orizaba City, Veracruz, at an elevation of 1,400 m, the tourclimbed to 4,400 m over the next two days on "Pico de Orizaba," the thirdhighest volcanic peak in North America, and rode through a storm with 80km/h winds before finally descending to Chachalacas Beach on the fourthday to ride on its 100-m sand dunes. From Hugo Diaz, YMMEX, Mexico

Germany

When the German motorcycle magazine MOTORRADannounced its long-awaited "Bike of the Year 2006" awardresults in Stuttgart on March, 15, Yamaha bikes had won two ofthe seven categories in these prestigious awards. The YZF-R1SP was No. 1 in the Supersport category with a command-ing 10% more votes than the runner-up. In addition, Yamahawas voted No. 1 brand in the Supersport Category. In the tour-ing/sports-touring category, the Yamaha FJR1300A wasnamed No.1 for the sixth time! YAMAHA was also the No. 2brand in this category.In the all-rounder/naked bikes category, the FZ1 and FZ1 Fazerwere voted No.2 and Yamaha was voted the No. 1 brand.From Christian Boe, Managing Director, YMG, Germany

Yamahas named "Bike of the Year2006" in two categories

YMCIS’s president, Mr. Matsumoto (front), at the tape cutting ceremony

Mr. Christian Boe, Managing Director of YMG receives the award from Mr. MichaelPfeiffer, editor in chief of MOTORRAD

Russia

The riders gather for a photo at the foot of “Pico de Oriz-aba” the third tallest volcano in the North America

YMG receives the award for the FZ1 and FZ1 Fazer in the all-round and naked bike category. At far left is Mrs. NicolePapay of YMG

France

A first “Heroes Legend Rally” took place between Paris andDakar from February 18 to March 5, 2006, organized by HubertAuriol with Yamaha Motor France as an event partner. The rallyoffered riders, including beginners, a discovery tour of Africa inan atmosphere of good friendship and mutual help. Starting fromthe well known "Place du Trocadéro," 24 teams of three peoplealternately rode one Yamaha 500XT each completed the 7,000km course between France and Senegal, via Spain, Moroccoand Mauritania. All competitors arrived along the mythical PinkLake of Dakar without injury or major mechanical failure, exceptfor one broken rod just 10 km from the finish line. The secondrally will be held next year. From Communication & Events Dept., YMF, France

Heroes Legend Rally 2006

The XT500 running in Morocco The starting point of the Heroes Legend Rally 2006, in front of the Eiffel tower

Canada

After seeing dynamic growth with the2006 snowmobile line, the 340 repre-sentatives who gathered for YamahaMotor Canada’s (YMCA) dealermeeting at Hotel Lac Leamy in HullQuebec, Feb 12-14th had big expec-tations for the 2007 models. And theywere not disappointed! The Yamaha“Phazer” name is synonymous with

trail sport performance in Canada, and the way Yamaha brought it backin an all new 4-stroke package, with 4 model variations, brought unend-ing cheer’s from the dealers. With a total of 10 new models, including allnew “Venture Lite” and “Venture MP” models and expansion of the GTseries, Yamaha innovation and design is leading the industry, as provedby a strong 4% share gain in 2005, and 3.5% gain season to date in2006 that make it the undisputed leader in 4-stroke snowmobiles. From Peter Swanton, YMCA, Canada

YMCA dealers inspecting all the featureson the all new Venture Lite !

Dealers see that “PhazerDelivers” for 2007 season

Peru

Yamaha News received a letter from a user in Peru that we would like toshare. Mr. Miguel Espinoza Sanchez writes about a Yamaha bike that hasbeen in his family for 25 years: “It may seem impossible, but my Yamaha DT175 was manufactured in 1981, and it has rolled along more than 25 yearswith plenty of life left in it yet. Logically, some parts of the bike have beenreplaced, but most of them are original components. It has belonged to mesince 1992, and before that it was my father’s…truly an excellent investment.

My congratulations to YamahaMotor del Perú, especially to theService department-genuine partshave always been available whenneeded. I hope that your philoso-phy-KANDO, the word I heardfrom Yamaha sales people – con-tinues touching hearts.”From Miguel Espinoza Sanchez

The DT175 produced in 1981 still runs, carryingmany memories

25-year-old DT 175, a runningfather-son legacy

France

Republican Guard MotorcycleSquadron visits Saint-Quentin A two-day Road Safety pro-gram was held in Saint-Quentin on May 5 and 6under the theme of “Youngpeople and two-wheeledvehicles.” On this occasion,MBK President, Mr.Masahiro Takizawa, wel-comed thirty soldiers of themotorcycle squadron of theRepublican Guard, whoseduties include escortingmotorcades of heads of foreign states on official visits to France. Followingthe signing of a contract with Yamaha, these motorcyclists of NationalGendarmerie were recently equipped with FJR 1300 bikes delivered byYamaha Motor France.From Maryse Gladieux, General Affairs & Internal Communication, MBK,France

A riding demonstration in front of the City Hall in Saint-Quentin (Aisne)

Japan

YMC Supplies Engines forVolvo S80 As of February 2006, Yamaha is manufacturing and supplying high-per-formance V8 engines for Volvo Car Corporation’s new flagship S80sedan. S80 is the first Volvo sedan offering a V8 power train. This is theadditional variation of V8 4.4-liter engine that Yamaha has been supply-ing for XC90 (SUV) vehicle since 2004. From Shin Kato, Business Planning & Control Automotive Operations,YMC

Volvo’s flagship S80 model that now mounts the Yamaha-built V8 engine

The Yamaha-built V8 engine


To have your topic included in Yamaha NewsWorld Topics:

1) Send us your text or an outline of the contents, making sure to specify who, what, when, where, why and how details.

2) Also send 1 or 2 high-resolution photos with explanations.

3) Submissions received in Japan by the 20th of odd-numbered months will be considered for the next issue.

Notice of when your article will appear in YN will be made after the editing process.Send your articles to us by e-mail, the editorial staff, at the address below. E-mail: [email protected]

YMCIS Opens Service EducationCenterOn March 21, Yamaha’s Russian distributor YMCIS held a ceremony to commemorateits newly completed education/training center. The center has been built on the groundsof the Moscow State Technical University (MADI) and will play an important role in theeducation and training of dealers and mechanics in the various types of service neces-sary to maintain the different types of Yamaha products and carry out the “3S” (Sales,Service and Spare parts) activities that ensure top level customer satisfaction. Working incooperation with the University, the center will surely make a significant contribution tothe automotive industry in Russia. From Tatsuya Oda, YMCIS, Russia

Mexico

ATV“X-TOURING” eventcovers 330 km to elevation of4,400 mFrom Feb. 23 to 26, some60 ATV users participatedin the popular ExtremeAdventure “X-TOURING”series event organized byYamaha Motor Mexico. Rid-ing unmodified BRUIN 350and KODIAK 450 models,the participants successfullycovered 330 mountainouskilometers with no machinetrouble in this event thatoffers exciting ATV recreation for Yamaha users while also proving thereliability and toughness of the Yamaha products in rugged off-road use.Starting from Orizaba City, Veracruz, at an elevation of 1,400 m, the tourclimbed to 4,400 m over the next two days on "Pico de Orizaba," the thirdhighest volcanic peak in North America, and rode through a storm with 80km/h winds before finally descending to Chachalacas Beach on the fourthday to ride on its 100-m sand dunes. From Hugo Diaz, YMMEX, Mexico

Germany

When the German motorcycle magazine MOTORRADannounced its long-awaited "Bike of the Year 2006" awardresults in Stuttgart on March, 15, Yamaha bikes had won two ofthe seven categories in these prestigious awards. The YZF-R1SP was No. 1 in the Supersport category with a command-ing 10% more votes than the runner-up. In addition, Yamahawas voted No. 1 brand in the Supersport Category. In the tour-ing/sports-touring category, the Yamaha FJR1300A wasnamed No.1 for the sixth time! YAMAHA was also the No. 2brand in this category.In the all-rounder/naked bikes category, the FZ1 and FZ1 Fazerwere voted No.2 and Yamaha was voted the No. 1 brand.From Christian Boe, Managing Director, YMG, Germany

Yamahas named "Bike of the Year2006" in two categories

YMCIS’s president, Mr. Matsumoto (front), at the tape cutting ceremony

Mr. Christian Boe, Managing Director of YMG receives the award from Mr. MichaelPfeiffer, editor in chief of MOTORRAD

Russia

The riders gather for a photo at the foot of “Pico de Oriz-aba” the third tallest volcano in the North America

YMG receives the award for the FZ1 and FZ1 Fazer in the all-round and naked bike category. At far left is Mrs. NicolePapay of YMG

France

A first “Heroes Legend Rally” took place between Paris andDakar from February 18 to March 5, 2006, organized by HubertAuriol with Yamaha Motor France as an event partner. The rallyoffered riders, including beginners, a discovery tour of Africa inan atmosphere of good friendship and mutual help. Starting fromthe well known "Place du Trocadéro," 24 teams of three peoplealternately rode one Yamaha 500XT each completed the 7,000km course between France and Senegal, via Spain, Moroccoand Mauritania. All competitors arrived along the mythical PinkLake of Dakar without injury or major mechanical failure, exceptfor one broken rod just 10 km from the finish line. The secondrally will be held next year. From Communication & Events Dept., YMF, France

Heroes Legend Rally 2006

The XT500 running in Morocco The starting point of the Heroes Legend Rally 2006, in front of the Eiffel tower

Canada

After seeing dynamic growth with the2006 snowmobile line, the 340 repre-sentatives who gathered for YamahaMotor Canada’s (YMCA) dealermeeting at Hotel Lac Leamy in HullQuebec, Feb 12-14th had big expec-tations for the 2007 models. And theywere not disappointed! The Yamaha“Phazer” name is synonymous with

trail sport performance in Canada, and the way Yamaha brought it backin an all new 4-stroke package, with 4 model variations, brought unend-ing cheer’s from the dealers. With a total of 10 new models, including allnew “Venture Lite” and “Venture MP” models and expansion of the GTseries, Yamaha innovation and design is leading the industry, as provedby a strong 4% share gain in 2005, and 3.5% gain season to date in2006 that make it the undisputed leader in 4-stroke snowmobiles. From Peter Swanton, YMCA, Canada

YMCA dealers inspecting all the featureson the all new Venture Lite !

Dealers see that “PhazerDelivers” for 2007 season

Peru

Yamaha News received a letter from a user in Peru that we would like toshare. Mr. Miguel Espinoza Sanchez writes about a Yamaha bike that hasbeen in his family for 25 years: “It may seem impossible, but my Yamaha DT175 was manufactured in 1981, and it has rolled along more than 25 yearswith plenty of life left in it yet. Logically, some parts of the bike have beenreplaced, but most of them are original components. It has belonged to mesince 1992, and before that it was my father’s…truly an excellent investment.

My congratulations to YamahaMotor del Perú, especially to theService department-genuine partshave always been available whenneeded. I hope that your philoso-phy-KANDO, the word I heardfrom Yamaha sales people – con-tinues touching hearts.”From Miguel Espinoza Sanchez

The DT175 produced in 1981 still runs, carryingmany memories

25-year-old DT 175, a runningfather-son legacy

France

Republican Guard MotorcycleSquadron visits Saint-Quentin A two-day Road Safety pro-gram was held in Saint-Quentin on May 5 and 6under the theme of “Youngpeople and two-wheeledvehicles.” On this occasion,MBK President, Mr.Masahiro Takizawa, wel-comed thirty soldiers of themotorcycle squadron of theRepublican Guard, whoseduties include escortingmotorcades of heads of foreign states on official visits to France. Followingthe signing of a contract with Yamaha, these motorcyclists of NationalGendarmerie were recently equipped with FJR 1300 bikes delivered byYamaha Motor France.From Maryse Gladieux, General Affairs & Internal Communication, MBK,France

A riding demonstration in front of the City Hall in Saint-Quentin (Aisne)

Japan

YMC Supplies Engines forVolvo S80 As of February 2006, Yamaha is manufacturing and supplying high-per-formance V8 engines for Volvo Car Corporation’s new flagship S80sedan. S80 is the first Volvo sedan offering a V8 power train. This is theadditional variation of V8 4.4-liter engine that Yamaha has been supply-ing for XC90 (SUV) vehicle since 2004. From Shin Kato, Business Planning & Control Automotive Operations,YMC

Volvo’s flagship S80 model that now mounts the Yamaha-built V8 engine

The Yamaha-built V8 engine

of 126 ideas were received from Yamahapeople around the world, primarily in theservice technology field. The largest num-ber (65) came from Yamaha MotorMarketing, Japan (YMMJ), followed innumber by YMUK (Britain) and YMVN(Vietnam) and submissions from manymore group companies that showed justhow actively they are pursuing “3E” as away to make a contribution to the cus-tomers and their local societies.YMC’s 2005 CSR Report says that focus-ing on waste reduction is the key to solu-tions for environmental issues. Said inanother way, the first step the YamahaMotor group should make toward promot-ing environmental preservation is to buildand service products that last longer. Toachieve this important goal, we must workto strengthen our after-service capabilityas we build our consciousness of “3E” asa way to contribute to sustainable devel-opment based on a social structure whererecycling the products we build and sell isan inherent corporate responsibility.

In today’s business world, where corpo-rate social responsibility (CSR) is thefocus of so much attention, the mission ofcorporations has shifted from the merepursuit of efficient economic growth toactivities that contribute to sustainablemutual development with society.Yamaha Motor Company is making CSRa central part of its corporate mission byclarifying our social responsibility andseeking ways to promote sustainabledevelopment that brings positive returnsfor the society. One of the areas of social contribution is“environmental preservation.” In our“Yamaha Motor Group EnvironmentalPlan 2010” we have set the goal of “sup-plying products and services designed tolengthen product life by tackling environ-mental issues in all aspects of our busi-ness.” This involves constant efforts at alllevels of our corporate activities aimed atreducing environmental impact, eliminat-

ing toxic materials and promoting higherlevels of recycle-ability at all stages of aproduct’s life cycle, from product devel-opment and manufacturing to distributionand final recycling.Meanwhile, to deal with the issues ofwaste reduction and preserving resources,we are pursuing programs based on the“3Rs” (Reduce, Reuse, Recycle). And, toachieve these objectives, Yamaha hasimplemented its own “3E” program(Easy to Build, Easy to Service, Easy toDisassemble) as a strategic effort to dealwith the problem of industrial waste in away that will differentiate us from thecompetition in the area of cost as well.In practical terms this means developingproducts that are easier to build in themanufacturing process, easier to serviceduring the product use stage and easier todisassemble and recycle at the end oftheir product life, and during 2004 and2005 we conducted a “3E Idea

Campaign” in which wesolicited ideas from theYamaha service depart-ments and dealerships inthe marketplace. Thiscampaign served toincrease consciousnessof “3E” and buildawareness of environ-mental issues while alsohelping to achieve prod-uct creation that con-

tributes to the promotion of maximumrecycling in Yamaha markets throughoutthe world. During this campaign, a total

YMC Senior Managing Director Togami (2nd from right) presents acommemorative plaque to YMMJ President (at the time) Yoshino forhis company’s top performance in the 3E campaign


New Motorcycle Air Bag System UnveiledNew Motorcycle Air Bag System UnveiledYamaha Motor Co., Ltd. recentlyunveiled the “Yamaha ASV-3” equippedwith a completely new motorcycle air bagsystem developed by YMC as part of thecompany’s participation in the Japanesegovernment’s third-generation “AdvancedSafety Vehicle” program. Displayed at theend of May at the “2006 AutomotiveEngineering Exposition” in KanagawaPref., this sophisticated motorcycle air bagsystem became the focus of visitor atten-tion. Based on the air bag technologies fromthe “Yamaha ASV-2” research vehicleintroduced in 2000 as an Intelligent

Transport System (ITS) item, the systemmounted on the ASV-3 features signifi-cant new advancements developedthrough the use of the latest analyticalsoftware. The ASV-3 uses the 250ccMAXAM as its base vehicle and buildsinto it an air bag system that features abracing “back plate” and a multi-chamberair bag. By analyzing the unique nature ofthe motorcycle, the system is beingdesigned to protect the rider in two ways.First of all, the new Yamaha air bag isdesigned to provide rider protection byabsorbing the shock from a head-on colli-sion as well as a diagonal collision.

Secondly, the system functions tobrace the rider’s pelvic region tokeep the rider seated on the motorcy-cle and prevent the secondary

injuries that can result from the

rider being thrown off the vehicle. To protect the rider in these ways, the airbag on the Yamaha ASV-3 is beingdesigned to open directly against the riderand features a back plate to receive theforce that comes to bear on the air bag andhold it in place so that the bag both pro-tects the rider from collision shock andkeeps him/her on the motorcycle.[Reference] The “Advanced SafetyVehicle” (ASV) project is promoted byJapan’s Ministry of Land, Infrastructureand Transport and 14 participating domes-tic automotive makers including YamahaMotor are cooperating in this project todevelop ASV technologies.Photo: The specially developed back plateand multi-chamber air bag are the uniquefeatures of this new system.


“Yamaha ASV-3” displayed at the “2006 AutomotiveEngineering Exposition”

The back plate and air bag in operation

Long product life and fuller recyclingBuilding a “recycling-based society” with 3ELong product life and fuller recyclingBuilding a “recycling-based society” with 3E

Easy to BuildUsing standardized parts and mea-sures to minimize environmentalimpact in the manufacturing stage

Easy to Service Design products to make it easier toremove and replace parts, to inspect,adjust and repair

Easy to Disassemble Design products to be easier to dis-assemble and the parts easier to sortand recycle

Yamaha Motor Vietnam was the 3rd place winner

Service Manager Peter O’Conner of 2nd place-winning YMUKcommented: “We took this 3E campaign very seriously as anopportunity to offer ideas for environmental improvement, andwe believe that it is important that people throughout the glob-al Yamaha group involve themselves in environmental issues”

Back plateMulti-chamber air bag

of 126 ideas were received from Yamahapeople around the world, primarily in theservice technology field. The largest num-ber (65) came from Yamaha MotorMarketing, Japan (YMMJ), followed innumber by YMUK (Britain) and YMVN(Vietnam) and submissions from manymore group companies that showed justhow actively they are pursuing “3E” as away to make a contribution to the cus-tomers and their local societies.YMC’s 2005 CSR Report says that focus-ing on waste reduction is the key to solu-tions for environmental issues. Said inanother way, the first step the YamahaMotor group should make toward promot-ing environmental preservation is to buildand service products that last longer. Toachieve this important goal, we must workto strengthen our after-service capabilityas we build our consciousness of “3E” asa way to contribute to sustainable devel-opment based on a social structure whererecycling the products we build and sell isan inherent corporate responsibility.

In today’s business world, where corpo-rate social responsibility (CSR) is thefocus of so much attention, the mission ofcorporations has shifted from the merepursuit of efficient economic growth toactivities that contribute to sustainablemutual development with society.Yamaha Motor Company is making CSRa central part of its corporate mission byclarifying our social responsibility andseeking ways to promote sustainabledevelopment that brings positive returnsfor the society. One of the areas of social contribution is“environmental preservation.” In our“Yamaha Motor Group EnvironmentalPlan 2010” we have set the goal of “sup-plying products and services designed tolengthen product life by tackling environ-mental issues in all aspects of our busi-ness.” This involves constant efforts at alllevels of our corporate activities aimed atreducing environmental impact, eliminat-

ing toxic materials and promoting higherlevels of recycle-ability at all stages of aproduct’s life cycle, from product devel-opment and manufacturing to distributionand final recycling.Meanwhile, to deal with the issues ofwaste reduction and preserving resources,we are pursuing programs based on the“3Rs” (Reduce, Reuse, Recycle). And, toachieve these objectives, Yamaha hasimplemented its own “3E” program(Easy to Build, Easy to Service, Easy toDisassemble) as a strategic effort to dealwith the problem of industrial waste in away that will differentiate us from thecompetition in the area of cost as well.In practical terms this means developingproducts that are easier to build in themanufacturing process, easier to serviceduring the product use stage and easier todisassemble and recycle at the end oftheir product life, and during 2004 and2005 we conducted a “3E Idea

Campaign” in which wesolicited ideas from theYamaha service depart-ments and dealerships inthe marketplace. Thiscampaign served toincrease consciousnessof “3E” and buildawareness of environ-mental issues while alsohelping to achieve prod-uct creation that con-

tributes to the promotion of maximumrecycling in Yamaha markets throughoutthe world. During this campaign, a total

YMC Senior Managing Director Togami (2nd from right) presents acommemorative plaque to YMMJ President (at the time) Yoshino forhis company’s top performance in the 3E campaign


New Motorcycle Air Bag System UnveiledNew Motorcycle Air Bag System UnveiledYamaha Motor Co., Ltd. recentlyunveiled the “Yamaha ASV-3” equippedwith a completely new motorcycle air bagsystem developed by YMC as part of thecompany’s participation in the Japanesegovernment’s third-generation “AdvancedSafety Vehicle” program. Displayed at theend of May at the “2006 AutomotiveEngineering Exposition” in KanagawaPref., this sophisticated motorcycle air bagsystem became the focus of visitor atten-tion. Based on the air bag technologies fromthe “Yamaha ASV-2” research vehicleintroduced in 2000 as an Intelligent

Transport System (ITS) item, the systemmounted on the ASV-3 features signifi-cant new advancements developedthrough the use of the latest analyticalsoftware. The ASV-3 uses the 250ccMAXAM as its base vehicle and buildsinto it an air bag system that features abracing “back plate” and a multi-chamberair bag. By analyzing the unique nature ofthe motorcycle, the system is beingdesigned to protect the rider in two ways.First of all, the new Yamaha air bag isdesigned to provide rider protection byabsorbing the shock from a head-on colli-sion as well as a diagonal collision.

Secondly, the system functions tobrace the rider’s pelvic region tokeep the rider seated on the motorcy-cle and prevent the secondary

injuries that can result from the

rider being thrown off the vehicle. To protect the rider in these ways, the airbag on the Yamaha ASV-3 is beingdesigned to open directly against the riderand features a back plate to receive theforce that comes to bear on the air bag andhold it in place so that the bag both pro-tects the rider from collision shock andkeeps him/her on the motorcycle.[Reference] The “Advanced SafetyVehicle” (ASV) project is promoted byJapan’s Ministry of Land, Infrastructureand Transport and 14 participating domes-tic automotive makers including YamahaMotor are cooperating in this project todevelop ASV technologies.Photo: The specially developed back plateand multi-chamber air bag are the uniquefeatures of this new system.


“Yamaha ASV-3” displayed at the “2006 AutomotiveEngineering Exposition”

The back plate and air bag in operation

Long product life and fuller recyclingBuilding a “recycling-based society” with 3ELong product life and fuller recyclingBuilding a “recycling-based society” with 3E

Easy to BuildUsing standardized parts and mea-sures to minimize environmentalimpact in the manufacturing stage

Easy to Service Design products to make it easier toremove and replace parts, to inspect,adjust and repair

Easy to Disassemble Design products to be easier to dis-assemble and the parts easier to sortand recycle

Yamaha Motor Vietnam was the 3rd place winner

Service Manager Peter O’Conner of 2nd place-winning YMUKcommented: “We took this 3E campaign very seriously as anopportunity to offer ideas for environmental improvement, andwe believe that it is important that people throughout the glob-al Yamaha group involve themselves in environmental issues”

Back plateMulti-chamber air bag

Printed in Japanhttp://www.yamaha-motor.co.jp

YAMAHA MOTOR CO., LTD. Corporate Communication Dept. 2500 Shingai, Iwata, Shizuoka, 438-8501 Japan Tel: 81-538-32-1145, Fax: 81-538-37-4250

Z O O M I NZ O O M I N

der room design is something thatwomen will especially appreciate. Thegalley is also beautifully designed forease of use in after-cruising entertaining.In a word, this mid-sized sport convert-ible model is a masterpiece of Yamaha’slong years of boat-building experienceand technology in Japan and our philoso-phy of boat design.

Full-scale sales efforts have nowbegun in Japan for the “YAMAHA32 CONVERTIBLE” that drew so

much attention as a special exhibitionmodel at this spring’s Tokyo Boat Show.Until recently, a number of factors suchas the boat operator licensing system andboat tonnage limits have placed speciallimitations on boat design in Japan.Recent relaxation of some of these regu-lations, however, has allowed muchgreater freedom in boat design. This hasmade it possible for Yamaha to design afull-fledged “sport convertible” (a boatthat can be used for both cruising and

sport fishing) with a comfortable andluxurious cabin space in an easy to pilot32 ft. size. The exterior design is modeled after thebeautiful lines of the highly popular 38-ft. “convertible” model released byYamaha several years ago. It also fea-tures the famous running performanceand cruising comfort afforded by Yama-ha’s unique hull design technology. The most appealing quality of this newmodel, though, is its comfortable, spa-cious and richly appointed on-board liv-ing space. The refined cabin salon useshigh-quality interior materials. The pow-

●Length: 10.84m●Beam: 3.65m●Draw: 2.21m●Main engine: YAMAHA SX422, others●Max. horsepower: 228 kW(310PS）×2

YAMAHA 32 CONVERTIBLEA mid-sized “Sport Convertible” featuring the best of Yamaha’s boat-building technologies

YAMAHA 32 CONVERTIBLEA mid-sized “Sport Convertible” featuring the best of Yamaha’s boat-building technologies

Documents

R1SP,Bike of the Year 2006,FZ1,FZ1 Fazer,Heroes ... - Yamaha …€¦ · Rally,XT500,France,Dealers see that “Phazer Delivers” for 2007 season,Yamaha Motor Canada,25-year-old