RAB5 JULY 16 OCEAN CITY, MD. THANK YOU! THANK YOU DR. BERGER AND STAFF THANK YOU DR. BERGER AND STAFF Clarion Resort Fontainebleau Hotel Clarion Resort

RAB5RAB5

JULY 16JULY 16

OCEAN CITY, MDOCEAN CITY, MD

THANK YOU!THANK YOU!

THANK YOU DR. THANK YOU DR. BERGER AND BERGER AND

STAFFSTAFF Clarion Resort Clarion Resort

Fontainebleau Fontainebleau HotelHotel

Ocean City, MDOcean City, MD

Welcome & IntroductionsWelcome & Introductions

Pam Lytle-HessPam Lytle-Hess– ChairpersonChairperson– Hess HotelsHess Hotels– 1807 Edgewood Road1807 Edgewood Road– Edgewood, MD 21040Edgewood, MD 21040– 410-679-2997410-679-2997– [email protected]@aol.com

RAB5 Treasury and BudgetRAB5 Treasury and Budget

Marketing Trust FundMarketing Trust Fund

Balance As OfBalance As Of

May 31, 2002May 31, 2002$94,800.49$94,800.49

RAB5 Treasury and BudgetRAB5 Treasury and Budget2002 Budget vs. Actual2002 Budget vs. Actual

YTDYTD

ThroughThrough

5/31/025/31/02

20022002

BudgetBudget20022002

ActualActualVarianceVariance

Admin.Admin.

ExpensesExpenses$5,860.00$5,860.00 $697.55$697.55 $5,162.45$5,162.45

Meeting/Meeting/

TravelTravel

ExpensesExpenses

$14,000.0$14,000.000

$4,550.38$4,550.38 $9,449.62$9,449.62

IOC June board meetingIOC June board meetingin San Diegoin San Diego

Extra Delegates represented Extra Delegates represented Region 5 very wellRegion 5 very well

Comments FromComments From– Karl BisseyKarl Bissey– John MillerJohn Miller– Govinda MalyaGovinda Malya

Executive Committee Executive Committee ReportReport

Fall Regional meetings are on track. All Fall Regional meetings are on track. All regional chairpersons were given their F & B regional chairpersons were given their F & B budgets and encouraged to get budgets and encouraged to get sponsorships for the event.sponsorships for the event.– We need everyone’s help securing sponsorships!We need everyone’s help securing sponsorships!

The numbers for this year’s convention were The numbers for this year’s convention were not available at this time, but would be at not available at this time, but would be at our August meeting. Our next convention our August meeting. Our next convention will be at the new OpryLand in Orlando, FL will be at the new OpryLand in Orlando, FL on May 7 - 9on May 7 - 9

Executive Committee cont.Executive Committee cont.

Chuck Ledsinger was asked about the status of Chuck Ledsinger was asked about the status of his employment contract. He stated that he has his employment contract. He stated that he has a year to go on it and is looking forward to re-a year to go on it and is looking forward to re-negotiating to continue his position as CEOnegotiating to continue his position as CEO

Beginning next year there will be one national Beginning next year there will be one national delegate for each 50 properties the region has delegate for each 50 properties the region has as active--minimum 4 delegatesas active--minimum 4 delegates– Two of the four spots are for Chair and Vice ChairTwo of the four spots are for Chair and Vice Chair– With 175 properties, we will still have four delegatesWith 175 properties, we will still have four delegates

Operations & StandardsOperations & StandardsCommittee ReportCommittee Report

Revised SED cards will be arriving to include Revised SED cards will be arriving to include owners and management companiesowners and management companies

The Comfort Inn amenity initiative The Comfort Inn amenity initiative discussed at the Owner’s Conference and discussed at the Owner’s Conference and Convention was voted unanimously to Convention was voted unanimously to acceptaccept– All rooms to have in-room coffee, hair dryers, full All rooms to have in-room coffee, hair dryers, full

sized irons and boards, free local calls, clock sized irons and boards, free local calls, clock radio and no long distance access chargeradio and no long distance access charge

– Effective date is January 1, 2003Effective date is January 1, 2003

Operations & Standards Operations & Standards cont.cont.

Brand re-imaging update stated that around Brand re-imaging update stated that around 100 properties have done nothing to re-100 properties have done nothing to re-image.image.– Default notices to these properties were issued Default notices to these properties were issued

June 15.June 15.– A report will be given at our August IOC meeting A report will be given at our August IOC meeting

on the revenue performance versus local on the revenue performance versus local competitive set of the re-imaged properties.competitive set of the re-imaged properties.

– A copy of the email from Brent Russell is A copy of the email from Brent Russell is distributed to show we can use up all our distributed to show we can use up all our consumables with old logo first without FSD consumables with old logo first without FSD penalty.penalty.

Operations & Standards Operations & Standards cont.cont.

The committee agreed with Choice The committee agreed with Choice that properties will now be able to that properties will now be able to offer the Wall Street Journal instead offer the Wall Street Journal instead of the mandatory USAToday. The of the mandatory USAToday. The property must offer one or the other property must offer one or the other or both.or both.

Marketing Committee Marketing Committee ReportReport

Govinda Malya was a guest delegateGovinda Malya was a guest delegate The new enhancements for The new enhancements for

www.choicehotels.comwww.choicehotels.com site were shared. site were shared.– Utilizes “the power of being there, go” Utilizes “the power of being there, go”

themetheme– All brand sites use their logo colorsAll brand sites use their logo colors– Guests will be able to download the Guests will be able to download the

Vacation DirectoryVacation Directory leaves an icon of the desktopleaves an icon of the desktop is updated each time desktop is connected to is updated each time desktop is connected to

the internetthe internet

Marketing Committee cont.Marketing Committee cont.

E-Brochures are easier to printE-Brochures are easier to print– can now have up to four picturescan now have up to four pictures– unlimited space to add rich copy about unlimited space to add rich copy about

area attractions with out external linksarea attractions with out external links– NO email addresses may be listed, but NO email addresses may be listed, but

Choice has added the email address, Choice has added the email address, [email protected]@choicehotels.com which can which can answer questions 24/7answer questions 24/7


The IOC voted unanimously to remove The IOC voted unanimously to remove all external links from e-Brochures all external links from e-Brochures except those links to your own except those links to your own independently operated web site.independently operated web site.– Need to keep potential guests on the site Need to keep potential guests on the site

and bookand book cheaper (no third party commissions)cheaper (no third party commissions) promote brand loyaltypromote brand loyalty

– Links may actually connect to our Links may actually connect to our competition’s web sitescompetition’s web sites


Choice will soon have a template available Choice will soon have a template available that will allow properties to be sure they that will allow properties to be sure they are positioned correctly on GDS Index are positioned correctly on GDS Index PointsPoints

Current fee for Pegasus is $2.00, but that Current fee for Pegasus is $2.00, but that rate has been in place since 1996 and rate has been in place since 1996 and Choice is getting pressured to accept a Choice is getting pressured to accept a rate increase or get turned off their rate increase or get turned off their system. Choice is negotiating, but thinks it system. Choice is negotiating, but thinks it will increase to $3.75 soon.will increase to $3.75 soon.


The new ECRM initiative was discussedThe new ECRM initiative was discussed– It has two componentsIt has two components

the analytic engine that crunches and scrubs the the analytic engine that crunches and scrubs the data (the who, what, where and how)data (the who, what, where and how)

the campaign management tool that will the campaign management tool that will recognize customers and their habits to allow us recognize customers and their habits to allow us to target market them specifically and directlyto target market them specifically and directly

– It will also be used for guest satisfaction It will also be used for guest satisfaction surveyssurveys

Marketing Committee cont.Marketing Committee cont. The Advertising Campaign is showing The Advertising Campaign is showing

results shown in researchresults shown in research– Reaction to the ad is favorableReaction to the ad is favorable– Shows increases in brand awarenessShows increases in brand awareness

Comfort retained 97%Comfort retained 97% Comfort Suites went from 76% to 80%Comfort Suites went from 76% to 80% Quality went from 86% to 87%Quality went from 86% to 87% Sleep went from 44% to 49%Sleep went from 44% to 49% Clarion went from 70% to 72%Clarion went from 70% to 72% MainStay went from 13% to 16% Shows increase in MainStay went from 13% to 16% Shows increase in

calls going through 800-4choicecalls going through 800-4choice

– Previous call volume was 8% vs. 34% during adsPrevious call volume was 8% vs. 34% during ads


The fall advertising campaign was The fall advertising campaign was reviewedreviewed– LHOME for leisureLHOME for leisure

Message: “The farther you get from home, Message: “The farther you get from home, the closer you get to the people who live the closer you get to the people who live there.”there.”

$4 million on media buy, TV, Online and $4 million on media buy, TV, Online and intermediaryintermediary

There will be a promotional tie-inThere will be a promotional tie-in


Double airline miles for businessDouble airline miles for business– Message: “The farther you get from your Message: “The farther you get from your

office, the closer you get to your office, the closer you get to your business.”business.”

– To run September 23 to December 15To run September 23 to December 15– Cost of miles per qualified stay is 10%Cost of miles per qualified stay is 10%

Hotels to pay 7%Hotels to pay 7% Marketing Fund to pay 3%Marketing Fund to pay 3% The board unanimously agreed to the The board unanimously agreed to the

funding arrangementfunding arrangement


Choice Privilege Front Desk incentiveChoice Privilege Front Desk incentive– To increase number of applications from To increase number of applications from

40,000 to 84,00040,000 to 84,000– Prize drawing open to all mid-scale staff who Prize drawing open to all mid-scale staff who

enroll a guest in CPenroll a guest in CP– Prizes TBDPrizes TBD– Entries run during Double Airline mile promo Entries run during Double Airline mile promo

(Sept. 23 to Dec 15)(Sept. 23 to Dec 15)– Winners to be named in The TimesWinners to be named in The Times


Travel and Vacation Directory updateTravel and Vacation Directory update– New online review of your directory listing with New online review of your directory listing with

deadline of July 10deadline of July 10– 2003 directory will have 4-color picture of 2003 directory will have 4-color picture of

property with listingproperty with listing– 2002 directory included an atlas, but with a 2002 directory included an atlas, but with a

new vendor, our costs reduced from $.834 to new vendor, our costs reduced from $.834 to $.814 per copy$.814 per copy

– Directories will no longer be required to be Directories will no longer be required to be placed into guest rooms, a rack card will be placed into guest rooms, a rack card will be shipped in November with the directories to shipped in November with the directories to instruct guests on how to get a copy of the instruct guests on how to get a copy of the directorydirectory

Awards CommitteeAwards Committee

Currently inspecting about 200 Currently inspecting about 200 properties for first round of Inn of the properties for first round of Inn of the Year for 2003 conventionYear for 2003 convention

The committee is planning the The committee is planning the Awards Reception/Dinner event at Awards Reception/Dinner event at the Fall Association Meetings to be the Fall Association Meetings to be very special recognition for the gold very special recognition for the gold and platinum winnersand platinum winners

Education CommitteeEducation Committee

Report by Judy Felton-CarlinReport by Judy Felton-Carlin Karl Bissey was a guest delegateKarl Bissey was a guest delegate

Audit Committee Audit Committee

Report by Perry PatelReport by Perry Patel

Strategic Strategic Partnership/Technology/Partnership/Technology/Reservations Committee Reservations Committee

Report by Lou ZagarinoReport by Lou Zagarino John Miller was a guest delegateJohn Miller was a guest delegate

Our three committees are Our three committees are vital to us. You will be vital to us. You will be expected to participate expected to participate

during the upcoming events during the upcoming events under the leadership of the under the leadership of the chairperson. If you do not chairperson. If you do not wish to participate in the wish to participate in the

committee you signed up for, committee you signed up for, you must become involved in you must become involved in

one of the other two.one of the other two.

Newsletter CommitteeNewsletter Committee

Update by Chair, Perry Update by Chair, Perry PatelPatel

Fall Association CommitteeFall Association Committee

Update by Chair, Judy Felton-Update by Chair, Judy Felton-CarlinCarlin

Marketing CommitteeMarketing Committee

Update by Chair, Monica WorrellUpdate by Chair, Monica Worrell

New GM welcome list.New GM welcome list.

Make a short phone call of welcome Make a short phone call of welcome and explain what the RAB5 does and and explain what the RAB5 does and when our next meeting iswhen our next meeting is

I need a volunteer for each stateI need a volunteer for each state

Choice Hotels UpdateChoice Hotels Update

Report by C. CageReport by C. Cage

Documents

RAB5 JULY 16 OCEAN CITY, MD. THANK YOU! THANK YOU DR. BERGER AND STAFF THANK YOU DR. BERGER AND STAFF Clarion Resort Fontainebleau Hotel Clarion Resort