Rabbitohs & Souths Cares

A case study of the benefits to the Rabbitohs Brand

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How we Rabbitohs see ourselves…. Rabbitohs Board Rabbitohs Management Rabbitohs Players Rabbitohs Sponsors/Partners Rabbitohs Members

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Rose coloured glasses!

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How the general public see NRL…. Media Corporate Australia General Public Mums, Dads – Kids! Women …how they see all of us (NRL Clubs)!

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Not so rosey!!

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What we do…

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We authentically engage and support our community all year round…

…so that our community know, live and experience what our Club is really about!

Souths Cares is as an independent, not-for-profit public benevolent institution.

Souths Cares charter is to support disadvantaged and marginalised youth and their families through the delivery of capacity building programs addressing education, training, health and employment needs.

Souths Cares leverages the popularity of Rugby League, the Rabbitohs brand and high-profile ambassadors to engage with individuals and communities to deliver community programs.

The organisation has three key focus areas: Education, Employment; and Healthy Active Lifestyles

8 Programs to address these focus areas … 13

Supporting Business Plans Membership to 2017

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Supporting Business Plans Membership to 2017

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Supporting Business Plans Membership to 2017

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Supporting Business Plans Membership to 2017

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Supporting Business Plans Membership to 2017

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Supporting Business Plans Membership to 2017

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Supporting Business Plans Membership to 2017

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Supporting Business Plans Membership to 2017

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We rely on more than just Souths Cares to foster the Rabbitohs Brand… Player & Staff Training (Education, Wellbeing, Respectful Relationships, Media, Social Media etc) Risk Mitigation (Leadership Group – Ownership & Accountability; Away Matches, Bye Weekends, Off-Season) Player v Person Selection (Coach, CEO, Board) On-Boarding – Induction & Culture (Rabbitohs Way) Public Relations Strategies (ATL & BTL)

THERE WILL NEVER BE ANY GUARANTEES OF SUCCESS

…but having the right strategy & right culture gives us the best possible chance!

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Questions?

THANK YOU