Rabdan Academy - ra.ac.aeRabdan Academy aims to be a future-class multi-disciplinary learning environment of choice for the continuing development of safety, ... The Academy will lead

Rabdan Visual Identity Guidelines- 2014 Version 1.1

Rabdan AcademyVisual Identity Guidelines

Contents0.0.0 Introduction0.0.1 Message from the EVP0.0.2 Mission and Vision0.0.3 A visual overview

1.0.0 Basic Elements1.0.1 Introduction

1.1.0 Brandmark1.1.1 Brandmark use1.1.2 Lockups and variations1.1.3 Clear space and minimum size1.1.4 Positioning1.1.5 Sizing on various formats1.1.6 Colour and background options1.1.7 Some misuses

1.2.0 Colour1.2.1 Colour balance overview1.2.2 Primary colour1.2.3 Secondary colour

1.3.0 Graphic Device1.3.1 Inspiration1.3.2 The Facet1.3.3 The Facet Texture

1.4.0 Typography1.4.1 Corporate Latin typeface1.4.1 System default Latin typeface1.4.1 Typesetting usage in Latin1.4.2 Corporate Arabic typeface1.4.2 System default Arabic typeface1.4.2 Typesetting usage in Arabic

Getting in touch

Introduction 0.0.0



Introduction

Message from the EVP 0.0.1

Rabdan Academy aims to be a future-class multi-disciplinary learning environment of choice for the continuing development of safety, security, defense, and emergency preparedness and crisis management professionals. The Academy is an independent and autonomous institution reporting directly to the Executive Council of the Abu Dhabi Emirate. Its ambition is to contribute to the development of a world-class crisis response capability consistent with the Abu Dhabi 2030 Plan and Economic Vision.

The Academy will lead the approach of the UAE nation in combining academic and vocational education. It is the first in the UAE to provide learning in a dual sector structure that recognizes prior learning and experience, sharing accumulated credits from course to course and job to job. This removes duplication of effort and provides students with clear career pathways. The Academy is therefore a forward looking educational organization, capable of going beyond traditional learning models and methodologies to address the educational needs of our students, today. Its education and training curriculum and delivery methodology is applications-based and relevant to both students’ needs, as the learner, and the professions students will be trained for.

Our educational programs are fully accredited by the Commission for Academic Accreditation in the Ministry of Higher Education and Scientific Research. Accreditation is important for our students as course credits are recognized within the UAE and internationally, and also transferable between programs and institutions. This gives our students flexibility to adjust their learning plans to match their changing needs and professional operational requirements.

The Academy staff and the resources are dedicated to the success of our students.

Dr. Faisal Obaid Al AyyanExecutive Vice President


Introduction

Mission and Vision 0.0.2

Mission"To develop individuals and organizations to future-class standards that ensure a highly specialised, multidisciplinary, coherent, robust and sustainable national capability for the protection of the international community, its people and its assets."

Vision"To provide a future-class multidisci plinary learning environment of choice for the continuing development and integration of safety, security, defence, emergency preparedness and crisis management professionals."


Introduction

A visual overview 0.0.3

Basic Elements 1.0.0



Basic Elements

Introduction 1.0.1

A number of elements are used together to create the consistent look and feel of our identity. This section provides each of these elements and illustrates how they should be used.

Towards a more resilient nationWorld Class

The Nation’s Safety

Collaboration

International Standards

Commitment

Our brand values

The Academy is a world class, professional education institution.

Our mission is to train and educate safety, security, defence and

emergency preparedness professionals across all sectors to meet the

challenges and threats faced worldwide by nations and communities

today and in the future. We provide integration and co-ordination

across the training of the defence and security communities.

We represent a number of firsts that combine to make a world leading

academic institution, encouraging organisations and countries to look

towards the UAE for inspiration in their future methods of operation.


Basic Elements

Introduction 1.0.2

Brandmark Graphic device

PhotographySecondary colours

Typography

Primary colours

Corporate S Pro BoldTowards a more resilient nationTowards a more resilient nation Corporate S Pro Light

GE dinar One Medium

GE Dinar One Light

نحو وطن أكثر جاهزيةنحو وطن أكثر جاهزية

Brandmark 1.1.0



Brandmark

Brandmark use 1.1.1

The brandmark we have chosen represents elements that personify our core messages and essence. The shield is incorporated, symbolizing our commitment to the defence of our nation and upholding values such as strength and valour. We have also incorporated the horse, which refers to our Arabian heritage and identity. The Arabian horse is a recognized symbol of elegance, strength, resilience and pride; all values we embody in our organization. Rabdan is also the name given to one of the original Arabian Horses, whose lineage still thrives today. Aside the shield we use the bilingual name: Rabdan Academy. The name is easy to read and elegantly aligned with the shield and horse. All the elements have been designed to be clearly identifiable while portraying a message of excellence and world class standards. This brandmark will be used for all our communication materials and the following guide will delineate how to properly incorporate the brandmark on different mediums, without sacrificing its integrity or legibility.

Figure 1Brandmark in gold and blue

Figure 2Brandmark in gold can be used in case of single colour printing or for better legibility

Figure 3Brandmark in blue can be used in case of single colour printing or for better legibility

Figure 1: brandmark in gold and blue

Figure 2: brandmark in gold

Figure 3: brandmark in blue


Brandmark

Lockups and variations 1.1.2

The following illustrations indicate how to use our brandmark in portrait mode.

Figure 1 Indicates the bilingual portrait brandmark. This is the preferred brandmark to use. The shield element is always centred on top of the name, and the Arabic is always on top of the English.

Figure 2 Shows the Arabic brandmark.

Figure 3Is an example of the English brandmark.

Figure 1: bilingual brandmark

Figure 2: Arabic single language brandmark

Figure 3: English single language brandmark


Brandmark

Lockups and variations 1.1.2

Figure 2: Arabic single language brandmark

Figure 3: English single language brandmark

Figure 1: bilingual brandmark

The following illustrations indicate how to use our brandmark in landscape mode.

Figure 1 Is the bilingual landscape brandmark and the preferred one to use.

Figure 2 Shows the Arabic brandmark.

Figure 3 Is an example of the English brandmark. The single language brandmark should only be used in certain cases where the language matches the medium.


Brandmark

Clear space and minimum space 1.1.3

Figure 1: clear space

X =

Figure 2: minimum clear space

Figure 3: Minimum size

X =

1.5cm2.0cm

X X

X X

Clear spaceKeeping a minimum amount of clear space serves to promote the visibility and identification of our brandmark. The clear space should be free of images, whether they are logos or text, as this might impinge on the visibility of all the elements of our brandmark. By adhering to the minimum clear space, we can ensure that our brandmark is always visible and clear. As shown in Figures 1, the minimum clear space is calculated as X, which is the same size as the shield element of the brandmark. Minimum clear spaceIn certain circumstances, when the space around our brandmark is very tight, follow the measurements illustrated in Figure 2. As seen, in the case of minimum space, we can adhere to the size of the copy of the brandmark. This scale also works for the single language brandmark. Keep in mind that the scales used in Figure 1 and 2 are the minimum requirements, and that clear space should be increased whenever possible.

Minimum sizeFigure 3 indicates the smallest size that the brandmark can be reproduced in, which is 15mm in width. If the medium allows for a bigger size, that should be pursued. However the brandmark should never appear smaller than this measurement.


Brandmark

Positioning 1.1.4

There are several ways to display our brandmark, as shown here. Most corporate mediums will use the bilingual portrait brandmark. This should be centered, whether at the top or in the middle. When using the portrait brandmark, the alignment should follow the illustrations shown here. Often, the portrait brandmark centered in the middle is well suited for covers such as leather cases. In instances where it is used for paper, it should be centered at the top.


Brandmark

Sizing on various formats 1.1.5

Letterhead

Compliment slip

Name tag

Web banner

PowerPoint

Business card

The size of the brandmark can be adapted to suit a wide host of mediums. The following images indicate the proper usage of the brandmark. Whether used as a portrait or landscape brandmark, adhere to the guidelines set forth in the minimum size and clear space rules. It is important that the brandmark remain easily legible and identifiable, while remaining proportionate to the medium it is displayed on.


Brandmark

Colour and background options 1.1.6

When the brandmark is not displayed on a white background, the following examples show how to display the brandmark while keeping it visible and easy to read.If the background is a solid colour, white usually suffices to retain legibility. However in some instances, the reverse colour may be used.

Should the backgrounds consist of images or patterns, the important rule to follow is that the brandmark is easy to read and always clearly visible.

Ideally use the brandmark on gold and blue colour background. However the brandmark can be used on other colour backgrounds as illustrated on the page.

Monotones & reversed versions


Brandmark

Some misuses 1.1.7

Do not distort the brandmarkDo not dismember or remove any element of

the brandmark

Do not place the brandmark on coloured backgrounds other than the ones specified

Do not alter the proportions of the brandmark

Do not outline the brandmark

Do not use any filters or effects on the brandmark Do not alter the position of the brandmark elements

Do not introduce any new colours to the brandmark

The examples shown here illustrate how not to use our brandmark. Each example compromises the legibility, either by playing with the borders of the brandmark, or by laying it on a background that blends with it.

Do not place the brandmark directly on crowded imagery

Colour 1.2.0



Colour

Colour balance overview 1.2.1

PANTONE 7495 C

PANTONE 7460C

PANTONE 7502 C

PANTONE 654 C

PANTONE 378 CPANTONE 7406 C

Secondary colours

Mixture

Primary colours

Fire

man

YEL

LOW PO

LIC

E

Mili

tary

Oliv

e O

ne

Mili

tary

Bei

ge

Mar

ine

dark

blu

e

Whi

te

95%

Blu

e

Gol

d

Silv

er

95%

Gol

d

Blue

Mili

tary

Oliv

e Tw

o

The colours chosen to represent our brandmark were all carefully selected to communicate the values of our organization, while also helping the public to easily identify our brand.

The primary colours we have chosen to work with are indicated in the top bar. They consist of White, Blue, 95% Blue, Gold, 95% Gold, and Silver. These hues can be easy to use on different mediums and will ensure that our brandmark retains its integrity and standard.

The secondary colour palette’s main role is to support the brand language. While primary colours are reserved exclusively for corporate communication vehicles, the secondary colour palette is mainly used for all non-corporate brand applications, such as BTL and ATL applications.


ColourPrimary colour speci�cations 1.2.2

Pantone ® CMYK RGBReference: Pantone ® Colour Bridge

HTMLReference: Pantone ® Colour Bridge

Primary colours

287 C R26 G 71 B 132C 100 M 75 Y 2 K 18

C 22 M 23 Y 47 K 57

1A4784

871 C R127 G 116 B 87 7F7457

C 45 M 35 Y 35 K 14877 C R142 G 144 B 144 8e8f90


Colour

Secondary colour specifications 1.2.3

Pantone ® CMYK RGBReference: Pantone ® Colour Bridge

HTMLReference: Pantone ® Colour Bridge

Primary colours

7406 C R239 G193 B17C 0 M 20 Y 100 K 2

C 42 M 5 Y 98 K 29

EFC111

7495 C R141 G155 B32 8D9B20

7460 C R0 G146 B201C 100 M 6 Y 2 K 10

C 6 M 14 Y 39 K 8

0092C9

7502 C R214 G188 B141 D6BC8D

C 100 M 71 Y 10 K 47654 C R32 G66 B108 20426C

C 47 M 11 Y 99 K 64378 C R93 G104 B33 5D6821

Graphic Device 1.3.0



Graphic Device

Inspiration 1.3.1

The Graphic Device has several uses which will visually support our brandmark. The entire element is shown here in:

Figure 1It’s symmetrical and geometric pattern is inspired from Islamic design, which alludes to our rich heritage and culture.

Figure 2Indicates an element of the motif that can serve as a pointer for bullet points or to segment copy. These can be used for English or Arabic copy, with the pointer aligning according to the language of the text.

Figure 1 Figure 2


Graphic Device

1.3.2The Facet

The facet consists of using the motif as indicated below to form a border or decorative background. This motif is designed to support our brandmark and reinforces the values that are portrayed in our brand. It can be applied to different mediums and will aid in the identification of our brand.


Graphic Device

1.3.3The Facet Texture

The smallest size the corporate motif should appear on should be 9 cm x 5 cm, or a business card. When used for backgrounds, the following images illustrate the correct usage for the borders and the alignment. Cropping should be done according to the examples shown, so that the facet always appears symmetrical and even.

When using for bigger space, keep the height of the motif of maximum 36 cm.

Typography 1.4.0



Typography

Corporate Latin typeface 1.4.1

Corporate S PRO (Family)

Towards a more resilient nation

Header in a body copy

Corporate S Pro Bold (Headers / Main Message / Important to highlight) examples

Note: for best results in constructing the bodycopy format, adhere to the Leading and Trackingshown hereunder.

Q W E R T Y U I O P A S D F G H J K L Z X C V B N Mq w e r t y u i o p a s d f g h j k l z x c v b n m

Corporate S Pro Medium (Sub-heads)


Corporate S Regular/Light (Body copy)


Arial (Bold- Header/ Sub-header Regular-Body copy)


Leading 12pt / Tracking 0 ( Font size- 10)

Ad que custiore vellut mo to quiduntium desti quis et volupistia venti volores edisin corro cus, volorem que est as doluptibus expero dolendis moluptatur alic torescitatis es explis sitatia voluptatem is anduciae quodi optatiam exerae int placcullab inctota tendel intium eaquam sit maio offictus adissinctur?

Ad que custiore vellut mo to quiduntium desti quis et volupistia venti volores edisin corro cus, volorem que est as doluptibus expero dolendis moluptatur alic torescitatis es explis sitatia voluptatem is anduciae quodi optatiam exerae int placcullab inctota tendel intium eaquam sit maio offictus adissinctur.

Ur, ut repe commod excea pa con pa consequi sam rem rerumet quia alignam, sequam, quaepudit, tem eium estio ese eat accume la quiam, enem quid eaque offic temost pore, seriae quae officae es nullupt aturitat poreiumet liquasse voluptae eum vel idestia speres aut resedis nisim aut omnihil.

0 1 2 3 4 5 6 7 8 9

9 8 7 6 5 4 3 2 1 0

9 8 7 6 5 4 3 2 1 0

0 1 2 3 4 5 6 7 8 9

Digital font usage in absence of Corporate S Pro


Typography

Corporate Arabic typeface 1.4.2

GE Dinar One (Family)GE Dinar One Medium (Headers / Main Message / Important to highlight) examples

Note: for best results in constructing the bodycopy format, adhere to the Leading and Trackingshown hereunder.

GE Dinar One Light (mainly for body copy)

ض ص ث ق ف غ ع ه خ ح ج ة ش س ي ب ل ا ت ن مك ظ ط ذ د ز ر وؤ


نحو وطن أكثر جاهزية


العنوان الرئيسي للقطعة

إضافة يمكنك واعة، باع اعة والصور صمم مع. استوى إصداول لق الرسوال إنديك. لقة أكبر الحد التشفائف علقة بسرعة، يم في أسرع وجدام في اللتشفي تصمم إلى األفكار التجميع والتسليمكنك أدواعة، يد المتنقيمكنك الترات الئف الترغب النصوصا جميع الفها خاصة ببعضها واع استخدامج وثائف أدام الترقيمكنك لق نصوص. تصمم استخداء

استخدام ال يم شفي ألو ترات.

Leading 12pt / Tracking 0 (Font size- 10)

لق إصداول استوى مع. صمم والصور اعة باع واعة، يمكنك إضافة الرسوال إنديك. لقة أكبر الحد التشفائف علقة بسرعة، يم في أسرع وجدام في اللتشفي تصمم إلى ا�فكار التجميع والتسليمكنك أدواعة، يد المتنقيمكنك الترات الئف الترغب النصوصا جميع الفها خاصة ببعضها استخداء تصمم نصوص. لق الترقيمكنك أدام وثائف استخدامج

واع استخدام ال يم شفي �و ترات.

٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩

٠ ١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩

۹ ۸ ۷ ٤ ٥ ٦ ۳ ۲ ۱ ۰

Tahoma (Bold- Header/ Sub-header Regular-Body copy)Digital font usage in absence of GE Dinar One


Digital Applications

Powerpoint template 1.9.4

826 pixels

543 pixels

English Title:Corporate S Pro BoldSize: 36.0 ptTracking: 0

Thank you

64.3 pixelsTowards a more resilient nation

The Powerpoint specifications are illustrated here on this page.

Note: Item shown on this page are not artworkfiles.

Documents

Rabdan Academy - ra.ac.aeRabdan Academy aims to be a future-class multi-disciplinary learning environment of choice for the continuing development of safety, ... The Academy will lead