Rabi Beauty Soap Final 100% Ali Asghar

8/6/2019 Rabi Beauty Soap Final 100% Ali Asghar

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EXECUTIVESUMMARY

(OBJECTIVE)

We will provide branded products and services of superior quality and value

that improve the lives of the world's consumers, now and for generations to

come. As a result, consumers will reward us with leadership sales, profit and

value creation, allowing our people, our shareholders and the communities in

which we live and work to prosper.

We show respect for all individuals. The interests of the company and the

individual are inseparable. We are strategically focused in our work.Innovation is the cornerstone of our success.We areexternally focused.We

value personal mastery.We seek to be the best. Mutual interdependency is a

way of life.

Our company tries to capture the maximum customers in market to promote

product and provide the product at low price because this is our company

initially stage. Our mission is earned the maximum profit by customer

satisfactions and diverging values. So our company tries to produce good

product according to customer will and limited resource.

So our company earning good profit.


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MISSION

Ensure that soap has it unique design with U.A.E elements.

Earn the maximum profit and provide good services to the consumers.

Also introduce new product and expand our business.

VISION

To be the leading the soap in U.A.E distinguished by unique designand high quality


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PRODUCT SELECTION

Beauty soap RABI

NAMING

y RABI is an Arabic word which means sweet breeze

y So going logically breeze gives anybody a cool, refreshing, vitalizing

effect, so as our soap does.

OUR PRODUCT

y The product we offer is all that you all need a beauty soapy Called RABI BEAUTY SOAP

RABI BEAUTY SOAP

REFRESH THE BEAUTY


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y We manufacture only three kinds of Rabi beauty soaps

1. Rabi glitter soap

2. Rabi chocolate soap

3. Rabi menthol cool soap

y Rabi soap is basically for export to middleeast(U.A.E) from Pakistan

y Uniqueness in our Rabi soap is that every soap has different shapes

with different fragrance.

y Rabi has different qualities which are:

Beauty soap Medicated soap

Anti- allergic soap


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OUR SOAP

RABI GLITTER SOAP

Rabi Care Glitter is derived from natural herbal extracts which contain

vitamins the unique combination between Glitter and bisabolol have

moisturizing and soothing effects frequent use will leave your skin feeling

soother, fresher and acne free skin.

Ingredients

Sodium Palmate, Coconut Oil, Glycerin, Glitter, EtidronicAcid, Sodium

Hydro Sulphite,

Fragrance, Tetra Sodium, EDTA Titanium DioxideWater.Ci19140, NaOH.

The glitter particles will merely be an attraction for the young girls which

will turn into soap and not remain as glitter. The glitter flavored soap would

be really pretty shiny and sparkly but a highly effective medicated soap

trying to cater to the personalities of people who like fun things like glitter.


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RABI CHOCOLATE SOAP

Ingredients:

Sodium Palmitate, Natural Rosin, Glycerine, Water, Sodium Cocoate,Rosemary Extract, Thyme Extract, Pears Fragrance Essence, Coco Beans.

The new chocolate flavored soap, mmmm good enough to eat, but its foryour skin!

The chocolate flavored soap would smell like delicious chocolate but would be

highlye

ffe

ctive

me

dicate

d soap trying to cate

r to the

pe

rsonalitie

s of pe

ople

who like chocolate.


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RABI MENTHOL SOAP

The COOL or throughout the ages

Ingredients:

Sodium Palmitate, Natural Rosin, Glycerine, Water, Sodium Cocoate,

Rosemary Extract, Thyme Extract, Pears Fragrance Essence, Menthol.

The menthol flavor caters to the tastes of people who like traditional stuff

like peppermint. It has been an object, which the entire family consumesregularly and thus this soap too is meant for people of all ages playing any

role in a family because youre certainly never too old for peppermint.


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SHAPES, FRAGRANCE AND DESIGN OF RABI SOAP

RABI GLITTER SOAP

RABI CHOCOLATE SOAP


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RABI MENTHOL SOAP

MARKET GROWTH

The overall soap market is growing by 10 % while the antibacterial segment

is growing by 7%. Hence, there is a lot of potential in the market for growth

and additional brand penetration and brand building.

SWOT ANALYSIS OF RABI CARE

A SWOT analysis is basically done in order to have a quick evaluation of the

factors that affect our product as well as the organization. It looks at positive

as well as negative factors that are affecting and the ones that have the

potential to affect the organization under consideration. Also it incorporates

theexternal and internal environment of an organization.


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STRENGTH

Unique Selling Proposition: In comparison to the competitor we are offering

more flavors and premium quality with the same prices.

Brand Name: RABI has its brand name. Its fragrance and its easy name will

make it more famous in its target market.

Ingredients used: The ingredients used are from the nature like Sunflower

Oil, Coconut oil, Potassium hydroxide; distilled water, boric acid, fragrance,

etc.

Hygienic Environment: RABI is produced in a hygienic environment, which is

necessary part for the society and to meet the customers expectations

Excellent: for treating skin irritations, cuts/bruises and seasonal applications

Quality standards: RABI maintain premium quality and high standards

in order to compete with the competitors providing international level of

product (e.g.: Lifebuoy).

Equipped with latest in-house lab: To get the best possible results RABI has

the best-equipped lab ensuring the high quality assurance and standards.

Strong distribution network: RABI has a strong n distribution network by a

contact with the dealer to deliver goods on time.

WEAKNESSES

New Product: Though, every new product needs time to settle, however,

there definitely is an uncertainty level of being accepted in the market.

Price fluctuations: The fluctuations in the prices of some of the ingredients

may vary price, which may affect our profits.


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More cost due to oil outsourcing: For hygiene purpose we use the finest

quality oils which increases its costs because we believe in best quality and

not in massive profits. Another weakness can be the resistance by those who

have a fear of using medicated products.

They might be allergic or even prone to getting reactions from the medicated

products. For them to change their beliefs and use Careinstead would

be a difficult task.

OPPORTUNITIS

Rich in Quality and quantity: We provide the best quality and more quantity

in comparison to our competitors

Diseases: In U.A.E, a large number of children are also affected by some of

fatal disease like diaorrea every year its been estimated that if everyone

washed their hands properly at key times during the day, up to half of all

childhood deaths from diseases could be avoided.

Product Variants: with the passage of time we will make it possible to

introduce new range in our products.

Technological Aspect: with the adaption of newer technology we will try to

beat the competitors and try to capture the lions share in the market

Powerful Brand: Leverage the powerful brand equity associated with the

RABI Brand to make RABI Soap an everyday use proposition.

THREATS

Increase in cost of ingredients: Due to the rise in the oil prices, the profits can

decrease. For that we have planned to make a database of suppliers to keep

fluent supply of the raw material in the bad times and the other thing is we

do believe in economies of scale so we will try to be best in buying the raw

material.

Competitor launch same product: if a competitor or leader launches the

same product with more quantity RABI has the threat of sharing the market


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but for that we have planned that with that time of rivalry we can put our

prices little bit down to give tough competition to the opponents. RABI soap

positioning lacks that desired everyday benefit and experience

Well we conclude that RABI Care has a bright future in the U.A.E consumer

market, and the overall project will be beneficial for the company in terms of

generating revenues, and holding a healthy market share.


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PRODUCT SELECTION REASONING(4 PS)

PRODUCT

TYPES OF RABI CARE

Not simply nice to look at but even nice to smell and use! We have identified

3 unusual flavors to market the varied choices of the users. Our product is

not the typical everyday medicated soap, it is a medicated soap which is fun

to look at and fun to use and it is first of its kind thats why it will have an

advantage of a first player. If we would have tried coming as the traditional

medicated soap we would have incurred quite some serious difficulty trying toconvince people that we are better than the rest in U.A.E. When our

customers would think, medicated soap from, RABI they would think

Chocolate, Glitter and Menthol flavored. Most of the medicated soaps in the

market smell pretty bad, but our soap gives the most seducing aromas ever,

making it quite popular amongst people.

PRICE

PRICING STRATEGY

We will use the price skimming strategy The practice of price skimming

involves charging a relatively high price for a short time where a new,

innovative, or much-improved product is launched onto a market The

objective is to skim off customers who are willing to pay more to have the

product sooner prices are lowered later when demand from theearly adopters

falls The main objective ofemploying a price-skimming strategy is, therefore,

to benefit from high short-term profits, due to the newness of the product,and from effective market segmentation.


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ADVANTAGES

A highly innovative product will be launched; research and development costsare high, as are the costs of introducing the product to the market via

promotion, advertising etc.In this case, the practice of price-skimming allows

for some return on the set-up costs

Charging initial high prices will allow the firm the luxury of reducing them

when the threat of competition arrives. By contrast, a lower initial price

would be difficult to increase without risking the loss of sales volume.

One of the most important decisions in marketing is price. This is becauseprice is believed to have impact on sales volumes. If the price is too high and

the market is competitive, sales may be correspondingly reduced. The main

reason for the importance of price is that it is one of the main variables that

determine the profit. The profit per unit is equal to the price less the total

cost of producing that unit

Profit = Price - Cost

The retailed price computed for RABI Care the soap is Rs 42.58 These

computations are based on the market study, consultancy from the retailers

and the suppliers.


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COSTING IN EXPORTING INTERNATIONAL (PRICING)

SOAP

1. Unit of soap export to Middle East=

50, 0000(menthol), 40, 0000(glitter), 10, 0000, (chocolate)total...1000000(1

million)

2. Base price of soap= 36

3. Budget profit = 4

Total= 40

(40*total unit export1000000)=40, 000000(4 CR) (total investment)

4. Shipping cost= 1.5% of total investment 40, 000000(4 CR) =600000 (6

LAHK)

5. Insurance = 2% of total investment 40, 000000(4cr) = 800000 (8 LAHK)

6. Admin cost= 100000

7. Packaging= 500000

8. Taxes=0.15% of total investment 40, 000000 (4cr) = 60,000

9. Cost of good return = 0.2% of total investment 40, 000000(4cr) = 80,000

10. Middle margin = 1% of total investment 40, 000000 = 400000 (4 LAHK)

11. Tariff = 1% of total investment 40, 000000 = 40,000

Add all:

40, 000000(4 CR) (total investment

600000 (6 LAHK) Shipping cost

800000 (8 LAHK) Insurance

100000 Admin cost


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500000 Packaging

60,000. Taxes

80,000 Cost of good return

400000 (4 LAHK) . Middle margin

40,000. Tariff

=4258, 0000/total number of unit 1000,000 (1 million) = 42.58 per unit (c2)

P2= c2*3% which will be (42.58 * 3%) = 1.2774

Trading price (tp1) = c2+p2 = 42.58+1.2774 = 43.85

If I WANT PROFIT IN UAE ALSO THEN:

Trading price 2(tp2) = tp1+distribution margin (0.75%) of tp1

= 43.85+0.328875

=44.17

Selling price = tp2 + shop keeper margin

= 44 + (10% of tp2)

= 44 + 4.4

= 48

Some decimals figures have not be counted the selling price will be near to 50

dirham


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PLACEMENT

We use all elements of the system of delivery of merchandise to customers

from the wholesaler, including retailers, brokers, and shipping companies;

also includes discussions of store merchandising and cross-merchandising,because of this RABI care soap can beeasily distributed among our U.A.E,

customer.

The 'distribution system' refers to theentire marketing process, and not just

the physical product distribution.

It is a set of interdependent groups and individuals concerned with

transferring specific goods or services from the original producer or supplier

to the final user or consumer.

Distribution channels areessentially sets of relationships where the parties

involved have to:

Know each other's aims, policies and procedures

Be aware of their planning horizons and management styles

Be willing to accept tasks as well as impose them on others

The most effective distribution channels are those where the distributor's

interests are made to coincide with the producer's interests. Before any

commitment is made, the producer needs to be certain of the distributor's

business aims, attitudes and customer franchise.

It pays to remember that your distributors are customers too, and have the

option to buy elsewhere. Distributors may take on some or all of the tasks

involve

d in ge

tting goods or se

rvice

s from the

produce

r's door to the

consumers threshold. Transferring part of the companys image to the

distributor implies that decisions taken by the middleman must be reviewed

and should be of a long-term nature.


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SALE NETWORK


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PROMOTION

RABI promotes its products in a variety of ways. RABI Care will be promoted

by using the mediums of television, newspaper and radio. RABI Care

advertising depends upon the target market i.e. RABI Care focuses on

teenagers which is why the main focus of advertisements would undoubtedly

be teenagers. Teenagers with wonderful skin shall model for our product in

order to attract the teenage community. A promotion can only be successful if

it relates directly to the target market. It is thus imperative for us to use

young teenagers who have clear acne free skins to help us launch our product

by working for our advertisements. Billboards outside schools, colleges,

universities, net cafs and even the tuition centers shall be a good

promotional strategy.

PROMOTION ACTIVITIES

1. Special discount or give coupon during the festivals and special days.

2. Free gift to whom buy our products over 1000 soap per one time.

3. Give a member card over than 10,000 5% discount over than 50,000 VIPcard and 10%

4. Lucky draw gift.

WE HAVE SELECTED IMAN ALI AS OUR BRAND AMBASSADOR


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PACKAGING

Nothing be

ats anex

te

rnal appe

arance

that says:

"inside this package is a person as healthy and glowing as the wrapping

itself.

We have chosen a simple packaging for this product yet attractive. A

packaging should be able to turn heads but then again it should not be

superficial.

RABI BEAUTY SOAP


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RABI CHOCOLATE SOAP

RABI MENTHOL SOAP


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MARKET SEGMENTATION AND INTERNATIONAL

MARKET PLAN

To get a product or service to the right person or company, a marketer would

firstly segment the market, and then target a single segment or series of

segments, and finally position within the segment(s).Segmentation is

essentially the identification of subsets of buyers within a market who share

similar needs and who demonstrate similar buyer behavior. The world is

made up from billions of buyers with their own sets of needs and behavior.

Segmentation aims to match groups of purchasers with the same set of needs

and buyer behavior. Such a group is known as a 'segment'.

Segmentation is a form of critical evaluation rather than a prescribed process

or system, and hence no two markets are defined and segmented in the same

way there are many ways that a segment can be considered. For example, the

auto market could be segmented by driver age, engine size, model type, cost,

and so on. However the more general bases include:

y By geography - such as where in the world was the product bought

Our product would be customized for Asian skin types. It would be a local

product available in U.A.E, developed especially to work wonders on the

Asian skin type.

y By psychographics - such as lifestyle or beliefs

People with a certain lifestyle would want to buy an expensive medicated

soap not every Tom Dick and Harry would do that. Thus our segment if

considered psycho graphically would target people whose beliefs and

attitudes are shaped by popular culture and they fall prey to what the

television says pretty easily.


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y By socio-cultural factors - such as class

Class does play a part in the acceptance of such products in your life. People

from the upper class and upper middle class would be ready to buy our soap

because it is not acceptable to people with a low income to splurge on such

luxuries as medicated soap.

y By demography - such as age, sex, and so on

Mostly females are conscious about their skin, and males prefer not to use

products with the stereotypical beauty attached to it Since its not a beauty

soap but a medicated soap hence males would accept the usage of RABI Care

more readily. The age of our segment is the teenage age group when youencounter so many overwhelming changes that you desperately try out

everything and anything which would solve their problem.We would satisfy

them and solve their problem so that they would keep on using our product

with loyalty.

A company will evaluate each segment based upon potential business

success. Opportunities will depend upon factors such as: the potential growth

of the segment the state of competitive rivalry within the segment how much

profit the segment will deliver how big the segment is how the segment fits

with the current direction of the company and its vision.

Economic Statistics and Descriptions (UAE)

y Gross National Product (GNP)

GDP (nominal) 2010 estimate

Total US$252.736 billion

y Income per capita

Per capita US$36,175.966

y Language

Arabic


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y Ethnic groups

9.5% Arabs, 90.5% South Asian, Indian, Pakistani, Bangladeshi, Chinese,

Filipino, Thai, Iranian, Westerners (2009)

PEST ANALYSIS

POLITICAL ANALYSIS

Politically there is no much of a problem for the RABI CARE and will create

an impact that will not affect our product

ECONOMIC ENVIRONMENT

Basically it refers to factors affecting the buying power of the consumers. In

order to launch our product the RABI Care Company was well aware of the

fact that if they set the price of their product higher than their competitors

already in the market then it wont affect our product since RABI Care soap

is for teenagers in need of getting rid of the hormonal problems at their age.

Since our product is going to be the very first product having multi tasks to

perform it wont have any problems with its competitor soaps its soap for the

teenagers and therefore the price is going to be set not much higher but a bit

higher than a normal soap. The risk factor remains that in the near future

competitors will try to get to know this urge for teenagers to get free of acne

problems and thus not currently do we feel will we have any economic

problem. We have the resources to launch a product and we believe AAAcompany (ATEEB, ANEELA, ALI) being a worldwide successful company

does not have any economic problem.


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SOCIO-CULTURAL

The social environment of our country does not change so quickly. It takes

ages upon ages to alter the culture of any country and U.A.E is no exception.

We are influenced a lot by the television and it plays quite a vital role inmany peoples lives most of us tune in everyday for our favorite shows and it

is like an addiction which cannot be cured. It is a vicious never-ending cycle

because these are the people which buy the products they fall in love with

over the satellite. It is strongly imbedded in our culture to want a beautiful

skin, and the definition of beautiful skin has remained the same throughout

the ages_ beautiful means clear, crystal clear. Thus we are sure of the fact

that we are not in the danger of any threat concerning a radical social or

cultural change in U.A.E thus our product would be accepted and used for a

very long time to come.

TECHNOLOGY

Theenormous molecular diversity that nature offers is unmatched by other

synthetically derived compound libraries. Hence, the Our Company focus in

its drug discovery program is primarily targeted on natural product

chemistry.

In addition to projects with leading pharmacology departments at a number

of UK Universities,. Using advanced chromatographic techniques in

conjunction with cell based assay systems; leading compounds are isolated for

development.


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TARGETING

Targeting is the second stage of the segment, target, positioning process.

After the market has been separated into its segments, the marketer willselect a segment or series of segments and 'target' it/them. Resources and

effort will be targeted at the segment. It's like looking at a dartboard or a

shooting target. You see that it has areas with different scores - these are

your segments. Aiming the dart or the bullet at a specific scoring area is

'targeting'. After segmenting we will target the demographic Segment.

DEMOGRAPHIC SEGMENTATION

In demographic segmentation we have divided the market into groups based

on the three important demographic variables i.e. age, life cycle stage, and

purchasing power.

The following three variables areexamples of demographic factors, which we

have used in market segmentation:

AGE - Consumer needs and wants change with age. The marketing mix may

therefore need to be adapted depending on which age segment or segmentsare being targeted. We have divided our market into three different age

groups

1. Children

2. Youth

3. Elders

Our main target will be the youngster in our market as they are more

enthusiastic to use beauty and medicated soup.

LIFE CYCLE STAGE - By assimilating this characteristic we have

divided the market into different groups based on which stage of life-cycle

they were in. the purpose of this segmentation is because the people

(families) change the use of soap over their lifetime, as it is also depending

upon family buying patterns.


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LIFE CYCLE STAGES:

1. Bachelor Stage (young, single people not living at home)

2. Newly Married Couples (young, no children)

3. Full Nest I (youngest child under six)

4. Full Nest II (youngest child six or over)

5. Full Nest III (older married couples with dependent children)

6. Full Nest III (older married couples, no children living with them)

7. Full Nest III (older married couples, retired, no children living at home)

According to the usability of medicated soaps our target market segment willbe the Bachelor stage, and newly married couples.

PURCHASING POWER - According to this characteristic we have divided

our market in four basic segments.

1. Modern family housing, higher incomes (upper class)2. Older housing of intermediate status (Middle class)

3. Poor quality older terraced housing (Lower class)

Class does play a part in the acceptance of such products in your life. People

from the upper class and upper middle class would be ready to buy our soap

because it is not acceptable to people with a low income to indulge on such

luxuries as medicated soap. But with our pricing strategies we will target the

second group i.e. older housing of intermediate status by providing the

product to them at the price they really want.


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THE ACTUAL PLAN

POSITIONING

Positioning is undoubtedly one of the simplest and most useful tools to

marketers. After segmenting a market and then targeting a consumer, you

would proceed to position a product within that market.

Positioning is all about 'perception'. As perception differs from person to

person, so do the results of the positioning map e.g. what you perceive as

quality, value for money, etc, is different to my perception. However, there

will be similarities.

Products or services are mapped together on a positioning map'. This allows

them to be compared and contrasted in relation to each other. This is the

main strength of this tool. Marketers decide upon a competitive position

which enables them to distinguish their own products from the offerings of

their competition (hence the term 'positioning strategy').

The term 'positioning' refers to the consumer's perception of a product or

service in relation to its competitors. You need to ask yourself, what is the

position of the product in the mind of the consumer?

POSITIONING OUR PRODUCT

1.What position do you currently own?

A. Currently our company is one of the leading pharmaceutical companies

and any product we launch will automatically have medicated attached to it

because thats what we do basically. Thus we will not try to tell our


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consumers what they already know but would stress about the fact that our

soap is satisfying to our customers.

2.What position do you want to own?

A.We will tell them what they do not know about us.We will tell them that

our soap is not just medicated, but its also fun to look at, good to smell and

when you use it you get the added benefit of crystal clear skin along with all

these qualities.

3.Whom you have to defeat to own the position you want.

A. We have to compete with companies who make medicated soaps and

medicated face washes because our bar has the qualities of a face wash in it.

The companies who make beauty soaps will also be tough competition

because people will need to be convinced to use medicated soaps instead of

regular everyday soap products. Other medicated soaps manufacturers who

have been in the market before us.

4. Do you have the resources to do it?

A. Yes we certainly do have the resources available.We would use a large

budget to launch this soap as this is a perfect opportunity for gaining access

in the segments of the market not ventured into before; this would in turn

increase our market share.

5. Can you persist until you get there?

A. Definitely. As no venture, guarantees instant success any matter how good

the idea is and how perfectly you implement it. You always encounter some


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setbacks on the road to acceptance and RABI Care Company is ready to face

those challenges for whatever time it is necessary.

6. Are your tactics supporting the positioning objective you set?

A. Yes definitely, we have identified a unique positioning strategy from which

to launch our soap, since its a new position for a medicated soap people

might take time to accept it and RABI Care Company would devise its plans

and strategies accordingly.

INTERNAL RISK

This involves whether with the new strategy the company is facilitating the

employee or not. The suppliers will cooperate with you and will provide you

with raw material at right tome or not. In this there should be coordination

between different departments. And this internal risk is very low because

Stifle is working for many years and up till now its not having any such

problem.

REASONS FOR TARGETING

Has this ever happened to you? You've been in the woods for the last twelve

hours tromping through the mud and the brush. You're hot and sweaty and

in need of a cleanup, and you want to pamper yourself with something nice

smelling, nice to look at and which would do the job efficiently. It is just this

kind of situation that calls for Crystal, the beautiful bar of medicated soap,

which smells delicious, which comes up with a perfect solution for every

personality.


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RABI Care the face wash in a bar is perfect for:

Kids

Teenagers

People conscious about their skin

People troubled by acne

People wanting a trustable soap for their skin People troubledby too many harmful chemicals in the products theyuse

People looking for a fun soap which would brighten their day

People who want nice smelling medicated soaps

This product is basically targeted at kids and teenagers but people in the

entire household can use it. People who are afraid to use medicated soaps

because of the chemicals present in them would feel pretty comfortable with

the friendly attire of Crystal. It's also a great product for those who have to

use a medicated soap because they have blemishes, acne or blackheads, they

would treat their unfriendly problems with a soap which looks friendly.


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RESEARCH TYPE

BACKGROUND RESEARCH

PRIMARY RESEARCH

y Surveyy Focus group

SECONDARY RESERCH

y Content analysisy Secondary sources


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SELECTION OF EXPORT OPTION

Export management company (EMC)

Ditra & Sitra company our U.A.E soaps distributor

COMPANY PROFILE

DITRA was established in 1977 with the installation of a detergent spray-

drying tower in Sharjah UAE. SITRA was established in 1992.

Since its small beginnings, it has grown to offer leading manufacturing

services for Brand Owners, Private Label and our Own Brands, right across

the core technologies, offering a unique range of products to our customers

helping to keep the supply-chain simple.

Our facilities, all ISO 9001 accredited, are located in two main areas ofSharjah; Industrial 2 and Al Sajja. However, our customers extend from the

local markets to destinations across the Middle East, Africa, Asia and

Southern Europe.

Supported by strong quality systems (using SAP resource planning systems)

and with a wealth ofexperience and know-how, we offer products from our

core technology range of Aerosols, Bar Soaps, Liquids and Detergent powders.

Run by a multinational management team of considerableexperience, with

the professionalism and support of the Al Batha group, and strong

partnerships with key customers, growth has been rapid. However plans are

equally ambitious, not only to extend our global reach but to provide products

and manufacturing services to a standard at least equal to the best in the

world.


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DISTRIBUTION

DITRA (Detergent Industrial trading) and SITRA (Soap & Chemical trading)

are two companies run as one.

Located in the UAE we are well positioned to supply not only GCC markets

but also into parts of Asia, Africa and Southern Europe.

They are a manufacturer and distributors of Personal and Homecare

products across five core technologies:-

Liquids Personal and homecare

Aerosols Insecticides and air-freshenersBar Soaps

Detergent powders

Industrial cleaning powders and liquids.

Ditra/Sitra provides a wide range of quality products at affordable prices that

people require, fulfilling their needs and expectations. Products are

distributed in the U.A.E through their own, well-established sales and

distribution team and through assigned distributors/agents in Pakistan/other

countries.

DITA/SIDRA QUALITY

Committed to providing and delivering quality products, from manufacturing

to service delivery. Ditra/Sitra ISO is 9001-2000 certified, ensuring each

product and customer service is at world standards. Its this right mix of

consistency, leadership and quality that gives us an edge over the

competitors in delivering the best services.

Ditra/Sitra Quality Management Systems

ISO 9001: 2000 Certified (& Re-Certified)


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Many companies, including ourselves, will claim to have ISO 9001

accreditation. But, few can have a well audited and managed quality

system, such as ours, for their products and business processes, as our

company works for 5 of the largest Global brand owners and have an

internal Al Batha quality system that continually ensures we follow

the best practice.

The system gives the usual:

o 1. Full product traceability

o 2. Fully documented procedures and operating practices.

o 3. Complaint management and corrective action procedures.o 4. Health and safety standards.

o 5. Management planning and review processes.

In addition the company and the group places high value on training and

development, both internal and external.


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CERTIFICATE OF APPROVAL DITRA/SITRA


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EXPORT ACTIVITY

INTERNATIONAL FREIGHT FORWARDING SERVICES

Our company (AAA) is using the services of globe link Pakistan an

international freight forwarder and they used FOB (free on board) method to

sent our product to U.A.E


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FREIGHT FORWARDING GLOBELINK

CWT Globelink provide wide range of sea freight forwarding services

including their core business of NVOCC operator, cargo transshipment,

consolidation services for less than container load (LCL) & full container load

(FCL) cargo from and to most major ports all over the world.

NVOCC NON VESSEL OPERATING COMMON CARRIEROver the years CWT Globelink evolved to become the leading NVOCC in

terms of connectivity & trade routes in Asia.

DG SERVICESGlobelink are working closely with PSA Chemcare and Port Chemist to

handle classes except for 9 chemicals under IMO classes 2.3, 6.1, 5.1 & 8.

FAST TRANSIT TIME

CWT Globelink offer multiple sailing schedule weekly and quality carrier

options to fulfill customer needs for cargo reaching destination in faster

mode.

DOOR TO DOOR SERVICES

We provide inland point services delivery up to consignee door with close co-

ordination with overseas agent partners.

WORLD WIDE AGENCY NETWORK

CWT Globelink Group has more than 40 offices in Asia Pacific and more than

100 agents all over the world.We link customers cargo to over 120 ports

reaching 1200 destinations worldwide.


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WAREHOUSE FACILITIES GLOBLINK (U.A.E)/OTHER

COUNTRIES

MULTI PURPOSE WAREHOUSE

CWT Globelink also offers multipurpose warehousing and offers the followingservices.

WarehousingAdhoc storageBonded storage

Che

mical storage

& manage

me

ntWarehouse managementStock inventory controlOperationsLabor and material handling equipment facilitiesStuffing or unstuffing of containerOrder processing- Pick and pack operations- Handling, labeling and re-packaging of cargoesTemperature controlled storage


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TRANSPORTATION SERVICES

Globelink use APL transportation service to deliver our Rabi soaps to U.A.E

APL provides customers around the world with transportation services

through a network combining high-quality intermodal operations with state-

of-the-art information technology

APL OFFERS:

APL offers a scale of transportation solutions that few can match:

y Seamless global connectivity

y Highly competitive transit timesy Industry-leading schedule reliability

y Extensive intermodal network to facilitate inland reachy Two state-of-the-art intermodal terminals in the US West Coast

y Priority access to strategic Asian terminalsy Comprehensive fleet of vessels and modern equipment

y Integrated supply chain solutions with APLLogisticsy Excellent customer service widely recognized in the industryy Vertical expertise who understandyour special shipping needs

y Over 4,000 committed staff in 200 officesy Tracking service


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BILL OF LANDING


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FULLY FUNDED DOCUMENTARY LETTER OF CRIDIT FFDLC

FFSBLC

WORDING OF THE UNCONDITIONAL, IRREVOCABLE, TRANSFERABLE, DIVISIBLEAND ASSIGNABLE FULLY FUNDED STANDBY LETTER OF CREDIT.

FULLY FUNDED STANDBY LETTER OF CREDIT FORM 3034

ISSUED BY

LETTER OF CREDIT NUMBER

DATE OF ISSUE

DATE OF MATURITY

DATE OF EXPIRATION

BENEFICIARY

WE THE UNDERSIGNED, HEREBY OPEN OUR UNCONDITIONAL IRREVOCABLETRANSFERABLE, DIVISIBLE AND ASSIGNABLE, LETTER OF CREDIT IN FAVOR OF., REPRESENTED BY.., , . FOR THEFACE AMOUNT OF UNITED STATES DOLLARS ..( USD) DUE ON ONE YEAR AND ONE DAYFROM THE DATE OF ISSUE .(DATE)..

PAYMENT IS AVAILABLE UPON BENEFICIARY

S FIRST WRITTEN DEMAND (VIAKEY TESTED TELEX) DEMAND HEREUNDER MUST BE MARKED "DRAWN UNDER

LETTER OF CREDIT NUMBER . AUTHENTICATED BY (TRANSMITTING BANK)".

WE ENGAGE WITH YOU THAT THE DEMAND DRAWN UNDER AND IN COMPLIANCEWITH TERMS OF THIS LETTER OF CREDIT SHALL BE DULY HONOURED TO ONDUE PRESENTATION TO US.

THIS LETTER OF CREDIT IS SUBJECT TO UNIFORM CUSTOMS AND PRACTICESFOR THE DOCUMENTARY CREDIT (1993 REVISION) I.C.C PUBLICATION NUMBER500.

ALL CHARGES RE FOR THE ACCOUNT OF THE APPLICANT.

_________________________

_________________________BANK OFFICER (TITLE) BANK OFFICER (TITLE)

DATE, BANK SEAL


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What Does Fully Funded Documentary Letter Of Credit - FFDLC Mean?

A written promise of payment provided by a buyer to a seller that is

guaranteed to clear by a particular bank. Once an FFDLC document is

presented by the seller to the involved bank, the bank is obliged to remit full

payment to the seller.

The seller may be required to fulfill certain conditions, such as providing

proof of shipment of the goods sold to the buyer, before collecting payment

from the bank. This method of payment provides assurance to the seller that

the buyer has the necessary funds for the transaction and ready for

remittance to the seller upon completion of the sale.


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CHALLEGES

In developing an export business, there are some challenges that we faced

1. Challenges to overcome eg. Risk, adaptation of product, price

determination, logistics.

2. Attitudes to overcome eg. Not meeting deadlines, inadequate after

sales service, global mindset.

3. Resources needed eg. Production capacity, financial capacity, adequate

organization.

Challenges facing by us:

Broad Problems

y Market Access

y Getting the product fit right for the market.

y Capacity to cope with the strenuous demands of the International

Market

y Facing off with international brands

y Finding the right distributor.


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INTERNATIONAL FAIR

THE INTERNATIONAL AUTUMN TRADE FAIR (IATF11)

Over the last 25 years, IATF has been recognized as a robust regional

business platform for the global consumer goods industry keen to expand

footprints in Middle East and North Africa (MENA) region. IATF will unveil

an exciting mix of products comprising cosmetics, foodstuffs, electronics,

household appliances, plastic household products, toys, stationery, electrical

items, handicrafts, carpets, garments, textiles, house ware, kitchen ware,

sanitary ware, novelties, machinery, machine tools, hardware accessories and

dairy products.

WE USE IATF PLATFORM TO EXHIBIT OUR RABI SOAP IN ENTERING INTERNATIONAL

SOAP MARKET


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JUDGING SUCCESS OR FAILUER FROM DOMESTICMARKET

PRODUCT PLANNING

Market Share measures the proportion of the total market held by a

business, product or brand. The formula which we will follow for calculating

Market Share is presented below

Market Share (%) = sales of the business, product or brand / total sales in the

market

By measuring changes in Market we will compare our business directly

against our competitors, which will allow us to judge more accurately the

success or failure of the businesses marketing strategies


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MARKETING

After developing our product we did its test marketing and gave the sample

products to oure

mployee

s to know its re

sults.

We

also did te

st marke

tingoutside the schools, collages, and universities. Result was positive and our

product is ready for entering in the market.

MARKETING STRATEGY


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SALES FORECASTING RABI SOAP

Sales forecasting is the process of organizing and analyzing information in a

way that makes it possible to estimate what your sales will be

In order to live in this world of cutthroat competition, everyone tries to work

really hard and with full commitment day and night. As, life is becoming

more and more busy so everyone finds it very difficult to get some time from

the very busy schedules for themselves Our product RABI Care is a product

which is very different from the products being provided by the existing

producers of soap. Either they focus entirely on a target market of people in

need of dry faces or entirely on oily RABI Care on the contrary is providing

dual benefits at the same time. It erases all problems of teenagers havingproblems of acne and dark marks on the skin.

Given the need of this product, we used qualitative methods to find out how

much revenue we would generate from the introduction of satisfaction. The

primary methods used include

Survey of buyers intentions

Expert opinion

Composite of sales forceestimates.

These methods showed that we would generate considerable revenue, since

this is a new product in Pakistan, it does not have any direct competition,

and there is a great need of it among the consumers in the niche market we

are going to target.


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TOTAL QUALITY MANAGEMNET


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TRAINING EMPLOYEE

How to best service to customerSpecial Skill such as selling skill, in different ARABIC language

PRODUCT INNOVATION

Double check quality

Innovative and fit with U.A.E market

COST QUALITY

Internal cost (logistic)

External cost

(Relationship with supplier and customer

CUSTOMER SATISFACTION

Provideexcellence product and service


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CONCLUSION

RABI Care will definitely create a great impact in theenvironment The priceour soap is low but high quality as compared to the competitors because we

use latest technology and efficient method to production this soap.

We have a good distribution channels so we deliver our product to the

customers writhen a second. So our soap easy availableevery shops but other

soaps are difficult to find in every shops.We produce our product according to

the customer will and tastes.

RABI Care is a liquid soap, which transports you by the sea and leaves yourskin fresh. It also gives teenagers finally a chance to get rid of their acne

problems and have a clear fresh skin cheaply by not a face wash, not a cream

but by liquid soap.

Due to these qualities the people buy our soap more as compare to our

competitors.

So our company earning a reasonable profit through to RABI SOAP


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EXPERIENCE AND BENEFITS TO US FOR EXPORTING OUR

SOAP TO U.A.E

More than ever before, it is clear today that world trade is essential to the

growth of most companies. This is especially true for our businesses with the

advent of increased foreign competition at home. Entering the overseas

marketplace offers exciting opportunities to increase company sales and

profits.

The advantages that can accrue from exporting are significant:

Increased profits and sales

Additional markets and customers spreading risk.

Increased product/service life cycle

Offset lack of demand for seasonal products

Utilizing excess capacity to Lower costs

Better utilization of company personnel

Increased productivity

Accessing new technology for overseas markets

Additional product/service lines

Opportunity to explore international market

Documents

Rabi Beauty Soap Final 100% Ali Asghar